Spring / Summer 2015
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The importance of fitting &<br />
the Brannock Device<br />
Anatom footwear is carefully engineered, designed and manufactured for maximum performance and<br />
comfort. To bring out those qualities footwear must be properly fitted. No matter how well the footwear is<br />
crafted; an improper fit will negate all other aspects.<br />
Designed in 1927, The Brannock Device ® is a preferred choice for measuring feet. The Brannock Device’s<br />
measuring accuracy, quality construction, and simple, yet completely functional, design is what has made<br />
genuine Brannock measuring devices the best in the footwear industry. The Brannock foot-measuring device<br />
allows Anatom dealers to accurately fit their customers, leading to greater customer satisfaction and<br />
ultimately more sales.<br />
By providing a starting point for fitting, the<br />
Brannock Device eliminates guesswork and<br />
incorporate the same three functional aspects,<br />
heel-to-toe, arch-length and width measurements.<br />
These three measurements are critical for<br />
properly fitted footwear. With all three<br />
measurements available to the sales person at<br />
the same time an analysis of the foot can be made<br />
without repositioning the device.<br />
Measures: Foot length, Arch length & Width<br />
Interior Comfort.<br />
Exterior Performance. <br />
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