NEO BANGALORE

INVESTMENT 

OPPORTUNITY: 

NEO BANGALORE

INVESTMENT 

OPPORTUNITY: 

NEO BANGALORE 

CONTENTS 

Summary 

1. The Indian Opportunity 

2. India's fastest growing metro Bangalore Beckons! 

3. NEO Bangalore's Homes of Tomorrow 

4. A gold mine of an o er 

Indian opportunity 

1. Economy back on track, GDP grows at 5.7% in June Quarter 

2. Policy measures to boost housing sector 

3. Advantage India 

4. Indian real estate is a large growing market 

5. Market size of real estate in India (USD billion) 

6. Bangalore in Prospects- Globaly 

7. Government policies are helping the real estate sector prosper 

8. Supply largely con ned to mid segment housing 

9. Annual and Six Monthly Capital Value Movement in Premium Segment Across Cities 

10. Summary of vision 20-20 

The Bangalore Boom 

1. Bangalore Capital Value Movement 

2. Indicator Trends 

3. Outlook 

4. Sub-market key Stats Premium/Luxury Segment 

The new Bangalore NEO Bangalore 

1. Adding a new frequency to Bangalore 

2. A Goldmine of Investment 

3. Location 

4. Social Infrastructure 

5. Industrial Scenario 

6. The Infrastructure 

7. Land Prices Spike in Hoskote 

8. Crying need for Residential Developments 

9. Project Highlights 

About Artha 

1. True Value 

2. True Value for Developers 

3. A Strong and Committed Team 

4. CSR Initiatives 

5. Awards 

01 - 04 

05 - 12 

13 - 16 

17 - 21 

22 - 24 

The o 

FAQ s 

er 

25 

26 - 31

INVESTMENT 

OPPORTUNITY: 


01 

SUMMARY 

1. The Indian Opportunity 

2. India's fastest growing metro Bangalore Beckons! 

3. NEO Bangalore's Homes of Tomorrow 

4. A gold mine of an o er

INVESTMENT 

OPPORTUNITY: 


02 

The Indian Opportunity 

The Indian economy has continued to grow and Q1 of the 2014-15 scal year saw it 

register an increased growth rate of 5.7%, as compared to the 4.6% registered for the last 

quarter of the 013-14 nancial year. 

The government's vision of providing housing for all by 2022 through new measures 

including the allocation of nearly INR 4,000 crore to the National Housing Bank, and 

setting up a mission on low-cost a ordable housing. This is all good news for the housing 

sector, which is gaining traction and help from measures and policies being 

implemented by India's new government at the Center. 

The expected increase in India's real estate market, which currently contributes around 

5% to the GDP, is at a CAGR of 11.2 per cent during FY2008 2020. With an estimated 

worth for the Indian real estate market of around USD 180 million by 2020, there can be 

no doubt that the Indian real estate market is set to boom! 

India's fastest growing metro 

Bangalore Beckons! 

Bangalore enjoys the reputation of being one of India's most cosmopolitan cities, and it 

is the only city expected to see growth (of between 3 and 5 per cent) in new residential 

sales in 2014. Bangalore is said to be home to a ordable prices and burgeoning areas of 

development, with new communities bolstered by urban development and good roads, 

utilities and facilities in place. Sustained demand from the IT/ITeS workforce led to an 

upward pressure on rentals, and the expectation is that steady growth in the IT industry 

is expected to boost residential demand, which along with a steady supply pipeline 

may lead to strong capital appreciation in key locations across the city. 

Additionally, the ongoing and planned infrastructure projects such as the Metro Rail, 

Signal Free Outer Ring Road, Peripheral Ring Road and Aerospace SEZ will continue to 

propel the residential investment market in the city. 

Summary Indian opportunity The Bangalore Boom 

The new Bangalore 

NEO Bangalore 

About Artha O er FAQ S

INVESTMENT 

OPPORTUNITY: 


03 

NEO 

Bangalore's Homes of Tomorrow 

Taking its cue from Navi Mumbai, NEO Bangalore, also called Hoskote, is hoping to 

recreate the success of its inspiration. A planned township near established industries 

and with world class connectivity, NEO Bangalore upholds the notion of developing a 

new Bangalore with a futuristic vision congruent to the societies of a metropolis. 

KIADB has proposed to develop a massive industrial township in three phases, 

spreading over 3,000 acres. An Auto Hub of 1,500 acres is coming up in Narsapura, near 

NEO Bangalore. Hoskote Industrial area houses around 200 industrial units. Hoskote is 

home to the manufacturing units of many corporate giants including VOLVO, Bando & 

Honda. In total, around 468 Japanese companies have units on the Bangalore-Chennai 

belt with over 40,000 Japanese are expected to work in this corridor. There is an SEZ 

(Special Economic Zone) for Electronics, hardware and IT at Baglur; the Aero IT SEZ 

under development at Budigere will create employment for 100,000. Mahindra & 

Mahindra Aero space is also in the process of being setup. An allocation of 200 acres has 

been made to an IT company on Malur road. Logistical parks are coming up in 

Kambalipura, NEO Bangalore. All these developments ensure that NEO Bangalore is set 

to become a warehousing hub. 

