Antigua's greatest adventure - Antigua Pier Group
Antigua's greatest adventure - Antigua Pier Group
Antigua's greatest adventure - Antigua Pier Group
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COVER PHOTOS © 2010 - www.tropicalstudios.com<br />
<strong>Antigua</strong> currently welcomes<br />
more than 700,000 cruise line<br />
passengers annually, making it<br />
one of the most popular of<br />
Eastern Caribbean ports of call.<br />
Cruise traffic has grown dramatically<br />
during the last decade. Investment in pier<br />
and other shoreside facilities, has enabled<br />
port operators to develop and maintain<br />
their share of the growing cruise market<br />
despite competition.<br />
<strong>Antigua</strong>’s success in developing and<br />
retaining its cruise business has been driven<br />
by the <strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> (APG) and the<br />
<strong>Antigua</strong> and Barbuda Cruise Tourism<br />
Association (ABCTA), the collective<br />
representing port and tourism stakeholders on<br />
the island, and responsible for marketing the<br />
<strong>Antigua</strong>n cruise product around the world.<br />
APG figures underline the success that<br />
has been achieved in attracting more vessels<br />
and their passengers and crew.<br />
In 1998, according to APG data, total<br />
cruise passenger numbers reached 342,000.<br />
The 712,000 annual total milestone was<br />
reached in 2009 and growth is continuing.<br />
At any one time the main cruise facilities<br />
at the island’s major port and capital St John’s<br />
can accommodate four post-panamax vessels.<br />
In addition, extra facilities are also<br />
available at the Deepwater Harbour<br />
commercial port.<br />
Mindful of the benefits to be gained for<br />
the region’s economy through increasing<br />
cruise tourism, APG is working closely with<br />
principal partners including the Government<br />
of <strong>Antigua</strong> and Barbuda, its division of<br />
Marine Services and Merchant Shipping,<br />
Bryson’s Shipping and the St. John’s<br />
Development Corporation to identify<br />
potential for future growth in ship handling<br />
and other infrastructure facilities.<br />
APG’s strategic vision also includes<br />
developing the overall visitor experience<br />
available to be enjoyed by cruise line guests<br />
visiting <strong>Antigua</strong>.<br />
APG general manager Conrad Pole<br />
informs that ‘tourism is the most important<br />
industry for <strong>Antigua</strong>. Official figures show<br />
120,000<br />
100,000<br />
80,000<br />
60,000<br />
40,000<br />
20,000<br />
Cruise passenger arrivals<br />
Jan-Dec 2009<br />
2009<br />
2008<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec<br />
it accounts for 85% of the country’s foreign<br />
exchange earnings; generates about 60% of<br />
island’s economic wealth, and provides<br />
work for 18% of our labour force.’<br />
World Travel Organisation (WTO) figures<br />
show that tourism generates more than $860m<br />
worth of economic activity in <strong>Antigua</strong> and its<br />
neighbouring island of Barbuda.<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
More than 700,000<br />
passengers and growing.<br />
‘<strong>Antigua</strong>’s geographic location means it<br />
easily serves itinerary planners preparing 7-<br />
day or longer sailings from many US ports,<br />
and European guests opting for fly-cruise,<br />
or fly-stay-cruise itineraries based in<br />
locations like Barbados can also reach<br />
<strong>Antigua</strong> with ease,’ added Pole.<br />
In 2003, the <strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> Ltd.<br />
(APG) dredged the St. John’s harbour in a<br />
US$22m project that built the new pier at<br />
Nevis Street near the historic Redcliffe Quay<br />
and extended the Heritage Quay <strong>Pier</strong> to<br />
accommodate the newest and largest cruise<br />
vessels sailing the Caribbean today.<br />
Pole added, ‘APG is working in partnership<br />
with the Government, the <strong>Antigua</strong> and<br />
Barbuda Cruise Tourism Association<br />
(ABCTA), and the St.<br />
John’s Development<br />
Corporation (SJDC) to<br />
promote and generate<br />
cruise business in<br />
<strong>Antigua</strong> and Barbuda,<br />
especially during the<br />
traditionally slow<br />
summer months, as well<br />
as developing the<br />
possibility of becoming a<br />
homeport in the future.’<br />
Overview<br />
Heritage Quay opened in 1998 and<br />
provides two berths at 1,050ft each and<br />
accommodating vessels with a draft of up<br />
to 10mtr.<br />
The adjacent Redcliffe Quay, or Nevis<br />
Street <strong>Pier</strong>, can also berth two postpanamax<br />
vessels.<br />
A 1,400ft turning basin has been<br />
designated off these berths within the port.<br />
St. John’s superb natural harbour lies<br />
leeward of the Atlantic Ocean winds, and<br />
the capital itself lies at the hub of a good<br />
inland communications infrastructure,<br />
enabling quick and direct access to<br />
<strong>Antigua</strong>’s wealth of destination attractions.<br />
For its overall size (108sq miles), the<br />
Leeward Island is home to an impressive<br />
array of beautiful natural assets – including its<br />
365 beaches – as well as some of the<br />
Caribbean’s best known and loved attractions,<br />
tours and visitor experiences.<br />
<strong>Antigua</strong>’s rich history, heritage and<br />
culture provide a unique foundation on<br />
which the island’s tourist offerings are built.<br />
From the beautifully-preserved Nelson’s<br />
Dockyard – designated a National Park – to<br />
the challenges of championship golf, or the<br />
spectacular Rainforest Canopy Tour, <strong>Antigua</strong><br />
is home to a unique range of stunning and<br />
breathtakingly beautiful attractions. ◆<br />
KEY PORT ASSETS<br />
• US$22m spent on the new cruise<br />
infrastructure over the past 5 years<br />
• 2 Finger <strong>Pier</strong>s with 4 cruise-only berths<br />
• Security booths with high-tech scanning<br />
machines, trained security personnel and<br />
24-hour CCTV cameras at each pier<br />
• Direct access to duty-free shopping,<br />
restaurants and vendors market<br />
• Direct access to tourist information and<br />
taxi dispatch<br />
• More than 52 specialised tour<br />
opportunities with a total capacity for<br />
5,500 guests<br />
• Competitive head tax rates and port charges<br />
• Waste oil and sludge removal and<br />
treatment facility<br />
• Access to container cargo and bunker facilities<br />
• Home porting facilities<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
1
PHOTO © 2010 - www.tropicalstudios.com<br />
Profiles: Strategic partners in cruise tourism<br />
HON. JOHN MAGINLEY<br />
Minister of Tourism & Civil Aviation<br />
and Chairman of CTO<br />
In the tourism-dependent economy of<br />
<strong>Antigua</strong> and Barbuda, the Hon. John<br />
Maginley’s portfolio as Minister of<br />
Tourism, Civil Aviation and Culture is<br />
pivotal in managing major aspects of the<br />
visitor experience. Recognised for his<br />
leadership in reforming the country’s<br />
health care system when he was Minister<br />
of Health, Maginley plans to combine this<br />
experience with the level of skills he<br />
developed as a successful tennis player<br />
and cricketer to explore the development<br />
of several niche markets for which he has<br />
a passion, including wellness and sports<br />
tourism, to help re-brand and strengthen<br />
the destination’s tourism product.<br />
COLIN JAMES<br />
CEO, <strong>Antigua</strong> and Barbuda Tourism<br />
Authority<br />
The vision of the newly-formed<br />
Tourism Authority is to market and<br />
promote <strong>Antigua</strong> and Barbuda as an<br />
upscale and unique<br />
destination and to<br />
design initiatives to<br />
increase visitor arrivals<br />
and drive on-island<br />
spending. James<br />
believes that <strong>Antigua</strong><br />
and Barbuda is a<br />
destination that offers a wide array of<br />
facilities, activities and events and should be<br />
marketed as one that is attractive, elegant and<br />
renowned for its service quality. He also feels<br />
that although the global financial crisis has<br />
resulted in unprecedented challenges, the<br />
country is in a unique position to combine the<br />
