business publication circulation statement for the 6 month period ...

BUSINESS PUBLICATION CIRCULATION STATEMENT
FOR THE 6 MONTH PERIOD ENDED JUNE 2011
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
No. 999/06-11
100 Beard Sawmill Road, Sixth Floor
Shelton, CT USA 06484-6150
Phone: +1 203.447.2800
Fax: +1 203.447.2900
www.bpaww.com
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Worldwide is governed by a tripartite board
comprised of media owners, advertising
agencies and advertisers. Headquartered in
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largest membership of any media-auditing
organization in the world, spanning more than
30 countries. Worldwide, BPA audits 2,600+
media properties—including over 1,500 B-to-B
publications, more than 350 consumer
magazines, 150 newspapers, 550+ web sites,
40 events, email newsletters, databases,
wireless and other advertiser-supported
media—as well as 2,700 advertiser and
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Visit www.bpaww.com for the latest audit
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PennWell International Publications, Ltd.
The Water Tower, Gunpowder Mill
Powdermill Lane
Waltham Abbey, Essex EN9 1BN
Tel.: 44 1992 656 600
Fax: 44 1992 656 700
www.pennwell.com
Official Publication of: None
Established: 1993
Issues Per Year: 11
FIELD SERVED
POWER ENGINEERING INTERNATIONAL serves the global electric power generation and transmission
industry. This includes electric utilities and power generation companies, industrial and independent
power companies, combined heat & power companies, government energy departments, consulting
engineer firms, construction firms, OEM specifiers and others allied to the field.
DEFINITION OF RECIPIENT QUALIFICATION
Qualified recipients are individuals in Administration (President, VP, CEO, Chief Executive, Managing
Director), Design, Planning & Specify (Engineer, Assoc. Engineering, Dir. Engineering, Consultant),
Operations & Maintenance (Mgr. Operations, Plant Services, Maintenance Supt., Plant Manager),
Purchasing (Purchasing Officer, Buyer, Procurement Manager) and Other.
AVERAGE NON-QUALIFIED CIRCULATION
NON-QUALIFIED
Not Included Elsewhere Copies
Other Paid Circulation____________ 124
Advertiser and Agency ___________ 1,808
Rotated or Occasional ___________ -
Allocated for Trade Shows
and Conventions _______________ 4,750
Digital ________________________ -
All Other_______________________ 478
TOTAL 7,160
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
2011 Issue
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual ______________________ 14,484 100.0 14,484 100.0 - -
Sponsored Individually Addressed __ - - - - - -
Membership Benefit _____________ - - - - - -
Multi-Copy Same Addressee_______ - - - - - -
Single Copy Sales _______________ - - - - - -
TOTAL QUALIFIED CIRCULATION 14,484 100.0 14,484 100.0 - -
Number
Removed
Number
Added
Print Version
Only
(A)
Digital Version
Only
(B)
Total
Qualified
January ________________________________________________ 306 310 5,000 9,413 14,413
February _______________________________________________ 149 206 5,035 9,435 14,470
March _________________________________________________ 181 211 5,040 9,460 14,500
April ___________________________________________________ 101 107 4,920 9,586 14,506
May ___________________________________________________ 303 304 5,052 9,455 14,507
June___________________________________________________ 922 925 5,092 9,418 14,510
TOTAL 1,962 2,063
POWER ENGINEERING INTERNATIONAL / June 2011
1 www.bpaww.com

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
This issue is 0.2% or 27 copies above the average of the other 5 issues reported in Paragraph two.
BUSINESS AND INDUSTRY
TOTAL
QUALIFIED
PERCENT
OF TOTAL
Print
Version
Only
(A)
Digital
Version
Only
(B)
Administration
(President, VP,
CEO, Chief Exec,
Managing Dir.)
Design, Planning
& Specifying
(Engineer, Asso.
Engr., Dir. Eng.,
Consultant)
POWER ENGINEERING INTERNATIONAL / June 2011
CLASSIFICATION BY FUNCTION
Operations &
Maintenance
(Mgr. Oper,
Plant Services,
Maint. Supt.,
Plant Mgr.)
Purchasing (Pur.
Officer, Buyer,
Procurement
Mgr.)