In the last few years, land prices in Hoskote have witnessed tremendous growth, of at 

least 40 per cent. Hoskote, which until recently was a small part of the city, is now being 

rated as a good area with great potential by developers and investors thanks to 

aggressive investment plans and developments by the Government of Karnataka. To 

cater to such a surging industrial congregation, Residential space of more than 400,000 

will be required in the next 3 years. 





INVESTMENT 

OPPORTUNITY: 


04 

A gold mine of an o er 

With a vision of building homes and thereby creating wealth for our customers, Artha 

Group under the brand umbrella of NEO Banglaore o ers conveniently sized villa plots 

that come with clear legal titles with local planning approvals, ensuring complete peace 

of mind for property owners and investors. The development will have a planned layout 

and townships with fully developed infrastructure including black top roads, power, 

water, drainage & sewage. The stupendous infrastructure development coupled with 

industrial growth and government investment shall ensure high growth on small ticket 

investments. Indications suggest that investors will be able to double their money, just in 

the short term, making NEO Bangalore an irresistible opportunity for the savvy investor. 

The next few pages would provide you an insight on the growth story of the the county 

and Bangalore as in investment hub. Also an exclusive o er is detailed that would help 

grow your wealth. 





INVESTMENT 

OPPORTUNITY: 


05 

INDIAN 

OPPORTUNITY 

1. Economy back on track, GDP grows at 5.7% in June Quarter 

2. Policy measures to boost housing sector 

3. Advantage India 

4. Indian real estate is a large growing market 

5. Market size of real estate in India (USD billion) 

6. Bangalore in Prospects- Globaly 

7. Government policies are helping the real estate sector prosper 

8. Supply largely con ned to mid segment housing 

9. Annual and Six Monthly Capital Value Movement in Premium 

Segment Across Cities 

10. Summary of vision 20-20

INVESTMENT 

OPPORTUNITY: 


06 

Indian Opportunity 

HOUSING DEMANDS LIKELY TO WITNESS AN IMPROVEMENT 

IN THE COMING QUARTERS; PRICING WITNESSED MIXED TRENDS 

Economy back on track, 

GDP grows at 5.7% in June Quarter 

India's economy bounced back to record a growth rate of 5.7% in the rst quarter 

(April June) of 2014 15, up from 4.6% recorded in the preceding quarter. The GDP for 

the nancial year 2013 14 was recorded at 4.7%, marking it as the second consecutive 

year of sub 5% growth. The Central Bank has, moreover, projected the economy to grow 

by 5 5.6% in the current scal. 

Policy measures to boost housing sector 

The Union Budget 2014 15, unveiled in July 2014, focused on reviving the sentiment of 

home buyers and investors, while promoting investments to provide a llip to the 

construction and housing sector. The government's vision of providing housing for all 

by 2022 through new measures such as the allocation of nearly INR 4,000 crore to 

the National Housing Bank, setting up a mission on low-cost a ordable housing. The 

extension of additional tax incentives by increasing the interest deduction to INR 2 lakh, 

moreover, would trigger renewed interest in the real estate market. Meanwhile, realty 

players expect the Central Bank to reduce lending rates, which is likely to bene t the 

housing segment. 

Liberalization of Foreign Direct Investment (FDI) norms in the construction sector by 

reducing the built-up area from 50,000 sq. m. to 20,000 sq. m., and the minimum 

capitalization requirement from US$ 10 million to US$ 5 million would help boost FDI in 

housing projects. Additionally, the proposed development of new industrial 

corridors, airports, mass transit projects, and highways, together with the allocation of 

INR 7,060 crore for the creation of a 100 new SMART Cities are signi cant initiatives to 

boost India's urban development. 

Another signi cant initiative was to nally provide necessary incentives and a tax passthrough 

status to Real Estate Investment Trusts (REITs) in India that are likely to attract 

signi cant investments from foreign as well as domestic investors. 





INVESTMENT 

OPPORTUNITY: 


07 

 

 

Growing demand 

Demand for residential properties 

surged due to increase urbanization 

and rising house hold income. 

Growing economy driving demand 

for commercial and retail space. 

Increasing investments 

2020 E 

Market Size: 

USD 180 billion 

ADVANTAGE 

INDIA 

 

 

Attractive opportunities 

Growing requirement of space from 

sectors such as education and 

healthcare. 

Growth in tourism providing 

opportunities in hospitality sector. 

Policy support 

 

FDI real estate of USD 22.67 billion 

April 2000 and August 2013. 

During April 2000 and August 2013 

real estate sector accounted for 

8.8% of total FDI in ows India. 

2010-2011 

Market Size: 

USD 55.6 billion 

 

 

Allocation of USD 2.8 billion for 

rural housing for FY14 budget. 

The government has allowed FDI 

of up to 100% in development 

projects for townships and 

settlements. 

