o_1985vm8eb14f6jeo13s518bpb9ta.pdf

Media Client, New York, NY
STUDIOS
IS PROUD
TO SUPPORT
DIFFA
Los Angeles
Mumbai
New York
Paris
San Francisco
Washington, DC
www.studios.com

WE ARE PROUD
TO SUPPORT DIFFA
AND THEIR FIGHT
AGAINST AIDS.

Cindy Allen and Alfredo Paredes & DIFFA’s Board of Trustees
welcome you to
NEW YORK 2014
Celebrating DIFFA’s 30th Anniversary
March 20-24, 2014
Cocktails by Design Thursday, March 20 Gala Dinner Monday, March 24
Held in conjunction with the Architectural Digest Home Design Show
Pier 94 12th avenue & 55th street
make a DIFFArence 7

#modernalways
We are proud to support DIFFA
as it celebrates 30 years of making a difference.
with special thanks to
Modern always
Celebrate 75 years of iconic design, from pioneering
modernist vision to bold contemporary designs
for home and office. Always timeless. Always true.
Shop and explore knoll.com 800 343-5665
1956 Florence Knoll, Planning Unit Founder and Furniture Designer
2013 Dorothy Cosonas, Creative Director, KnollTextiles, Knoll Luxe Collection

I want to
make a
diffarence!
Three Decades of Creating Community
Thanks for joining us at the Table for DINING BY DESIGN 2014! This extraordinary event
coalesces the most creative visionaries in design today, who all bring their enormous talent
and passion to the table, creating community for us all. Plus, we celebrate what we do best:
eating, talking about design, and, most importantly, finding ways to make a DIFFArence!
targeting
the end
of AIDS
Interior Design salutes DIFFA’s 30 year valient effort targeting
HIV/AIDS through direct care and preventative education.
A big thank you to: Ali Tayar with Alejandro Cabrera, Parallel
Design; Wolf Gordon for digital printed graphics; SilverLining
Interiors and Atomic Millwork for coordination and construction.
Congratulations to DIFFA for thirty years of providing treatment and care to those living
with HIV and AIDS through fundraising and grants to organizations. To commemorate our
mission of fighting HIV and AIDS, we have created a Memory Wall. We invite you to reflect
on lives lost to the disease and to share your hope for the next generation.
When I began as DIFFA’s Chairman two years ago, I knew of the design industry’s steadfast
willingness to give, but I have been truly inspired by the community’s generosity, especially
this year! Bravo to my Event Co-Chair Alfredo Paredes from Ralph Lauren, who played a
mega role in this year’s success, and DIFFA’s Executive Director Johanna Osburn, whose
talent, determination, and dedication have been a gift for us all.
To everyone making a huge DIFFArence —designers, sponsors, volunteers, and attendees
—a heartfelt thank you. Continue to strive to make a DIFFArence and Bon Appétit!
All My Best,
Cindy Allen
chairman, diffa board of trustees
editor in chief, interior design magazine
monica castiglioni
10 make a DIFFArence
make a DIFFArence 11

RALPH LAUREN
Home
EVENT CO-CHAIRS
Cindy Allen
Alfredo Paredes
We are proud to support dining by design
and congratulate diFFa on 30 years oF making
a diFFerence in the Fight against hiV/aids
STEERING COMMITTEE
Christine Abbate
Marc Blackwell
Leah Blank
Jennifer Block
Tina Brennan
Nick Carcaterra
Edward Celata
Blane Charles
Jaimie Chew
Ann Feldstein
Alanna Gaubatz
Joanne Gibbs
Sandra Hansel
Al Harary
Stephen Kennard
Erin Lynch
Joan MacKeith
Danielle McWilliams
Alana Moskowitz
Caitie Murphy
Helene Oberman
Sheela Pawar
Nick Pennink
Courtney Peterson
William Pittel
Michael Rabatin
Barry Richards
Yasmin Spiro
Athena Waligore
Olivia Witt
Alexandra Zwicky
DIFFA also thanks Selena Chen at Interior Design
Magazine and Faye Yu at The Rockwell Group for
donating their time and talent in designing the
event materials.
R alphlauRenhome.com
12 make a DIFFArence

