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42 Supporting local communities Three times the impact Jackson’s programme of trebling employee donations to charity is proving a big success For staff of Jackson National Life Insurance Company, giving to charity can mean a great deal more than simply the value of their donations. Under the company’s Jackson in Action programme, staff contributions to charities from an approved list are trebled by the company, enabling employees to maximise their impact on the charities they support. Jackson staff can choose from a list of more than 60 charities focused on benefiting children and the elderly and, until last year, could make a donation of up to US$10,000 that Jackson would match on a 2:1 basis. The scheme has been so successful that this year the ceiling for individual contributions has been raised from US$10,000 to US$25,000, turning the maximum contribution from a single 2:1 Jackson’s match for donations to more than 60 charities 51.5% increase in contributions in 2011
employee into a donation of US$75,000 to the selected organisation and setting the scene for a much higher contribution from both individuals and from Jackson. The scheme has been highly successful in encouraging donations. Since it began in 2007, a total of US$1,452,946 in employee donations has been made through the scheme, generating matched contributions from Jackson of US$2,905,892. In 2011 alone, employee donations were US$453,734 and Jackson’s contributions US$907,468, the highest levels yet and a 51.5 per cent increase on the year before. The list of approved charities is compiled in an effort to funnel Jackson’s corporate donations in a focused and meaningful manner. It is also updated each year to ensure that it reflects the wishes of Jackson employees and delivers the maximum benefit to the right charities. Any organisation that does not receive a minimum donation of US$2,000 and contributions from at least three Jackson staff is removed from the match list at the end of each year, ensuring that only those charities that appeal to employees remain on the list. Marilynn Scherer, Vice President, Fixed/Fixed Index Product Management at Jackson, uses the Jackson in Action Fund to donate to a number of organisations, but primarily to DonorsChoose.org, a website on which teachers post specific projects at public schools that need support. ‘That website is very hands-on, so you choose the project you want, and then you let Jackson know,’ Marilynn says. ‘When Jackson donates you get an email telling you that their donation has gone through and you go out and direct that money as well. ‘A two-for-one match can really go a long way, so the matched programme gets a lot of traction in terms of folks taking advantage of it. And there’s a very big variety of organisations to choose from.’ Sandy Szakach, Head of Credit for Structured Finance at PPM America, 43 Prudential’s US fund management operation, has been donating through the Jackson in Action Fund since 2008. She contributes to a number of different charities through the scheme, but her largest contribution is to the Parent-Child Home Program, which trains people to help children in families that have limited access to educational and economic opportunities. Sandy says one of the great strengths of the Jackson in Action Fund is the way it gets people involved and can turn a small contribution into something much bigger. ‘It’s really about the leverage,’ she says. ‘Every month a different group at PPM will select their favourite charity for Jeans Day. An employee will then send out an email saying they will match to the first US$1,000. You take all of that and send it to Jackson’s 2:1 matching programme and it really leverages a small donation. It snowballs and it creates a nice little competition and people get very passionate. It’s really inspiring.’ ‘In 2011, employee donations and Jackson’s contributions were at the highest levels yet and 51.5 per cent higher than the year before.’
Page 1 and 2: Inside this report 1. Our customers
Page 3 and 4: 1 Contents The environment 26 Prote
Page 5 and 6: 3 Overview Prudential Corporation A
Page 7 and 8: 5 I am proud to present our 2011 co
Page 9 and 10: 7 Our four corporate responsibility
Page 11 and 12: 9 Our principles Customer service a
Page 13 and 14: 11 UK • Activities to improve our
Page 15 and 16: 13 25-30 per cent, the overall Prud
Page 17 and 18: 15 ‘It’s a very simple concept.
Page 19 and 20: 17 When Jackson National Life Insur
Page 21 and 22: 19 New products for new needs Prude
Page 23 and 24: 21 Our principles • We value and
Page 25 and 26: 23 Prudential’s commitment to dev
Page 27 and 28: 25 Three key areas of activity •
Page 29 and 30: 27 Our principles • We recognise
Page 31 and 32: 29 Below Around the world, Prudenti
Page 33 and 34: 31 Property investment the sustaina
Page 35 and 36: 33 Our principles • We support ou
Page 37 and 38: 35 Education and young people • I
Page 39 and 40: 37 ‘People from Prudential clearl
Page 41 and 42: 39 3-year programmes of mentoring,
Page 43: 41 ‘We’ve been able to multiply
Page 47 and 48: 45 Money-smart kids An innovative t
Page 49 and 50: 47 Above and right Prudential Vietn
Page 51 and 52: 49 Code of Business Conduct Conside
Page 53 and 54: 51 Energy consumption (megawatt-hou
Page 55: 53 How to contact us Prudential Gro

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