Other Functions,
Functions Not
Available, and
Company Copies
Electric Utility or Power Generation Company ________________ 4,002 27.6 1,547 2,455 678 1,615 1,328 143 238
Industrial/Independent Power/ Combined Heat & Power ______ 2,713 18.7 1,075 1,638 516 1,141 710 113 233
Government Energy Department __________________________ 692 4.8 292 400 119 329 177 31 36
Consulting Engineer or Constructor Firm ____________________ 4,617 31.8 1,381 3,236 1,260 2,523 417 133 284
OEM Specifier __________________________________________ 1,072 7.4 384 688 274 374 125 61 238
Others Allied to the Field _________________________________ 1,411 9.7 373 1,038 294 351 148 31 587
TOTAL QUALIFIED CIRCULATION 14,507 100.0 5,052 9,455 3,141 6,333 2,905 512 1,616
PERCENT 100.0 34.8 65.2 21.7 43.7 20.0 3.5 11.1
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
Qualified Within
QUALIFICATION SOURCE 1 Year 2 Years 3 Years
Print
Version
Only
(A)
Digital
Version
Only
(B)
Total
Qualified
I. Direct Request: ____________________________________________________ 13,093 1,414 - 5,052 9,455 14,507 100.0
II. Request from recipient’s company: ____________________________________ - - - - - - -
III. Membership Benefit:________________________________________________ - - - - - - -
IV. Communication from recipient or recipient’s company (other than request): ___ - - - - - - -
V. TOTAL – Sources other than above (listed alphabetically): _________________ - - - - - - -
Association rosters and directories ____________________________________ - - - - - - -
Business directories ________________________________________________ - - - - - - -
Manufacturer’s, distributor’s, and wholesaler’s lists ______________________ - - - - - - -
Other sources _____________________________________________________ - - - - - - -
VI. Single Copy Sales: __________________________________________________ - - - - - - -
TOTAL QUALIFIED CIRCULATION 13,093 1,414 - 5,052 9,455 14,507 100.0
PERCENT 90.3 9.7 - 34.8 65.2 100.0
Paid Source Information can be reported at the option of the publisher.
Percent
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
MAILING ADDRESS
Print
Version
Only
(A)
Digital
Version
Only
(B)
Total
Qualified
Percent
Individuals by name and title and/or function _____________________ 5,052 9,455 14,507 100.0
Individuals by name only ______________________________________ - - - -
Titles or functions only ________________________________________ - - - -
Company names only ________________________________________ - - - -
Multi-Copy Same Addressee copies______________________________ - - - -
Single Copy Sales ____________________________________________ - - - -
TOTAL QUALIFIED CIRCULATION 5,052 9,455 14,507 100.0
www.bpaww.com 2

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
State
Print
Version
Only
(A)
Digital
Version
Only
(B)
Maine___________________ 4 - 4
New Hampshire __________ 2 2 4
Vermont_________________ 1 1 2
Massachusetts ___________ 4 12 16
Rhode Island_____________ - - -
Connecticut ______________ 4 6 10
NEW ENGLAND 15 21 36 0.2
New York ________________ 26 17 43
New Jersey ______________ 11 8 19
Pennsylvania_____________ 10 10 20
MIDDLE ATLANTIC 47 35 82 0.6
Ohio ____________________ 9 8 17
Indiana__________________ 1 7 8
Illinois __________________ 14 9 23
Michigan ________________ 5 6 11
Wisconsin _______________ 4 6 10
EAST NO. CENTRAL 33 36 69 0.5
Minnesota _______________ 6 1 7
Iowa ____________________ 5 3 8
Missouri_________________ 2 3 5
North Dakota_____________ - - -
South Dakota ____________ - - -
Nebraska________________ - - -
Kansas__________________ 1 2 3
WEST NO. CENTRAL 14 9 23 0.2
Delaware ________________ - - -
Maryland ________________ 1 9 10
Washington, DC __________ 1 - 1
Virginia__________________ 6 9 15
West Virginia _____________ 2 2 4
North Carolina____________ 6 8 14
South Carolina ___________ 15 3 18
Georgia _________________ 10 12 22
Florida __________________ 17 17 34
SOUTH ATLANTIC 58 60 118 0.8
______________
Total
Qualified Percent State
POWER ENGINEERING INTERNATIONAL / June 2011
Kentucky _______________ - 1 1
Tennessee______________ 6 4 10
Alabama _______________ 4 5 9
Mississippi _____________ 2 - 2