experience, skills and talents of its people,<br />
working with key industry partners, to ensure<br />
the continued sustainability and success of<br />
our tourism sector. The new Tourism<br />
Authority will also ensure that all local<br />
stakeholders are continually made aware of<br />
the importance of the industry while working<br />
to provide a visitor experience that is second<br />
to none. All overseas tourism offices now fall<br />
under the structure of the Tourism Authority.<br />
CAMERON FRASER<br />
Managing Director<br />
Key Properties<br />
Cameron Fraser, a member of one of<br />
<strong>Antigua</strong>’s pre-eminent families, is<br />
responsible for some of the island’s<br />
most successful tourism-based businesses,<br />
including Coco Bay Resort, Sheer Restaurant,<br />
the Coconut Beach Club and Redcliffe Quay<br />
in St. Johns. His company Key Properties, has<br />
a total of forty-seven businesses operating<br />
within Redcliffe Quay, catering to both<br />
tourists and locals. Fraser is also the visionary<br />
behind the building<br />
and completion of the<br />
Heritage Quay and<br />
Nevis Street <strong>Pier</strong>s. In<br />
the early 1980’s,<br />
Fraser’s father, the late<br />
Bill Fraser and his<br />
friend John Astor,<br />
formed Key Properties. After his father’s<br />
death in 1996, Fraser and his brother Ian<br />
began managing the company and<br />
maintaining the character and history of the<br />
buildings. Fraser was Manager of the <strong>Antigua</strong><br />
<strong>Pier</strong> <strong>Group</strong> until 2006 when he left to lead the<br />
management team at the Nonsuch Bay<br />
Development, a La Perla International project.<br />
However, he retained his position as a<br />
Member of the Board of Directors of APG. He<br />
is also a member of the Board of the Directors<br />
of the ABCTA.<br />
NATHAN DUNDAS<br />
Manager, Bryson’s Shipping<br />
President, ABCTA<br />
As Manager of Bryson’s Shipping<br />
and President of the <strong>Antigua</strong> and<br />
Barbuda Cruise Tourism<br />
Association<br />
(ABCTA), Nathan<br />
Dundas has played an<br />
integral role in<br />
<strong>Antigua</strong> and<br />
Barbuda’s cruise and<br />
shipping industry for<br />
over a decade. The<br />
ABCTA was formed in 1997 by private<br />
sector individuals and businesses with a<br />
direct interest in cruise tourism. The<br />
objective was to create a lobby group to<br />
speak with one voice when talking with<br />
cruise lines and the government. The<br />
Association’s Membership represents tour<br />
operators, merchants, shipping agents and<br />
statutory bodies.<br />
CONRAD E. POLE<br />
Manager<br />
<strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong><br />
The <strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong>, through<br />
various initiatives with the<br />
Government of <strong>Antigua</strong> and<br />
Barbuda, is entirely committed to meeting<br />
the needs of cruise<br />
lines and cruise<br />
passengers and<br />
preparing for the<br />
future. Fundamental<br />
to this objective are<br />
the efforts of APG’s<br />
Marketing initiatives.<br />
As Manager, Conrad brings with him, a<br />
wealth of experience in management as a<br />
former investment banker in New York.<br />
There are many challenges that are<br />
associated with guiding a new entity into a<br />
competitive business environment, but<br />
Conrad is firmly committed to helping<br />
make <strong>Antigua</strong> and Barbuda the best brand<br />
in Caribbean tourism. He is also mindful of<br />
the high level of personalised service that<br />
is expected for a positive visitor<br />
experience, and it is his goal to further<br />
enhance the development and expansion of<br />
the proposed Waterfront Development<br />
Project, which will put <strong>Antigua</strong> and<br />
Barbuda on the cutting edge of cruise<br />
tourism in the Caribbean.<br />
SENATOR ANTHONY STEWART<br />
Executive Director, St. John’s<br />
Development Corporation (SJDC)<br />
Senator Stewart has held the title of<br />
Executive Director of the St.<br />
John’s Development Corporation<br />
(SJDC) for the past 5 years. He is<br />
responsible for the<br />
day-to-day<br />
operations of the<br />
Corporation. Prior<br />
to his tenure at<br />
SJDC, Senator<br />
Stewart was the<br />
financial<br />
comptroller of the <strong>Antigua</strong> and Barbuda<br />
Development Bank. He has also worked<br />
in the Government’s Customs and Audit<br />
Departments as well as other private<br />
sector engagements in <strong>Antigua</strong> and the<br />
US. Senator Stewart is a certified Public<br />
Accountant and an entrepreneur. He<br />
became a senator in March 2004 and was<br />
re-appointed in March 2009.<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
3
PHOTO © 2010 - www.tropicalstudios.com<br />
Profiles: Strategic partners in cruise tourism<br />
CAROLYN THOMAS-PARKER<br />
Director of Communications and<br />
Marketing, SJDC<br />
Thomas-Parker is responsible for<br />
public relations, communications<br />
and marketing initiatives for all of<br />
the business units and departments of the<br />
Corporation, namely Heritage Quay, the<br />
Public Market Complex, the <strong>Antigua</strong> and<br />
Barbuda Exhibition and Cultural Centre,<br />
Heritage Hotel, Vendors Square Mall, the<br />
SJDC Car Park, and the City of St.<br />
John’s. She is also responsible for the<br />
supervision and management of the<br />
Vendors Mall and works with a team of<br />
inspectors to ensure the viability of that<br />
business. Thomas-<br />
Parker holds a<br />
Master of Science<br />
Degree in Tourism<br />
Policy and<br />
Management from<br />
the University of<br />
Birmingham,<br />
England and is also a Commonwealth<br />
Scholar. Prior to joining SJDC in 1990,<br />
Thomas-Parker was a news reporter and<br />
anchor for the government-owned ABS<br />
Radio and Television stations.<br />
ANN-MARIE MARTIN<br />
Parks Commissioner, National Parks<br />
Authority of <strong>Antigua</strong> and Barbuda<br />
The National Parks Authority in<br />
<strong>Antigua</strong> and Barbuda is responsible<br />
for the preservation and restoration<br />
of <strong>Antigua</strong>’s key historic and natural sites.<br />
The National Parks Authority is also<br />
responsible for<br />
transforming the Park<br />
into a first-class<br />
tourism tour and<br />
attraction.<br />
As Parks<br />
Commissioner, Martin is<br />
responsible for the management of the<br />
Copper and Lumber Store Hotel and the<br />
Nelson’s Dockyard Marina. However, much<br />
of her time is dedicated to the planning and<br />
development of the Park’s rich historical and<br />
cultural resources.<br />
Martin is an executive member of the<br />
<strong>Antigua</strong> and Barbuda Cruise Tourism<br />
Association, and a Director of the <strong>Antigua</strong><br />
Yacht Show, the largest sailing regatta in the<br />
Caribbean. She holds a Master’s Degree in<br />
Business Administration and is committed to<br />
the continued growth of the tourism sector in<br />
<strong>Antigua</strong> and Barbuda.<br />
AVONELLE H. POLE<br />
Marketing Consultant<br />
<strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> Ltd<br />
APG’s Marketing Department<br />
continues its efforts to gain high<br />
visibility in established consumer<br />
cruise and trade<br />
publications in the<br />
US, UK and European<br />
markets, while at the<br />
same time<br />
maintaining a strong<br />
presence at key trade<br />
shows and industry<br />
events all year round. ‘All the major trade<br />
shows in the US and Europe offer unique<br />
opportunities to build and strengthen<br />
relationships with cruise lines and cruise<br />
executives as well as travel agents and travel<br />
industry executives,’ Pole says. ‘With plans to<br />
grow cruise traffic to one million passengers<br />
annually, major investments planned for<br />
improved waterfront and port infrastructure, a<br />
brand new website dedicated to cruise, and<br />
adoption of new trends in technology and<br />
social media, it’s a great time to be creative<br />
and imaginative.’ She brings with her over 25<br />
years experience in Marketing, Public<br />
Relations, Event Management and Television<br />