BROUGHT TO YOU BY
Benjamin Moore, designed by Jamie Drake
Merchandise Mart Properties, Inc.
New York Design Center, designed by Kati Curtis
La Crema Wines
Patrón Tequila
MEDIA SPONSORS
Architectural Digest
T Magazine
Interior Design Magazine with Ali Tayar
Flexform by Soren Rose Sponcer for Manhattan Magazine
DWR Flagship now open!
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PLATINUM SPONSORS
Design Within Reach • Gensler + Herman Miller • IA Architects & Teknion
Studio • Kravet, designed by Diane von Furstenberg • Ralph Lauren Home •
Roche Bobois Paris, designed by Hariri & Hariri • STUDIOS architecture
14 make a DIFFArence
GOLD SPONSORS
3M Architectural Markets, designed by Rottet Studios • Arteriors • AXOR
NYC, designed by Slade Architecture • Barneys New York • Beacon Hill,
designed by 2Michaels • Calvin Klein home • David Rockwell/Rockwell
Group • ddc, designed by David Ling • Designtex • Echo Design • essie,
designed by Robert Verdi • HDR and Waldner’s • Knoll with HOK • Luxe
Interiors + Design Magazine & Fendi Casa, designed by Philip Gorrivan •
M Moser Associates • Marc Blackwell New York • Maya Romanoff, designed
by Kara Mann • Ottawa Canada’s Capital, designed by Geoff Howell Studio
• Skidmore, Owings & Merrill • Tumay Gunaydin Design & Mee Tran Studio
CENTERPIECE TABLE SPONSORS
B+N Industries • Edelman Leather • Fab • The Royal Oak Foundation •
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Call to request our free catalog.

Photo: Michel Gibert. Special thanks: Alain Cordier for Hortus Gallery.com
l’art de vivre
by roche bobois
Manufactured in Europe.
Mah Jong modular seating in
designed by Hans Hopfer
fabric,
Photo by nikolas koenig; Design by laura santos interiors
Complimentary 3D Interior Design Service
NEW YORK (at 35 th St) - 200 Madison Avenue - Tel. (212) 889-0700 - NEW YORK (at 3 rd Ave)
207 E 57 th Street - Tel. (212) 980-2574 - MANHASSET, NY - 1180 Northern Blvd
Tel. (516) 365-9755
ATLANTA - BOSTON - CALGARY - CHICAGO - COLUMBUS, OH - CORAL GABLES, FL
COSTA MESA, CA - DALLAS - DENVER - HOUSTON - LA JOLLA, CA - LAVAL, QC
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QUEBEC - SAN FRANCISCO - SAN JUAN, PR - SCOTTSDALE - SEATTLE - TORONTO
TROY, MI - VANCOUVER - WASHINGTON, DC
salutes diffa’s 30 years of extraordinary
Commitment to the fight against aids
Showrooms, collections, news and catalogs www.roche-bobois.com

DIFFA is pleased to partner with Gavel&Grand for Dining by
Design, beginning Thursday, March 20 through Monday, March 24.
Gavel&Grand’s online bidding platform allows you to bid in advance on lots
in the silent auction.
Proceeds from the sale benefit DIFFA’s life-saving AIDS research, prevention,
and education programs. For more information please visit www.diffa.org.
To register and start bidding, visit GavelandGrand.com.
HOW TO REGISTER & Bid
Online: Visit GavelandGrand.com to register to bid and to access extraordinary
experiences and luxury items.
In Person: Register with a Gavel&Grand representative and place bids on
the iPad kiosks located throughout the event space.
On your Phone: Once registered for a bid number with a Gavel&Grand
representative, visit http://gandg.com/diffa on your iPhone, Windows phone
or Droid, beginning on Thursday, March 20 to monitor and place you bids.
place Bid: Online or in person, enter your maximum bid. You’ll be automatically
alerted if you’re outbid. We will automatically place your next bid up to your
maximum if you are outbid. You’ll receive an email confirmation of your bid.
Check Out:If you are the highest bidder at the close of the auction, you’ll
receive an email about Gavel&Grand’s simple checkout process.
Have questions? Please contact hello@gavelandgrand.com
Bidding ends March 24 at 11 PM EST.
18 make a DIFFArence
one family. ninety- six years

