Byker ward - Newcastle City Council

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Your area or file: Byker Ward Mosaic Profile Comparison area or file: Local Authorities - Newcastle upon Tyne (Households) This page ranks the Mosaic Public Sector Groups in your area by percentage. Following this is a description of the top two groups. Rank Mosaic Public Sector Groups Your area/file % Comp. % Pen. % Index 1 N 2 O 3 K Young people renting flats in high density social housing Families in low-rise social housing with high levels of benefit need Residents with sufficient incomes in right-to-buy social housing 2,446 40.79 13,166 11.06 18.58 369 1,781 29.70 16,437 13.81 10.84 215 496 8.27 12,438 10.45 3.99 79 14 15 11 4 M Elderly people reliant on state support 400 6.67 8,765 7.36 4.56 91 5 G Young, well-educated city dwellers 356 5.94 24,905 20.92 1.43 28 6 I 7 H 8 J 9 E Lower income workers in urban terraces in often diverse areas Couples and young singles in small modern starter homes Owner occupiers in older-style housing in exindustrial areas Middle income families living in moderate suburban semis 206 3.44 6,270 5.27 3.29 65 155 2.59 3,505 2.94 4.42 88 145 2.42 6,889 5.79 2.10 42 11 0.18 11,396 9.57 0.10 2 10 A Residents of isolated rural communities 0 0.00 96 0.08 0.00 0 11 B 12 C 13 D 14 F 15 L Residents of small and mid-sized towns with strong local roots Wealthy people living in the most sought after neighbourhoods Successful professionals living in suburban or semi-rural homes Couples with young children in comfortable modern housing Active elderly people living in pleasant retirement locations 0 0.00 2,489 2.09 0.00 0 0 0.00 4,490 3.77 0.00 0 0 0.00 2,848 2.39 0.00 0 0 0.00 2,476 2.08 0.00 0 0 0.00 2,878 2.42 0.00 0 13 7 9 8 10 5 1 2 3 4 6 12 Total 5,996 100 119,048 100 5.04 100 N Young people renting flats in high density social housing a Key Features b Communication Preferences Young singles Low incomes Renting small public flats High unemployment Low qualifications Urban Low car ownership High rise buildings High ethnic diversity Na Nb Na Nb Access Information SMS Text and National Papers Not Internet, Telephone, Interactive TV or Local Papers Service Channels None Not Internet, Telephone, Mobile Phone or Post O Families in low-rise social housing with high levels of benefit need a Key Features b Communication Preferences Disadvantaged Low incomes Unemployment Long term illness Low rise council housing One parent families High TV watching Dependent on state Oa Ob Oa Ob Access Information Local Papers and Face to Face Not Internet Service Channels Face to Face Not Internet, Telephone, Mobile Phone or Post Email: public.sector@uk.experian.com Or visit: www.experian.co.uk/publicsector
Your area or file: Byker Ward Mosaic Profile Comparison area or file: Local Authorities - Newcastle upon Tyne (Households) Mosaic Public Sector Types Your area/file % Comp. % Pen. % Index Group A - Residents of isolated rural communities A01 Rural families with high incomes, often from city jobs 0 0.00 29 0.02 0.00 0 0 100 200 A02 A03 A04 Retirees electing to settle in environmentally attractive localities Remote communities with poor access to public and commercial services Villagers with few well paid alternatives to agricultural employment 0 0.00 17 0.01 0.00 0 0 0.00 35 0.03 0.00 0 0 0.00 15 0.01 0.00 0 B05 B06 B07 B08 Group B - Residents of small and mid-sized towns with strong local roots Better off empty nesters in low density estates on town fringes Self employed trades people living in smaller communities Empty nester owner occupiers making little use of public services Mixed communities with many single people in the centres of small towns 0 0.00 1,283 1.08 0.00 0 0 0.00 250 0.21 0.00 0 0 0.00 648 0.54 0.00 0 0 0.00 308 0.26 0.00 0 0 100 200 C09 C10 C11 C12 Group C -Wealthy people living in the most sought after neighbourhoods Successful older business leaders living in sought-after suburbs Wealthy families in substantial houses with little community involvement Creative professionals seeking involvement in local communities Residents in smart city centre flats who make little use of public services 0 0.00 315 0.26 0.00 0 0 0.00 1,405 1.18 0.00 0 0 0.00 2,770 2.33 0.00 0 0 0.00 0 0.00 0.00 0 0 100 200 Group D - Successful professionals living in suburban or semi-rural homes 0 100 200 D13 Higher income older champions of village communities 0 0.00 495 0.42 0.00 0 D14 Older people living in large houses in mature suburbs 0 0.00 1,327 1.11 0.00 0 D15 D16 Well off commuters living in spacious houses in semi rural settings Higher income families concerned with education and careers 0 0.00 415 0.35 0.00 0 0 0.00 611 0.51 0.00 0 E17 E18 E19 E20 E21 Group E - Middle income families living in moderate suburban semis Comfortably off suburban families weakly tied to their local community Industrial workers living comfortably in owner occupied semis Self reliant older families in suburban semis in industrial towns Upwardly mobile South Asian families living in inter war suburbs Middle aged families living in less fashionable inter war suburban semis 0 0.00 2,025 1.70 0.00 0 0 0.00 1,169 0.98 0.00 0 0 0.00 3,948 3.32 0.00 0 0 0.00 829 0.70 0.00 0 11 0.18 3,425 2.88 0.32 6 0 100 200 F22 F23 F24 F25 Group F - Couples with young children in comfortable modern housing Busy executives in town houses in dormitory settlements Early middle aged parents likely to be involved in their children's education Young parents new to their neighbourhood, keen to put down roots Personnel reliant on the Ministry of Defence for public services 0 0.00 1,124 0.94 0.00 0 0 0.00 951 0.80 0.00 0 0 0.00 379 0.32 0.00 0 0 0.00 22 0.02 0.00 0 0 100 200 Email: public.sector@uk.experian.com Or visit: www.experian.co.uk/publicsector
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Byker ward - Newcastle City Council

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