Croydon Chamber - London Chamber of Commerce and Industry

Summer Issue 2009
Newslink
Croydon Chamber
Inside:
Top Story: The Seeds
of Economic Growth
have been Planted
A publication for London Chamber of Commerce
An Enterprising
Way to Work
4
Venue Review
5
Events’ Guide
7
Two Minute Interview 10
Sponsored By
www.croydonchamber.org.uk
Your Business.Your Network.Your Membership

Welcome from
the President
CONTACTS
MAIN ENQUIRY LINE
Tel: +44 (0)20 8263 2345
E: info@croydonchamber.org.uk
MATTHEW SIMS
General Manager
Tel: +44 (0)20 8263 2346
Mobile: 07967 459014
E: msims.croydon@londonchamber.co.uk
ANNA MCCARTHY
Events Manager
Tel: +44 (0)20 8263 2347
Mobile: 07967 459015
E: amccarthy.croydon@londonchamber.co.uk
KEELY DENCH
Membership Co-ordinator
Tel: +44 (0)20 8263 2348
E: kdench.croydon@londonchamber.co.uk
THALIA WHITE
Membership Sales Executive
Tel: +44 (0)20 8263 2349
Mobile: 07967 459006
E: twhite.croydon@londonchamber.co.uk
Welcome to the summer edition of the Croydon
Chamber Newslink. Although we are faced with
key economic challenges both locally,nationally and
internationally, we are also presented with
opportunities to take our business further.
The current recession will see a number of businesses
changing focus and direction to ensure these opportunities
are not only realised but seized upon for the future well
being of the business. Our job at the Chamber is to help
support you and your business in taking those opportunities.
Many businesses are taking the international trade route,
re-focusing their efforts, changing direction or expanding
their activities to take advantage of the current economic
climate. By entering new markets, businesses have the
chance to grow their business on a completely different
level and in some cases the success has been phenomenal.
There are eighteen emerging markets listed by UK Trade
and Investment including China,India,Mexico and Vietnam.
South Africa is another emerging market with the arrival
of the World Cup in 2010 boosting their economic
opportunities.Not only are there real benefits to exploring
these markets, businesses must also look towards linking
up with the London Games in 2012.
To support businesses in meeting the right contacts,
developing the right leads and ultimately doing business,
the Chamber runs a series of trade missions. Our trade
missions in conjunction with UK Trade & Investment London
are designed to ensure you go in with your eyes open,
understanding the market,the culture and the opportunities
available. Our trade missions are also in place to ensure
you meet the key names with meetings arranged to allow
you to proactively develop your list of contacts.
With an active World Trade team in place at London
Chamber of Commerce and support freely available at
Croydon Chamber of Commerce, our role is quite simply
to help you succeed wherever you do business.
The London Games is another key area for you to consider
as a potential business opportunity.The Chamber is a key
partner, working to support businesses to achieve and win
more tenders and grow their business as a result.Working
with CompeteFor and the London Business Network we
are leading the way in making sure you have all the
information you need.
London’s business community has the capability to support
the London Games – whichever level that may be. By
registering on www.competefor.com, you and your
business has the opportunity to get involved.The London
Games tendering scheme will operate on a supply chain
basis with many of the larger companies winning the larger
contracts.With much of the delivery of the contract being
sub contracted out to smaller companies, we all have a
chance to win at the London Games. All you have to do
is get involved.
A great example of international business success comes
from Rowland Brothers.They are a well known local funeral
directors who have expanded to the international markets.
They have achieved remarkable success internationally,
winning many awards for their work.
Why not take time out of your busy schedule to consider
other markets – it could be the best decision you ever
make. For further support, advice and help on developing
your business internationally, please contact the Chamber
on +44 (0)20 8263 2345.
Enjoy the Newslink.
Best Wishes
Sarah Harper-Booth
President, Croydon Chamber of Commerce
Visit our website
www.croydonchamber.org.uk
2 Croydon News

The Seeds
of Economic
Growth
have been
Planted
The economy continues to dominate the landscape nationally
and locally with attentions turning to how we aim to resolve
the business issues facing us today. Croydon is one local
borough getting to grips with the challenges we are under.
The Economic Development Company is one
vehicle being used to facilitate growth in the
local economy and the two men tasked with
leading the new organisation were
appointed in the last month.
Barry Rourke has been
appointed as the new Chair
of the organisation with
Antony Kildare as its
Chief Executive.
Barry has significant boardroom experience
and broad business and industry knowledge,particularly
in the construction,engineering and natural resource sectors,
in the UK and internationally. Barry, who lives locally in
Purley, is an independent member of the Audit Committee
for the Department for Business,Enterprise and Regulatory
Reform, and a board member for Columbus Corp, a New
York based acquisitions company.He is also a non executive
director of Surrey and Borders Partnership Foundation
Trust, and from 1984-2001 was a Partner at PWC.
