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2013 GUIDE 

2013 GUIDE 

DIGITAL MEDIA I AUDIENCE I RATES 

American Machinist is an essential 

source of product news, technology 

trends and best practices for OEMs, 

contract manufacturers and job shop 

leaders in metalworking industries. 

www.americanmachinist.com

Content Excellence 

The metalworking resource. 

Now in its 134th year, American Machinist serves 

executive and corporate leaders; operations and 

production personnel, plant management; and purchasing 

and sourcing management. It is dedicated to delivering 

in-depth news on all aspects of the metalworking industry, 

including significant developments in the products and 

practices of metalworking: cutting, tooling, forming, 

materials, robotics, quality, cleaning and finishing, and 

shop operations. 

Robert Brooks 

Editor-in-Chief Robert Brooks has been a business-tobusiness 

reporter, writer, editor, and columnist for more 

than 20 years, specializing in the primary metal and 

basic manufacturing industries. His work has covered 

a wide range of topics, including process technology, 

resource development, material selection, product 

design, workforce development, and industrial market strategies, among 

others. Currently, he specializes in subjects related to metal component 

and product design, development, and manufacturing — including 

castings, forgings, machined parts, and fabrications. 

At a Glance 

55,134** Online Unique Visitors 

101,430** Online Page Views 

2 # of eNewsletters 

Total Monthly Digital Reach 100,210 * 

Reach American Machinist’s management audience: 

• Corporate Executives, Presidents, Vice Presidents, Owners, 

General Managers, Engineers, Purchasing & Sourcing 49.1% 

• Operations, Plant, Logistics and Sales Management 26.1% 

• Engineering R&D and Technical Management 22.9% 

Across the full spectrum of manufacturing 

industries ... 

Aerospace | Automotive Plastics & rubber | Transportation 

Consumer products | Power generation Electronics | 

Food & beverage Industrial machinery | Medical devices 

Fabricated metal products | Machine tool/forming 

equipment | Oil/gas | And more... 

SOURCE: * Total monthly digital reach includes web traffic and 

eNewsletter recipients is publisher’s own data including use of YesMail 

and Omniture data during the six- month period January to June 2012. 

** 12-month trailing average Omniture data (Aug. 2011-July 2012) 

2013 Digital Rates 

All digital rates are net. See descriptions on detailed advertising sheet enclosed. 

eNewsletters Top Sponsor Middle Sponsor Hot Products Frequency Circulation 

AM Weekly Update $1,250 $675 $300 Weekly (Th) 13,000 

Quick Manufacturing News $3,000/week Daily 100,000 

Web Ads 

Leaderboard Ads 

$65 CPM 

Rectangle Ads 

$55 CPM 

Square Ads 

$900/month 

Skyscraper Ads 

$55 CPM 

Welcome Ads 

$1,750/week 

FasTrac Direct Leads Program 

6 spots available $700 ea. 

2013 Digital Buyers' Guide Rates 

http://directory.americanmachinist.com For all buyers' guide inquiries, contact joe.dinardo@penton.com 

Basic Listing N/C Gold Membership $400 Platinum Membership $925 

One year listing One year listing One year listing 

Full contact information Full contact information Full contact information 

3 complimentary categories Color logo on company page Color logo on company page 

Additional categories $25 ea. 50 word company description 150 word company description 

Unlimited category listings 

Full media package: photos, videos, audio clips, 

PDFs, product spotlights 

Priority placement 

Targeted banner and boombox ad on company page 

Contact American Machinist 

1300 East 9th Street 

Cleveland, Ohio 44114-1503 

216.696.7000 

General advertising inquiry: 

www.pentonmsc.com/AM 

Sponsored White Papers 

Per month, per white paper $495 

Exclusive Sponsored Webinars 

Sponsored Webinars $9,900 

Digital specifications: 

www.pentonmsc.com/specs.php 

Digital advertising submission: 

Joe.DiNardo@penton.com 

Text Links 

Spot 1 $650 

Spot 2 $575 

Spot 3 $500 

Spot 4 $425 

Spot 5 $350 

Scan this QR code to quickly 

find 2013 materials for print, 

digital and events products 

featured by American Machinist

2013 

Website Advertising 

AmericanMachinist.com’s online ad units 

offer you the most cost-effective way to 

strengthen your brand and drive traffic 

to your company’s site. 