ed dot Auction: bid and buy!
Congratulations on 30 years
of making a DIFFArence!
Dining installations that feature a red dot
on their sign mean an item from their
display (or a unique package inspired by
the design) has been donated to our Silent
Auction! You can bid and buy!
The New York Design Center proudly
supports Dining by Design and DIFFA.
Visit any of the auction kiosks to register
and bid or go online to gavelandgrand.com.
DIFFA is grateful for our silent auction donors including:
Anthony Almeida • AXOR NYC • Canadian Museum of Nature • The Chateau
Marmont • The Chew • Daniel D’Ottavio • David Joseph Photography •
Echo Design • Bonnie Edelman • essie • Fab • Fairmont Château Laurier
Ottawa, Ontario • Christopher Flach • Gensler + Herman Miller • Paul Gerben •
Dan Golden • Hire Society • Hotel Bel-Air • Interior Design Magazine •
The Jimmy Kimmel Show • Christopher Kennedy/Photolumism • Kinky
Boots • Robert Langford • Late Night with Seth Meyers • Le Cordon Bleu
Bistro @ Signatures • The Library and the Public Theater • Todd Masters/
Folioleaf • Sheila Metzner • Morning Joe • National Museum of Canada •
New York Design Center • Ottawa Tourism Bureau • Richard Phibbs •
Ralph Lauren • Paul Reitz • Roche Bobois • Saturday Night Live • SoHo Grand
& Frette • Ron Van Dongen • Watch What Happens Live! • Marc Yankus
(List as of March 5, 2014)
200 Lexington Avenue New York, NY 10016 T 212.679.9500 nydc.com
20 make a DIFFArence

Diffa’s Student Design Initiative, presented by Benjamin Moore
For DIFFA’s Student Design Initiative presented by Benjamin Moore, with
additional support from the Angelo Donghia Foundation, three of New
York’s most prestigious schools have created design installations for
DINING BY DESIGN New York 2014.
Under the tutelage of internationally recognized and cutting-edge
industry mentors, these student teams were guided through the creative
process from conception to execution, while working within a strict
budget. In addition, students were given the charge to join DIFFA in the
fight against HIV/AIDS by weaving the cause into their designs.
Benjamin Moore and DIFFA are proud to provide the next generation of
designers with the rare opportunity of working with top design veterans
and to participate in one of the industry’s most anticipated events. It is
DIFFA’s hope that they students will not only go one to realize their dreams
of becoming professional designers, but that they will become tomorrow’s
leaders in championing the cause.
Participating Student Design Teams
Fashion Institute of Technology
Mentor: Jes Gordon
New York School of Interior Design
Mentor: Shawn Henderson
Is there anything as good as saying what’s on your mind?
Or in your heart? These walls don’t talk.
They HOOOOOOWOWOOOOOOOLLLLLLL!
Chase lightning in the Moonlight! Sandblast your living room!
Mother may not approve. But you are Black Satin;
she is Snow White. And Antique Pearl.
And there’s room for only one story in this house.
For everything that matters there’s a deep, rich, enduring color.
It’s the color of being what no one else can.
Find these colors and more
at benjaminmoore.com
black satin
2131-10
sandblast
2103-50
antique pearl
2113-70
moonlight
2020-60
snow white
2122-70
Pratt Institute
Mentor: Ali Tayar
No other paint can match the color and quality of Benjamin Moore.
Our paints are formulated to hold color beautifully no matter where you
use them. And our colors are designed to say exactly what you want to say.
22 make a DIFFArence
©2014 Benjamin Moore & Co. Benjamin Moore and the triangle “M” symbol are registered trademarks and
For everything that matters is a trademark, licensed to Benjamin Moore & Co.

in collaboration with MILLER BLAKER, BRIGHT CHAIR
COMPANY, CHEMETAL, DESIGNTEX, DESIGN WITHIN
REACH, JT MAGEN & COMPANY AND LUKAS LIGHTING
is proud to support DIFFA + DINING BY DESIGN
furniture fabric bedding bath down tabletop gifts table linens rugs
14 Wall Street | New York, NY 10005 | p. 212.298.9300 | f. 212.298.9500 | somnewyork@som.com | www.som.com Calvin Klein, inC. is proud to support diFFa as they Celebrate 30 years.

Antonio Citterio
The Angelo Donghia Foundation
DIFFA’s Board of Trustees wishes to express its gratitude. The Student Design
Initiative is made possible in part by a generous grant from the Angelo
Donghia Foundation, Inc.
Angelo Donghia created the Foundation in January 2001 to help educate,
encourage, and inspire future designers. This not-for-profit Foundation
provides support for two distinct areas: the advancement of education in
interior design and the discovery of causes and methods of treatment for
HIV/AIDS and its related diseases.
Patricia Urquiola
Among its other activities, the Foundation annually conducts a Senior
Scholarship Competition, which provides up to fifteen separate scholarships
of $30,000 to promising interior design students entering their senior
year of their undergraduate studies.
Philippe Starck
The Angelo Donghia Foundation grant helps make it possible for DIFFA
to implement its successful student design initiative as part of DINING BY
DESIGN in multiple cities nationwide.
Jean-Marie Massaud
Ronan & Erwan Bouroullec
26 make a DIFFArence
Located in Manhattan’s Meatpacking district, axor nYc conveYs the axor brand vision and phiLosophY
through custoM vignettes and coLLection overviews — the ideaL specification environMent for architects
and designers. visit axor nYc and experience the axor coLLections which are continuousLY
redefining the Living space, incLuding our L atest coLLection, axor starck organic. open
Mon–fri 9–6 pM. Located at 29 ninth avenue, nYc 10014. pLease contact us at 212.463.5790 or
axornYc@hansgrohe.coM, and find us on Your favorite sociaL Media channeL at /axornYc