Welcoming the appointment panel's decision, Barry, said: "I
am delighted and honoured to be offered what will no
doubt be a stimulating and exciting opportunity to lead this
work for the people of Croydon. I am looking forward to
working with businesses in the borough that have shown
their commitment to staying and growing in Croydon, and
to seeing the positive impact the developments already in
the pipeline will have on residents."
Acting as an advisor to the panel, Croydon Council's Chief
Executive Jon Rouse said."These key roles within Croydon
attracted people with excellent credentials and the Economic
Development Partnership had a field of the highest quality.
The process has been a rigorous one, and the standards
set will be maintained to ensure that the expectations of
our residents and business community are met."
The key role of Chief Executive was swiftly followed with
the appointment of Antony Kildare.
Antony is currently a director with the global professional
services firm Ernst & Young, where he is Director for the
Government and Public Sector business.Having held positions
as the Chief Executive of the EDC Renaissance South
Yorkshire, Executive Director of Economic Development
of East Midlands Development Agency (EMDA) and Head
of Enterprise and Skills for Scottish Enterprise,he is extremely
well suited and qualified to lead the economic resurgence
of the borough.
Antony was the Director of the Cox Review of Creativity
in Business which addressed how UK businesses can meet
the challenges of an increasingly competitive business
environment. He chaired the RDA (Regional Development
Agency) Enterprise Directors’ Forum and has a business
background in tourism,leisure,entertainment,manufacturing
and financial services.
He said:“I am looking forward to coming to Croydon
to work with the Board and the business community
in the borough. Croydon has been very effective at
building strong partnerships between business and
public sector organisations,and I am keen to see those
relationships achieve greater benefit for the borough.”
Welcoming his appointment, Cllr Steve O’Connell, one
of the joint chairs of Croydon’s Economic Development
Partnership said:“With Antony’s appointment we now have
two exceptionally talented leaders in place who will give
the EDC solid foundations.Antony’s wealth of experience
and achievement in economic development in parts of the
country such as the East Midlands and Yorkshire where
there have been tremendous changes in industry and
employment will be invaluable.”
To ensure the new EDC’s credibility with Croydon’s business
community, and to maximise its effectiveness, it is an
independent private sector-led company.
The economic development company will takeover Croydon
Business in the coming weeks, and work will begin apace
on finalising the new business plan and ensuring structures
are fit for purpose once Tony is in post. .The new organisation
will include other support bodies including the Croydon
Business Improvement District, ENVIBE and Croydon
Enterprise.
The London Chamber is one of the 5 founding members
of the Company, and is looking forward to working with
Antony, Barry and their team in supporting and growing
the local business community.
Matthew Sims,General Manager of Croydon Chamber said:
“We have a great chance of making business support in the
borough of Croydon clearer with less duplication. Our
intention as a Chamber is to support the EDC in their
activities and vice versa to ensure growth for our businesses
in this tough time.This is a great opportunity – one that
the Chamber is relishing.
For further details on the Economic Development Company
and what it means for you and your business,please contact
the Chamber directly on +44 (0)20 8263 2345. We are
here to support you every step of the way.
MAXIMISE YOUR
MEMBERSHIP OF
CROYDON CHAMBER OF
COMMERCE
At an annual subscription, starting at £189 +
vat per annum (1-5 employees) local membership
of Croydon Chamber of Commerce offers
businesses based in BR2, BR3, BR4, CR0, CR2,
CR3, CR4, CR5, CR6, CR7, CR8, CR9,TN16,
SE19,SE20,SE25,SM6 ,SM7 or SW16 postcodes
great value for money.
Are you and your colleagues missing out on
great business opportunities
Join now and maximise your membership:
• Access our local events programme at
exclusive,complimentary or discounted rates
• Register on our FREE online marketplace
www.londonchamberb2b.co.uk to receive
email/SMS alerts of new business
opportunities
• Call the FREE legal advice line 24 hours a
day,7 days a week for personal or professional
legal advice
• Log into our exclusive Members’ Zone to
view our FREE searchable online directory
listing 3,000 London Chamber of Commerce
members and their contact details. Search
by location if you’re seeking businesses in a
particular area
• Sign up for Changing Places – monthly FREE
exclusive networking with members from
across London at a central London venue
• Promote your event for FREE on the notice
board on our local websites
• Use the members’ lounge in the City to
meet clients; catch up on news; check your
emails or work between meetings – coffee
bar and free wi-fi connectivity
• Receive discounts on meeting rooms and a
variety of London Chamber of Commerce
events and services
For more details of all local membership
benefits, visit www.croydonchamber.org.uk
or call +44 (0)20 8263 2345.
