Health Insurance Product Innovation & Marketing 2008 - Australian ...
Health Insurance Product Innovation & Marketing 2008 - Australian ...
Health Insurance Product Innovation & Marketing 2008 - Australian ...
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<strong>Health</strong> <strong>Insurance</strong><br />
<strong>Product</strong> <strong>Innovation</strong><br />
& <strong>Marketing</strong> <strong>2008</strong><br />
Driving innovative strategies to develop new products, retain<br />
your valuable client base and adapt to legislative change<br />
26–28 November <strong>2008</strong> • Sydney Harbour Marriott<br />
This program is endorsed by:<br />
Don’t miss the opportunity to hear from<br />
these keynote speakers:<br />
Samantha Gavel, Private <strong>Health</strong> <strong>Insurance</strong> Ombudsman<br />
Ron Wilson, Executive Director, <strong>Health</strong> <strong>Insurance</strong><br />
Restricted Membership Association of Australia<br />
Mark Fitzbiggon, CEO and Managing Director,<br />
NIB Holdings<br />
Don’t miss the Pre-Conference Workshop<br />
26 November <strong>2008</strong><br />
Tools to turn yourself into an idea generating dynamo<br />
Led by: Amantha Imber,<br />
Head Inventiologist,<br />
Inventium<br />
TO REGISTER CALL NOW!<br />
T: +61 2 9080 4090 F: +61 2 9299 3109 E: info@iir.com.au VISIT: www.iir.com.au/him
<strong>Health</strong> <strong>Insurance</strong> <strong>Product</strong><br />
26–28 November <strong>2008</strong> •<br />
Day 1: Thursday 27 November <strong>2008</strong><br />
8:30 Registration and Coffee<br />
9:00 Opening Remarks from Chair<br />
9:10 Private <strong>Health</strong> <strong>Insurance</strong> in Australia: Consumer<br />
Trends, Problems and Innovative Solutions<br />
• The current state of voluntary private health insurance<br />
• The price of health insurance under the Lifetime<br />
Cover (LC) scheme<br />
• Recent trends in membership and claims<br />
• Policy options to make the price of PHI fairer and<br />
encourage both low- and high-loss individuals to buy<br />
Luke Connelly PhD, Professor of <strong>Health</strong> Economics,<br />
Director, <strong>Australian</strong> Centre for Economic Research<br />
on <strong>Health</strong> (ACERH UQ)<br />
9:50 KEYNOTE ADDRESS: Listening to the Consumer<br />
and Initiating Improvement<br />
• Current standards of Private <strong>Health</strong> Funds<br />
• Regular complaints and observations from the consumer<br />
• Learning from consumer complaints<br />
• New product development: what do your<br />
members want<br />
• Recommendations for changes to industry practice<br />
Ms Samantha Gavel, Private <strong>Health</strong><br />
<strong>Insurance</strong> Ombudsman<br />
10:30 Morning Tea<br />
11:00 Optimising the Trade-Off between Media<br />
and Price Promotions Management<br />
All industries face the constant challenge of striking<br />
the optimal balance between profit and sales volumes.<br />
This presentation will describe the various ‘levers’<br />
available to an organisation in striking the balance<br />
between pricing and marketing investments using<br />
a case study.<br />
Caroline Stevenson, Senior Consultant,<br />
The Quantium Group<br />
1:30 Customer Retention Strategies<br />
• The importance of data<br />
• Differentiating yourself in a crowded market<br />
• Managing the customer experience<br />
• Measuring results<br />
The result: happy client, happy staff,<br />
happy shareholders<br />
Andrea Shemmell, Sales and <strong>Marketing</strong> Specialist,<br />
AMP Financial Planning<br />
2:10 Word of Mouth <strong>Marketing</strong>: Making New Media<br />
Work for You<br />
• How to integrate WOM into your advertising plans<br />
• How to benefit from sustainable word-of-mouth programs<br />
• Planning a WOM campaign<br />
• Targeting influencers<br />
• Empowering consumers through participation<br />
• How to measure WOM and deliver tangible ROI<br />
Piers Hogarth-Scott, CEO, Yooster<br />
2:50 Afternoon Tea<br />
3:20 How to Turbo-Charge your Creativity Using<br />
Science-Based Techniques<br />
During this session, Amantha will take you through six<br />
science-based ways to boost your individual creativity<br />
and that of your team. All techniques taught in this<br />
session come from extensive scientific research that<br />
has been conducted all over the world. In other words,<br />
it means that the techniques taught will actually work.<br />