EAST SO. CENTRAL 12 10 22 0.1
Arkansas _______________ - - -
Louisiana_______________ 3 - 3
Oklahoma ______________ 2 2 4
Texas __________________ 23 22 45
WEST SO. CENTRAL 28 24 52 0.4
Montana _______________ 1 - 1
Idaho __________________ 1 - 1
Wyoming _______________ - 2 2
Colorado _______________ 7 8 15
New Mexico_____________ 2 2 4
Arizona_________________ 4 6 10
Utah ___________________ 1 2 3
Nevada ________________ 5 2 7
MOUNTAIN 21 22 43 0.3
Alaska _________________ - - -
Washington _____________ 2 7 9
Oregon_________________ 4 5 9
California_______________ 32 26 58
Hawaii _________________ 2 - 2
PACIFIC 40 38 78 0.5
UNITED STATES 268 255 523 3.6
U.S. Territories __________ 3 10 13
Canada ________________ 97 97 194
Mexico _________________ 57 101 158
Other International _______ 4,626 8,992 13,618
APO/FPO_______________ 1 - 1
TOTAL QUALIFIED
CIRCULATION
Print
Version
Only
(A)
Digital
Version
Only
(B)
Total
Qualified
Percent
5,052 9,455 14,507 100.0
3 www.bpaww.com

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011
Region/Country
Print
Version Only
(A)
Digital
Version Only
(B)
Total
Qualified
Percent
ASIA
Afghanistan _____________________________ - 3 3
Armenia ________________________________ 1 1 2
Azerbaijan ______________________________ - 3 3
Bangladesh _____________________________ 2 4 6
Bhutan _________________________________ - 4 4
Brunei Darussalam_______________________ - 7 7
Cambodia ______________________________ - 3 3
China __________________________________ 15 93 108
Georgia ________________________________ - 1 1
Hong Kong - SAR_________________________ 8 30 38
India___________________________________ 580 1,173 1,753
Indonesia_______________________________ 162 217 379
Japan __________________________________ 1 40 41
Kazakhstan _____________________________ 1 11 12
Korea, Democratic People's Republic Of _____ - 1 1
Korea, Republic Of _______________________ 8 48 56
Laos ___________________________________ - 2 2
Macao _________________________________ - 1 1
Malaysia _______________________________ 49 151 200
Maldives _______________________________ 1 1 2
Mongolia _______________________________ 1 2 3
Myanmar _______________________________ 1 4 5
Nepal __________________________________ 2 11 13
Pakistan________________________________ 157 216 373
Philippines______________________________ 51 121 172
Singapore ______________________________ 20 110 130
Sri Lanka _______________________________ 66 48 114
Taiwan _________________________________ 2 44 46
Thailand________________________________ 21 136 157
Uzbekistan______________________________ 1 1 2
Vietnam ________________________________ 5 23 28
Subtotal 1,155 2,510 3,665 25.3
MIDDLE EAST
Bahrain ________________________________ 12 8 20
Iran____________________________________ 175 191 366
Iraq____________________________________ 12 5 17
Israel __________________________________ 21 30 51
Jordan _________________________________ 12 17 29
Kuwait _________________________________ 11 21 32
Lebanon________________________________ 6 4 10
Oman __________________________________ 16 30 46
Qatar __________________________________ 30 48 78
Saudi Arabia ____________________________ 68 131 199
Syrian Arab Republic _____________________ 17 1 18
United Arab Emirates _____________________ 70 164 234
Yemen _________________________________ 6 4 10
unspecified Middle East___________________ 1 2 3
Subtotal 457 656 1,113 7.7
EUROPE
Albania_________________________________ - 12 12
Andorra ________________________________ 1 1 2
Austria _________________________________ 12 49 61
Belarus ________________________________ 4 12 16
Belgium ________________________________ 62 126 188
Bosnia and Herzegovina___________________ 8 29 37
Bulgaria ________________________________ 22 48 70
Croatia _________________________________ 28 59 87
Cyprus _________________________________ 12 13 25
Czech Republic __________________________ 29 69 98
Denmark _______________________________ 20 42 62
Estonia_________________________________ 4 13 17
Finland_________________________________ 35 68 103
France _________________________________ 101 204 305
Germany _______________________________ 191 388 579