Not based in any of the Croydon Chamber of
Commerce postcodes but want to join Premier
Plus membership offers even more. For further
details read on…
Croydon News 3

An Enterprising
New Way
to Work
Small and medium businesses (SMEs) looking to reduce travel costs, increase productivity, improve their
appeal to current and potential employees and raise their corporate social responsibility (CSR) profile are
turning to Enterprise, a free workplace travel planning scheme.
Created by Transport for London (TfL) especially for the Capital’s SME sector, Enterprise aims to help organisations make
better use of London’s transport system through the development of a workplace travel plan - a business management tool
focused on improving access to your site and delivering a range of organisational benefits.It enables staff,visitors and customers
to make sustainable travel choices with confidence alongside increasing efficiency within your organisation.
One of the key factors behind the scheme is its commitment to professional support throughout the process. “We have
professional, experienced and enthusiastic travel planners and marketing personnel all focused on this project,” explains
Seltrans Travel Plan Coordinator,Sarah Cummings. “Each travel plan is tailor-made for every business,to meet their individual
transport concerns, travel needs and location. The recommendations included, which are developed in consultation with
each business, are then implemented through a variety of measures supported by the Enterprise team, including access to
funding.”
Businesses keen on developing a workplace travel plan can look forward to receiving up to £5,000 match funding for the
implementation of sustainable measures, the provision of 20 free cycle stands, 40% off Raleigh Pool Bikes, free marketing
material and merchandise for promotion to staff, and access to the Enterprise scheme.
To find out how Enterprise can transform your business, call the Seltrans Travel Planning Team on
+44 (0)20 8461 7918, e-mail seltrans@seltrans.co.uk, or go to www.anewwaytowork.org
NB. See our case study on how Enterprise has helped the Catholic Agency for Overseas Development (CAFOD) on the
back page of this issue of the Croydon Chamber Newslink.
Want to Know
How to Sell
When it comes to sales your customers quite literally
have all the answers. Have you ever answered a
question with a question Would that make a
difference to your conversion rate The answer to
the latter is most definitely yes!
Asking questions not only increases your conversion rate,
but builds rapport with your customer and ensures that
the sale becomes their idea and not yours.Asking questions
also means active listening. You can ask questions about
your customers work, business, kids or hobbies but make
sure that you are listening with sincere interest.It may even
be helpful to note down some of the answers – such as
the names of their kids, interests etc for future
communication. By asking questions and listening, you are
building rapport and attaching importance to their
conversation.
4 Croydon News
Also, by asking questions you are remaining in control of
the conversation.Once you find yourself doing all the talking
you are no longer in control.Just remember that the person
asking questions sets the direction for the conversation. If
the customer is dominating the conversation by asking you
questions, make sure you answer the question with a
question. However, try to vary the questions that you ask.
You may remember from looking after your own children
or babysitting that being asked “but why” over and over
again tends to get a little monotonous.Questions can guide
consumer interest, discover a need and give accurate
information. There are two commonly known types of
questioning – open ended and closed questions.
Open-ended questions are an excellent way to ensure
customer involvement in the conversation and are key to
identifying not only what they need but a lot about themselves.
You can use open-ended questions to build rapport,to find
a need, to discover a customer problem and find the right
solution. In journalism there are six key questions used in
the interviewing process which are equally useful in sales
– who, what, where, when, why and how. Here are a few
examples of open-ended questions which are very useful:
Who are you buying the product/service for How often
would you use the product/service What features were
you looking for in this product/service This type of
questioning yields a lot of great information from your
customer and helps you determine which product/service
is uniquely suited to them.
Closed questions tend to get one word answers “yes” or
“no”.They can be used to gather information quickly – not
unlike a check-list. Using closed questions can also confirm
a buying detail and help confirm the sale.By using questions
you are encouraging the customer to communicate,building
rapport,establishing their needs,directing the conversation,
diffusing tension and inviting discussion. Learning the art of
questioning and listening is the key to increasing your
conversion rate and creating a continuing customer
relationship. If you would like to learn more on how to
improve the selling skills in your business then call your
local business coach Andrew Glen at ACTION International
on +44 (0)20 8288 3583 for a complimentary coaching
session or free ticket to his “5 Ways to Grow Your Business”
seminars.

The Venue Review:
Croydon Park Hotel
Croydon Park Hotel
Tel: +44 (0)20 8680 9200
Web: www.croydonparkhotel.com
Just three minutes away from busy East Croydon
station lies one of Croydon’s best loved hotels – The
Croydon Park Hotel.
I was made to feel very welcome by the staff at reception
who ensured my check in was swift with as little fuss as
possible. My restaurant booking was confirmed and I was
directed to the lift. I was lucky enough to be staying in one
of the new Executive Suites on the 5th floor of the hotel.
This floor has recently been refurbished and I was impressed
with the modern, tasteful décor of muted natural tones and
occasional splashes of colour.