Elmira Sculptures arteriorshome.com

diffa sketches
the inspiration behind the design
salutes
DIFFA and
DINING BY DESIGN
3M Architectural
Markets, designed
by Rottet Studio
Those with HIV/AIDS
and those without
live in separate
bubbles—or, in
this case, “stone”
bubbles—and
the seating setup
represents the
schism as well as
the possibilities
to bridge the gap.
make a a DIFFArence 31

diffa sketches the inspiration behind the design
1
2
5
1. Kravet, designed by Diane von Furstenberg Furstenberg’s expertise in prints, colors, and mixing unexpected
patterns and scales are on full display at the vignette—and in her first fabric collection for Kravet.
2. David Rockwell/Rockwell Group Within a white canvas surround, guests will be invited to take a photograph with an
electronic tablet/camera; images will print and get pinned to the canvas, defining the vignette and revealing DIFFA’s importance
to the community over the past 30 years. (In lieu of purchasing decor, RG will donate the allotted design money
back to DIFFA.)
3. Axor NYC, designed by Slade Architecture What appears to be a decorative-arts wallpaper from the 19th century
is actually a custom pattern made from images of Axor fixtures, nodding to the adage “looks can be deceiving.”
4
4. Interior Design Magazine with Ali Tayar Last year our focus was the past with a modern
interpretation of Leonardo’s Last Supper, while today we are inspired by the modern master
Jasper John’s Target paintings, as we aim for the end of the AIDS epidemic.
5. Knoll with HOK The concept of partnership is expressed by a team of blues and reds, which reflect the
brand identities of Knoll and the newly merged HOK and BBG-BBGM.
6. IA Interior Architects & Teknion Studio A gift-box vignette is an ode to the milestones of 2014: Teknion
Studio is celebrating its first year of serving the A&D community and both IA and DIFFA are turning 30!
3
6
32 make a DIFFArence
make a DIFFArence 33

diffa sketches the inspiration behind the design
11
7 8 10
10. Beacon Hill, designed by 2Michaels Building on the
textile company’s new line of Japonisme- and Chinoiserie-inspired
silks, the setting depicts a tea ceremony
atop Mount Fuji, surrounded by clouds.
7. Marc Blackwell New York My DBD tables have always been self-contained—the light source, the table, the
guests, all together in one unit—because I look forward to the day when we gather to celebrate the end of AIDS.
8. Tumay Gunaydin Design & Mee Tran Studio A noir envelope represents the darkness of the social stigma of
HIV/AIDS, while a mirror casting endless reflections of plates and our guests is a symbol of limitless hope.
11. Echo Design Inspired by Heirloom India, our latest fabric collection, the table transports guests to a world of
exquisite pattern and color.
12. Designtex The illustrations of Charley Harper are writ large, thanks to our collection of 12 wall coverings and
textiles developed in consultation with Todd Oldham.
9. Gensler + Herman Miller XO-Celebrating 30 Years of Caring! Colored lighting effects the custom wall covering,
changing the scene and pushing certain elements forward and backward in importance.
9
12
34 make a DIFFArence
make a DIFFArence 35

diffa sketches the inspiration behind the design
13. HDR and Waldner’s
Crisscrossing webs
represents technology,
the great socio-cultural
equalizer: It is infinitely
inclusive; transcends
race, class, gender, education,
and faith; and
reminds us we are part
of something bigger.
14. Benjamin Moore &
Co., designed by Jamie
Drake While the story
for the people and
communities affected
by HIV/AIDS has
brightened, the fight
goes on. This is a battle
that can only be won
with communication,
commitment, courage,
and cash.
A historic tribute to Maya Romanoff
by Kara Mann Design
proud to support diffa’s dining by design
13
14
custom colored wallcovering hand-painted in chicago
36 make a DIFFArence
maya romanoff. c o m
karamann. c o m

