Report / Souvenir Programme - Hong Kong Management Association

HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2012
Message from
Dr Dennis Sun BBS JP
S
Dr Dennis Sun BBS JP
Chairman
The Hong Kong Management Association
ocial media as the new marketing tool is gathering momentum and rapidly changing the marketing landscape.
With the technology breakthrough, marketing has evolved into an experience which directly engages consumers
and encourages them to actively participate in the co-creation of a marketing programme. The real-time information
exchange websites such as Facebook, Twitter and Youtube are increasingly governing the market dynamics, which
are further catalyzed by the overwhelming presence of mobile technologies like smart phones and laptops. Marketers
are now foreseeing a more complex, brisk and diverse form of virtual competition which requires a more comprehensive
strategy.
Since its launch by The Hong Kong Management Association 27 years ago, the HKMA/TVB Awards for Marketing
Excellence have been recognizing over 300 outstanding marketing campaigns and marketers and raising the
standards of the marketing profession in Hong Kong. I am very pleased to note that the participating companies
have demonstrated how they effectively integrate new and traditional ways of marketing. The calibre of applicants
never ceases to amaze me and this once again reinforces the well-earned title of the Awards as ‘Oscars of the
marketing field’.
On behalf of the Association, I would like to extend my heartfelt thanks to Mr S K Cheong, Chairman of the
Organizing Committee, and to the members of the Panel of Judges, the Board of Examiners and the Awards
Organizing Committee for their continuous commitment to promoting marketing excellence. Their concerted efforts
have ensured the widespread success of the Awards.
My deepest gratitude also goes to Television Broadcasts Limited for their generous sponsorship and publicity since
1989 and all the Corporate Sponsors for their continuous support. Last but not least, may I take this opportunity to
extend our most sincere thanks to Mr Michael Wu, Chairman and Managing Director of Maxim’s Caterers Limited
for sharing with us his invaluable insights at the Award Presentation Dinner.
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