My room was large and peaceful.There was no noise from
outside as the windows are all double glazed and the room
faced out onto a quiet courtyard. After unpacking my bag
and checking out the coffee making facilities for the morning
and the television channels for later I headed off down to
Oscar’s Restaurant for dinner.
I was welcomed by friendly staff into the restaurant and taken
straight to my table. It was starting to become apparent that
the friendly staff that greeted me when I first arrived were
not a one off or part of a welcome committee,but that every
member of staff here is intent on making you feel extremely
welcome.
Oscar’s is well known for its four course gourmet buffet and
as buffet style would not normally be my choice for dinner,
I was most looking forward to trying out something new.
The restaurant was busy and undoubtedly popular with
families,couples and other groups and I was soon to discover
why.
The selection of food available at the buffet is quite amazing.
I opted for fresh seafood to start which included my favourites
– king prawns and smoked salmon.To accompany the fish I
chose asparagus and fresh salad.
After a light starter I was ready for the main course.There
was something for everyone with options of meat, chicken,
fish and vegetarian. I chose the chicken which was served in
a really tasty barbeque type sauce.To accompany the chicken
I had mash and roast potatoes (I did only have fish and salad
to start!) and lots of green vegetables.
I wouldn’t normally go for dessert but after casting my eye
over what was available earlier, I had purposely left some
room! I was toying between the pecan pie or ice cream with
fresh warm fruit (I was told by a lovely lady to have both!)
but I went for the pecan tart – and I am glad I did! The
homemade tart was delicious and accompanied my coffee
perfectly.
Feeling suitably satisfied after my meal and one or two glasses
of wine I was off to bed.
The following morning,my great ambitions to get up and use
the gym facilities never materialised and so I was left to go
straight to breakfast before checking out and saying goodbye.
My stay at Croydon Park Hotel was only brief but in the
short time I was there I was looked after wonderfully by all
the staff. The hotel is a little dated but immaculately clean
and very well presented. I would definitely stay here again –
if only for the buffet! And if it is a central location that you
are looking for with great transport links to London and
Gatwick then this is definitely one to consider.
By Anna McCarthy
Croydon Chamber of Commerce
Croydon News 5

Events’ Review
THE GRAPEVINE NETWORK
LOCATION:Tiger Tiger, High Street, Croydon CR0
DATE:Thursday 29 January 2009
TIME: 12.00 – 14.00
The first Grapevine of the New Year saw us return to Tiger Tiger, the venue where the Grapevine was launched all the
way back in October 2007! Since then Tiger Tiger has seen some changes and we were delighted to be holding the event
in the new area ‘Boogie Wonderland’.With a multi coloured dance floor and glitter balls hanging from the ceilings, when
entering guests were instantly transported back to the 1970’s!
The Grapevine event is free to members and it is aimed at providing businesses with an opportunity to network with
one another in an informal and relaxed environment.This particular Grapevine saw over 70 delegates attend and the
event was buzzing with atmosphere and business.
Why not join us next month and see for yourself how the Grapevine can help you grow and develop your business
contacts To find out more contact the events team on +44 (0)20 8263 2347.
THE EXECUTIVE CLUB LUNCH
LOCATION: Selsdon Park Hotel, 126 Addington Road, Croydon CR2
DATE:Wednesday 18 March 2009
TIME: 12.00 – 14.30
On an unusually warm and sunny March afternoon, over 50 businesses from across South London joined us for the
Executive Club Lunch sponsored by O2. On arrival at the Selsdon Park Hotel, guests were welcomed into the Solarium
with a glass of champagne or non-alcoholic fruit cocktail to network and enjoy the fine weather. Guests were seated
a little while later and welcomed by the Chief Executive of London Chamber of Commerce, Colin Stanbridge.
After a sumptuous three course lunch in the luxury of the Surrey suite, guests were address by our keynote speakers,
Jon Rouse, Chief Executive of Croydon Council and Councillor Steve O’Connell, cabinet member for Finance and
Regeneration.
The keynote address was interesting and informative and gave delegates an insight into how Croydon Council are supporting
business in the current recession.A question and answer session followed which gave guests an opportunity to
seek answers of some of the questions and issues relating directly to their business.
WOMEN IN BUSINESS LUNCH:THE APPRENTICE
LOCATION:The Hilton Croydon, Purley Way, Croydon, Surrey
DATE:Tuesday 28 April 2009
TIME: 12.00 – 14.30
The Apprentice has begun to captivate audiences up and down the UK with the start of the new BBC1 series. Successful
candidates are pitting their wits against one another for the ultimate chance of becoming Sir Alan Sugar’s apprentice
in what the man himself describes at ‘The Interview from hell’.
