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Eco-Friendly Bus Wash, Truck Wash & Train Wash Systems

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Westmatic Corp.<br />

485 Cayuga Rd.<br />

Buffalo, New York 14225<br />

Tel: 866-747-4567<br />

www.westmatic.com<br />

Westmatic Corp.<br />

<strong>Eco</strong>-<strong>Friendly</strong> <strong>Bus</strong> <strong>Wash</strong>,<br />

<strong>Truck</strong> <strong>Wash</strong> & <strong>Train</strong><br />

<strong>Wash</strong> <strong>Systems</strong><br />

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Westmatic Corp.<br />

WESTMATIC:<br />

ECO-FRIENDLY BUS WASH, TRUCK<br />

WASH & TRAIN WASH SYSTEMS<br />

GREEN VEHICLE WASH COMPANY<br />

WESTMATIC’S GOT SUDS TO SPARE<br />

WRITTEN BY A. SELWAY RYAN<br />

PRODUCED BY MICHAEL MAGNO


Westmatic Corp.<br />

<strong>Eco</strong>-<strong>Friendly</strong><br />

page 5<br />

WESTMATIC CORPORATION IS<br />

HEADQUARTERED IN Sweden, but<br />

its North American headquarters are<br />

located in Buffalo, NY. It’s a busy<br />

office. Starting in 2005, President of NA, Robert<br />

Sundell built it from the ground up. From two bus<br />

wash machines in its first year, Westmatic is now<br />

selling dozens, and expects to hit annual sales of<br />

over 50 within the next few years. Given their<br />

cutting edge Scandinavian design, which is both<br />

less expensive and greener than the competition, it’s<br />

not hard to see why their bus wash and truck wash<br />

systems have caught on among business owners all<br />

over the country.<br />

There were some setbacks along the way, but the<br />

company has stayed true to its vision and trusted its<br />

products. Sundell is passionate about local supply,<br />

working closely with Zeller Electric and Niagara<br />

Frontier Custom Fabrication. Manufacturing in NA<br />

began in 2009. Now, they’re fully “Buy America”<br />

New Twinline


Westmatic Corp. <strong>Eco</strong>-<strong>Friendly</strong> page 7<br />

compliant, have strong relationships with<br />

local vendors, and are headed for their<br />

best year ever.<br />

“It’s working out really well for us so<br />

far,” says Sundell with both pride and<br />

relief. “It’s really starting to take off.”<br />

LEANEST, MEANEST, GREENEST<br />

“We are definitely the greenest vehicle<br />

wash system company out there,” says<br />

Sundell. “We have the greenest bus<br />

washes and truck washes.”<br />

In Sweden, where Sundell learned<br />

his trade, there’s strict regulation<br />

about collecting and purifying<br />

runoff from industrial washes. This<br />

spurred innovation into low-usage,<br />

cost-effective technologies, resulting<br />

in machines that use nearly half the<br />

water, chemical and electricity of<br />

Water Recycling<br />

Westmatic’s competitors in North<br />

America. Operating costs are also<br />

nearly half of what they’d be for<br />

conventional machines.<br />

Sustainable water policy is still in<br />

its infancy in the U.S., so together<br />

with their patented water purification<br />

system, Westmatic is ten or fifteen<br />

years ahead of the industry, in<br />

Sundell’s estimation. “Changing the<br />

regulation, making it mandatory to<br />

have a wash water purifying system,<br />

that would be big for Westmatic NA,<br />

and the environment as well” he says.<br />

“That’s going to take time. We think<br />

it’s definitely going to happen – it’s<br />

just when it’s going to happen, really.”<br />

Westmatic also offers a unique<br />

self-service system called the <strong>Wash</strong><br />

Control 3000, which allows their


Westmatic Corp. page 9<br />

Our history is a record of performance<br />

Custom metal fabrication, engineering, design,<br />

fabricating solutions, installation services.<br />

Sales@NFCF.net<br />

www.NFCF.net<br />

Westmatic Factory<br />

customers to monitor every factor at play, including how much water, electricity, and<br />

chemicals are passing through the unit. The customer designates which features are<br />

active in the wash process. In turn, he/she designates the cost per wash. The <strong>Wash</strong><br />

Control 3000 will connect to the customers ERP system for invoices. According to<br />

Sundell, “no one else has even thought about that in North America.”<br />

THROUGH A GLASS BRIGHTLY<br />

When it comes to company operations, Sundell says that it’s all about organization.<br />

“We’re really trying to run things the Scandinavian way,” he explains. This means,<br />

among other things, a disciplined but comfortable staff and an extremely clean<br />

work environment – “you could eat off the floor of the factory,” he says.


Westmatic Corp. <strong>Eco</strong>-<strong>Friendly</strong> page 11<br />

The company’s relative youth has made for an energetic<br />

company culture and a dedicated staff of young<br />

professionals willing to grow and innovate together.<br />

That’s why Westmatic has an exciting in-house design<br />

team that has met significant challenges in the industry.<br />

Before they came along, mirrors and windows were<br />

often broken during the bus washing procedure, which<br />

led to waste, headaches, and added expense for the<br />

consumer. Moreover,<br />

there were no machines<br />

available to wash bike<br />

rack-equipped buses<br />

(with brushes) without<br />

damaging the rack or the<br />

machine itself.<br />

Westmatic offers its<br />

clients a Mirror / Rack<br />

Protection program,<br />

and can clean bike<br />

New Twinline<br />

racked buses safely<br />

WE ARE DEFINITELY THE<br />

GREENEST WASH COMPANY<br />

OUT THERE<br />

ROBERT SUNDELL, CEO<br />

and effectively. They were able to design a system<br />

in-house with precision control that can detect where<br />

the vehicle’s mirrors and racks are located – and wash<br />

them with special care.<br />

WHAT RECESSION<br />

“We’re starting to have quite a few references,” says<br />

Sundell with Nordic modesty. Their references are<br />

building up because they’re able to provide a superior<br />

product in a tough economic climate – and the<br />

numbers don’t lie. Last year’s sales were up by 25<br />

percent, and according to projections, they’re likely to<br />

double their revenue by the end of 2012.


Westmatic Corp. <strong>Eco</strong>-<strong>Friendly</strong> page 13<br />

STATISTICS<br />

Name:<br />

Westmatic Corp.<br />

Country:<br />

USA<br />

Employees: 50+<br />

Factory<br />

Heavy Duty Rear<br />

Sundell credits the recent success to their sales and marketing team. Sales<br />

manager Ed Evans and transit sales agent Chuck Techner have led with impressive<br />

gains and are on track for a blockbuster year.<br />

The brain trust of the operation is Rick Stein, affectionately dubbed the “<strong>Wash</strong><br />

Wizard” by his co-workers. The new strategies he’ll be overseeing include a<br />

re-emphasis on in-house design and engineering. Increasing efficiency, safety and<br />

reliability in their large vehicle wash systems.<br />

Add to that the company’s aggressive investment portfolio, which will make their<br />

next expansion strategy possible, and you can be sure that whatever the recession<br />

throws at them, Westmatic Corp. will be coming out clean on the other side.<br />

Est: 1974<br />

Revenue: $15M<br />

Industry:<br />

Manufacturing &<br />

Engineering<br />

Premiere service:<br />

Automatic Large Vehicle<br />

<strong>Wash</strong> <strong>Systems</strong>, for buses,<br />

trucks and trains<br />

CEO:<br />

Robert Sundell<br />

Website:<br />

www.westmatic.com

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