Amantha guarantees that you will leave this session<br />
with six practical ways of increasing creativity that can<br />
be used as soon as you get back to the office.<br />
Amantha Imber, Head Inventiologist, Inventium<br />
4:00 Closing remarks from Chair<br />
4:10 Networking drinks<br />
11:40 The New Private <strong>Health</strong> <strong>Insurance</strong> Act –<br />
The Chance to put the Consumer First<br />
• The not for profit insurers are committed<br />
to the ‘consumer proposition’ underpinning<br />
their insurance products<br />
• The not for profit insurers are committed to<br />
legislation, regulations, policies and practices<br />
which increase the capacity to deliver best value<br />
health care services<br />
Ron Wilson, Executive Director, <strong>Health</strong> <strong>Insurance</strong><br />
Restricted Membership Association of Australia<br />
(HIRMAA)<br />
12:20 Lunch<br />
TO REGISTER CALL NOW! T: +61 2 9080 4090 F: +61 2 9299 3109 E: info@iir.com.au VISIT: www.iir.com.au/him
<strong>Innovation</strong> & <strong>Marketing</strong> <strong>2008</strong><br />
Sydney Harbour Marriott<br />
Day 2: Friday 28 November <strong>2008</strong><br />
8:30 Morning Coffee<br />
9:00 Welcome from Chair<br />
9:10 PANEL DISCUSSION: <strong>Product</strong> <strong>Innovation</strong> in an<br />
Era of Reform<br />
Katherine McGrath, Corporate and Medical Affairs<br />
Director, Medibank Private<br />
Mark Fitzgibbon, CEO and Managing Director,<br />
NIB Holdings<br />
Further panelists to be advised<br />
9:50 A Small Fund’s Perspective – <strong>Marketing</strong><br />
Strategies for Niche Markets<br />
• Niche marketing strategies<br />
• Regional marketing<br />
• Member retention strategies within diverse niches<br />
Anita Mulrooney, General Manager – <strong>Marketing</strong><br />
& Communications, Peoplecare <strong>Health</strong> <strong>Insurance</strong><br />
10:30 Morning Tea<br />
11:40 CASE STUDY: Communication, Retention<br />
& Competition in the Marketplace<br />
• The nib approach to communication with customers<br />
• How nib work to retain their customer base<br />
• The use of digital media/new technologies<br />
to target the new consumer<br />
• Overcoming the challenges presented by<br />
market competitors<br />
Alex Garas, Market Intelligence Manager, NIB Holdings<br />
12:20 Lunch<br />
1:30 Legal Issues: <strong>Health</strong> <strong>Insurance</strong> <strong>Product</strong>s<br />
• <strong>Product</strong> promotion within the PHI legal regime<br />
• Impact of recent reforms<br />
• <strong>Innovation</strong> or standardisation<br />
Jacinda de Witts, Partner, Minter Ellison<br />
2:10 Translating Insights into <strong>Innovation</strong>s<br />
• Gathering and interpreting web statistics<br />
• The ins and outs of web analytic tools,<br />
and understand inconsistencies in reporting<br />
• Developing internal data standards<br />
• How to use customer insights to your advantage<br />
Jennifer Reddington, Consumer Insights<br />
Manager, Yahoo!7<br />
2:50 Afternoon Tea<br />
3:20 New Direct Media: Evolving Your<br />
<strong>Marketing</strong> Strategies<br />
• Where does new media fit<br />
• Bridging the gap between talking and doing<br />
• Developing richer relationships with<br />
your consumer<br />
Alex Hall, Chief Officer of Operations, Tigerspike<br />
4:00 Strategies to Increase Generation Y Membership<br />
• Brand loyalty across the ages<br />
• How generational differences should<br />
affect communication<br />
• And how this could be used to effect ‘switch’<br />
Jacoba Dalziel, Director, Flourish <strong>Marketing</strong><br />
4:40 Closing remarks from chair<br />
4.50 End of Day 2<br />
Pre-Conference Workshop: Wednesday 26 November, 9:00am–12:30pm<br />
Tools to Turn Yourself into an Idea Generating Dynamo<br />
This workshop will teach participants several science-based idea generation tools that are guaranteed to help you<br />
(and your team) generate ideas more efficiently and effectively. Examples of how these tools can be used on PHI industry<br />
specific problems will be covered within this workshop, so not only will you walk away with some very practical and<br />
simple-to-use tools, you’ll also walk away with plenty of ideas.<br />
Amantha Imber, Head Inventiologist, Inventium<br />
CAPTURING BUSINESS OPPORTUNITY<br />
Position your business at the heart of the health insurance sector by being a high profile part of this unique conference.<br />