Last year’s runner-up Claire Young joined Croydon Chamber of Commerce for a Women in Business Lunch, charting
her rise to fame as the ‘rottweiler’. Delegates were given an insight into behind the scenes at the Apprentice and what
it takes to become Sir Alan’s apprentice.With a two course lunch and ample time to network, delegates enjoyed every
moment.
www.apprenticespeakers.co.uk/book your apprentice today
Booking your events...
Booking your events at Croydon Chamber of Commerce has never been easier.
Telephone: +44 (0)20 8263 2345
Fax: +44 (0)20 8263 2352
Website: www.croydonchamber.org.uk
Make sure your business is taking advantage of all of the networking opportunities available at the Chamber.
Our Business is Your Business
6 Croydon News

Croydon Events
THE GRAPEVINE NETWORK
LOCATION:Txt Bar, 73 South End, Croydon CR0
DATE:Thursday 28 May 2009
TIME: 12.00 – 14.00
COST: FREE to members / £24.00 to non members
The Grapevine Network is the ‘must attend’ monthly networking event – free to the membership.The Grapevine Network is the monthly networking
event designed to bring businesses together for an hour and a half of networking in Txt Bar, the newest addition to Croydon’s fine selection of venues.
Attending the event will enable you to get your business known and expand your network of business contacts within a relaxed and informal surrounding.
Attendance at the event is complimentary for local Croydon and Premier Plus members and includes a welcome drink on arrival and canapés throughout the event.
NEW MEMBERS COFFEE MORNING
LOCATION: Jurys Inn Croydon,Wellesley Road, Croydon, Surrey, CR9
DATE:Thursday 4 June 2009
TIME: 9.30 – 10.30
COST: Free to members
Whether you are a current member of Croydon Chamber of Commerce, a new member or considering the benefits of becoming a member, the new
members will make sure you know how to maximise the only membership that matters to business. Join Croydon Chamber of Commerce for the New
Members Coffee Morning at Jurys Croydon.
With a number of events, services, offers and discounts all designed to help save you time and money, the membership is more than just our regular events.
Meet with the team and get a clear understanding of exactly what the Chamber can do for your business. Its that simple. BOOK your place online or contact the events team on
+44 (0)20 8263 2345 for further details.
THE GRAPEVINE NETWORK
LOCATION:Txt Bar, 73 South End, Croydon CR0
DATE:Thursday 25 June 2009
TIME: 12.00 – 14.00
COST: FREE to members / £24.00 to non members
The Grapevine Network is the ‘must attend’ monthly networking event – free to the membership.The Grapevine Network is the monthly networking
event designed to bring businesses together for an hour and a half of networking in Txt Bar, the newest addition to Croydon’s fine selection of venues.
Attending the event will enable you to get your business known and expand your network of business contacts within a relaxed and informal surrounding.
Attendance at the event is complimentary for local Croydon and Premier Plus members and includes a welcome drink on arrival and canapés throughout the event.
HOW TO SUCCEED IN AN ECONOMIC DOWNTURN
LOCATION: Jurys Inn Croydon,Wellesley Road, Croydon, CR9
DATE:Thursday 2 July 2009
TIME: 9.30 – 11.30
COST: FREE to members / £18.00 to non members
Doing business is getting tougher and will undoubtedly get even worse before it gets better. So how do you survive What can you do now to make sure your business continues
to attract business
Join Croydon Chamber of Commerce and Business Link in London for a unique insight into how your business can make the most of an economic downturn.
This session will help you identify the areas of your business that need particular attention in the case of an economic downturn.You will learn strategies to protect your cash
flow improve marketing at minimal cost and structure your operations to stay ahead of the game and take full advantage of the economic recovery.
THE SUMMER GRAPEVINE
LOCATION:Aerodrome Hotel, Purley Way, Croydon
DATE:Wednesday 8 July 2009
TIME: 18.00 – 20.30
COST: £15.00 members / £35.00 to non members
What better way to celebrate the arrival of the summer than with a barbeque and a cocktail reception to get you in the mood. Meet new business
contacts, share knowledge and experience with others, while strengthening existing business relations.
It’s a great time to take a break from the day-to-day demands of business and network with other valued businesses in South London. Our events are not just about generating
sales leads; they are also about raising your profile.
Join us at one of Croydon’s most prestigious venues,The Aerodrome Hotel for an evening of enjoyment, relaxation and not forgetting the all important networking.Take advantage
of an event geared towards growing your business.
Croydon News 7

Members’ Zone
MEMBERS SERVICES
• FREE 24 Hour Legal Advice Helpline – Our legal advice line offers your business unlimited Free telephone
advice 24 hours a day, 365 days a year on legal problems whether business or personal.
• Business Builder – Access our Free online toolkit helping you to manage all aspects of your business, from
developing a business plan to developing a marketing plan, the business builder will offer you a step-by-step guide
to building your business, with the added payroll service, the Business Builder will allow you to calculate the
wages and salaries of your staff and work out your tax and NI Contributions.