Working side-by-side to make a difference.
Bridging the gap between
art and science to make
great things possible.
hdrinc.com
Celebrating 75 years of
working in partnership with
the design community.
waldners.com

diffa sketches the inspiration behind the design
Floating World
15 16
18
17
15. New York Design Center, designed by Kati Curtis Male or female, we all fall prey to gender stereotypes—pairing masculine and feminine
sensibilities side by side highlights their differences but also unites them.
16. Maya Romanoff, designed by Kara Mann Vibrant colors, lush velveteen, supple leather, and silk-paneled draping tie-dyed a deep indigo
are an homage to—and emphasize the craftsmanship of—the late great Maya Romanoff.
17. Luxe Interiors + Design & Fendi Casa, designed by Philip Gorrivan Design Classical dreamscape meets modern setting in a mise-enscène
capturing the beauty of the classic Italian palace shown in Massimo Listri’s photograph of the 17th-century Reggia di Venaria I.
18. ddc, designed by David Ling Using unique pieces in ddc’s collection, the concept—“Recline to Dine by Design,” based on a book by
Bernard Rudofsky—is a commentary on how people in the U.S. eat watching TV or Tweeting.
40 make a DIFFArence

diffa sketches the inspiration behind the design
19 20
22
21
19. Calvin Klein home Nature and Japanese influences are expressed through warm woods, green moss, and subtle gold accents
amid a serene and simple milieu.
20. Skidmore, Owings & Merrill Thinking outside the cube led to powerful contrasts: austere and intimate, solid and transparent,
matte and reflective, black and copper.
21. Ottawa Canada’s Capital, designed by Geoff Howell Studio A vibrant installation gives a sense of the Canadian capital’s rich
culture, natural beauty, and buzzing entertainment scene, all just a short flight from New York City.
22. Arteriors Exploring the concept of Midas walking the Bali jungle transforming natural elements with his touch, Indonesian
organic forms mingle with golden textures and light fixtures.
42 make a DIFFArence
We are proud to support
DIFFA and
DINING BY DESIGN
make a DIFFArence 43

diffa sketches the inspiration behind the design
A handmade picture of a handmade bottle
containing handmade tequila.
At Patrón, everything we do, from harvesting our agave to distilling
it in small batches to crafting our one-of-a-kind bottles, is done
by hand. For creating perfection, you can’t find a better tool.
Simply Perfect.
simplyperfect.com
23. Design Within Reach DWR is the
retail source for Emeco. Founded in
1944 by Wilton Carlyle Dinges, who
originally tested a 1006 Navy ® chair
by tossing it out a sixth-story window,
Emeco still uses the same process that
Dinges perfected 70 years ago to
fashion strong, sustainable chairs.
23
24. Roche Bobois Paris, designed by
Hariri & Hariri Dining is exotic, primal,
fashion-forward, and sophisticated
thanks to an angular architectural
form enclosing the iconic Mah Jong
sofas dressed by Jean Paul Gaultier.
25. essie, designed by Robert Verdi
Nothing says 1970’s mini penthouse
dining room like touches of gold,
malachite, and marble—full of glamour
and party atmosphere.
24
25
The perfect way to enjoy Patrón is responsibly. © 2014 The Patrón Spirits Company, Las Vegas, NV. 40% Alc./Vol.
44 make a DIFFArence

LUXE INTERIORS + DESIGN TOGETHER WITH FENDI CASA ARE PROUD
LUXE INTERIORS + DESIGN TOGETHER WITH FENDI CASA ARE PROUD
SUPPORTERS OF DIFFA AND DINING BY DESIGN IN THEIR FIGHT AGAINST AIDS.
SUPPORTERS OF DIFFA AND DINING BY DESIGN IN THEIR FIGHT AGAINST AIDS.
Special thanks to designer Philip Gorrivan, Taconic Builders and Paris Ceramics
Special thanks to designer Philip Gorrivan, Taconic Builders and Paris Ceramics
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Welcome to DIFFA’s 2014 DINING BY DESIGN! We are so glad to have you with us as we
kick off DIFFA’s 30th anniversary.
The dining installations featured this year are some of the most inspired. They not only
showcase the diverse and imaginative talents of our generous supporters, but many also
highlight the long and challenging journey we have fought against HIV/AIDS over the last
30 years. Many also give us hope that our continued work will someday lead to a cure.
We thank each of our supporters for sharing their creativity and helping DIFFA make a difference
in the fight against HIV/AIDS.
Congratulations
DIFFA
DINING BY DESIGN takes months of planning and hundreds of volunteers.
I am incredibly grateful for the leadership of Cindy Allen and Alfredo Parades, this year’s
event co-chairs, as well as our dynamic steering committee and incredibly supportive
Board of Trustees. Your dedication and passion are truly inspirational! And of course,
thank you to the hardworking DIFFA National staff – Steven, Dawn, Liz and Amber.
Proceeds from DINING BY DESIGN help support DIFFA’s grant making, which fund work
on HIV/AIDS education, prevention, treatment and research in the United States. It is
because of individuals and companies like those in this room that we have made such
great progress in these areas. However, we are sobered by the fact that we are entering
the fourth decade of the epidemic and there is still much more to do. We remain steadfast
in our mission to continue funding important, innovative and life-saving programs here in
New York and across the country.
We have come so far in our fight against HIV/AIDS. I hope that we can count on you to help
us continue to make a DIFFArence!
With Hope,
Johanna Y. Osburn
Executive Director
257 Park Avenue South
Suite 1101
New York, NY 10010
(T) 212 227 0722
(F) 212 227 0723
www.mmoser.com
30
years
48 make a DIFFArence