News Production primarily in the United<br />
States, where she earned degrees in<br />
Journalism, Creative Writing, Marketing and<br />
Public Relations.<br />
AGATHA DUBLIN<br />
Manager<br />
<strong>Antigua</strong> Port Authority<br />
As general manager of the <strong>Antigua</strong><br />
Port Authority, Agatha Dublin<br />
oversees the movement of goods<br />
and services in and out of <strong>Antigua</strong>’s<br />
commercial port.<br />
The Authority plays<br />
a vital role, not only<br />
in the general<br />
economy of the<br />
country, but in<br />
cruise tourism.<br />
Dublin works<br />
closely with the <strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> to<br />
ensure that a ship’s entrance and departure<br />
is a seamless process, and with the local<br />
shipping agent, who in turn ensures that<br />
all protocol and payments are satisfied. It<br />
also ensures that the conditions of the<br />
channels are adequate and the waterways<br />
are properly maintained.<br />
SENATOR MALAKA PARKER<br />
Heritage Quay Manager<br />
SJDC<br />
As Heritage Quay Manger, Senator<br />
Parker’s foremost objective is to<br />
enhance the cruise visitor experience<br />
by ensuring that the Quay and its immediate<br />
surroundings are aesthetically pleasing, that the<br />
environs are safe, and that adequate access is<br />
provided to allow a seamless navigation of the<br />
shopping plaza. ‘The Quay, as the epicenter of<br />
tourist activity in St. Johns, is a melting pot of<br />
varied interests. It is a dynamic and lively<br />
environment, which calls for constant<br />
supervision to ensure a smooth operation.’<br />
Parker’s job centers greatly around the tenants<br />
at the Quay and the basic<br />
management of the unit,<br />
from maintenance issues<br />
to marketing and<br />
promotion. Senator<br />
Parker spent over 12<br />
years in the banking<br />
industry and currently<br />
sits as the first female President of the largest<br />
Union in the country, the <strong>Antigua</strong> and Barbuda<br />
Workers Union. She is the sitting youth Vice<br />
President of Union International, a global<br />
Union, and the Executive Secretary of the<br />
Caribbean Network of Parliamentarians on<br />
Population Development (CNPPD).<br />
FRANKLYN BENJAMIN<br />
Manager, Heritage Hotel<br />
St. John’s Development Corporation<br />
Benjamin has been the Manager of the<br />
Heritage Hotel for the past five years.<br />
He is responsible for day-to-day<br />
management, mainly food and beverage, the<br />
rooms division and the<br />
maintenance of the<br />
property. Other key<br />
functions include guest<br />
services, human<br />
resources, administration<br />
and revenue generation.<br />
Prior to joining the team at<br />
St. John’s Development Corporation, Benjamin<br />
worked as Manager of Pillar Rock Hotel and<br />
was Rooms Division Manager at Sunsail Club<br />
Colonna. He was also a partner in the<br />
management company Executive Management<br />
Consultants. Benjamin holds a diploma in Hotel<br />
Management from the American Hotel and<br />
Motel Association. He has an Associate Degree<br />
in Accounting from Scranton University in<br />
Pennsylvania, and served as first Vice President<br />
of the <strong>Antigua</strong> and Barbuda Hotel Association.<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
5
PHOTO TONY STOREY<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Operations<br />
Fast and efficient ground<br />
handling and port services have<br />
helped the world’s major cruise<br />
lines develop and deliver their<br />
<strong>Antigua</strong> and Barbuda itineraries.<br />
For many operators, these are provided<br />
by Bryson’s Shipping, one of the Eastern<br />
Caribbean’s longest established and highlyregarded<br />
maritime sector companies,<br />
founded 175 years ago.<br />
Today its General Manager in <strong>Antigua</strong> is<br />
Nathan Dundas. The firm handles around<br />
95% of the port’s current cruise business,<br />
working closely with its affiliated<br />
companies to provide a wide range of<br />
excursion programmes.<br />
Dundas believes Bryson’s role is critical.<br />
‘We play a very important role in the cruise<br />
tourism industry. We have established a<br />
very good relationship with both the cruise<br />
ship operators and the port authority,’ he<br />
explains.<br />
As President of the <strong>Antigua</strong> and Barbuda<br />
Cruise Tourism Association, Dundas is also<br />
able to represent many other key suppliers<br />
in the sector.<br />
‘It’s a very neat fit,’ he says,<br />
‘collaboration is important to make things<br />
effective and get things done in the country.’<br />
Further development of St. John’s cruise<br />
facilities remains firmly on the agendas of<br />
all partners in the sector. Dundas believes<br />
the issue of capacity is critical.<br />
On a day when four mega liners may be<br />
berthed downtown, could the island absorb<br />
many more passengers<br />
‘That is a very good question,’ he says,<br />
‘One of the things we have been working<br />
on is ensuring we can provide the best<br />
level of service to the passenger when they<br />
disembark, and that has been a major<br />
concern in terms of the infrastructure on<br />
what we call capacity days – days when we<br />
have four ships downtown bringing 10,000<br />
passengers. Our main goal has been trying<br />
to ensure that we work with our service<br />
partners and service providers to see how<br />
we can enhance the experience.’<br />
Dundas is not alone in his eager<br />
anticipation of work starting on an<br />
ambitious development project spearheaded<br />
by the Government of <strong>Antigua</strong> and the<br />
<strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong>. The ambitious master<br />
plan will see the development of new<br />
facilities and infrastructure all along the St.<br />
John’s waterfront and its environs.<br />
‘The idea is to develop the infrastructure<br />
in the city to handle the volumes we currently<br />
attract more efficiently and allow us to<br />
expand operations too,’ says Dundas.<br />
‘Cruise tourism plays a very significant<br />
role in the development of our economy<br />
and creates opportunities for<br />
entrepreneurship, for people getting into<br />
business. That’s critically important to our<br />
economy. The development of the industry<br />
is tied to the development of the people<br />
and we need to continue working together<br />
to achieve more. We must work together to<br />
achieve further growth,’ he says.<br />
The Government of <strong>Antigua</strong> and Barbuda<br />
is currently in the process of diversifying its<br />
services which will only enhance its already<br />
excellent reputation as a Maritime Nation.<br />
The Department of Marine Services and<br />
Merchant Shipping, based in St. John’s,<br />
offers registration of ships and yachts under<br />
the flag of <strong>Antigua</strong> and Barbuda.<br />
‘The Department operates as the<br />
Maritime Administration of <strong>Antigua</strong> and<br />
‘The Ship Registry has enjoyed success<br />
over the years, and we now have more<br />
than 1,500 ships and yachts with 10<br />
million gross tons registered.’<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Barbuda and as such is the focal point for<br />
the International Maritime Organisation<br />
(IMO),’ explains, Katarina McGhie, Head<br />
of Division, International Maritime Policy<br />
and Business Development.<br />
‘We are recognised internationally by ship<br />
owners, international ship financing banks,<br />
port States and flag States and we offer the<br />
support of a quality Registry to a demanding<br />
clientele operating in an internationally<br />
competitive and dynamic industry,’ she says.<br />
‘The Ship Registry has enjoyed success<br />
over the years, and we now have more than<br />
1,500 ships and yachts with 10 million gross<br />
tons registered. These figures place <strong>Antigua</strong><br />
and Barbuda in the top 20 flags of<br />
international ship registries worldwide and<br />
8th in the world fleet of container ships.’<br />
The Head of Division adds ‘The<br />
Department recognises the need to stay<br />
current in this constantly evolving<br />
industry, and has a number of initiatives<br />