JOINING LONDON’S
BUSINESS NETWORK
Join Croydon Chamber of Commerce today and
take advantage of a network of 3,000 members.
Becoming a member is easy.You can join online at
www.croydonchamber.org.uk or for more
information contact our team on
+44 (0)20 8263 2345
PREMIER PLUS
MEMBERSHIP
With a growing network of members across London,
our Premier Plus membership offers you the chance
to upgrade your membership with all the previously
mentioned benefits and more. Premier Plus
membership offers you:
• Over 100 additional events (including all
those run by our branches in Croydon, Ealing
and Hammersmith and Fulham) – many
exclusive or free to members and all at
discounted prices
• Exclusive access to special interest groups
including Asian Business Association, Defence
and Security, HR Matters, Property and
Construction and Women in Business Groups
• Discover London – a great marketing
opportunity for those in the hospitality sector
• Chamber HR - downloadable policies,forms,
documents, letters, templates and fact sheets
plus a 24/7 HR and health and safety adviceline
• Information services – product sourcing,
market research including company reports
and competitor monitoring at a member
discount
• International trade services – overseas
trade opportunities,import and export advice,
trade seminars and events, overseas trade
missions, export documentation at up to 50%
discount
• 20% discount on conference facilities at
London Chamber of Commerce, 33 Queen
Street, EC4
• One free 60-80 word entry in London
Business Matters Members’ Noticeboard
to promote your company to an audience of
10000
• Access to business forums, meetings with
ministers and political briefings that give
members a direct say in determining our
campaign priorities
• Enterprise Europe Network – Our team of experts will assist you with any questions concerning business
in Europe, including RU legislation and standards, loans and grants and finding your business partners worldwide.
• International Trade Advice – Keeping you in touch and up-to-date on all issues affecting import and export
and will support you every step of the way.
MEMBER DISCOUNTS
• Chamber Connect Card – Our nationwide discount card, as part of the British Chambers of Commerce,
offers you savings from stationary to access to airport lounges,the Chamber Connect Card can save you money.
For further details visit www.connectcard.co.uk
• Credit Card Processing Service – Gain access to state of the art credit and debit terminals at a discounted
rate through the Chamber.
• Discounted Mailing Lists – Make sure you and your business are targeting the right companies. Build your
sales database with discounted mailing lists available through our Members’ Zone.
• Environmental Support – A range of online resources helping you tackle everything from recycling to waste
management, complete with a telephone advice line so you can talk through your concerns.
MEMBERS LOUNGE
Whether you are meeting a potential client, entertaining or meeting with colleagues we have everything you need to
our members lounge. Simply come in and use our venue FREE of charge.
• BT open zone wireless internet connectivity for your laptop or PDAS
• Plasma screen showing breaking news
• Open from 8.30am to 5.00pm Monday to Friday
• Refreshments available from 8.30am to 4.30pm
• Ground floor location
• Formal and informal seating
8 Croydon News

Croydon Bid:The Update
Croydon Town Centre Business Improvement District (BID) was launched on
1 April 2007 with a mandate to improve the Town Centre area, and build upon
its potential as a leading commercial and cultural centre in the South East.As
the BID enters its third year a number of new exciting projects are about to
add further to the achievements so far, whilst this summer some of last year’s
successful projects are set to return.
April sees the launch of the Croydon Business Crime Reduction Partnership (BCRP), a
new initiative aimed at coordinating the efforts of all Town Centre security networks to
reduce crime and anti-social behaviour.Other pre-existing initiatives have looked to address
specific areas of safety, and all these efforts have contributed to a 2% overall fall in crime
in the area.The Child Safe scheme was introduced in the early summer of 2008, improving
the coordination of efforts to reunite children with their families in the event of them
being separated from a parent or guardian. Look out for Child Safe ‘family day’ events in
the Town Centre this summer.
June will see the return of the first BID festival of the year. Croydon Fashion Festival is set
to draw in large crowds following on of the success of its launch in 2008. Footfall was
significantly boosted during last year’s Festival.A number of events,including catwalk shows
and shopping challenges, are already in the pipeline and it’s all set to light up the Town
Members’ News
SKYDIVE, CYCLE
from London to
Paris, CLIMB Mount
Kilimanjaro or choose
from over 100 personal challenges in support of Cricket
for Change. If you have been waiting for an opportunity
like this to fulfil a personal challenge, please get in touch:
+44 (0)20 8669 2177 or office@cricketforchange.org.uk
Clarkson Wright & Jakes LLP (CWJ) one of the largest legal
firms in the South East has just been awarded the prestigious
One Star Best Company Status, which acknowledges the
firm as a “First Class” employer. CWJ will now be listed in
the 2009 Best Companies Guide as one of the top 640
companies to work for in the UK.