Quick stats 

Quick stats 

Half Yearly 

Half Yearly 

Premium 

Segment 

Capital 

Values 

Rental 

Values 

Premium 

Segment 

Capital 

Values 

Rental 

Values 

NCR 

CHENNAI 

Chanakyapuri 

Central 

Shanti Niketan / Westend 

South 

Golf Course Road 

West 

Greater Noida Expressway 

MUMBAI 

South 

PUNE 

Koregaon Park / Bund 

Garden 

Central 

Aundh 

Western Suburbs 

Kalyani Nagar 

Eastern Suburbs 

Kharadi / Hadapsar 

BANGALORE 

KOLKATA 

Central 

Central 

O 

-Central 

South Central 

East 

*Source: CBRE Global Research and consulting 

North 

HYDERABAD 

Central 

West 





INVESTMENT 

OPPORTUNITY: 


08 

Indian real estate is a large growing market 

Real estate contributes about 5 per cent to India's GDP 

The market size of real estate in India is expected to 

increase at a CAGR of 11.2 per cent during FY2008 2020 

The real estate sector is estimated to be worth USD 180 billion by 2020 

Market size of real estate in India (USD billion) 

200 

180 

150 

100 

50 

CAGR : 11.2% 

50.1 53.3 55.6 

66.8 

00 

FY2008 FY2009 FY2010 FY2011 FY2020E 






INVESTMENT 

OPPORTUNITY: 


09 

Bangalore in Prospects- Globaly 

CITY INVESTMENT PROSPECTS, 2014 

CITY DEVELOPMENT PROSPECTS, 2014 

1 

Tokya 

6.30 

1 

Jakarta 

5.97 

2 

Shanghai 

5.87 

2 

Tokyo 

5.82 

3 

Jakarta 

5.76 

3 

Shenzen 

5.76 

4 

Manilla 

5.66 

4 

Shanghai 

5.75 

5 

Sydney 

5.61 

5 

Guangzhou 

5.73 

6 

Guangzhou 

5.60 

6 

Beijing 

5.68 

7 

Singapore 

5.57 

7 

China : Secondary cities 

5.61 

8 

Beijing 

5.54 

8 

Manila 

5.60 

9 

Osaka 

5.53 

9 

Singapore 

5.57 

10 

Shenzhen 

5.52 

10 

Hong Kong 

5.57 

11 

Bangkok 

5.45 

11 

Sydney 

5.54 

12 

China : Secondary cities 

5.43 

12 

Bangkok 

5.54 

13 

Melbourne 

5.39 

13 

Taipei 

5.46 

14 

Kuala Lumpur 

5.34 

14 

Kuala Lumpur 

5.39 

15 

Seoul 

5.32 

15 

Seoul 

5.34 

16 

Teipei 

5.31 

16 

Melbourne 

5.10 

17 

Auckland 

5.06 

17 

Bangalore 

5.00 

18 

Hong Kong 

5.03 

18 

Osaka 

4.89 

19 

Ho Chi Minh City 

4.98 

19 

Auckland 

4.87 

20 

Bangalore 

4.85 

20 

Ho Chi Minh City 

4.85 

21 

New Delhi 

4.70 

21 

Chennai 

4.75 

22 

Chennai 

4.67 

22 

New Delhi 

4.42 

23 

Mumbai 

4.65 

23 

Mumbai 

4.24 

Generally 

Good 

Fair 

Generally 

Poor 

Generally 

Good 

Fair 

Generally 

Poor 

*Source: Emerging trends in Real Estate Asia 2014 Paci c Survey. 

*Source: Emerging trends in Real Estate Asia 2014 Paci c Survey. 





INVESTMENT 

OPPORTUNITY: 


10 

Government policies 

are helping the real estate sector proper 

 

 

 

 

 

 

Ease in Housing Finances 

Additional deduction of up to USD1,841 on interests payable on home loans of up to 

USD46,032 announced in the Union Budget 2013 14. 

To liberalise scheme of interest subversion of 1 per cent on home loan by including 

loans of up to USD31,250 for houses that cost up to USD52,080 

Housing for Economically Weaker Sections 

Allocation of USD1.1 billion for Rural Housing Fund in FY14 budget 

Allocation of USD0.37 billion for Urban Housing Fund in FY14 budget to bridge the 

huge shortage of housing in certain urban areas 

FDI 

The government has allowed FDI of up to 100 per cent in development projects for 

townships and settlements 

FDI of up to 100 per cent is allowed in the hotel and tourism sector through the 

automatic route 

Supply largely con ned to mid segment housing 

The largest quantum of new launches was observed in the mid and low segments, 

catering to the rising demand for a ordable housing in the country. 

Locations such as White eld, Kanakpura, Banshankari and Sarjapur Road in Bangalore; 

the Gurgaon, Noida Extension, and the Greater Noida micro-markets in the Delhi NCR; 

Bhandup, Mulund, Malad, Panvel and Thane micro-markets across Mumbai; Perungudi, 

Sholinganallur, Porur, Guindy, and Padur in Chennai; as well as Baner and Wakad in Pune, 

witnessed signi cant residential launches during H1 2014. 





