You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
A WOMEN’S LIFESTYLE MAGAZINE
<strong>OVARIETY</strong><br />
BALANCING SINGLE WOMEN’S LIVES!<br />
<strong>OVARIETY</strong> is a woman’s go-to guide for all things fun and flirty!<br />
We provide women with the essential tricks and tips to reach<br />
their peak potential. From beauty and fashion rules to<br />
pointers on how to get a man, the writers of <strong>OVARIETY</strong> offer<br />
readers infinite guidance. Wild weight loss methods and helpful<br />
health hints show you how you can be the best you for any man<br />
out there! Here at <strong>OVARIETY</strong> magazine, we aim to let millions of<br />
women see how they can live a balanced lifestyle.<br />
<strong>OVARIETY</strong> is a satirical women’s lifestyle magazine aimed at mocking the<br />
misogynistic voice that is present in many women’s magazines of today. Our<br />
goal with our publication is to satire the problematic nature of how these<br />
magazines stereotype, marginalize, and simplify women and women’s issues<br />
and create a portrait of women as overly sexualized and thoughtless.
BALANCE<br />
noun<br />
1. an even distribution of weight enabling someone or something to<br />
remain upright and steady. synonyms: stability, equilibrium,<br />
steadiness, footing<br />
2. a condition in which different elements are equal or in the correct<br />
proportions. synonyms: fairness, justice, impartiality, evenhandedness,<br />
egalitarianism, equal opportunity
THE BRAND<br />
THE MARK<br />
The original drawing, created by Amanda,<br />
is a reflection of a mark on a gourd to<br />
represent balance.<br />
BEFORE<br />
AFTER<br />
The mark was altered to imply a diagram of female<br />
anatomy, remaining symetrical to communicate<br />
<strong>OVARIETY</strong>’s mission of balancing the single<br />
women’s life.<br />
The type was then integrated with the mark in order<br />
to balance the logo completely typographically and<br />
with imagery.
1 2 3<br />
4<br />
5<br />
6 7 8<br />
9 10 11 12<br />
13<br />
14 15 16<br />
17 18 19 20<br />
#FF3773<br />
We chose pink to represent the balance<br />
in our concept: Red— Sexy & Intense and<br />
White—Bland & Simple.
THE BRA
The bra is a garment used to literally balance<br />
the body.
THE HEELS
The high heel is a shoe that requires<br />
balance to walk in.
THE BIRTH CONTROL
Birth control is a system used to<br />
balance homones.
THE SPANX
The spanx is used to balance out<br />
a woman to fit ideal proportions.
THE PROCESS
the fastest way<br />
to make him<br />
fall for you<br />
$2.99US $3.99FOR<br />
Flattern Your<br />
Belly! The New<br />
Water Sipping<br />
Trick That<br />
Crushes<br />
Hunger!<br />
ovaryty.com<br />
$2.99US $3.99FOR<br />
THE POSTERS<br />
BEFORE<br />
THE RESEARCH<br />
<strong>OVARIETY</strong>MAY<br />
Everyday<br />
things that can<br />
400 WRECK<br />
VERY SEXY<br />
your fertility<br />
THINGS TO DO<br />
AFTER SEX<br />
Try the<br />
new ovariety<br />
Birth Control<br />
Sleeve<br />
9SECOND<br />
MAN<br />
PLAN<br />
80<br />
THINGS YOU<br />
MUST<br />
TELL YOUR GYNO<br />
the<br />
HORMONE<br />
BALANCING<br />
ISSUE<br />
<strong>OVARIETY</strong>APRIL<br />
ALL NEW<br />
7CRAZY<br />
HOT<br />
DIET<br />
TIPS<br />
TRY THE<br />
Sex<br />
Diet<br />
& CURB YOUR<br />
CARB CRAVINGS!<br />
the<br />
BODY<br />
BALANCING<br />
ISSUE<br />
VISUALIZE YOURSELF SKINNY<br />
Get the legs, abs, and butt that he’s always deserved!<br />
Look<br />
Leaner<br />
Naked<br />
(the 14 day workout)<br />
SHRINK<br />
Your Inner<br />
Thighs in<br />
6 minutes<br />
24<br />
BODY-BOOSTING<br />
Bikini Workouts<br />
We studied ‘Cosmopolitan”<br />
magzine covers, studying the<br />
language used in the article<br />
titles and the way in which the<br />
grid is used.
ALL NEW<br />
72<br />
CRAZY<br />
HOT<br />
DIET<br />
TIPS<br />
Flattern Your<br />
Belly! The New<br />
Water Sipping<br />
Trick That<br />
Crushes<br />
Hunger!<br />
Look<br />
Leaner<br />
Naked<br />
(the 14 day workout)<br />
APRIL<br />
TRY THE<br />
Sex<br />
Diet<br />
& CURB YOUR<br />
CARB CRAVINGS!<br />
the<br />
BODY<br />
BALANCING<br />
ISSUE<br />
SHRINK<br />
Your Inner<br />
Thighs in<br />
6 minutes<br />
24<br />
BODY-BOOSTING<br />
Bikini Workouts
PROCESS BOOK<br />
Joey Petrillo + Molly Breen + Amanda McManus + Stephanie Farmer
Change language