New Forest Post - Newsquest

MOSAIC Analysis
NFS
UK
Count % Count % Index
MOSAIC GROUPS BY POPULATION
Alpha Territory 1,312 0.91 2,129,836 , 3.42 27
Professional Rewards 22,191 15.47 5,366,051 8.62 180
Rural Solitude 10,321 7.19 2,735,664 4.39 164
Small Town Diversity 30,093 20.97 5,329,894 8.56 245
Active Retirement 21,973 15.31 2,176,058 3.49 438
Suburban Mindsetst 11,521 8.03 7,634,096 12.26 66
Careers and Kids 4,117 2.87 3,637,875 5.84 49
New Homemakers 4,984 3.47 2,738,474 4.40 79
Ex‐Council Community 13,524 9.43 6,143,863 9.86 96
Claimant Cultures 3,409 2.38 3,709,318 5.96 40
Upper Floor Living 2,705 1.89 3,078,919 4.94 38
Elderly Needs 5,327 3.71 2,576,313 4.14 90
Industrial Heritage 1,028 7.17 4,895,205 7.86 91
Terraced Melting Pot 1,022 0.71 4,585,873 7.36 10
Liberal Opinions 343 0.24 5,139,638 8.25 3
Unclassified 350 0.24 402,641 0.65 38
MOSAIC GROUPS BY HOUSEHOLD
Alpha Territory 559 0.88 818,637 3.05 29
Professional Rewards 9,195 14.49 2,190,325 8.16 178
Rural Solitude 4,642 7.32 1,199,956 4.47 164
Small Town Diversity 13,010 20.50 2,330,227 8.68 236
Active Retirement 11,754 18.52 1,161,679 4.33 428
Suburban Mindsetst 4,544 7.16 2,914,667 10.85 66
Careers and Kids 1,712 2.70 1,510,963 5.63 48
New Homemakers 2,419 3.81 1,336,527 4.98 77
Ex‐Council Community 4,960 7.82 2,456,828 9.15 85
Claimant Cultures 1,238 1.95 1,483,770 5.52 35
Upper Floor Living 1,389 2.19 1,475,391 5.49 40
Elderly Needs 3,114 4.91 1,469,416 5.47 90
Industrial Heritage 4,210 6.64 2,106,720 7.84 85
Terraced Melting Pot 467 0.74 1,947,374 7.25 10
Liberal Opinions 238 0.37 2,454,790 9.14 4
Unclassified 0 0.00 0 0.00 0
MOSAIC GROUPS BY ADULTS 15+
Alpha Territory 1,136 0.93 1,765,963 3.43 27
Professional Rewards 19,331 15.89 4,543,483 8.84 180
Rural Solitude 9,007 7.40 2,303,706 4.48 165
Small Town Diversity 25,867 21.27 4,584,428 8.91 239
Active Retirement 20,510 16.86 1,973,878 3.84 439
Suburban Mindsetst 9,365 7.70 6,199,825 12.06 647
Careers and Kids 3,174 2.61 2,855,114 5.55 47
New Homemakers 4,005 3.29 2,247,385 4.37 75
Ex‐Council Community 10,278 8.45 4,881,164 9.48 89
Claimant Cultures 2,328 1.91 2,736,511 5.32 36
Upper Floor Living 2,074 1.71 2,420,321 4.71 36
Elderly Needs 4,743 3.90 2,270,502 4.42 88
Industrial Heritage 8,342 6.86 4,093,588 7.96 86
Terraced Melting Pot 840 0.69 3,614,813 7.03 10
Liberal Opinions 287 0.24 4,551,311 8.85 3
Unclassified 350 0.29 382,063 0.74 39
MOSAIC GROUPS BY ADULTS 18+
Alpha Territory 1,073 0.92 1,690,319 3.44 27
Professional Rewards 18,584 15.92 4,350,049 8.85 180
Rural Solitude 8,646 7.41 2,214,965 4.51 164
Small Town Diversity 24,830 21.27 4,384,970 8.92 238
Active Retirement 19,932 17.07 1,904,922 3.88 441
Suburban Mindsetst 8,905 7.63 5,887,654 11.98 64
Careers and Kids 3,027 2.59 2,727,367 5.55 47
New Homemakers 3,835 3.28 2,152,531 4.38 75
Ex‐Council Community 9,795 8.39 4,641,459 9.44 89
Claimant Cultures 221 1.90 2,595,841 5.28 36
Upper Floor Living 1,987 1.70 2,322,794 4.73 36
Elderly Needs 4,554 3.90 2,178,761 4.43 88
Industrial Heritage 7,917 6.78 3,898,016 7.93 86
Terraced Melting Pot 812 0.70 3,442,374 7.00 10
Liberal Opinions 282 0.24 4,413,871 8.98 3
Unclassified 346 0.30 352,142 0.72 41
Source: Experian Ltd/Mosaic 2010