Greece _________________________________ 55 107 162
Hungary ________________________________ 24 43 67
Iceland_________________________________ 5 14 19
Italy ___________________________________ 235 552 787
Latvia __________________________________ 16 27 43
Liechtenstein____________________________ - 1 1
Lithuania _______________________________ 13 14 27
Luxembourg ____________________________ - 7 7
Macedonia______________________________ 17 33 50
Malta __________________________________ 8 7 15
Moldova________________________________ - 6 6
Monaco ________________________________ - 2 2
Netherlands_____________________________ 138 236 374
Norway_________________________________ 8 34 42
Poland _________________________________ 59 97 156
Portugal ________________________________ 61 126 187
Ireland _________________________________ 35 80 115
Romania _______________________________ 50 191 241
Russian Federation_______________________ 59 160 219
Serbia _________________________________ 36 65 101
Slovakia ________________________________ 9 25 34
Slovenia________________________________ 7 26 33
Spain __________________________________ 163 376 539
Sweden ________________________________ 30 54 84
Switzerland _____________________________ 80 146 226
Turkey _________________________________ 131 237 368
Ukraine ________________________________ 22 38 60
United Kingdom _________________________ 514 779 1,293
Region/Country
POWER ENGINEERING INTERNATIONAL / June 2011
Print Digital
Version Only Version Only
(A) (B)
Total
Qualified
Percent
Holy See (Vatican City State) ______________ - 2 2
Subtotal 2,304 4,618 6,922 47.7
AFRICA
Algeria ________________________________ 32 9 41
Angola ________________________________ - 2 2
Benin _________________________________ - 2 2
Botswana ______________________________ 1 8 9
Burkina Faso ___________________________ - 1 1
Burundi _______________________________ - 1 1
Cameroon _____________________________ - 5 5
Congo _________________________________ - 1 1
Cote D'Ivoire____________________________ - 2 2
Egypt__________________________________ 47 57 104
Eritrea_________________________________ 2 - 2
Ethiopia _______________________________ 5 8 13
Ghana_________________________________ 20 11 31
Kenya _________________________________ 10 17 27
Lesotho _______________________________ - 1 1
Liberia ________________________________ - 1 1
Libyan Arab Jamahiriya___________________ 2 12 14
Madagascar____________________________ - 1 1
Malawi ________________________________ 2 - 2
Mali___________________________________ - 1 1
Mauritius ______________________________ 8 5 13
Morocco _______________________________ 6 4 10
Mozambique ___________________________ - 2 2
Namibia _______________________________ 1 2 3
Nigeria ________________________________ 32 56 88
Senegal _______________________________ - 3 3
Somalia _______________________________ 1 - 1
South Africa ____________________________ 12 64 76
Sudan_________________________________ 6 6 12
Swaziland______________________________ - 2 2
Tanzania_______________________________ 3 1 4
Tunisia ________________________________ 6 7 13
Uganda________________________________ 5 6 11
Zambia ________________________________ 7 5 12
Zimbabwe _____________________________ 3 8 11
Subtotal 211 311 522 3.6
NORTH AMERICA
Canada________________________________ 97 97 194
United States___________________________ 269 255 524
Mexico ________________________________ 57 101 158
Subtotal 423 453 876 6.0
CARIBBEAN
Barbados ______________________________ 1 2 3
Bermuda ______________________________ 1 - 1
Cuba __________________________________ 25 15 40
Dominica ______________________________ 2 - 2
Dominican Republic _____________________ 4 12 16
Grenada _______________________________ 1 - 1
Jamaica _______________________________ 1 12 13
Netherlands Antilles _____________________ 1 1 2
Puerto Rico ____________________________ 2 8 10
Saint Kitts and Nevis_____________________ - 1 1
Saint Lucia _____________________________ 1 - 1
Bahamas ______________________________ - 1 1
Trinidad and Tobago _____________________ 4 8 12
Subtotal 43 60 103 0.7
CENTRAL AMERICA
Belize _________________________________ 1 2 3