For further information call –
+44 (0)16 8988 7861
FirstStop have established a reputation for delivery of the
highest quality, best value instructor led application and
technical IT training courses.We are offering 25% off all MS
Desktop courses.
Tel: 0844 561 1075.Web.www.firststoptraining.co.uk
Jerrards plc is an established manufacturer of lighting solutions
and have been manufacturing in Croydon, UK for over 40
years. During this time we have built a reputation for
exceptional customer service, quick turnaround times and
outstanding product delivery. Warehouse, factory, office,
display,workplace lighting all carry a discount for Chamber
members.
Centre with a heady combination of fun, fashion and frivolity once again this year.Watch
this space for further details.
Finally, we must save a mention for the successful launch of the Croydon Visitor Centre,
which has been well received in the community.This new state of the art facility on Station
Approach next to East Croydon Station offers crucial information for visitors and locals
looking to take advantage of the great range of facilities in the area. Now, a new platform
for information and advertising has been added to the Centre. Hello Croydon:TV’s flat
screen monitors outside the Centre will be the place to advertise in 2009 offering innovative
multi media presentations for residents and visitor information,culture,entertainment and
advertising – all designed to enhance the Croydon Town Centre experience.A new Town
Centre website, www.croydontowncentre.co.uk has also been launched offering a variety
of news and information for all.
So it is all go once again as BID enters its third term.There are other events, including
guest markets and new campaigns to follow and 2009 is shaping up to be just as busy and
exciting a year in the Town Centre as 2008 was.The return of popular BID events,coupled
with the introduction of new initiatives,is sure to boost the Town Centre experience once
again this summer.
Also we currently have office and warehouse/storage/despatch
space to rent at our central location,ideal for small businesses
and perfect for car, bus, tram and rail links. Please contact
Glenn on +44 (0)20 8251 5558 or g.robertson@jerrrards.com
for more information.
K Design – Free Design Review. All we ask
for is an hour of your time and we will
conclusively prove how we can make your
marketing tools perform better for you in
the future.To claim your free hour consultancy please call
Steve Palmer +44 (0)20 8680 0868
Uprise are a Main Building Contractor with offices in
Croydon,Brighton & London.Uprise has seen steady growth
in both business terms and its reputation and predominately
works in the public, commercial and development sectors.
For further information call Graham
Collins on +44 (0)20 8763 9345 or visit
our website at www.uprisegroup.co.uk.
Croydon News 9

The Two Minute
Interview
4. Which one business achievement over the last 12 months are you most proud of and
why
There are so many exciting developments taking place at Lingfield Park and the success of
such major business development plans depends upon Lingfield Park employees’ ability to
adapt and respond to changing business conditions and job role demands.
This process is ongoing but I am already very proud of how positively the team has reacted
to the challenge over the last few months. By continuing to work together we can look
forward to further success and the opportunities this will bring to Lingfield Park.
5. If there is one thing I hate about my job its …
It’s not being able to do everything I would like as quickly as I want to.
6. If you were advising a young entrepreneur which business person would you suggest
as a model
My advice would be to follow any business person who is prepared to back their judgement
and ideas, ignore the doubters, take risk where necessary but who never loses site
of how important people are along the way.
7. If you could change one thing in your business what would it be and why
The British weather, despite our All Weather track and facilities for every eventuality, so
much depends on whether its rain or shine!
1. Who are you
Philip Pride, Commercial Director, Lingfield Park Racecourse
Lingfield Park is a venue offering breathtaking views, racing all year round, fine
dining, state-of-the-art conference and meeting facilities, an 18 hole golf course
and the site of a new 116 bedroom, four star, Marriott Hotel, which will open
in spring 2010.
2. What is your connection with the Croydon Chamber of Commerce
We first joined as Members in 2004. We believe the Croydon Chamber of
Commerce is a robust organisation promoting the interests of business within
the Croydon area. This of course provides valuable networking opportunities
and a chance to exchange ideas and best practice, especially in these challenging
economic times.
8. If you were Mayor of London for a day, what would be the first thing you
would change
Run the buses in the snow!
9. What does the future hold for your business and how do you intend to capitalise on
that
With such a great venue that is in the middle of a fantastic development project, the future
for our business is one of opportunity and therefore it is imperative we focus on this and
capitalise on the position we find ourselves in. This benefits both our customer and our
business and so I believe anything new we try must be without fear of failure.
3. Where did the original concept of your business come from
Our business is more than 100 years old and at its heart is Lingfield Park Racecourse
which is now the busiest racecourse in Europe. This is largely due to
our All Weather Polytrack which enables us to stage meetings regardless of the
weather, something that has been a huge asset so far in 2009.
With over 100 years of history and successful business behind us we are now
planning for the future with our four star Marriott Hotel due to open next year.
This will mean Lingfield Park will be a truly unique resort as the only hotel,
racecourse and golf resort in the UK, offering a great experience for both corporate
and leisure break customers.