INVESTMENT 

OPPORTUNITY: 


11 

Annual and Six Monthly Capital Value Movement in 

Premium Segment Across Cities 

10 

5 

% 

0 5 10 15 20 

Chanakyapuri / Golf links 

NCR 

Vasant Vihar / Aanand Niketan 

Golf course Road 

DLF phase I, II, III, IV 

MUMBAI 


HYDRA 

CHENNAI BAD 

PUNE 

Central Mumbai 

Eastern Suburbs 

Navi Mumbai 

Thane 

Central 

O - Central 

East 

North 

South 

South East 

Central 

West 

Central 

South 

West 

North 

East 

Aundh 

Kalyani Nagar 

Kharadi / Hadapsar 


Y-0-Y(%) 

6- month change (%) 





INVESTMENT 

OPPORTUNITY: 


12 

Summary of vision 20-20 

By 2020, the people of India will be more numerous, better educated, healthier and 

more prosperous than at any time in our long history. The compounded e ect of 

achieving the targeted annual GDP growth rate of 8.5 to 9 per cent over the next 20 

years would result in a quadrupling of the real per capita income and almost eliminating 

the percentage of Indians living below the poverty line. This will raise India's rank from 

around 11th today to 4th from the top in 2020 among 207 countries given in the World 

Development Report in terms of GDP. Further, in terms of per capita GDP measured in 

ppp India's rank will rise by a minimum of 53 ranks from the present 153 to 100. This will 

mean, India will move from a low income country to an upper middle income country. 

This is a very real possibility for us to seize upon and realize. 

It is estimated the size of the real estate sector may increase 5 ve to reach to reach USD 

676 billion 2025. This phenomenal growth is expected to provide strong opportunities 

to global real estate stake holders as signi cant nancial support lacks in India. 

According to the government Our vision of India 2020 is of a country having a welldeveloped 

network of roads and railways, with adequate capacity to handle the growth 

in transport demand. The volume of road tra c will multiply about ve-fold, carried on a 

70,000 km network of national highways. State highways with at least two way lanes will 

link most districts Creation of 100 smart cities and reducing interest rate on home loans 

to ensure housing for all will be the focus of the new Urban Development and Housing 

and Poverty Alleviation Minister (HUPA) Venkaiah Naidu. 

Urban Development Ministry will also give priority to linking of twin cities and 

infrastructure development of satellite towns and cleaning of religious cities across the 

country. "Housing is a priority area and it is my passion. My priority will be to ensure 

housing for all by 2020 and to reduce interest rate on home loans," Mr Naidu said in new 

Delhi today after assuming charge of the ministries. 





INVESTMENT 

OPPORTUNITY: 


13 

THE 


BOOM 

1. Bangalore Capital Value Movement 

2. Indicator Trends 

3. Outlook 

4. Sub-market key Stats Premium/Luxury Segment

INVESTMENT 

OPPORTUNITY: 


14 

The Bangalore boom 

Bengaluru will be the only major city to see a growth in new residential sales in 2014. Five 

other major metros are expected to see a decline, with NCR and Mumbai being the worst 

hit thanks to poor sentiment and high property prices. 

The consultancy rm had in June estimated a 4% decline in sales at 2.75 lakh units across 

these markets, but sharper than expected declines in NCR and Mumbai have upset those 

calculations. Samantak Das, chief econo mist and director of research and advisory 

services at Knight Frank India, says that amid the gloom, there is a slight twist in the 

tale . Bengaluru is the only city that will end the year with a growth of 3-5%. It's expected 

to report sales of about 60,000 residential units at the end of December as against 

57,300 units in 2013. This is in line with Knight Frank's June estimate. 

In contrast, the Bengaluru market is being kept a oat by what Das calls an a ordable 

price threshold. 

Bangalore Capital Value Movement 

Premium / Luxury segment 

High end / Mid end segment 

25,000 

16,000 

14,000 

20,000 

12,000 

(INR /Sq.ft.) 

15,000 

10,000 

(INR /Sq.ft.) 

10,000 

8,000 

6,000 

5,000 

4,000 

2,000 

0 

Central 

O 

central 

East 

South 

East 

North South Central O 

central 

East 

South 

East 

North 

South 

H2 2013 H1 2014 H2 2013 H1 2014 







INVESTMENT 

OPPORTUNITY: 


15 

Indicator Trends 

The residential markets in Bangalore witnessed sustained price appreciation across 

micro-markets in the premium/luxury and the high-end/mid-end segments during the 

review period. In the premium segment, values appreciated marginally by 2 3% in 

Central Bangalore while appreciated by 5 7% in the Eastern, Southern, Northern and 

O Central locations over that in H2 2013 owing to limited available options and 

continued buyer interest in these locations. 

In the high-end/mid-end segments, strong demand led to capital appreciation of 10 11% 

in the Eastern and South Eastern locations of the city during the review period 

compared to the second half of 2013. Values appreciated by about 8 9% in the 

Northern and Southern region of the city. The O Central region witnessed capital 

appreciation of 5 6% in both premium and high-end / mid- end segments. 

Sustained demand from IT/ITeS workforce led to an upward pressure on rentals, 

appreciated in the range of 1 9% across all micro-markets. Rental Values in the premium 

segment in the O Central and Eastern Bangalore appreciated marginally by 1 3%; 

whilst values increased by 5 6% in South East, Northern and Southern regions of the 

city. Central Bangalore witnessed steep increase inents in the range of 8 9% on a half 

yearly comparison. Moreover, rents appreciated by 3 5% in the high-end/mid-end 

segments in the O Central, Southern, South Eastern and Northern locations during 

the rst half of 2014. 

Outlook 

Steady growth in the IT industry is expected to boost residential demand, which along 

with a steady supply pipeline may lead to strong capital appreciation in key locations 

across the city. The micro-markets in the South Eastern, Eastern and Northern 

Bangalore will continue to be the key growth areas aided by factors such as proximity to 

major IT/ITeS hubs, improving infrastructure and availability of large land parcels. 

