Broadspire(R) Events Manager Kathy Bradley Appointed to

FOR IMMEDIATE RELEASE
Press Release
Broadspire® Events Manager Kathy Bradley Appointed to Lead
Industry Association Exhibitor Committee
ATLANTA (Feb. 28, 2012) — Kathy Bradley, corporate events manager for Broadspire, a Crawford
Company and leading third party administrator (TPA) and medical management services provider, has been
named to lead the Exhibits Advisory Committee (EAC) of the Risk and Insurance Management Society
(RIMS) for 2012 and 2013.
Bradley, who has managed Broadspire’s trade shows, conferences and events for six years, has participated
on the EAC since 2009. The committee is involved in reviewing the RIMS Annual Conference & Exhibition
policies and operating practices specific to exhibitors. Members, who are nominated and selected each year
by fellow exhibitors, volunteer their time at the annual conference to mentor first-time exhibitors, assist with
traffic-building events and solicit onsite feedback from exhibiting companies, among other responsibilities.
“Kathy is dedicated to her work at Broadspire and her service to RIMS on behalf of the annual conference,
which is a key event for our industry,” said Annette L. Sanchez, Broadspire’s chief marketing officer, to
whom Bradley reports. “She has been instrumental to the success of our trade shows and fundraising events,
and she will no doubt provide valuable guidance in her new leadership role with EAC.”
Bradley has 25 years of experience in a wide variety of marketing and communications functions. Before
coming to Broadspire, she was manager, corporate communications for NextiraOne in Sunrise, Fla., and
previously held a similar position at SportsLine.com in Fort Lauderdale, Fla. She also managed marketing
and public relations for HIP Health Plan of Florida and Alamo Rent A Car, all in South Florida.
A graduate of Florida State University with a bachelor of science degree in communications, Bradley served
as a panelist at Exhibitor 2010, a key trade show and event marketing conference, and is a longtime
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Page 2 . . . Bradley appointed to lead industry association exhibitor committee
fundraising volunteer for the American Cancer Society Relay for Life. She was a member of the Leadership
Miami Class of 1985.
About Broadspire
Broadspire (www.choosebroadspire.com), a leading international third party administrator, provides risk
management solutions designed to help clients improve their financial results. Broadspire offers casualty
claim and medical management services to assist large organizations in achieving their unique goals,
increasing employee productivity and reducing the cost of risk through professional expertise, technology
and data analytics. As a Crawford Company, Broadspire is based in Atlanta, Ga., with 85 locations
throughout the United States. Services are offered by Crawford & Company under the Broadspire brand in
Europe (www.Broadspire.eu), including the United Kingdom (www.BroadspireTPA.co.uk).
About Crawford
Based in Atlanta, Ga., Crawford & Company (www.crawfordandcompany.com) is the world's largest
independent provider of claims management solutions to the risk management
and insurance industry as well as self-insured entities, with an expansive global
network serving clients in more than 70 countries. The Crawford System of
Claims Solutions SM offers comprehensive, integrated claims services, business
process outsourcing and consulting services for major product lines including
property and casualty claims management, workers compensation claims and
medical management, and legal settlement administration. The Company’s
shares are traded on the NYSE under the symbols CRDA and CRDB.
About RIMS
As the preeminent organization dedicated to advancing the practice of risk management, RIMS (The Risk
and Insurance Management Society, Inc.) is a global not-for-profit organization representing more than 3,500
industrial, service, nonprofit, charitable and government entities throughout the world. Founded in 1950,
RIMS brings networking, professional development and education opportunities to its membership of more
than 10,000 risk management professionals who operate in more than 120 countries. For more information
on RIMS, visit www.RIMS.org.
About RIMS Annual Conference & Exhibition
Launched in 1963, RIMS Annual Conference & Exhibition attracts some 10,000 risk and insurance
professionals at all experience levels, business executives with risk management interests, brokers, insurers
and service providers for the ultimate educational and networking experience. The four-day event offers
more than 120 educational sessions, keynote presentations, special events and an expansive Exhibit Hall with
more than 400 exhibitors. Following Philadelphia, the event will be hosted in Los Angeles in 2013. For more
information, visit www.RIMS.org/RIMS12.
# # #
For more information, please contact:
Stephanie Zercher, PR director
404.300.1908 (office)
954.401.0230 (cell)
stephanie_zercher@us.crawco.com