American Apparel Brand Book

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Creative Outcomes INTRODUCTION | REBRANDING AMERICAN APPAREL | PAGE 1
Proposed New <strong>Brand</strong> Identity AMERICAN apparel AMERICAN apparel BRANDING STRATEGY | REBRANDING AMERICAN APPAREL | PAGE 16
Page 1 and 2: AMERICAN apparel INTRODUCTION | REB
Page 3 and 4: apparel AMERICAN By Josie Amor
Page 5 and 6: Introduction INTRODUCTION | REBRAND
Page 7 and 8: Research INTRODUCTION | REBRANDING
Page 9 and 10: ZAG Analysis 1.Who are you? America
Page 11 and 12: Competition Brand Identity Competin
Page 13 and 14: Photo Elicitation American Dream RE
Page 15 and 16: Rebranding Strategy INTRODUCTION |
Page 17: Proposed Strategy Building Brand Id
Page 21 and 22: Color Palette 0e0c0f 3d3027 a38362
Page 23 and 24: Website A new website to give the n
Page 25 and 26: About Us Page BRANDING STRATEGY | R
Page 27 and 28: Advertising Billboards and Posters
Page 29: References INTRODUCTION | REBRANDIN

American Apparel Brand Book

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