New Forest Post - Newsquest

New Forest Post
Marketing Pack
April 2012

• Newsquest Hampshire covers Southampton, Winchester, Basingstoke,
Andover and Salisbury.
• There are over 25 publications in Newsquest Hampshire including 1 daily
paid, 6 weekly paid, 8 weekly free and over 10 special publications.
•A weekly circulation/distribution of 329,210 (ABC Jul‐Dec ’11/Jan‐Dec
‘11/Publisher’s Statement Feb ‘12)
•With 5 informative and interactive regional newspaper websites
•dailyecho.co.uk
•hampshirechronicle.co.uk
•romseyadvertiser.co.uk
•salisburyjournal.co.uk
•basingstokegazette.co.ukb i t k tt k
• Direct marketing and door to door distribution.
• Newsquest Hampshire is the leading publisher in the area –more readers and
copies than any other publisher – and we believe we are able to create the
ideal advertising package for you.

Average Weekly Distribution ABC Jul‐Dec ‘11; 35,482
Average Weekly Readership JICREG Apr ‘12; 51,658
Established
1981
Frequency
Weekly (Thursday)
Cover price
Free
Content
Property
Taste
Classified
Recruitment
Motoring
Sport
Page size
32x9

Postal Sector Breakdown
Sector Area Distribution
BH23 4 Highcliffe 1,599
BH23 5 Highcliffe, Walkford 2,873
BH25 5 New Milton 3,837
BH25 6 New Milton 2,351
BH25 7 Barton On Sea 2,643
SO40 2 Cadnam 92
SO40 4 Marchwood 1,582
SO40 7 Ashurst, West Totton 819
SO41 0 Milford, Everton, Hordle 3,733
SO41 3 Lymington 826
SO41 6 Sway 1,032
SO41 8 Pennington 1,778
SO41 9 Lymington 2,535
SO42 7 East Boldre, Brockenhurst 491
SO43 7 Lyndhurst 630
SO45 1 Fawley, Cals hot, Blackfield, Langley 1,251
SO45 2 Holbury 1,935
SO45 3 Hythe, Butts Ash 977
SO45 4 Hythe, Dibden Purlieu 1,939
SO45 5 Hythe, Applemore, Dibden 1,671
SO45 6 Hythe 1,279
Total: 35,873

Distribution
Name Area Supply Name Area Supply
Alldays Ashurst 10 Marchwood News Marchwood 10
Asda Stores Totton 50 Martin & Co New Milton 10
Ashley Stores New Milton 10 Milford News Milford on Sea 15
Ashurst Post Office Ashurst 10 Milford News Newsagent Milford on Sea 60
Austin & Wyatt Highcliffe 25 Mitchells Estate Agents Highcliffe 10
Austin & Wyatt New Milton 60 Mitchells Estate Agents New Milton 60
Austin & Wyatt Lyndhurst 20 Morris Dibben Hythe 10
Austin & Wyatt Totton 15 Morris Dibben Romsey 10
B&B Stores Blackfield 10 Morris Dibben Totton 10
Balmer Lawn Hotel Brockenhurst 10 Murray & Hayward Milford on Sea 10
Bartley Post Office Bartley 20 Murray & Hayward Sway 20
Bashley Post Office Bashley 20 Murray & Hayward New Milton 70
Bishop Pyke Estate Agent Lymington 20 Murray & Hayward Brockenhurst 40
Blackfield Newsagents Blackfield 30 New Forest Forestry Commission Lyndhurst 10
BP Garage Cadnam 50 New Forest Post Office Lymington 85
Budgens Lyndhurst 40 New Park Manor Lyndhurst 10
Burley Post Office Burley 20 Not Just News Totton 10
Bushnell Porter Estate Agents Hythe 12 Paul Jeffreys Estate Agents Hythe 30
Calwells Estate Agent Lymington 10 Pearsons Estate Agents Hythe 30
Chapmans Estate Agents Blackfield 10 Pearsons Estate Agents Southampton 5
Co‐op Hordle, Lymington 10 Penyards Lyndhurst 10
Dibden Purlieu News Dibden Purlieu 20 Penyards Brockenhurst 20
East Boldre Post Office East Bolde 100 Penyards Burley 20
Easton Residential Holbury 50 Pettengells Property Services Highcliffe 10
Enfields Estate Agents Hythe 5 Pettengells Property Services New Milton 1
Everton Post Office Everton 20 Pilley Stores Pilley 40
Fairweather Garden Centre Beaulieu 20 Pococks Marchwood 20
Fawley Newsagents Fawley 20 Queensmead Village Shop Beaulieu 150
Fells Gulliver Sway 20 Ross Nicholas & Company Highcliffe 10
Fells Gulliver Lymington 10 Ross Nicholas & Company New Milton 10
Fells Gulliver Lyndhurst 10 Sea Road Post Office Barton on Sea 10
Fells Gulliver Glli Brockenhurst 40 Shell Hth Hythe Hth Hythe 10
Ferndale News New Milton 10 Shorefields Spar Lymington 10
First Class Convenience Stores Hythe 20 SPAR Brockenhurst 20
Forest News Ashurst 50 Spencers of Burley Burley 10
Fox & Sons Lymington 10 Stanford Lettings New Milton 10
Goldsmiths Newsagents Totton 100 Stanford News Bransgrove 10
Hamwic Totton 10 Stanwell House Lymington 10
Hodgkinsons Stationers New Milton 10 The Oak Inn Bank 20
Hordle Garage Hordle 10 The Post Office Lyndhurst 25
Hythe & Waterside The Pier 10 The Station Master Lymington 25
Jubilee Hall Fawley 30 The Village Shop Minstead 20
King & Co Hythe 10 The Whitehart Restaurant Cadnam 10
Littlewood Estate Agents New Milton 10 Tourist Information Centre Lymington 34
Lymington Post Office Lymington 10 W H Smith Lymington 10
Lyndhurt Museum Lyndhurst 100 Walkford Stores Walkford 20
M L News Holbury 20 Waterside Properties Hythe 3
Mann & Co Hythe 20 Weldon & King New Milton
Total
10
2,280