in place to increase the efficiency and<br />
marketability of our flag.’◆<br />
7
<strong>Antigua</strong> (An-TEE-gah )<br />
Location: 17’N’ 61’47’W<br />
Size: 108 square miles (172sq km)<br />
Capital: St. John’s<br />
Language: English<br />
Population: 75,000<br />
If you love the beach, be prepared to<br />
lose your heart here. <strong>Antigua</strong> boasts<br />
365 beaches – one for every day of<br />
the year. But, as their marketing<br />
and advertising campaigns suggest, ‘the<br />
beach is just the beginning!’<br />
<strong>Antigua</strong> offers many choices for reinvigorating<br />
adventurous spirits, stretching<br />
boundaries and expanding minds.<br />
Take a tour through Fig Tree drive and<br />
explore the natural beauty of the landscape<br />
with panoramic views from pinnacles such<br />
as Shirley Heights and walking trails around<br />
Nelson’s Dockyard.<br />
There are still plenty reminders of the<br />
occupation by British navy in the18th and<br />
19th Centuries in this historic, wellmaintained<br />
complex that is now a<br />
National Park. Restored sugar mills and<br />
old estates like Betty’s Hope, help<br />
visitors appreciate the unique history of<br />
<strong>Antigua</strong> and Barbuda.<br />
Whether it’s exploring the coastline on<br />
horseback or hiking, biking or boating, there<br />
are all kinds of different ways to explore.<br />
From kayak eco tours to high speed<br />
catamarans to a helicopter ride, there’s never<br />
a dull moment in <strong>Antigua</strong> and Barbuda!<br />
<strong>Antigua</strong> – panoramic views<br />
from Shirley Heights<br />
Attractions<br />
All the usual water sports, from<br />
snorkelling and scuba-diving, to deep sea<br />
fishing and water skiing are also available<br />
throughout the island.<br />
The beauty of <strong>Antigua</strong> and Barbuda’s port<br />
capital St. John’s, is that cruise passengers<br />
can step right off the ship and take a stroll<br />
along the boardwalk to the charming<br />
waterfront enclave of Redcliffe Quay. It’s<br />
also a place to shop – designer jewellery and<br />
clothing are duty-free.<br />
PHOTO © NATIONAL PARK/NELSON’S DOCKYARD<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
Less than 2 hours by ferry or<br />
15 minutes by plane, Barbuda<br />
is situated 27 miles north<br />
of <strong>Antigua</strong>.<br />
Here, it is not uncommon to be the only<br />
Barbuda – Pink<br />
Sand Beach<br />
person on a stretch of beach that is at least<br />
eleven miles long! There’s also the<br />
Codrington Lagoon, home to hundreds of<br />
Frigate Birds, the largest colony of nesting<br />
birds outside the Galapagos Islands!<br />
Barbuda is also<br />
known for its many<br />
reefs - one of the<br />
island’s <strong>greatest</strong> natural<br />
resources. The fish and<br />
lobster are a source of<br />
livelihood for many of<br />
the 1,500 or so<br />
inhabitants who live<br />
mostly in and around<br />
Codrington, the Capital.<br />
Because the island is<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Barbuda (Bar-BWEW-dah)<br />
Location: 17’33N’ 61’45’W<br />
Size: 62 square miles (99sq km)<br />
Capital: Codrington<br />
Language: English<br />
Population: 1,500<br />
composed mostly of limestone, it has many<br />
caves, ranging from small crawl-in holes to<br />
huge cavernous areas complete with<br />
stalactites and stalagmites, and many<br />
fossils. The largest is Darby Cave<br />
measuring over 300 feet in diameter and<br />
approximately 70 feet deep.<br />
9
PHOTO © 2010 - www.tropicalstudios.com<br />
PHOTO © ANTIGUA RAINFOREST CANOPY TOUR<br />
<strong>Antigua</strong> Rainforest<br />
Canopy Tour<br />
<strong>Antigua</strong>’s <strong>greatest</strong> <strong>adventure</strong><br />
attraction lies in the heart of<br />
the island’s spectacular<br />
rainforest. Since its launch<br />
three years ago, the <strong>Antigua</strong> Rainforest<br />
Canopy Tour has welcomed thousands of<br />
cruise line guests sharing a passion for<br />
excitement and sense of <strong>adventure</strong> during<br />
their shore excursions.<br />
Riding a series of nine zip lines – the<br />
highest 350ft above the floor of the forest<br />
and 300ft in length – provides both.<br />
The tour begins at an historic pump<br />
house in the heart of the <strong>Antigua</strong>n<br />
countryside around 30 minutes transfer<br />
from the cruise berths at St. John’s.<br />
Safety is paramount and the operators of<br />
the Tour ensure all guests are given<br />
operational guidance and a safety briefing<br />
<strong>Antigua</strong> & Barbuda maps<br />
before their <strong>adventure</strong> begins.<br />
Every group is accompanied by<br />
experienced Rangers qualified in the use of<br />
the zip lines and harnesses worn by the<br />
riders. Rangers also have first aid training.<br />
After their individual safety briefing, all<br />
guests have their harnesses, headgear and<br />
protective gloves checked before they<br />
cross a suspension bridge over the glorious<br />
gorge below.<br />
The first of the zip lines spans a<br />
picturesque section of the gorge, surrounded<br />
on both sides by the dense rainforest canopy.<br />
Each of the fast zip line rides takes<br />
guests further into the rainforest.<br />
The <strong>adventure</strong> culminates in a series of<br />
carefully supervised ‘challenges’ before<br />
guests ascend a scenic Stairway to Heaven<br />
and return to their base camp where<br />
refreshments and souvenirs, including<br />
individual photo and video coverage of each<br />
<strong>adventure</strong>r’s ride are available.<br />
<strong>Antigua</strong> Rainforest Canopy Tour’s Neil<br />
Keeling says his team is planning new features<br />
and rides for the 2010/11 season. Added will<br />
be 3 aerial walkways as well as a Powerfan<br />
which is a 42-foot jump platform. You will<br />
accelerate earthwards of 85% of freefall<br />
before reaching a top speed of 40 feet per<br />
second. As you approach the ground, the<br />
Powerfan, to which you are attached by a<br />
high-strength rope, will slow your descent to a<br />
gentle landing that equates to jumping off four<br />
copies of the yellow pages!<br />
‘All our staff guides have attended and<br />
passed the most stringent training programme<br />
conducted by the ACCT, world leaders for<br />
Challenge Course standards in installation,<br />
operation and inspection,’ explains Keeling.<br />
Cruise guests who prefer a more gentle<br />
time on the island and want to explore its<br />
history and heritage can take a short walk<br />
from the Heritage Quay and Nevis <strong>Pier</strong> berths<br />
to the Museum of <strong>Antigua</strong> and Barbuda<br />
situated in the island’s former Court House.<br />
The imposing building was completed in<br />
1750 and was the focal point of the Island’s<br />
justice system. Over the years it has suffered<br />
damage in earthquakes and undergone a series<br />
of repairs and renovations.<br />
Today it houses important relics and<br />
documents tracing the intriguing history of<br />
the Island and its people.<br />
Excitement and sense<br />
of <strong>adventure</strong> during<br />
shore excursions.<br />
Displays set out both the geological history<br />
of <strong>Antigua</strong> and Barbuda as well as the cultural<br />
and human history of the region. Visitors are<br />
encouraged to touch and feel many of the<br />
exhibits, and well-informed and enthusiastic<br />
staff, led by director-curator Michelle Henry,<br />
offer an added dimension to any guest’s visit.<br />
Perhaps the most famous of all popular<br />
<strong>Antigua</strong> shore excursions, is Nelson’s<br />
Dockyard National Park, the former<br />
British Naval headquarters in the Eastern<br />
Caribbean.<br />
MAPS COURTESY TREASURE ISLANDS PUBLISHING CO. LTD.<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
PHOTO © NATIONAL PARK/NELSON’S DOCKYARD<br />
St John’s duty free shopping<br />
English Harbour,<br />
Fort Berkley<br />
The British Admiralty may have chosen to<br />
develop the site for its strategic importance,<br />
but today it is its striking natural beauty and<br />
beautifully preserved buildings that combine<br />
to create an outstanding visitor attraction<br />
steeped in history.<br />
In the days of Britain’s most famous<br />