For further details on how we can tailor a package to meet your needs please contact:<br />
Jeff Johnson on 02 9080 4073 or email jjohnson@iir.com.au<br />
For Speaker Interviews: VISIT: www.youtube.com/iiraustralia
Team Discounts<br />
Team Discounts – register<br />
3 delegates and 4th comes<br />
FREE! Call 9080 4090 today<br />
Venue & Travel<br />
26–28 November <strong>2008</strong><br />
Sydney Harbour Marriott at Circular Quay<br />
30 Pitt Street<br />
Sydney NSW 2000<br />
Phone: (02) 9259 7000 Fax: (02) 9251 1122<br />
**Hotel accommodation: mention you are attending an IIR event for the best rate.<br />
TRAVEL FOR DELEGATES – DISCOUNTED<br />
We have negotiated special rates on accommodation and travel rates<br />
for you. Please contact The Lido Group on 1800 817 339.<br />
Register now – five easy ways<br />
www.iir.com.au/him<br />
info@iir.com.au<br />
Complete and fax this registration form to:<br />
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Mail this completed form together with payment to:<br />
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REGISTER EARLY & SAVE UP TO $695<br />
Early BirD Rate<br />
Book & pay on or before 5 September <strong>2008</strong><br />
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DISCOUNTS: *All discounts calculated off the ‘Late Rate’. Savings include Early Bird Discounts PLUS Multiple Day Discounts. The conference fee does not include hotel accommodation and travel.<br />
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YES! PLEASE REGISTER ME FOR <strong>Health</strong> <strong>Insurance</strong> <strong>Product</strong> <strong>Innovation</strong> & <strong>Marketing</strong> <strong>2008</strong><br />
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Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra<br />
charge. Alternatively, a full refund, less $440 (inc GST) service charge, will be made for cancellations received<br />
in writing (letter, fax, email) up to two weeks prior to the event. Regrettably, no refunds can be made less than<br />
15 days before the event. For any event cancelled by IIR, registration fees are fully refundable.<br />
Privacy Policy: The personal information shown on this brochure provided by you will be held on a database and may<br />
be shared with companies in informa/IIR Australia and internationally. If you do not wish for your details to be passed onto<br />
companies in informa/IIR Australia and internationally, simply tick here ❏ and fax back to us. Sometimes your details may<br />
be made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose,<br />
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Program: For further information call (02) 9080 4090. IIR reserves the right to alter the venue &/or speakers.<br />
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To fast-track your registration please quote your VIP code below.<br />
<strong>Health</strong> <strong>Insurance</strong> <strong>Product</strong> <strong>Innovation</strong> & <strong>Marketing</strong> <strong>2008</strong><br />
TEAM DISCOUNTS<br />
Team Discounts – register<br />
3 delegates and 4th comes<br />
FREE! Ca l 9080 4090 today<br />
VIP Code<br />
I0436 CS<br />
YES! PLEASE REGISTER ME FOR HEALTH INSURANCE PRODUCT INNOVATION & MARKETING <strong>2008</strong><br />
<strong>Health</strong> <strong>Insurance</strong><br />
<strong>Product</strong> <strong>Innovation</strong><br />
& <strong>Marketing</strong> <strong>2008</strong><br />
Driving innovative strategies to develop new products, retain<br />
your valuable client base and adapt to legislative change<br />
26–28 November <strong>2008</strong> Sydney Harbour Marriott<br />
This program is endorsed by:<br />
Event Code<br />
I0436<br />
Don’t miss the opportunity to hear from<br />
these keynote speakers:<br />
Samantha Gavel, Private <strong>Health</strong> <strong>Insurance</strong> Ombudsman<br />
Ron Wilson, Executive Director, <strong>Health</strong> <strong>Insurance</strong><br />
Restricted Membership Association of Australia<br />
Mark Fitzbiggon, CEO and Managing Director,<br />
NIB Holdings<br />
Don’t miss the Pre-Conference Workshop<br />
26 November <strong>2008</strong><br />
Tools to turn yourself into an idea generating dynamo<br />
Led by: Amantha Imber,<br />
Head Inventiologist,<br />
Inventium<br />
K350 A.B.N. 87 002 541 013<br />
TO REGISTER CALL NOW!<br />
T :+61 2 9080 4090 F: +61 2 9299 3109 E: info@iir.com.au VISIT: www.iir.com.au/him
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