DIFFA’s Board of Trustees
CINDY ALLEN - Chairman
SUSAN BLOND - Secretary
WILLIAM MURPHY - Treasurer
DAVID ROCKWELL - Chair Emeritus
TRUSTEES
Marc Blackwell
John Edelman
Donna Fishel
Whoopi Goldberg
Lisa Kravet
Eileen McComb
Alfredo Paredes
Randine Pastrovic
Evette Rios
Joyce Romanoff
Ilene Shaw
Edward Wood
Lightfalls
by 3M + Todd Bracher
National Staff
JOHANNA Y. OSBURN - Executive Director
Liz George - Finance Director
Dawn Roberson - Director of Special Events
Amber Tian – Finance Assistant
Steven Williams - Program Director
DIFFA Design Industries Foundation Fighting AIDS
200 Lexington Ave, Suite 707
New York, NY 10016
T: 212-727-3100
www.diffa.org
One light source. Unlimited potential.
A groundbreaking combination of 3M’s superior technologies
and Todd Bracher’s design vision. The result: illumination from
a single LED source reflected virtually without limits.
3MArchitecturalMarkets.com/lighting
50 make a DIFFArence

BARNEYS NEW YORK PRESENTS
BROTHERS,SISTERS SONS&DAUGHTERS
THE SPRING 2014 CAMPAIGN AND FILM BY BRUCE WEBER
TO SEE FILMS BY BRUCE WEBER PLEASE VISIT
thewindow.barneys.com/sons-and-daughters
Barneys New York is proud to support the National Center for Transgender Equality and the LGBT Community Center in New York City with this campaign.

a look back
30 years of
fighting AIDS
make a DIFFArence 55

1984
1986
1987
1989
1990
1991
Twelve concerned individuals, led by Patricia Green and Larry Pond,
come together in New York City to respond to the growing HIV crisis.
DIFFA is born as Design and Interior Furnishings Foundation for AIDS.
DIFFA hires first full time staff, Russell Radley.
The International Committee on the Taxonomy of Viruses rules that the
AIDS-causing virus should be called human immunodeficiency virus (HIV).
DIFFA Chicago is formed.
ACT UP begins protests at the FDA to expedite release of promising drugs.
President Reagan first mentions AIDS, six and a half years into his presidency.
DIFFA’s “Heart Strings” national tour launches, traveling to 26 cities
The “Love Ball” at Roseland Ballroom raises $400,000 for DIFFA.
DIFFA Dallas debuts “Collection” event.
DIFFA Kansas City launches first DINING BY DESIGN.
“Love Ball 2” held with Madonna in attendance.
The iconic red ribbon is debuted at the Tony Awards.
1992
1993
1994
1995
1997
1998
Larry Pond, one of DIFFA’s co-founders, dies of AIDS.
President Clinton establishes the White House Office of National AIDS
Policy, 11 years after the Centers for Disease Control first uses the term
“AIDS”.
Russell Radley, DIFFA’s first Executive Director, dies of AIDS.
Funders Concerned About AIDS establishes the Russ Radley Humanitarian
Leadership Award in his honor.
David Sheppard becomes Executive Director.
AIDS is now the leading cause of death among all Americans ages 25 to 44.
FDA approves first protease inhibitor, become part of the “AIDS cocktail”
which is proven to extend the lives of those with HIV.
DINING BY DESIGN New York premiers.
“Edith Head: A Retrospectacular” collaboration with DIFFA and the Motion
Picture Television Fund.
56 make a DIFFArence
make a DIFFArence 57

