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Four financial strategies to help music retailers survive the uncertain

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ALL COUNTY MUSIC I EDUCATION<br />

Music Lesson of a Lifetime<br />

All County Music of<br />

Tamarac, Fla., hosted trombonist<br />

Tom “Bones” Malone<br />

this past holiday season <strong>to</strong> give<br />

cus<strong>to</strong>mers an educational<br />

opportunity <strong>the</strong>y couldn’t get<br />

anywhere else. Cus<strong>to</strong>mers who<br />

purchased a Bach trumpet or<br />

trombone got a one-on-one lesson<br />

with Malone for an extra<br />

$175. Malone plays trombone<br />

with <strong>the</strong> “Late Show With<br />

David Letterman” band.<br />

All County branded <strong>the</strong> promotion<br />

“The Lesson of a<br />

Lifetime.” While at <strong>the</strong> dealership,<br />

Malone offered a master<br />

class <strong>to</strong> students at nearby<br />

Coral Springs High School.<br />

Tom ‘Bones’ Malone (left) talks<br />

shop with All County’s Mark Adams<br />

after Malone’s master class<br />

After <strong>the</strong> lessons, he posed for<br />

pho<strong>to</strong>s and signed au<strong>to</strong>graphs.<br />

“The idea was for parents <strong>to</strong><br />

be able <strong>to</strong> give <strong>the</strong>ir child a gift<br />

that couldn’t be purchased anywhere<br />

else and for that musi-<br />

cian <strong>to</strong> have lifelong memories<br />

of <strong>the</strong> event,” said All County<br />

President Fred Schiff. “You just<br />

can’t arrive at <strong>the</strong> ‘Late Show<br />

With David Letterman’ and say<br />

you want a private lesson with<br />

one of <strong>the</strong> world’s premier<br />

recording artists. So we thought<br />

out of <strong>the</strong> comfort zone and,<br />

with cooperation from Conn-<br />

Selmer, brought Tom in for this<br />

day of lessons. Tom had done<br />

clinic work with us before. He<br />

is great with <strong>the</strong> kids and understands<br />

<strong>the</strong> education piece. It’s<br />

a pleasure <strong>to</strong> host his events.”<br />

All County’s service department<br />

also worked on Malone’s<br />

vintage Bach trombone.<br />

MAY 2009 I MUSIC INC. I 19

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