Leaderboard Ads 

Leaderboards are “supersized” banners that appear at the top of the page, 

directly within the user’s view and adjacent to important site tools such 

as the search box and primary navigation. AM’s leaderboards give your 

company exposure throughout the prime areas of the website. 

Dimensions: 728x90 pixels. Max file size: 35KB 

File formats: JPG, GIF, Flash, and Rich Media accepted 

Investment: $65 net CPM (cost per thousand impressions)* 

Leaderboard 728x90 

S 

kyscra 

p 

er 

Skyscraper Ads 

Skyscrapers are a dynamic and highly visible way to place your message on 

AM’s home page, category pages, news items, articles, and more. 



Investment: $55 net CPM (cost per thousand impressions)* 

Square Ads 

Integrated in the site’s right navigation menu. 



Investment: $900 net/month 

Rectangle Ads 

These ads offer large real estate that draws 

attention to your message. 

Dimensions: 300x250 pixels Max file size: 35KB 

File formats: GIF, JPG, Flash, and Rich Media 

accepted 

Investment: $55 net CPM (cost per thousand 

impressions)* 

Welcome Ads 

Welcome ads are presite, 

full-screen ads 

that intrigue the visitor 

and can’t be ignored. 

They tend to generate 

high response rates 

and are exclusive 

positions - only one 

advertiser per week. 



Investment: $1,750 net/week* 

Advertisers cannot buy consecutive weeks. 

Rectangle 

300x250 

Text Links 

A cost-effective alternative to advertising on the site. Five spots are 

available. 

Specs: 50-character headline and up to 200 characters of body copy 

Investment: Spot 1: $650 

Spot 2: $575 

Spot 3: $500 

Spot 4: $425 

Spot 5: $350 

160 

x 

600 

Rectangle 

300x250 

* CPM calculation example: If you purchase 50,000 

impressions and your CPM is $35, then your 

campaign cost is 50 x $35 = $1,750 

www.AmericanMachinist.com

2013 

eNewsletter Advertising 

American Machinist’s Weekly Update eNewsletter 

is the best way to reach machine shop owners via 

email. It is a top vehicle for generating leads and 

brand awareness. 

Relevant editorial content motivates executives to subscribe to American Machinist’s 

Weekly Update eNewsletter. Each issue has a different editorial focus and mission, 

and is written specifically to meet the information needs of contract manufacturers and 

machine shops. 

Premier sponsorships represent prime placement opportunities in each eNewsletter. This 

method increases impact and gives the ad more branding power and better response 

rates. 

Frequency: Weekly (Thursdays) 

Circulation: 13,000 

Ad creative: Your ad includes a 40-character headline, 75 words of copy with URL, 

and a 120x60 pixel logo 

Top Sponsor: Above the fold, premium sponsorship places the advertising 

message right at the top, above content. 

Investment: $1,250 net 

Middle Sponsor: Prime location within editorial content, allowing the advertiser to 

become part of the latest news in machining. 

Investment: $675 net 

Hot Products: Perfectly suited for product introductions or promotions. The Hot Product 

spots are a budget-friendly way to increase exposure. 

Investment: $300 net each 

Quick Manufacturing News 

Brought to you by Penton Media’s Manufacturing & Supply Chain Group 

Quick Manufacturing News is a daily eNewsletter produced by the 

editors of Penton Media’s publications in the Manufacturing & Supply 

Chain Group. Quick Manufacturing News gives you the opportunity to 

reach manufacturers at many different job levels and functions within a 

wide range of industries. 

Frequency: Daily (Every business day). Circulation: 100,000 

Sponsor exclusivity: Only ONE paid sponsor is permitted in each issue. 