Costa Rica _____________________________ 6 11 17
El Salvador_____________________________ 3 13 16
Guatemala _____________________________ 4 15 19
Honduras ______________________________ 1 9 10
Nicaragua______________________________ 1 6 7
Panama _______________________________ 6 15 21
Subtotal 22 71 93 0.6
SOUTH AMERICA
Argentina ______________________________ 87 92 179
Bolivia_________________________________ 5 11 16
Brazil _________________________________ 80 130 210
Chile __________________________________ 25 46 71
Colombia ______________________________ 46 86 132
Ecuador _______________________________ 13 38 51
Guyana________________________________ 1 3 4
Paraguay ______________________________ 1 8 9
Peru __________________________________ 53 73 126
Suriname ______________________________ 2 4 6
Uruguay _______________________________ 8 15 23
Venezuela _____________________________ 9 60 69
Subtotal 330 566 896 6.2
ASIA PACIFIC
Australia_______________________________ 87 168 255
Fiji____________________________________ 1 5 6
Guam _________________________________ 1 2 3
Marshall Islands ________________________ 1 - 1
New Zealand ___________________________ 15 31 46
Papua New Guinea ______________________ 2 4 6
Subtotal 107 210 317 2.2
TOTAL QUALIFIED CIRCULATION 5,052 9,455 14,507 100.0
www.bpaww.com 4

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED
CIRCULATION STATEMENTS
6-Month Period Ended:
Audited
Data
July -
December
2008
Audited
Data
January-
June
2009
Audited
Data
July -
December
2009
Audited
Data
January-
June
2010
Audited
Data
July -
December
2010
Circulation
Claim
January-
June
2011*
Total Audit Average
Qualified ______ 12,968 12,987 12,964 13,534 15,030 14,484
Qualified Non-Paid
Total _________ 12,968 12,987 12,964 13,534 15,030 14,484
Print Version Only 6,725 6,295 6,421 6,038 5,386 5,023
Digital Version
Only ________ 6,243 6,692 6,543 7,496 9,644 9,461
Qualified Paid Total - - - - - -
Print Version Only - - - - - -
Digital Version
Only ________ - - - - - -
Post Expire Copies
included in Total
Qualified Circulation **NC **NC **NC **NC **NC **NC
Average Annual
Order Price _____ **NC **NC **NC **NC **NC **NC
*NOTE: January – June 2011 data is unaudited. With each successive period, new data will
be added until six 6-month periods are displayed.
**NC = None Claimed.
POWER ENGINEERING INTERNATIONAL / June 2011
ADDITIONAL DATA
METHOD OF DISTRIBUTION
Print copies are distributed via postal services or other carriers. Recipients who request the digital versions are notified via email when the version is available.
STATEMENT OF CONTENT PLATFORM
Replica - Editorial and design are unchanged from the original print edition.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - PRINT VERSION ONLY
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual ______________________ 5,023 100.0 5,023 100.0 - -
Sponsored Individually Addressed __ - - - - - -
Membership Benefit _____________ - - - - - -
Multi-Copy Same Addressee _______ - - - - - -
Single Copy Sales________________ - - - - - -
TOTAL QUALIFIED CIRCULATION 5,023 100.0 5,023 100.0 - -
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL VERSION ONLY
Total Qualified Qualified Non-Paid Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent
Individual ______________________ 9,461 100.0 9,461 100.0 - -
Sponsored Individually Addressed __ - - - - - -
Membership Benefit _____________ - - - - - -
Multi-Copy Same Addressee _______ - - - - - -
Single Copy Sales________________ - - - - - -
TOTAL QUALIFIED CIRCULATION 9,461 100.0 9,461 100.0 - -
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true.
Ralph Boon, Group Publisher
Janet Orton, Audience Development Manager
(At least one of the above signatures must be that of an officer of the publishing company or its
authorized representative.)
IMPORTANT NOTE:
This unaudited circulation statement has been checked against the previous audit report.
It will be included in the annual audit made by BPA Worldwide.
Date signed July 1, 2011
State
Oklahoma
County
Tulsa
Received by BPA Worldwide July 1, 2011
Type
PD
ID Number
P322Y0J1
www.bpaww.com
Copyright © 2011 BPA Worldwide. All rights reserved.
Recycled Paper