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Agenda • Market Overview • About Prudential <strong>Singapore</strong> • Business Priorities • Summary 12
Genuine Multi-channel Distribution Successful multi-channel model maximises our market reach 18% Channel Mix by APE 2008 H1 2011 18% 41% • Prudential is the only key player in <strong>Singapore</strong> with balanced APE contribution from agency and bancassurance • Prudential has the most productive agency force, focusing on RP business – Agency RP growth of 29% (2008-10) 82% 59% – Highest RP per tied agent in industry, 18% higher than closest competitor Agency Bancassurance • 6 compelling bancassurance partners (4 exclusive) with broad and diverse customer bases – Exclusive partners delivered 111% APE growth (H1 2011 over H1 2010) 13
Page 1 and 2: Prudential Singapore Kevin Holmgren
Page 3 and 4: Prudential Singapore Management Tea
Page 5 and 6: Macroeconomic Environment Economic
Page 7 and 8: Agenda • Market Overview • Abou
Page 9 and 10: Performance: New Business APE Outpe
Page 11: Performance: Consistent Growth in I
Page 15 and 16: Driving Agency Activity, Productivi
Page 17 and 18: Successful Partnership with UOB Par
Page 19 and 20: Leveraging Product Innovations Pro-
Page 21 and 22: Agenda • Market Overview • Abou

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