Additionally, the ongoing and planned infrastructure projects such as the Metro Rail, 

Signal Free Outer Ring Road and Aerospace SEZ will continue to propel the residential 

investment market in the city. Additionally, the Phase I of the Peripheral Ring Road (PRR) 

(covering 65 km) that will connect key arterial points of Bellary Road, Old Madras Road, 

Hosur Road and Sarjapur Road with Tumkur Road is likely to promote real estate 

development along this stretch. 





INVESTMENT 

OPPORTUNITY: 


16 

Sub-market key Stats 

Premium/Luxury Segment 

Location 

Rental values 

in H1 2014 

(INR/month) 

Growth 

over 

H2 2013 (%) 

Capital values 

in H1 2014 

(INR/sq.ft.) 

Growth 

over 

H2 2013 (%) 

Central 

140,000-300,000 8.6 20,000-22,000 2.4 

O - central 

75,000-150,000 2.3 11,000-16,000 5.9 

East 

85,000-300,000 1.3 7,000-9,500 6.5 

South East 

45,000-55,000 5.3 7,000-8,000 7.1 

North 

65,000-200,000 6.0 7,250-10,500 6.0 

South 

55,000-80,000 5.5 6,200-7,250 

5.1 






INVESTMENT 

OPPORTUNITY: 


17 

THE NEW BANGALORE 

NEO 


1. Adding a new frequency to Bangalore 

2. A Goldmine of Investment 

3. Location 

4. Social Infrastructure 

5. Industrial Scenario 

6. The Infrastructure 

7. Land Prices Spike in Hoskote 

8. Crying need for Residential Developments 

9. Project Highlights

INVESTMENT 

OPPORTUNITY: 


18 

Adding a new frequency to Bangalore 

NEO Bangalore has become an exciting prospect ever since the idea took shape. 

Fashioned on the lines of Navi Mumbai, it is hoped that NEO Bangalore too would see the 

same phenomenal response. Today the city of Bangalore is looking out for a township 

similar to the wavelength of Navi Mumbai. A planned township, upcoming near 

established industries and with world class connectivity NEO Bangalore upholds a 

notion of developing a new Bangalore with a futuristic vision congruent to the societies 

of a metropolis. 

A Goldmine of Investment 

Traditions don't die. They just reinvent themselves. Traditions dictate that gold is bought 

as an auspicious investment. Even during every festival, people ock to gold shops to 

buy this hugely popular yellow metal. But now on, as you go out to buy gold, just take 

note of something else. How about a bit of the goldmine itself Yes that's right With 

land getting to be the new goldmine of an investment, buying land is like buying a hugely 

pro table chunk of gold. And like goldmines, the location becomes an important factor. 

Presenting a fantastic investment solution from Artha Group. 

Location 

Neo Bangalore also known as Hoskote is an integrated Satellite Township in its nascent 

stage, which is nestled around with slew of manufacturing companies & residential 

developments either already existing or announced Development of Hoskote as Satellite 

Township Engulfed by modern colleges, hospitals, international schools In the vicinity of 

major micro-markets like White eld, KR Puram, Sarjapura, Hosur, Malur, ITPL. 





INVESTMENT 

OPPORTUNITY: 


19 

Social Infrastructure 

Massive BMTC bus depot inaugurated, more than 150 buses connecting all parts of 

Bangalore. Developmental works are at full progress for Malur Railway Station. Proximity 

to White eld micro market guarantees a ourishing residential market. Near-by 

development of the retail market with malls along with good social infrastructure and 

international schools. Bangalore University has plans to have its base in Hoskote, the 

campus in Hoskote will be spread over 150 acres and will have all infrastructure, including 

adequate faculty and other amenities. 

Industrial Scenario 

KIADB has proposed to develop a massive industrial township in three phases, 

spreading over 3,000 acres. Auto Hub of 1,500 acres is coming up in Narsapura, near 

Neo-Bangalore. Hoskote Industrial area houses around 200 industrial units. Hoskote is 

the home to manufacturing units of many corporate giants including VOLVO, Bando & 

Honda manufacturing plants. In total around 468 Japanese companies have units on the 

Bangalore-Chennai belt. Over 40,000 Japanese are being expected to work in this 

corridor. SEZ (Special Economic Zone)for Electronics, hardware and IT at Baglur. Aero IT 

SEZ under development at Budigere to create employment for 100,000. Mahindra & 

Mahindra Aero space is being setup. Allocation of 200 acres to IT company on Malur 

road. Logistical parks are coming up in Kambalipura, Neo Bangalore. Neo Bangalore set 

to become a warehousing hub. 

The Infastructure 

Infrastructure corridor spreading 6,000 acres will come up soon in Hoskote. Observing a 

high employment rate, Japan International Cooperation Agency (JICA), to lend $600M 

to construct ORR in Bangalore and Chennai as part of its plan to nance Chennai- 

Bangalore industrial corridor. 

The Road Network will consist 284 Km of STRR connecting Hoskote to all important 

satellite towns, 188 Km IRR to connect to rest of Bangalore and a 6- lane Bangalore- 

Chennai Expressway. 