Above the fold: Your ad is featured “above the fold” for prominent exposure. 

Ad creative: Your ad includes a 40-character headline, 75 words of body copy 

with URL, and a 120x60 logo. 

Net investment: $3,000 net per week 


2013 

White Papers/Case Studies 

Identifying a unique audience 

of manufacturing executives 

A free white paper is a powerful B2B 

offer that can stimulate high clickthrough 

rates, result in successful lead 

generation and influence purchases. 

Machine shop owners often use white papers or case 

studies as the first source of information when conducting 

research about a particular product or service. 

American Machinist’s Sponsored White Paper/ 

Case Study Collection allows machine shop 

owners to download a sponsor’s white paper 

or case study from the AmericanMachinist. 

com site. Documents are listed along with the 

company’s name, URL, and a 50-word description. 

White papers and case studies appear within their 

own section of the American Machinist website at 

www.AmericanMachinist.com/white-papers. This 

system helps site users find relevant papers when 

they are searching for content. 

Actionable sales leads delivered daily, 

weekly or monthly 

Whenever an AmericanMachinist.com visitor 

downloads a white paper or case study, American 

Machinist will email the person’s name, address, company 

name, job title, etc. to the sponsoring company. This 

service allows the sponsor to pass the lead to its sales 

team or enter it into its prospect database at their 

convenience. 

Investment: $495/net per month 

Marketing Bonus! 

White Papers/Case Studies 

are promoted in 3 issues of 

American Machinist’s Weekly 

Update eNewsletter. 


2013 

Webinar Sponsorships 

Reach top machining prospects 

with an hour-long online event 

• Establish your company as an industry expert and trusted partner 

alongside the American Machinist brand. 

• American Machinist’s webinars are a cost-effective way to 

generate a large number of leads and build relationships with 

decision-makers in the metalworking world. 

• A complete marketing program is built into each webinar, 

attracting a high-quality group of attendees you can’t reach 

anywhere else. 

Lots of people can produce a webinar. 

But only American Machinist offers the expertise, 

audience, and tools to help your webinar succeed. 

Expertise: 

• You receive critical, objective feedback on your webinar topic from 

an American Machinist editor to ensure it hits the mark. 

• From audience development and registration through production 

and archiving, American Machinist handles all the webinar logistics. 

Audience: 

• American Machinist identifies the hot-button keywords in your 

webinar topic and crafts marketing materials to reach the right 

audience. 

• Your webinar is promoted to machining professionals. Email 

invitations, website promotions, and enewsletter ads are just a few of 

the promotions your webinar receives. 

American Machinist’s webinars 

deliver strong leads 

Average number of registrants: 175 

Source: Metrics from American Machinist 

sponsored webinars, Feb. 2011-Feb. 2012 

Tools: 

• Take advantage of interactive polling questions and a customizable 

exit survey to learn more about each attendee. 

• The proof is in the results. After the webinar is finished, you’ll 

receive the complete registrant and attendee databases, along with an 

executive summary of the webinar stats -- so you can communicate the 

results within your company. 

• Your webinar is available on demand for one full year, providing 

continuing exposure. 

Exclusive webinar sponsorship: 

$9,900 net 


2013 

Machining Roundups 

Online mini-magazines 

with 250 guaranteed leads 

An American Machinist Roundup is a turnkey 

online mini-magazine on a focused topic. The 

content comes from the AmericanMachinist. 

com website or even one of American 

Machinist’s sister publications. 

American Machinist works with the sponsor to select a 

topic that relates to the sponsor’s marketing objectives. 

The sponsor receives prominent placement 

throughout the Machining Roundup, including: 

• Sponsor logo on each spread within the Machining 

Roundup. 

• An “about the sponsor” section that contains a 

company description. 

• A full-page ad within the Machining Roundup. 

• Three links to the sponsor’s case studies, white papers, or 

other marketing materials. 