naval officer, Lord Admiral Horatio Nelson,<br />
the Dockyard at English Harbour was a<br />
bustling centre of ship repair, replenishment<br />
and administration.<br />
Fine stone buildings, some built from<br />
bricks imported as ballast on naval vessels,<br />
were set out around the water’s edge to<br />
allow craftsmen to repair and maintain sails,<br />
canons and other weapons as well as a host<br />
of other fixtures and fittings on the fighting<br />
ships of the day.<br />
The history of the Yard is set out in the<br />
striking timber museum building. Other<br />
restored buildings house cafes, shops and<br />
a host of small businesses supporting<br />
<strong>Antigua</strong>’s growing ocean racing and<br />
sailing community.<br />
Its centerpiece is the beautiful Copper<br />
and Lumber Store Hotel where charming<br />
and attentive staff serve fabulous lunches to<br />
visiting cruise ship guests taking a break<br />
during their guided tours of the site.<br />
‘Our commitment is to provide all of our<br />
visitors with a memorable and enjoyable<br />
experience. We know that to achieve this, our<br />
staff must offer the very highest standards of<br />
service and attention to everyone who chooses<br />
to visit us,’ says National Parks commissioner<br />
Ann-Marie Martin.<br />
Elsewhere in this area of the National<br />
Park lies the Dow’s Hill Historical Centre<br />
where a multi-media presentation outlines<br />
<strong>Antigua</strong>’s history and visitors can enjoy<br />
Visitors to <strong>Antigua</strong><br />
and Barbuda can be<br />
left spoilt for choice.<br />
spectacular views across much of the Island<br />
and across to neighbouring Montserrat<br />
where clouds still emerge from the<br />
smouldering volcano at its core.<br />
From another nearby hilltop vantage<br />
point, Shirley Heights, views are even<br />
more impressive, taking in much of the<br />
south of <strong>Antigua</strong>.<br />
High above Jolly Harbour on the South<br />
Coast, lies one of the most exciting new<br />
developments in <strong>Antigua</strong> in recent years –<br />
the immaculately presented Sugar Ridge<br />
Resort and Spa.<br />
Copper and Lumber Store Hotel<br />
The stylish and sophisticated property<br />
which spans a hillside overlooking miles of<br />
beach and Jolly Harbour development, can<br />
provide cruise line guests with their very own<br />
island retreat.<br />
General manager, Keith Martel, believes<br />
the Sugar Ridge Club bar and restaurant,<br />
gymnasium and Aveda Spa will meet – and<br />
surpass – the expectations of the most<br />
discerning cruise line guests for whom oneday<br />
memberships are available.<br />
‘We believe we offer some of the finest<br />
PHOTO © NATIONAL PARK/NELSON’S DOCKYARD<br />
such facilities anywhere in <strong>Antigua</strong> and in<br />
some of the most beautiful natural<br />
surroundings anywhere on the Island,’ he<br />
says. ‘Sugar Ridge is a stylish and<br />
contemporary addition to the offer available<br />
to cruise line guests who are most welcome<br />
to join us during their stay.’<br />
For those ready for a rest from trying<br />
something new on every day of their travels,<br />
a world brand renowned for its quality and<br />
integrity can make a welcome sight.<br />
At Subway <strong>Antigua</strong>, Sonja Gonsalves<br />
and her team individually prepare an average<br />
of 5,600 sandwiches every week. Their<br />
primary restaurant is at Redcliffe Street in St.<br />
John’s, with recently-opened locations at Old<br />
Parham Road and Jolly Harbour.<br />
‘We bake our own bread, select our own<br />
ingredients and aim to offer the finest service<br />
and quality associated with the brand<br />
expected by our customers,’ says Sonja.<br />
In a country rightly renowned for its<br />
glorious beaches, visitors to <strong>Antigua</strong> and<br />
Barbuda can be left spoilt for choices of<br />
where to swim and sunbathe.<br />
Turner’s Beach Bar and Restaurant on<br />
<strong>Antigua</strong>’s South Coast boasts one of the<br />
most breathtaking locations in <strong>Antigua</strong>, and<br />
offers mouth-watering Caribbean fusion<br />
fare with seafood a specialty. Cheerful and<br />
friendly staff pride themselves on offering<br />
table service to guests resting beneath their<br />
sun shade umbrellas.<br />
The well-maintained beach is also popular<br />
among jet-skiers and other water sports<br />
enthusiasts, and the Beach Bar and Restaurant<br />
can host even large groups of cruise line<br />
guests, and arrange snorkel and kayak hire.<br />
As well as being famed for its beach<br />
resort hotels, <strong>Antigua</strong> caters for business<br />
travellers needing fast and convenient access<br />
to the port and organisations in St. John’s at<br />
the city’s renowned Heritage Hotel. Here,<br />
general manger Franklyn Benjamin and his<br />
dedicated team strive to provide the highest<br />
standards of comfort and service to their<br />
guests and delegates using the hotel’s<br />
convention facilities.<br />
Guest rooms are large, well-appointed and<br />
comfortable and the hotel’s dining room<br />
provides some of the most spectacular harbour<br />
views available anywhere in St. John’s. ◆<br />
10<br />
11
Shopping<br />
The Government-owned St.<br />
John’s Development<br />
Corporation (SJDC) has led<br />
much of the city’s development,<br />
which has contributed to the<br />
enhancement of the visitor experience in<br />
<strong>Antigua</strong> and Barbuda.<br />
It was created in 1986, and two years<br />
later, plans were put in place to develop<br />
and improve St. John’s, building on its<br />
status as the main commercial centre of<br />
<strong>Antigua</strong> and Barbuda.<br />
Part of the plan involved developing<br />
Heritage Quay with its diverse duty-free<br />
shopping, local entertainers and unique<br />
atmosphere. Restaurants, cafes, small<br />
business hotels and a casino followed, as<br />
did a two-storey craft market and vendors<br />
mall, with locals selling everything from<br />
hand-made beaded jewellery and<br />
miniature steel drums, to T-Shirts, straw<br />
hats, sandals, wood carvings, beautifullypainted<br />
conch shells, embroidered table<br />
cloths, linens and souvenirs.<br />
The Corporation is led by executive<br />
director Senator Anthony Stuart, who says<br />
its aim is to create a vibrant city that<br />
<strong>Antigua</strong>ns and Barbudans, and visitors alike<br />
can be proud of.<br />
‘In doing so, of course, it is important<br />
to reflect the character and the cultural<br />
makeup of the people’s heritage through<br />
several missions – the most important of<br />
which is to optimise the waterfronts<br />
around the harbour and continue to<br />
modernise the areas while maintaining the<br />
indigenous character of <strong>Antigua</strong> and<br />
Barbuda,’ the Senator explains.<br />
He believes improvements to ground<br />
transportation is an important priority, and<br />
SJDC has been working with the<br />
Government and other leading partners to<br />
formulate and introduce new legislation to<br />
regulate taxi drivers.<br />
‘We want to improve our ground<br />
transportation so that when passengers<br />
arrive here their experience is second to<br />
none. We want passengers to feel part and<br />
parcel of this country, and to enjoy every<br />
aspect of their visit to our island.<br />
‘It is critical for us to work together to<br />
ensure the overall experience enjoyed<br />
by our visitors is memorable.’<br />
Senator Anthony Stuart , SJDC executive director<br />
PHOTO TONY STOREY<br />
‘We have, over the years endeavoured to<br />
improve facilities within the city, and we will<br />
continue to do so. It is critical for us all to work<br />
together to ensure the overall experience<br />
enjoyed by our visitors is memorable, and that<br />
they enjoy their time with us,’ he added. ◆<br />
Redcliffe & Heritage Quays<br />
The beauty of <strong>Antigua</strong>’s Port, is that cruise<br />
passengers can step straight from their ships to the<br />
boardwalk along the charming waterfront enclave<br />
of Redcliffe Quay.<br />
Once a slave-trading area for St. John’s,<br />
historic Redcliffe Quay is a collection of old<br />
Georgian buildings and former warehouses<br />