Excellent connectivity to all the major landmarks of Bangalore, with K.R.Puram Railway 

station under 10 minutes drive, Byappanahalli Metro station is a 15 minutes drive and 

Kempegowda Intl Airport can be reached under 30 minutes 





INVESTMENT 

OPPORTUNITY: 


20 

Land Prices Spike in Hoskote 

In the last few years, land prices in Hoskote have witnessed tremendous growth of at 

least 40 per cent. Hoskote, which till recently was a small part of the city is now being 

rated as a good area with great potential by developers and investors thanks to 

aggressive investment plans and Developments by the Government of Karnataka. 

Crying need for Residential Developments 

To cater to such a surging industrial congregation, Residential space of more than 

400,000 will be required in the next 3 years. 





INVESTMENT 

OPPORTUNITY: 


21 

Project Highlights 

 

 

 

 

 

 

Conveniently sized villa plots in promising location of Neo Bangalore 

Clear legal titles with local planning approvals ensuring complete peace of mind 

Planned layout & townships with fully developed infrastructure including black top 

roads, power, water, drainage & sewage 

Fully developed parks with 45% open areas ensuring de-cluttered living environment 

The stupendous infrastructure growth coupled with industrial growth & government 

investment shall ensure high growth on small ticket investments 

All pointers towards investment doubling in the near short term. 





INVESTMENT 

OPPORTUNITY: 


22 

ABOUT 

ARTHA 

1. True Value 

2. True Value for Developers 

3. A Strong and Committed Team 

4. CSR Initiatives 

5. Awards

INVESTMENT 

OPPORTUNITY: 


23 

About Artha 

With over 300 acres of land & 3,500 crores of projects under development, Artha is 

South India's fastest growing real estate company. Artha is synonymous with building 

homes and thereby creating wealth for its customers. Artha has quickly changed the 

face of the realty market and has become a household name in Bangalore and Chennai. It 

has entrenched itself deeply as a company that provides innovative concepts and 

imperiously crafted homes across locations and price segments. Artha has won many 

accolades and has been conferred the Power Brand status by the prestigious Brand 

Finance Institute, UK. 

One of the biggest reasons for Artha's success is the value-added deals that it o ers its 

customers and their expertise in bringing together multiple partners and get the best 

out of each of them all for the bene t of their end consumers. 

Artha's Ideals include 

True Value 

The bulwark of their brand, e orts are taken to ensure that customers can blindly trust 

Artha to get the best possible value for their money. Their product experts scout out the 

hidden gems in the real estate market for their customers, they consider factors like the 

cost of the home, design and amenities and more importantly capital appreciation. The 

legal team puts the project through and ensures legal clearances and bank approvals so 

that customers have the ability to reserve a home with just a swipe of a credit card. 

True Value for Developers 

The developer and builder community places an equal amount of value and trust on 

Artha to market its products. This is because Artha o ers developers holistic, end-toend 

solutions in marketing their projects, in addition to developing its own projects. Not 

only does the Artha team help de ne the concept, but it also advises builders on pricing, 

design and architectural considerations and marketing aspects in addition to actually 

selling the homes. In fact, the Artha team works closely with the developer to tailormake 

a marketing plan that spans a variety of media, to deliver results. 





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A Strong and Committed Team 

Artha boasts a strong professional team of relationship managers, legal experts and 

after-sales managers. Their team is carefully selected and only the best from the realestate 

industry get picked to come on board. All these measures are taken to facilitate an 

easy-going process for the customer when they invest their money with Artha. 

To top it all o Artha provides the country's rst real estate reward program. It lets you 

earn 1% of the property value by referring friends and family to great property deals that 

Artha presents from time to time. 

CSR Initiatives 

Shishu Griha, a social initiative that aims to provide shelter and food to the under 

privileged kids in and around Bangalore. With a structure of 7000 square feet it plans to 

house 50 children between the ages of 5 to 15. The company also runs a day care centre 

at their current project Grihasta located at Sarjapur, which hosts about 40 children of the 

construction workers. Artha wishes to replicate this in all their projects in the coming 

years. 

Awards 

2014 'Best mixed use development' Asia Paci c Property Awards Development 

2014 - 'Emerging Developer of the Year Residential' by ABP News Real Estate Awards 

2014 - 'Employer of the Year Real Estate' by ABP News Real Estate Awards 

2014 'Luxury Project of the Year' by ABP News Real Estate Awards 

2012 - 'Emerging Business India Award' by the Institute of Economic Studies, Delhi. 

2011 - CMO Asia Award for brand excellence in Real Estate sector 

2011 'Innovative Marketing Concept' by National Real Estate Awards 





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THE OFFER 

Investment Proposition 

Particulars 

Rate per Sqft (day 1) 

Amount (INR) 

1,100 

Premium payable per Sqft on exit 

(post 12 month lock in period) 

250 

Rate per Sqft payable on exit 

Return on investment 

1,350 

22.73% 

Terms and condition 

1. The minimum investment required is Rs. 1 crore 

2. The investment can be in multiples of Rs. 1 crore 

3. 100% payment to be made upfront 

4. The minimum tenure for this investment is 12 months 

5. Two or more people can club their investment in one application 

6. Option to retain the plots or to cancel the agreement is available only after 12 months 

7. The current market price for phase I is Rs. 1,350-1,450 per Sqft as per actual sales &CBRE report on Neo Bangalore. 

8. The Minimum expected sale price for phase II to be in the range of Rs. 1,500-1,600 per Sqft over the period of 12 

months. 

