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Becker Presse Mitteilung B-Tronic FH GB - Becker-Antriebe

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PRESS RELEASE<br />

A fanfare for “B-<strong>Tronic</strong>”<br />

<strong>Becker</strong>’s home automation system presented at a special event<br />

The moment we had all been waiting for finally arrived in March: <strong>Becker</strong>-<br />

<strong>Antriebe</strong> showcased its new “B-<strong>Tronic</strong>” home automation system at a special<br />

event in Herborn, Germany. The company has thus taken a step in a new<br />

direction: The new home automation system is not only designed to program<br />

and control roller shutter and awning drives – the core products of <strong>Becker</strong>-<br />

<strong>Antriebe</strong> –, but also lights, radiators and other electronically controllable<br />

appliances. Special feature: All the devices indicate their status. This allows,<br />

for example, the user to see on the screen whether a roller shutter is fully<br />

closed or if it has encountered an obstacle, such as a forgotten flower pot.<br />

Premiere in Herborn<br />

The well-known local radio and TV presenter Achim<br />

van der Meulen unveiled the new product together<br />

with <strong>Becker</strong> CEO Dieter Fuchs. Members of the project<br />

team then took the time to answer any questions<br />

about B-<strong>Tronic</strong>’s performance and special features.<br />

“It is the first time that we have presented a product<br />

on this scale – and it was a huge success,” says<br />

Dieter Fuchs.<br />

Future-proof due to a standard interface<br />

Bernd Naumann, head of development at <strong>Becker</strong>, praised his team of<br />

experts: “The teamwork was amazing. Everyone gave their absolute best<br />

– and that in the short space of time available.” A main advantage of the<br />

system is the wireless communication: “B-<strong>Tronic</strong> is based on future-proof<br />

standards for radio-controlled home automation which have proven their<br />

reliability for many years now. Therefore, a whole range of products from<br />

other manufacturers are compatible with B-<strong>Tronic</strong>.” This means that every<br />

appliance - from lamps to radiators - can be programmed and controlled via<br />

B-<strong>Tronic</strong>. The system is absolutely future-proof.<br />

www.becker-antriebe.com


PRESS RELEASE<br />

The “from anywhere” control<br />

The new home automation system can be fully controlled via the<br />

CentralControl. A WLAN connection is required for operation via a smartphone,<br />

tablet PC or home computer. It is not necessary to register the devices<br />

online with <strong>Becker</strong>. However, <strong>Becker</strong> also allows users to control their homes<br />

from a different location, for instance from a smartphone while on holiday: All<br />

the customer has to do is to establish remote access via the Internet.<br />

<strong>Becker</strong> provides this service free of charge via an encrypted Internet connection.<br />

“Customers decide for themselves how much comfort they want and<br />

whether the CentralControl should be operated via the Internet or not. “At<br />

<strong>Becker</strong> we take the protection of our customers’ data very seriously indeed,”<br />

says marketing manager Uwe Happel.<br />

Live on the Internet<br />

The curiosity of specialist retailers about the new product was well and truly<br />

aroused before the premiere. Under the motto “B curious” – <strong>Becker</strong> sent<br />

small pieces of information on the new product to authorised dealers as a<br />

sort of countdown to the special event. The show could then be followed via<br />

live stream throughout Germany on 5 March.<br />

“<strong>Becker</strong> has been committed to realising the benefits of new media technology<br />

for a long time,” claims the managing partner Hans-Joachim Wiegelmann.<br />

Before adding: “We use this medium to offer our specialist partners quick<br />

and comprehensive support – in particular for the new home automation system.”<br />

Furthermore, specialist dealers can also arrange an appointment with<br />

<strong>Becker</strong> representatives and witness the benefits of B-<strong>Tronic</strong> for themselves.<br />

“It is essential that our specialist partners receive the necessary support. At<br />

<strong>Becker</strong> we really live up to our motto: ‘Together it’s easier’.”<br />

www.becker-antriebe.com


PRESS RELEASE<br />

For more information, please contact:<br />

<strong>Becker</strong>-<strong>Antriebe</strong> GmbH<br />

Marketing<br />

Friedrich-Ebert-Straße 2-4<br />

35764 Sinn<br />

Germany<br />

Telefon: +49 (0)2772 / 507-0<br />

Telefax: +49 (0)2772 / 507-299<br />

E-mail: info@becker-antriebe.com<br />

www.becker-antriebe.com<br />

Corporate communication<br />

DIVIICE Advertising GmbH<br />

Wingertshecke 6<br />

35392 Gießen<br />

Germany<br />

Telefon +49 (0)641 / 922 62-0<br />

Telefax +49 (0)641 / 922 62-22<br />

E-mail: info@diviice.de<br />

www.DIVIICE.de<br />

www.becker-antriebe.com

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