restored and painted in a variety of bright<br />
colours, and converted into small shops and<br />
galleries selling gifts,<br />
pottery, paintings,<br />
shoes and accessories.<br />
Nestled within the<br />
stone courtyards shaded<br />
by palms and flamboyant<br />
trees, are numerous<br />
cafés, arts and crafts<br />
shops and restaurants.<br />
Other shops are the<br />
purveyors of designer<br />
and tailor-made<br />
clothing, with names<br />
from Tommy Hilfiger<br />
and Ralph Lauren to<br />
the haute couture, high-fashion garments at<br />
Noreen Phillips Couturière (pictured).<br />
The proprietor is as charming, witty and<br />
attentive as her creations are striking, glamorous<br />
and sought after.<br />
Noreen started business designing and handcrafting<br />
fine garments and accessories in 1984.<br />
Her success has become the stuff of international<br />
legend and today her clients dot the globe,<br />
adding to their exclusive collections each time<br />
their cruise liners call at St. John’s.<br />
The inspiring and immensely talented Noreen,<br />
prides herself on the fact that she and her small<br />
dedicated and courteous team, provide the very<br />
highest levels of customer service.<br />
Customers whose chosen<br />
garments may need alteration can<br />
enjoy their time ashore in <strong>Antigua</strong>,<br />
safe in the knowledge that their<br />
beautifully-wrapped and presented<br />
items will be delivered to their ship<br />
before it leaves the port.<br />
‘Our cocktail dresses,<br />
evening gowns, suits and<br />
daywear are tailored to the<br />
specific requirements of each<br />
client,’ explains Noreen. ‘I<br />
believe no-one should go out of<br />
my shop wearing one of my<br />
dresses that does not fit perfectly. Also,<br />
crucially, it must also suit the client choosing it.<br />
It is not sufficient that the client likes it, the<br />
garment bears my<br />
name, and I have to<br />
be satisfied the<br />
person wearing it is a<br />
perfect advertisement<br />
for my brand.’<br />
Also at Redcliffe<br />
Quay, a variety of<br />
quaint shops and other<br />
outlets offer an<br />
appealing range of<br />
both international and local goods.<br />
PHOTO TONY STOREY<br />
Nearby Heritage Quay is the prime duty-free<br />
retail area located immediately at the end of one<br />
of the port’s main cruise berths.<br />
It offers a variety of high-fashion boutiques,<br />
fine jewellery houses, cafes, restaurants and<br />
bars. The promenade has lasting appeal for<br />
cruise ship shoppers because of its prime<br />
location close to their ships.<br />
The unique architecture of Heritage Quay is<br />
just as interesting as the shopping itself.<br />
The two-storey buildings bathed with their<br />
pale yellow walls and red roofs, house more<br />
than fifty shops that sell everything from fine<br />
wines, champagne and locally-brewed rum to<br />
designer brand swimwear, resort wear,<br />
handbags, jeans, jewellery and unique and<br />
interesting souvenirs.<br />
12<br />
13
PHOTO © 2010 - www.tropicalstudios.com<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Nelson’s Dockyard yachts<br />
Heritage <strong>Pier</strong> St. John’s<br />
Well-established and strong<br />
links with cruise industry<br />
partners have provided a<br />
major benefit to the<br />
overall development of tourism in<br />
<strong>Antigua</strong> and Barbuda, according to the<br />
CEO of the island’s Tourism Authority,<br />
Colin James, who says a coordinated<br />
strategy by partners has paid dividends.<br />
‘The Government, with the support of<br />
the <strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> and the <strong>Antigua</strong> and<br />
Barbuda Cruise Association has been very<br />
successful in its negotiations with various<br />
cruise lines to commence using us as a port<br />
of call. We have excellent cruise facilities,<br />
and <strong>Antigua</strong> and Barbuda has added several<br />
attractive and accomplished tours which<br />
have enhanced the on-island experience so<br />
passengers can enjoy a fun-filled day.<br />
Everything from a zip line experience<br />
through the rainforest canopy, kite surfing,<br />
parasailing, deep sea diving or jet skiing, to<br />
a walking tour of the city of St. John’s,’<br />
explains James, ‘<strong>Antigua</strong> and Barbuda<br />
offers an on-island experience that few<br />
Caribbean destinations can match.’<br />
He believes the wealth of shoreside<br />
experiences available in the Islands<br />
strengthens their appeal to itinerary planners<br />
as well as shipboard guests.<br />
The importance of cruise traffic to the<br />
Island’s economy is underlined by recent<br />
figures from the Tourism Authority.<br />
‘Approximately 80% of the visitors who<br />
arrive in <strong>Antigua</strong> and Barbuda do so via<br />
cruise vessels,’ explains James, ‘so the<br />
direct earnings particularly to local<br />
businesses such as boutiques, taxi drivers,<br />
souvenir vendors and local tour operators,<br />
are significant. The ability of <strong>Antigua</strong> and<br />
Barbuda to attract vessels throughout the<br />
year, also helps to stimulate the economy<br />
when the main winter season for the<br />
yachting and land-based arrivals comes to<br />
an end in April. The large volume of<br />
visitors means that the impact of spending is<br />
more widely distributed than the traditional<br />
land-based or yachting visitor, which is<br />
what makes Cruise Tourism so significant<br />
to our country’s economy,’ he adds.<br />
Mindful of the success and economic<br />
wealth generated by cruise business to date,<br />
the Tourism Authority and its partners have<br />
identified potential for further growth.<br />
‘We foresee the growth to be steady with<br />
the addition of more non-traditional<br />
European lines,’ says the Chief.<br />
‘We have set a target to achieve one<br />
million cruise passengers by 2012. This<br />
Tourism<br />
equates to attracting one major cruise vessel<br />
that will call every week for 52 weeks in the<br />
year. Taken in this context, it is very<br />
achievable, and we have set plans in place<br />
to achieve this. ‘We have been aggressive in<br />
representing the destination at major cruise<br />
events, and our continued lobbying and<br />
negotiations for additional calls have now<br />
begun to bear fruit,’ he reveals.<br />
‘However, while we grow we must<br />
‘Approximately 80% of the visitors who<br />
arrive in <strong>Antigua</strong> and Barbuda do so via<br />
cruise vessels.’ Colin C. James, CEO, <strong>Antigua</strong> Tourism Authority<br />
PHOTO © CRUISE ANTIGUA & BARBUDA<br />
Green Island<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
PHOTO: NATIONAL PARK/NELSON’S DOCKYARD<br />
remain competitive, by ensuring that we<br />
constantly invest in the industry, by<br />
enhancing and updating our facilities. We<br />
must also give our cruise visitors an<br />
unforgettable experience while they are<br />
with us,’ he adds.<br />
The Tourism Authority has identified<br />
where the growth it seeks can be achieved.<br />
‘A 25% to 40% growth over the next<br />
five year is clearly achievable,’ says James.<br />
‘For example, Aida Cruises is confirmed<br />
to come back to <strong>Antigua</strong> in the season 2010-<br />
2011 making eleven calls. TUI Cruises<br />
Mein Schiff –<br />
inaugural call this year<br />
PHOTO: COURTESY TUI CRUISES<br />
17
PHOTO © 2010 - www.tropicalstudios.com<br />
made its inaugural call this year with the<br />
German vessel Mein Schiff, which is in the<br />
Caribbean for the first time this winter with<br />
a capacity of 1,928 passengers. We also<br />
have a Japanese vessel, which will be<br />
visiting <strong>Antigua</strong> and Barbuda in 2010-2011<br />
for the first time.<br />
‘Once a new vessel looks at moving into<br />
the Eastern Caribbean, <strong>Antigua</strong> and Barbuda<br />
is at the top of the list as a likely port of call,<br />
and we intend to continue our efforts to<br />
maintain our competitive advantage. When<br />
you look at the large inventory of ships now<br />
on order and expected to be deployed in the<br />
next year or two, and our ability to grow the<br />
cruise industry over the last few years, you<br />
will agree that our destination is now poised<br />