9. Land equivalent to your investment is allotted today and related sale agreement is executed for the same. 





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Project - FAQ 

1. Who is the developer of the project 

Artha Real Estate Corporation limited. 

2. What is the extent of land area 

Phase 1 23 acres 

3.Are these a villa or a plot project 

It's all villa plot projects. 

4. What is the source of water for this project 

Bore Well & Panchayat water supply 

5. Would the developer provide electricity and water to support construction 

Yes, the developer would provide electricity & water to support construction. Usage cost will be payable 

by customers on actual 

6. Would the developer provide electricity and water connection to the plots 

Yes, electricity, water supply and sanitary line connections provisions will be made available for each villa 

plot. 

7. What is the possession time you are promising for completion of the project 

The project excluding common amenities and club house is expected to be completed in 18 months with 

the grace period of 6 months. 

8. Will the project have entrance arch, compound wall and fencing 

Yes project will have entrance arch, front compound wall and there will be barbed wire 

remaining three sides. 

fencing in 

9. Can the customers have individual bore well 

No. 

10. What are the extra charges excluding the sale price and how much on retention of land 

Extra charges are as follows: 

Registration and stamp duty at actual 

One time club house charge: Rs 50,000/- 

Layout maintenance advance deposit @ Rs-1 per sq ft per month of plot area for 3 years 

Legal, Khata, Liaison and MISC charges for 

Upto 1,500 sq ft is Rs: 40,000/- 

Above 1,500 sq ft is Rs: 50,000/- 





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Project - FAQ 

11. Who will maintain the layout after the completion 

For rst 3 years after project completion, Developer will maintain and then it will be handed over to 

Registered respective Owners Association. 

12. When does the maintenance start 

Maintenance period commences from the date of project completion. 

13. What is the power back up for independent villa & common area 

24/7 power back up will be provided for common area. Power back up for your Individual Villa should be 

organized by each owner independently. 

14. Can I construct multiple dwelling units in my plot 

No. Only one single dwelling unit per plot is permitted. 

15. When can the customer start the construction 

Construction can commence after project completion and also customer has to apply and get the 

individual plan approved by local authority. 





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Investment - FAQ 

1. What is the minimum investment required 

Rs.1 Crore 

2. Can I invest more than Rs.1 Crore 

Yes. The investment can be made in multiples of Rs.1 Cr 

3. What is the tenure of investment & is there an option of change in tenure 

Investment tenure is 12 months without any option to change. 

4. Can this be a joint investment (Family member or friends) 

Yes. 2 or more individuals can invest jointly 

5. What is my return on Investment percentage 

22.50% 

6. Do I have the option to retain after the tenure 

Yes. The client will retain the land parcel & return on investment will not be applicable. 

7. What is the security on my investment 

The Market value for the property for which the agreement is done is more than the agreed value. Refer 

CBRE report. 

8. Do I have the option the revoke my Investment before the minimum tenure 

No. The lock in period is 12 months. 

9. What are the agreements to be signed by the Investor 

Agreement of sale shall be registered document 

MOU between the developer & the investor 

Cancellation agreement 

Sale Deed upon retention 

10. What happens after the 12 months 

A cancelation agreement shall be signed & the initial investment along with premium will be paid. 

There is an option to retain the land by completing the sale deed registration stage. 





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NRI Investment - FAQ 

1. Who is a NRI 

Non Resident Indian (NRI) is a citizen of India, who stays abroad for employment/carrying on business or 

vocation outside India or stays abroad under circumstances indicating an intention for an uncertain 

duration of stay abroad is a non-resident. Non-resident foreign citizens of Indian Origin are treated at par 

with Non Resident Indian (NRIs). 

2. Who is a PIO 

Person of Indian Origin (PIO) (not being a citizen of Pakistan or Bangladesh or Sri Lanka or Afghanistan or 

China or Iran or Nepal or Bhutan), who 

a) at any time, held Indian passport, or 

b) who or either of whose father or whose grandfather was a citizen of India by virtue of the Constitution 

of India or the Citizenship Act, 1955 (57 of 1955). 

3. Who is OCI 

a) Any person of full age and capacity 

b) Who is a citizen of another country, but was a citizen of India at the time of, or at any time after, the 

commencement of the constitution, or 

c) Who is a citizen of another country, but was eligible to become a citizen of India at the time of the 

commencement of the constitution, or 

d) Who is a citizen of another country, but belongs to a territory that became part of India after the 15th 

Day of August, 1947. 

e) Who is a child of such a citizen, or 

4. Q1. What is the Tax treatment for income generated from property selling or renting for NRI/ PIO/OCI 

The mere acquisition of property does not attract income tax. However, any income accruing from the 

ownership of it, in the form of rent (if it is let out)/annual value of the house (if is not let out and it is not the 

only residential property owned by that person in India) and/or capital gains (short term or long term) 

arising on the sale of this house or part thereof is taxable in the hands of the owner. 

