Download American Machinist Media Kit - Penton Manufacturing ...

2013
Webinar Sponsorships
Reach top machining prospects
with an hour-long online event
• Establish your company as an industry expert and trusted partner
alongside the American Machinist brand.
• American Machinist’s webinars are a cost-effective way to
generate a large number of leads and build relationships with
decision-makers in the metalworking world.
• A complete marketing program is built into each webinar,
attracting a high-quality group of attendees you can’t reach
anywhere else.
Lots of people can produce a webinar.
But only American Machinist offers the expertise,
audience, and tools to help your webinar succeed.
Expertise:
• You receive critical, objective feedback on your webinar topic from
an American Machinist editor to ensure it hits the mark.
• From audience development and registration through production
and archiving, American Machinist handles all the webinar logistics.
Audience:
• American Machinist identifies the hot-button keywords in your
webinar topic and crafts marketing materials to reach the right
audience.
• Your webinar is promoted to machining professionals. Email
invitations, website promotions, and enewsletter ads are just a few of
the promotions your webinar receives.
American Machinist’s webinars
deliver strong leads
Average number of registrants: 175
Source: Metrics from American Machinist
sponsored webinars, Feb. 2011-Feb. 2012
Tools:
• Take advantage of interactive polling questions and a customizable
exit survey to learn more about each attendee.
• The proof is in the results. After the webinar is finished, you’ll
receive the complete registrant and attendee databases, along with an
executive summary of the webinar stats -- so you can communicate the
results within your company.
• Your webinar is available on demand for one full year, providing
continuing exposure.
Exclusive webinar sponsorship:
$9,900 net
www.AmericanMachinist.com