2000
2002
2004
2008
DINING BY DESIGN San Francisco debuts.
FDA approves the first rapid HIV diagnostic test kit for use, allowing for
more widespread testing.
DIFFA’s 20th Anniversary celebration at the Central Park Boathouse.
FDA approves the first saliva rapid HIV test.
Gift for Life, the volunteer-led fundraising initiative of the gift and home
industries, joins forces to support DIFFA.
2011
2012
DIFFA’s Student Design Initiative Debuts in New York,
funded by Benjamin Moore.DIFFA’s Student Design Initiative debuts
nationally, funded by the Angelo Donghia Foundation.
DIFFA featured in “Creativity in Crisis” at the Smithsonian Institution,
a retrospective on the early artistic response to AIDS.
2014
Celebrating DIFFA’s 30th Anniversary, with over $40 million in grants
distributed and much more to come.
58 make a DIFFArence

Fab is proud to support DIFFA and their 30 years of fighting AIDS.
Discover our collaboration with the Josef & Anni Albers Foundation at Fab.com
Let your Sunshine in.
edelmanleather.com
EDELMAN® LEATHER

As Canada’s Capital, Ottawa is home to architectural jewels
that house the nation’s cultural treasures. From the neo-Gothic
Parliament Buildings to national museums and galleries designed
by some of Canada’s and the world’s best architects. Explore our
diverse dining and shopping districts. And embrace the outdoors
in our parks and along our cycling paths. Visit online or call today
for information and to book your Ottawa Getaway package.
Just a quick 1 ½ hour flight north of NYC.
A TASTE OF CANADA
ALL IN ONE PLACE
ICONIC
PANELS
Inspired by important and
enduring people, places,
and design movements,
the collection of 4 x 8 carved
relief patterns are incredibly
durable, easy to install
and maintain, while
dramatically enhancing
interior environments.
Shop and unwind in the ByWard
Market district.
Enjoy dining al fresco with a view.
Stroll along the Ottawa River near
Parliament Hill.
The National Gallery of Canada designed by Moshe Safdie.
1-888-OTTAWA-8 • WWW.OTTAWATOURISM.CA
©2014, B&N Industries, Inc.
BNiN d.com

BUILT-IN SIDE TABLE -
STORAGE BELOW
SHELVING ABOVE
SKYLINE VIEW
CORNER WINDOW
CONVERTIBLE
DAYBED
16’
STORAGE
SCAD is leading the vision for
the next generation of urban
housing — in an Atlanta parking
garage. Coming April 2014.
Learn more at scadpad.com.
Dylan’s Candy Bar is delighted to be a part of
Dining by Design in support of DIFFA!
8’
AERIAL VIEW
The University for Creative Careers
COLOR YOUR WORLD
Colorful additions for any party or event.
Custom candy mixes, favors, personalized gifts and more!
New York Miami Los Angeles East Hampton
www.DylansCandyBar.com

MANHATTAN
Open for Breakfast, Lunch,
Happy Hour & Dinner
Located across from Grand Central Station
Handmade pasta, perfectly cooked steaks and
fresh seafood expertly prepared using
the finest ingredients.
451 LEXINGTON AVENUE | NEW YORK, NY 10017 | 212.661.4810
@DAVIOSMANHATTAN | WWW.DAVIOS.COM

WEEKENDS AT
THE MODERN
TASTE OF ITALY
WEEKEND BRUNCH
Saturdays & Sundays 11:30am - 5:00pm
ONE BRUNCH ENTRÉE + BRUNCH COCKTAILS / 33
Red or White Sangria / Bellini / Mimosa / Bloody Mary
(2 hours, not to exceed 5 drinks per person)
WINE DOWN SUNDAYS
All Day Every Sunday
1/2 OFF ALL WINE
Patio Seating available.
Call 212.317.2908 to book your reservation today.
420 Park Ave S, NYC / asellina.com
Asellina
TheONEGroup

A Celebration
of Life’s
Sweetest Gifts
LADYM.COM
®
x
AN ABLE MADE EXCLUSIVE
Men’s dress socks adorned with the word “love” in three languages.
Made from a high-quality cotton blend for exceptional comfort and
durability. One size. Made in the U.S.A.
WE NEED LOVE SOCKS
NEED LOVE SOCKS
BENEFITING DIFFA
Made for generating HiV/aidS awareneSS
tHrougH diffa’S Student deSign initiatiVe
aBLeMadeSHop.coM
The We Need Love initiative addresses the growing HIV/AIDS crisis among those
we deeply care for – our nation’s youth. These socks were created to raise
awareness and funds for DIFFA: Design Industries Foundation Fighting AIDS
and its Student Design Initiative.
Available at ablemadeshop.com and at DIFFA’s Dining By Design March 20-23.
Love inspires us all to take greater care of each other. The We Need Love
initiative addresses the growing HIV/AIDS crisis among those we
deeply care for – our nation’s youth. These socks were created to raise
awareness and funds for DIFFA: Design Industries Foundation Fighting
AIDS and its Student Design Initiative.
ablemadeshop.com
We thank these caring people:
Sappi Fine Paper, our official paper partner. Printed on FSC certified Sappi McCoy matte,
100 cover. sappi.com/na | Kirkwood Printing, our official printing partner. kirkwoodprinting.com
LOCATIONS
Flagship Boutique
41 East 78th Street
New York, NY 10075
212-452-2222
The Plaza Food Hall
One West 59th Street
New York, NY 10019
212-452-2222
Bryant Park Boutique
36 West 40th Street
New York, NY 10018
212-452-2222
Los Angeles Boutique
8718 West 3rd Street
Los Angeles, CA 90048
855-LadyMLA (523-9652)