5. Q2. Do NRI/PIO/OCI have to le return in India for their property rental income and Capital Gains Tax 

The Government of India has granted general permission for NRI/PIO/OCI to buy property in India and 

they do not have to pay any taxes even while acquiring property in India. However, taxes have to be paid if 

they are selling this property. Rental income earned is taxable in India, and they will have to obtain a PAN 

and le return of income if they have rented this property. On sale of the property, the pro t on sale shall be 

subject to capital gains. If they have held the property for less than or equal to 3 years after taking actual 

possession then the gains would be short term capital gains, which are to be included in their total income 

as tax as per the normal slab rates shall be payable and if the property has been held for more then 3 years 

then the resultant gain would be long term capital gains subject to 20% tax plus applicable cess. 





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NRI Investment - FAQ 

6. How does the Double Taxation Avoidance Agreement work in the context of tax on income and Capital 

Gains tax paid in India by NRI 

India has DTAA's with several countries which give a favorable tax treatment in respect of certain heads of 

income. However, in case of sale of immovable property, the DTAA with most countries provide that the 

capital gains will be taxed in the country where the immovable property is situated. Hence, the nonresident 

will be subject to tax in India on the capital gains which arise on the sale of immovable property in 

India. Letting of immovable property in India would be taxed in India under most tax treaties in view of the 

fact that the property is situated in India. 

Capital Gains Tax on NRI/PIO/OCI - FAQ 

1. Does Capital Gains Tax (CGT) apply to NRI/PIO/OCI 

Yes. Long-term and short-term capital gains are taxable in the hands of non-residents. 

2. How is Rate of CGT computed 

Type of asset: Assets like house property, land and building, jewellery, development rights etc. Rate of tax 

deduction at source (TDS), Long term Short term 20.6% 30.9% . Exemption available (only for long term 

capital gains). The long term capital gains arising on sale of a residential house can be invested in buying/ 

constructing another residential house, within the prescribed time. The exemption is restricted to the 

amount of capital gains or amount invested in new residential house, whichever is lower. 

If the amount of capital gains is invested in bonds of National Highways Authority of India (NHAI) or Rural 

Electri cation Corporation, then the entire capital gains is exempted, else the proportionate gain is 

exempted. As per the nancial budget 2007-08, a cap of Rs. 50 lakhs has been imposed on investment 

that can be made in capital tax saving bonds. 

3. How does Double Taxation Avoidance Agreement work in the context of CGT paid in India on the 

foreign tax treatment 

In case the non-resident pays any tax on capital gains arising in India, he would normally be able to obtain a 

tax credit in respect of the taxes paid in India in the home country, because the income in India would also 

be included in the country of tax residence. The amount of the tax credit as also the basis of computing the 

tax credit that can be claimed are speci ed in the respective country's DTAA and is also dependent on the 

laws of the home country where the tax payer is a tax resident. 





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Repatriation of Funds - FAQ 

1. What are the rules governing the repatriation of the proceeds of sale of immovable properties by 

NRI/PIO as prescribed by the Reserve Bank of India 

(a) If the property was acquired out of foreign exchange sources i.e. remitted through normal banking 

channels/by debit to NRE/FCNR(B) account, the amount to be repatriated should not exceed the amount 

paid for the property: 

(i) In foreign exchange received through normal banking channel or 

(ii) By debit to NRE account (foreign currency equivalent, as on the date of payment) or debit to FCNR(B) 

account. 

Repatriation of sale proceeds of residential property purchased by NRI's/PIO's out of foreign exchange is 

restricted to not more than two such properties. Capital gains, if any, may be credited to the NRO account 

from where the NRI's/PIO's may repatriate an account up to USD one million, per 

discussed below. 

nancial year, as 

(b) If the property was acquired out of Rupee sources, NRI/PIO may remit an amount up to USD one 

million, per nancial year, out of the balances held in the NRO account (inclusive of sale proceeds of assets 

acquired by way of inheritance or settlement), for all the bona de purposes to the satisfaction of the 

Authorized Dealer bank and subject to tax compliance. The NRI/PIO may use this facility to remit capital 

gains, where the acquisition of the subject property was made by funds sourced by remittance through 

normal banking channels/by debit to NRE/FCNR(B) account. 





Contacts 

Balwinder Singh 

Director - Business Development & Sales Strategy 

Email Id: balwinder@artha.in 

Contact: +91 97407 30000 

Gulshan Soni 

Zonal Head - Sales 

Email id: gulshan@artha.in 

Contact: +91 99724 98491 

Vaibhav Vyas 

Business Manager 

Email id: vaibhav@artha.in 

Contact: +1 7327 633 508 (USA)

For more details call (080) 46 000 000 or log on to www.arthaproperty.com/neo 

The projects are developed and marketed by Artha. The layout, design, amenities and facilities mentioned/shown are indicative and 

may be subject to change/relocation with the overall composite development without any notice and at the sole discretion of the 

developer. Stock subject to availability and at the sole desorption of the developer.The information contained in this document is 

intended to provide prospective investors with a preliminary understanding of the investment opportunity. Every potential investor 

must make its own independent assessment of this opportunity. No representations or warranties, express or implied are made by us 

or any of its representatives or a liates concerning the accuracy or completeness of the information supplied and neither any of our 

representatives or a liates shall be liable in any way for the receipt or use of this document.

NEO BANGALORE

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