The Machining Roundup is posted on the AmericanMachinist. 

com website for six months, to generate at least 250 minimum 

guaranteed leads. The sponsor receives contact information 

for everyone who accesses it. The Roundup is promoted 

through website ads, eNewsletter sponsorships, text links, or 

other placements selected and crafted by American Machinist. 

Machining Roundups are great for: 

• Generating leads while educating prospects about industry trends. 

• Associating the sponsor’s brand with high-quality American Machinist 

content. 

• Adding a new and exciting offering to the sponsor’s own marketing 

arsenal – for promotion on the sponsor’s website and in other 

marketing activities, if desired. 

Investment: $7,500 net. 

Screenshot samples from sister publication IndustryWeek 

LIMITED AVAILABILITY 

Only 2 Roundups are available per quarter. 


2013 

FasTrac Direct Leads Program 

Product Spotlight 

Every month, American Machinist’s 

14,500+ subscribers receive instant 

product information emailed directly 

to their inbox with FasTrac. 

Pull Clamps For Precise Location 

Imao pull clamps from Fixtureworks provide highaccuracy 

workpiece locating, using precision ground 

clamping pins in conjunction with the fixturemounted 

clamp mechanisms. 

This direct, high-quality lead-generation tool is 

the perfect sponsorship opportunity for companies 

who sell to the manufacturing/industrial market 

and don’t have a lot of time or manpower to 

distribute product or press releases. 

What do you receive 

Leads. Leads. And More Leads! 

Tapping Fluid 

Fortifies Coolants 

Rustlick RTD tapping fluid 

fortifies water-based coolants 

instead of contaminating 

them like traditional 

tapping fluids. Product is 

ideal for the most demanding 

reaming, tapping, and 

drilling operations in HSS, 

titanium, and stainless steel. 

“Click-&-Go” Milling 

& Drilling Software 

Feature Based Machining (FBM), the 

new Mastercam in SolidWorks product, 

offers a powerful way to automatically 

mill and drill parts. Ideal for new as 

well as experienced users, it evaluates 

a part’s features and automatically designs 

an effective machining strategy. 

Click to continue 

Performs Interrupted 

Cutting of Steel 

Featuring a ceramic-based coating, 

PcBN premium-grade BNC- 

300 machines hardened steels 

with interrupted cuts. Its tough 

PcBN substrate, combined with 

a TiAIN ceramic gold coating, 

results in extended tool life in 

interrupted turning applications. 

All corners are brazed 

individually. 


You’ll receive leads from EVERYONE who clicks 

on your link. Your direct leads, with complete 

contact information, are automatically sent to 

you every month. 


Only six spots are available, at $700 net each. 

VMCs Ideal for Heavy, 

High-Accuracy Cuts 

High-performance traveling X-axis VMCs 

feature spindle choices of 6,000 to 

20,000 rpm, plus high torque of up to 

453 lb-ft. This new line is capable of 

producing excellent finishes and contours 

with outstanding accuracy. 


Offers 5-Sided Processing 

& Turning 

SHW UniSpeed 5 travelling column machining 

center can complete many parts 

in a single setup with 5-sided machining. 

A univeral CNC machining center with 

turning capabilities, this machine is well 

suited for precision applications in the 

aerospace, petroleum, moldmaking, subcontracting, 

and other industries. 


Thread Milling Cutters 

Spiral-fluted thread milling cutters that 

have multiple spiral flutes use the spiral 

to reduce cutting forces, rather than to 

transport chips out of the hole, as with 

spiral-fluted taps. In addition to the 

substrate and finished ground geometry, 

an effective coating, such as titanium 

carbon nitride (TiCN), can improve edge 

wear and thermal stability. 


Get on the FasTrac to more sales and reserve 

your spot(s) now. FasTrac is sold on a first 

come, first served basis - Act Today! 

Specs 

Image: Must be sized to 200w x 200h pixels JPEG. 

Headline: Limit headline to 25 characters or less. 

Description: 50-word description. 

Product Link: Either deep web site link to that product 

or your home page URL.

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