The flavor of the Northeast
in the heart of the city
Breakfast
Lunch
Dinner
Cocktails
Sunday Brunch
The Peninsula New York
700 Fifth Avenue at 55th Street
(212) 903 3918 | clementpny@peninsula.com
www.peninsula.com/clement
ThePeninsulaNewYork
ThePeninsulaNYC
ThePeninsulaNYC

A quintessential New York City bistro, with a sophisticated but uncomplicated
approach to food that is at once serious and accessible
SIGNATURE DISHES
TUNA TARTARE
avocado, ginger cured vegetables,
lemon-lime vinaigrette
LOBSTER AND CRAB CAKES
seaweed and vegetable salad,
thai curry coconut sauce
FILET MIGNON AU POIVRE
herb grilled vidalia onions, steak cut fries,
spicy mustard, herb au jus
North Square
is honored to be part of
Dining By Design,
and is pleased to support
DIFFA
HERB CRUSTED RACK OF LAMB
brussels sprouts with bacon,
potato and leek galette, rosemary au jus
…From the relaxed service and honest prices to the
American Bistro cuisine… (Chef Yoel Cruz’s) menu is just
familiar enough to keep you grounded, but has enough sex
appeal--and surprises--to keep you interested.
---New York Daily News
Wine Spectator Award of Excellence
Restaurant & Lounge, Monday-Sunday
Breakfast, Lunch, Dinner
Jazz Brunch 12pm-3pm on Sunday
103 Waverly Place (north west corner of Washington Square Park)
212.254.1200
www.NorthSquareNY.com
North Square Restaurant
@NorthSquare

NITEHAWK CINEMA
THE BEST OF INDEPENDENT FIRST RUN FILMS
WITH INSPIRED FOOD & BEVERAGE SPECIALS
ADDITIONAL SIGNATURE RETRO FILM SERIES:
COUNTRY BRUNCHIN’
The first weekend of every month, get your Southern-style music, movie, and food fix.
Each event begins with a thirty-minute set of the sweet live sounds of local country
bands followed then by the classic movie.
NITEHAWK NAUGHTIES & NASTIES
Nitehawk gets down and dirty after midnite with Nitehawk Naughties and Nasties.
From low-budget to high-class, cult gems to the lesser known, these series are a little bit
shocking, a little bit gory and a whole lot entertaining.
LIVE + SOUND + CINEMA
A powerful live music and movie event series that combines new local live music with
silent era films and cult classics.
MUSIC DRIVEN
Combining the two powerful mediums of music and film each month by screening the
latest music-focused features, documentaries and bona fide classics.
ART SEEN
A unique monthly art-focused program showing artist documentaries, the art world in
film and artist-directed features.
FILM FEASTS
Delicious screenings that combine your favorite films with inspired food and drink
menus! The best part? Audiences are served during the specific moments that inspired
the dishes.
Nitehawk Cinema is New York’s original cinema eatery; an Independent movie house bringing a selective approach to film, food, and drinks.
136 METROPOLITAN AVE, WILLIAMSBURG, BROOKLYN • SEE NITEHAWKCINEMA.COM FOR FILM SCHEDULE

WHERE NEW YORK
MEETS THE MEDITERRANEAN
peranyc.com
MIDTOWN 303 MADISON AVE • 212.878.6301
SOHO 54 THOMPSON STREET • 212.878.6305

ThankS to ALL
who made
DINING BY DESIGN
New York
a success!
Create - Part of DIFFA’s Specify With Care Program®
Bolon donates 5% of sales in the Create collection to DIFFA.
BOLON PARTNER
ViiiR
www.bolon.com/us
Bolon Showroom
11-22 44th Rd New York, NY 11101
Tel: +1.212.252.2049, info@viiir.com
Join us on the DBD 2014
national tour:
Kansas City – April 19
Detroit – September 18 – 20
Chicago – November 6 - 8
make a DIFFArence 83