Lingfield Park Racecourse
Racecourse Road
Lingfield
Surrey
RH7 6PQ
Tel: +44 (0)13 4283 4800
www.lingfieldpark.co.uk
10 Croydon News

Member Platform
The Member Platform - the ideal stage upon which to promote your business. If you want to promote your business in this section, please send 30 words, a logo and
your contact details to twhite.croydon@londonchamber.co.uk Three members will be chosen for every edition of the Croydon Chamber News - at the discretion of the editor.
DEGAS GURUVE
DEGAS GURUVE
web design & emarketing
FROST GROUP
RECRUITMENT
SOLUTIONS
See how Degas Guruve can generate interest and
sales with smartly designed websites, effective
email campaigns and plenty of emarketing ideas to
help your online communications!
www.degasguruve.com.
T: +44 (0)20 8771 7326
E: info@degasguruve.com
W: www.degasguruve.com
Licensed Insolvency Practitioners and business
advisors - We offer advice to companies,
unincorporated businesses and individuals, bringing
a modern, pragmatic and commercial approach to
solving all nature of financial problems.
T: 0845 260 0101
E: enquiries@frostbr.co.uk
Recruitment Solutions has been based in
Caterham for over 15 years during which
time we have gained the confidence and trust
from a wide range of clients and applicants.
Visit www.recruitmentsol.com for more
information.
T: +44 (0)18 8333 0336
W: www.recruitmentsol.com
NEW MEMBERS
STAPLES - CROYDON
Office Stationery
www.staples.co.uk
LITHO TECHNIQUES LTD
Printers
www.lithotechniques.com
MINT DECOR
All Aspects of Painting & Decorating
www.mintdecor.co.uk
FIRST STOP TRAINING
Training
www.firststoptraining.co.uk
ROBERT G WILLIAMS & CO
Solicitors
ww.rgwms.co.uk
SCARAMANGA MARKETING LTD
Marketing Consultancy & Business Coaching
www.scaramanga.uk.com
ALL COMFORT SOLUTIONS
Design
www.allcomfortsolutions.com
JERRARDS PLC
Lighting Manufacture & Supply
www.jerrards.co.uk
HEALTH COACHING SOLUTIONS
Professional Executive Health Coach
www.healthcoachingsolutions.net
BROADGATE INFONET LTD
SAP Business One
www.broadgateinfonet.co.uk
AUTOFLAME ENGINEERING LTD
Industrial and Commercial Heating Insullation
and Control Sytstems
www.autoflame.com
ANNANTECH LTD
Information Technology in Finance Sector and Software
www.annantech.com
JCS CREDIT
Outsource & Credit Collections / Debt Collection
www.jcscredit.co.uk
SUTTON AND DISTRICT TRAINING LTD
Training Provider
www.suttondistrict.co.uk
CROYDON CIRCUIT CARS
Taxi Firm
www.croydoncircuitcars.co.uk
AVANT CONTRACT FURNISHINGS LTD
One Stop Shop Offering Flexible Workplace Solutions
Covering Interior Design
www.avantcontracts.com
EASYLIFE MORTGAGES & FINANCES LTD
Mortgate Advice / Insurance / Debt Advice / Equity Release
www.easylifemortgages.co.uk
CONNECT TELECOM SOLUTIONS
Telecommunication Specialising in Unified Communications
providing Telephone Systems
www.connecttelecom.co.uk
TOUCH LOCAL LTD
Online Local Business Directory
www.touchlocal.com
CROYDON ENTERPRISE LOAN FUND LTD
- GLE ONELONDON
Loan Fund
SWITCH COMMUNICATIONS
Telecommunications
www.switchcomms.co.uk
BORDEAUX FINE WINES
Fine Wine Collectable
www.bfwines.co.uk
EARTHSALT
Online Web Development and Services
www.earthsalt.co.uk
UNITED BUSINESS MACHINES LTD
Digital Printers & Photo Copiers
www.ubmltd.com
DRAWNBYHELEN
Caricaturist and Public Speaker
NATUZZI SERVICES LTD
Furniture Manufacturer and Retailer
www.natuzzi.com
BUSINESS FOCUS AT BROMLEY COLLEGE
Business
www.bromleycollege.ac.uk
MALLA RAIL LIMITED
Services to the Rail Industry
www.mallarail.co.uk
UTELCOM UK LTD
Telecoms Services
www.utelcom.co.uk
OFFICEANYPLACE
Service Enabling Business to Work Anywhere by Hosting
their IT Rersourcesd on the Internet
www.officeanyplace.com
BLUECHIP TECHNOLOGIES LTD
24/7 Support Systems for Lone Workers
www.guardian24.co.uk
Croydon News 11

www.croydonchamber.org.uk
+44 (0)20 8263 2345