Driving Innovation - Qi3
Driving Innovation - Qi3
Driving Innovation - Qi3
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<strong>Driving</strong> <strong>Innovation</strong><br />
SO WHY ARTEMIS THEN<br />
• Good fit to UK business strengths & our investment criteria<br />
– Electronics Design, System Design, Test & Verification, …<br />
– 40% of EU silicon design businesses are UK<br />
– Hardware/Software Co-Development<br />
– End-use markets in aerospace, automotive, healthcare, built<br />
environment, …<br />
– Good sustainability/societal arguments: energy efficiency & safety<br />
• Good arguments for European engagement<br />
– Deals with cross-cutting issues benefiting from cooperation<br />
– Design rules, standards, interoperability, safety, reliability, …<br />
– Good additionality arguments, eg cross-EU supply chains<br />
• SME participation encouraged<br />
• Overall, ARTEMIS presents a GOOD opportunity for long term wealth<br />
creation in the UK.
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