and well positioned to take advantage of any<br />
new opportunities for increased calls.’<br />
venturing into the homeporting in any<br />
major way.<br />
‘However, there are opportunities with<br />
the smaller clipper vessels that can be<br />
accommodated now, and which we most<br />
certainly will be pursuing as we seek to<br />
enhance the product offering,’ he says.<br />
Across the tourism sector efforts are<br />
continuing to enhance the visitor experience<br />
on the island.<br />
James explains, ‘the matter of enhancing<br />
the visitor arrival experience has been at<br />
the top of our agenda. New regulations<br />
have just now been put in place which will<br />
greatly improve the ground transportation<br />
and tour transfers. A protocol agreement<br />
between the local taxi association and<br />
Government agencies will eliminate many<br />
of the traffic bottlenecks, as well as<br />
‘Poised and well positioned to take<br />
advantage of any new opportunities<br />
for increased calls.’<br />
PHOTO © NATIONAL PARK/NELSON’S DOCKYARD<br />
result of a carefully planned strategy,<br />
according to James.<br />
‘The investments made over the years in<br />
constructing multiple berths, and the<br />
corresponding dredging of St. John’s harbour<br />
<strong>Antigua</strong> Carnival<br />
with an adequate turning basin, have greatly<br />
enhanced the port. This is the single most<br />
important investment which has resulted in<br />
our destination being number one in the<br />
OECS (Organization of Eastern Caribbean<br />
States) with cruise ship calls and passenger<br />
arrivals. This allows us to accommodate 4<br />
ships in downtown St. John’s at the Redcliffe<br />
and Heritage Quay <strong>Pier</strong>s, and with the<br />
overflow for up to two more ships at the<br />
Deep Water Commercial Port. This has<br />
greatly enhanced our scheduling capabilities<br />
and given us flexibility when negotiating<br />
additional calls,’ he explains.<br />
‘Joint venture developments are<br />
regarded as critical to generate further<br />
growth,’ says James.<br />
‘Going forward we eagerly anticipate the<br />
commencement of the <strong>Antigua</strong> Waterfront<br />
Development which came out of a conceptual<br />
plan and study by a major cruise line. This<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
PHOTO © 2010 - www.tropicalstudios.com<br />
Further growth can be achieved<br />
through offering full turnaround facilities<br />
to cruise lines, although James points out<br />
significant investment in new<br />
infrastructure would be required.<br />
He says, ‘In principle, limited large scale<br />
homeporting is a strategy that could work for<br />
us down the road. However, as our total hotel<br />
room count is just around 4,000, we do not<br />
presently have the capacity for over-nighting<br />
of large numbers of cruise visitors who may<br />
need to arrive a day before their cruise starts.’<br />
‘Work on the new International Airport<br />
terminal is also set to commence this year,<br />
and that too must be completed prior to us<br />
ensuring the safety and a hassle-free<br />
environment for passengers arriving at the<br />
cruise terminals’<br />
Immediate challenges, he believes,<br />
center on the global economic downturn.<br />
‘The biggest challenge facing any<br />
organisation in the current economic<br />
climate is one of finances. It is ensuring that<br />
in the present economic difficulties, we<br />
prioritise in such as way to continue to<br />
invest in marketing and promoting the<br />
destination. We must remain competitive so<br />
that we can seek out and take advantage of<br />
any opportunity for growth that arises.<br />
The success enjoyed to date is the<br />
will be funded by the Government, and a<br />
consortium of local and overseas<br />
investors. It is a comprehensive<br />
plan for a major cruise complex,<br />
with high end shopping, adequate parking,<br />
and zoning for proper pedestrian flow<br />
that will re-position <strong>Antigua</strong><br />
and Barbuda as a major<br />
port of call in the<br />
Caribbean for the<br />
next ten years.’ ◆<br />
19
General information<br />
NATIONAL MOTTO<br />
The motto of the nation is ‘Each<br />
endeavouring, all achieving’. It<br />
was composed by James H. Carrott<br />
MBE in 1967 when he was<br />
Permanent Secretary in the Ministry<br />
of Trade, Production and Labour<br />
THE NATIONAL FLAG<br />
The golden sun image symbolises the<br />
dawn of a new era and the dynamism<br />
of the people. Blue represents hope,<br />
black the soil and the nation’s African<br />
heritage. Gold, blue and white<br />
represent <strong>Antigua</strong>’s natural tourist<br />
attractions – sun, sea and the sand,<br />
and the ‘V’ shape symbolises victory.<br />
CURRENCY<br />
The official monetary currency is<br />
the Eastern Caribbean Dollar,<br />
locally known as EC, but the<br />
Sterling, US Dollar and Euro are<br />
accepted or traded at banks and<br />
most businesses.<br />
COMMERCIAL BANKS<br />
Most banks in <strong>Antigua</strong> have 24-<br />
hour ATM machines. American<br />
Express, VISA, MasterCard,<br />
Diner’s Club and Travelers Checks<br />
are generally accepted at most<br />
establishments.<br />
Banking Hours<br />
Monday – Thursday: 0800-1400;<br />
Friday 0800-1600.<br />
Saturday: some banks open<br />
9am until midday.<br />
<strong>Antigua</strong> Commercial Bank Ltd.<br />
St Mary’s and Thames Streets,<br />
Box 95, St John’s <strong>Antigua</strong><br />
Tel (268) 462 1217/9/2085/1860/4<br />
Fax (268) 462 1220<br />
Bank of <strong>Antigua</strong><br />
1000 Airport Blvd Box 315,<br />
St John’s <strong>Antigua</strong><br />
Tel (268) 462 4283<br />
Fax (268) 462 0040<br />
Bank of Nova Scotia (Scotiabank)<br />
High Street, Box 342,<br />
St John’s <strong>Antigua</strong><br />
Tel (268) 480 1500<br />
Fax (268) 462 1554<br />
CIBC Caribbean Ltd.<br />
High Street and Corn Alley,<br />
Box 28, St John’s <strong>Antigua</strong><br />
Tel (268) 462-0836/7/0998/1278<br />
Royal Bank of Canada<br />
High and Market Streets, Box 252,<br />
St John’s <strong>Antigua</strong><br />
Tel (268) 462 0325/0326<br />
Fax (268) 462 1304<br />
SPORTS<br />
A wide range of water sports, yacht<br />
charters, cruising and deep sea<br />
fishing are available, as well as<br />
spectacular golf courses, numerous<br />
tennis courts, a squash club, many<br />
spas and fitness centres and<br />
hundreds of secluded beaches.<br />
AIRPORT<br />
VC Bird International<br />
AIRLINES<br />
Direct flights as well as connecting<br />
flights are available to and from VC<br />
Bird International Airport.<br />
• British Airways and Virgin<br />
Atlantic from Gatwick.<br />
• Air Canada from Toronto.<br />
• Continental from Newark,<br />
New Jersey.<br />
• American Airlines from Miami.<br />
• Caribbean Airlines<br />
American Eagle from Puerto Rico.<br />
• Delta from Atlanta and New York.<br />
• US Airways from Philadelphia<br />
and Charlotte.<br />
• Condor from Germany.<br />
The regional airline LIAT provides<br />
scheduled flights several times daily<br />
from VC Bird International to 25<br />
Caribbean islands; Winair between<br />
<strong>Antigua</strong> and Barbuda daily.<br />
VISA REQUIREMENTS<br />
All visitors must be in possession of<br />
a return or onward ticket as well as<br />
a valid passport or Visa.<br />
CAR RENTAL<br />
Several international car rental<br />
companies are located at VC Bird<br />
International Airport and locations<br />
around the island.<br />
LANGUAGE<br />
The national language is English<br />
but many other languages and a<br />
local dialect are spoken.<br />
RELIGION<br />
All denominations worship here:<br />
Anglican, Roman Catholic,<br />
Methodist, Moravian, Seventh<br />
Day Adventist, Evangelical,<br />
Pentecostal, Jehovah Witness,<br />
Buddhist and others.<br />
GETTING MARRIED<br />
Visit www.antigua-barbuda.org<br />
for more info.<br />
CLIMATE<br />
<strong>Antigua</strong> and Barbuda has a<br />
tropical climate all year round<br />
ranging from 82-86 degrees. June<br />
through September is officially<br />
hurricane season.<br />
CLOTHING<br />
Light summer attire may be worn<br />
all year round. But the temperature<br />
can drop during December through<br />
January at evenings. Hotels and<br />
restaurants require a jacket and tie<br />
for men, and dresses for ladies<br />
in the evening. At the pool or at<br />
public beaches, swimwear is<br />
acceptable, but not recommended in<br />
the capital.<br />
COMMUNICATIONS<br />
Communications in <strong>Antigua</strong> and<br />
Barbuda are excellent and can<br />
compete with world standards.<br />
MEDIA<br />
There are two main local English<br />
language newspapers, one TV<br />
station and several radio stations.<br />
DEPARTURE TAX<br />
Payable at airline check-in counter<br />
at time of departure or included in<br />
airline ticket cost. EC$50 or US$20<br />
for visitors.<br />
MEDICAL<br />
The Mount St. John’s Medical<br />
Centre is <strong>Antigua</strong> and Barbuda’s<br />
newest and main Medical<br />
Hospital, but there are several<br />
private clinics, general<br />
practitioners, specialists and<br />
pharmacies on the island. No<br />
vaccinations are required unless<br />
the visitor is arriving from an<br />
endemic area.<br />
EMERGENCIES<br />
911 or 999<br />
Fire (268) 462-0251<br />
Ambulance 911<br />
Police Headquarters (268) 462-0125<br />
Air/Sea Rescue (268) 462-3062<br />
Office of Disaster Preparedness<br />
(268) 462-4206<br />
When calling from outside <strong>Antigua</strong><br />
and Barbuda, please dial area 268.<br />
PUBLIC HOLIDAYS<br />
New Year’s Day (January 1), Good<br />
Friday, Easter Monday, Labour Day<br />
(first Monday in May), Whit<br />
Monday, Caricom Day (first<br />
Monday in July), Carnival (first<br />
<strong>Antigua</strong> business directory<br />
Find places to eat, where to stay and what to do<br />
Opening Hours: Monday – Friday (9am – 5pm)<br />
Head Office, Search <strong>Antigua</strong> Inc, Island house, Newgate Street<br />
PO Box 676, St. John’s, <strong>Antigua</strong><br />
Tel: 1-268-561-0044 • Email: info@searchantigua.com<br />
Come down to <strong>Antigua</strong>! The water’s clear, the<br />
tradewinds are cool, the air is fresh, and you can relax.<br />
PO Box 45, Redcliffe Street, St. John’s, <strong>Antigua</strong> & Barbuda<br />
Tel: (office) 268-462-0638 • Mobile: 268-771-6538<br />
Email: apal@candw.ag • www.apalantigua.com<br />
23
General information<br />
Monday and Tuesday in August),<br />
Independence Day (November 1),<br />
Christmas Day and Boxing Day<br />
(December 25 & 26).<br />
TIME DIFFERENCE<br />
Winter: UK time minus 4 hours.<br />
Summer: UK time minus 5 hours.<br />
US: +1 hour EST during the winter.<br />
DIPLOMATIC<br />
REPRESENTATION<br />
High Commission for <strong>Antigua</strong><br />
and Barbuda, 2nd floor<br />
45 Crawford Place<br />
Directory of contacts<br />
London W1H 4LP<br />
Tel: 020 7258 0070<br />
Fax: 020 7258 7486<br />
British Government Representative<br />
in <strong>Antigua</strong>, and consulates or<br />
embassies for other countries.<br />
TOURISM OFFICES<br />
CANADA<br />
Telephone (416) 961-3143<br />
Fax (416) 961-7218<br />
ENGLAND<br />
Telephone (44) 207-031-8160<br />
Fax (44) 207-031-8170<br />
FRANCE<br />
Telephone (33) 1-53-75-1571<br />
Fax (33) 1-53-75-1569<br />
GERMANY<br />
Telephone (49) 61-72-2150<br />
Fax (49) 61-72-21504<br />
ITALY<br />
Telephone (39) 027-209-8727<br />
Fax (39) 028-779-83<br />
USA (Miami)<br />
Telephone (305) 381-6762<br />
Fax (305) 381-7908<br />
USA (New York)<br />
Telephone (212) 541-4118<br />
Fax (646) 215-6008<br />
USA (Washington DC)<br />
Telephone (202) 362-5122<br />
Fax (202) 362-5225<br />
Toll-Free 888-268-4227<br />
Email: deptourism@antigua.gov.ag<br />
www.antigua-barbuda.org<br />
BARBUDA<br />
Barbuda Council<br />
Tel (268) 460-0077<br />
Barbuda Tourism Department<br />
Tel (268) 562-7066<br />
Ministry of Tourism, Civil<br />
Aviation & Culture (MOT)<br />
Government of <strong>Antigua</strong> & Barbuda<br />
Queen Elizabeth Highway<br />
St. John’s, <strong>Antigua</strong><br />
Hon. John Maginely, Minster of<br />
Tourism, Civil Aviation & Culture<br />
Tel (268) 462-0651/0787;<br />
463-9522/9523<br />
Fax (268) 462-2836/6398<br />
www.antigua-barbuda.org<br />
<strong>Antigua</strong> and Barbuda Tourism<br />
Authority (ABTA)<br />
PO Box W351<br />
ACB Financial Centre Building<br />
High Street<br />
St. John’s, <strong>Antigua</strong><br />
Colin C. James, CEO<br />
Kimberley Bowers,<br />
Marketing Manger<br />
Tel (268) 562-7600<br />
Fax (268) 562-7601<br />
Email: info@andbtourism.com<br />
www.antigua-barbuda.org<br />
<strong>Antigua</strong> <strong>Pier</strong> <strong>Group</strong> Ltd. (APG)<br />
Redcliffe Quay<br />
PO Box 662<br />
St. John’s, <strong>Antigua</strong><br />
Tel (268) 562-7645<br />
Fax (268) 562-6945<br />
Conrad E. Pole, Manager<br />
Avonelle H. Pole,<br />
Marketing Executive<br />
Email: avonellehpole@gmail.com<br />
www.cruiseantiguabarbuda.com<br />
<strong>Antigua</strong> & Barbuda Cruise<br />
Tourism Association (ABCTA)<br />
P.O. Box 2088<br />
St. John’s, <strong>Antigua</strong><br />
Nathan Dundas, President<br />
Joanne Adams, Secretary<br />
Tel (268) 562-1746; 464-0898<br />
Fax (268) 562-2858<br />
Email: abcta@candw.ag<br />
St. John’s Development<br />
Corporation (SJDC)<br />
Heritage Quay<br />
Tel 462-2776/3925<br />
Fax (268) 462-3931<br />
Senator Anthony Stewart,<br />
Director;<br />
Carolyn Parker Thomas,<br />
Communications &<br />
Marketing Manager;<br />
Malaka Parker, Heritage Quay<br />
Manager<br />
Tel (268) 481-7544/7545<br />
Fax (268) 481-7546<br />
Email:<br />
secretariat@stjohnsdevelopment.com<br />
www.stjohnsdevelopment.com<br />
<strong>Antigua</strong> Port Authority (APA)<br />
PO Box 1052, Deep Water Harbour<br />
St. John’s, <strong>Antigua</strong><br />
Mrs. Agatha Dublin<br />
General Manager<br />
Tel (268) 460-9104<br />
Fax (268) 462-2510<br />
Email: dublina@candw.ag<br />
Key Properties Ltd.<br />
Redcliffe Quay<br />
PO Box 662<br />
St. John’s, <strong>Antigua</strong><br />
Tel 562-1960; 268) 562-5610<br />
Fax (268) 462-1450<br />
Cameron Fraser, Director<br />
Chris Wright, Manager<br />
Email: keyproperties@candw.ag<br />
SHIPPING AGENTS<br />
Bryson’s Shipping<br />
PO Box 162,<br />
Long Street<br />
St. John’s, <strong>Antigua</strong><br />
Tel (268) 480-1244<br />
Fax (268) 462-0170<br />
Email: bryship@candw.ag<br />
www.brysonsantigua.com<br />
ATTRACTIONS<br />
<strong>Antigua</strong> & Barbuda National Parks<br />
PO Box 1283<br />
English Harbour, <strong>Antigua</strong><br />
Tel (268) 481 5021<br />
Fax (268) 481 5030<br />
Email natpark@candw.ag<br />
www.nationalparksantigua.com<br />
<strong>Antigua</strong> Rainforest Company<br />
PO Box 3563<br />
St. Johns, <strong>Antigua</strong><br />
Tel (268) 562 6363<br />
Fax (268) 562 6364<br />
Email: arc@candw.ag<br />
www.antiguarainforest.com<br />
Miramar Sailing Ltd<br />
PO Box 60<br />
Jolly Harbour Marina, <strong>Antigua</strong><br />
Tel (268) 770 6172<br />
Email: info@miramarsailing.com<br />
www.miramarsailing.com<br />
TRAVEL AGENTS/SHORE<br />
EXCURSIONS<br />
<strong>Antigua</strong> Vacations Ltd<br />
Jardines Court, PO Box 1026<br />
St. Johns, <strong>Antigua</strong><br />
Tel/Fax (268) 463 8959<br />
Tel (268) 460 7384<br />
Email: antvacation@candw.ag<br />
Alexander Parrish<br />
PO Box 45<br />
St. Johns, <strong>Antigua</strong><br />
Tel (268) 462 0638<br />
Fax (268) 462 4457<br />
Email: apal@candw.ag<br />
www.apalantigua.com<br />
HOTELS/RESTAURANTS/<br />
BAR/EATERIES<br />
Sugar Ridge<br />
PO Box 153<br />
Jolly Harbour, <strong>Antigua</strong><br />
Tel (268) 562-7700<br />
Fax (268) 562-5946<br />
Email:<br />
reservations@sugarridgeantigua.com<br />
www.sugarridgeantigua.com<br />
Turners Bar and Restaurant<br />
Johnsons Point<br />
<strong>Antigua</strong><br />
Tel (268) 462 9133<br />
www.ipage.ag/turners<br />
Subway<br />
PO Box W585,<br />
Redcliffe Street and Old Parham<br />
Road and Jolly Harbour<br />
St. Johns, <strong>Antigua</strong><br />
Tel (268) 562 5539<br />
Email: subwayantigua@candw.ag<br />
www.subway.ipage.ag<br />
Heritage Hotel<br />
St. Johns, <strong>Antigua</strong><br />
Tel (268) 462 1247<br />
Fax (268) 462 1179<br />
Email: heritagehotel@candw.ag<br />
www.heritagehotelantigua.com<br />
SERVICES<br />
Search <strong>Antigua</strong><br />
Island House, Newgate Street<br />
St. Johns, <strong>Antigua</strong><br />
Tel (268) 561 0044<br />
Email: ken@searchantigua.com<br />
www.searchantigua.com<br />
24