Distribution
OUTLET ADDRESS/AREA NO. OF COPIES
POST OFFICES
BRANSGORE RINGWOOD RD, BRANSGORE 30
RINGWOOD MARTINS NEWSAGENTS 0
POULNER 2 BUTLERS LANE, POULNER, RINGWOOD 0
BURLEY THE CROSS, BURLEY 15
BEECHWOOD STORES 16 BEECHWOOD AVE, NEW MILTON 30
BASHLEY STORES BASHLEY ROAD, NEW MILTON 15
SEA ROAD SEA ROAD, BARTON ON SEA , NEW MILTON 15
MILFORD ON SEA Sub 35 HIGH ST, MILFORD ON SEA, LYMINGTON 30
CADNAM SOUTHAMPTON ROAD 30
BARTLEY FOURWAYS STORES, BARTLEY 15
WATER LANE 5‐7 WATER LANE, TOTTON 30
TOTTON 42 RUMBRIDGE ST, TOTTON 30
MARCHWOOD VILLAGE CENTRE, MARCHWOOD 30
ASHURST 173 LYNDHURST ROAD, ASHURST 30
EVERTON WEST LANE, EVERTON, LYMINGTON 15
HORDLE 14 EVERTON ROAD, HORDLE, LYMINGTON 20
LYMINGTON 54 HIGH ST, LYMINGTON 15
PENNINGTON THE SQUARE, PENNINGTON, LYMINGTON 20
PILLEY PILLEY GREEN / PILLEY STREET 30
SWAY STATION ROAD, SWAY 30
BROCKENHURST sub 33 BROOKLEY ROAD, BROCKENHURST 30
EAST BOLDRE MAIN ROAD, EAST BOLDRE, BROCKENHURST 15
BEAULIEU HIGH STREET Same as LIP until April 2012 30
MINSTEAD VILLAGE SHOP, THE GREEN, MINSTEAD, LYNDHURST 30
BRAMSHAW BRAMSHAW, LYNDHURST 200
FAWLEY THE SQUARE, FAWLEY 30
NETLEY VIEW FAWLEY ROAD, HYTHE 30
HYTHE 29 HIGH ST HYTHE 30
FORDINGBRIDGE 10 SALISBURY ST, FORDINGBRIDGE 200
WHITSBURY THE CLOSE, WHITSBURY, FORDINGBRIDGE 30
SANDLEHEATH SANDLEHEATH 30
LOCAL INFORMATION POINTS
Ashurst 200
Beaulieu 200
Brockenhurst 200
Burley 200
Hythe 200
Landford 200
Lunn's Newsagents, Ringwood 200
Minstead 200
Sway 200
Woodgreen Community Shop, Hale Road, Woodgreen, Hampshire 200
VICS
LYMINGTON 200

Distribution cont..
OUTLET ADDRESS/ AREA NO. OF COPIES
ATTRACTIONS
Beaulieu Motor Museum 20
Paultons Park
Exbury Gardens
Longdown Activity Farm
New Forest Wildlife Centre
New Forest Centre 100
Manor Farm Holidays Ms Bridget Stallard, Burgate Manor Farm, 10
Sandy Balls Holiday Centre
Hoburne Holiday Park
Lepe Country Park 200
LIBRARIES
Blackfield Library 10
Christchurch Library 10
Downton Library 10
Fordingbridge Library 10
Highcliffe Library 10
Hythe Library 10
Lymington Library 10
Lyndhurst Library 10
Milford on Sea Library 10
New Milton Library 10
Ringwood Library 10
Romsey Library 10
Salisbury Library 10
Totton Library 10
Verwood Library 10
PARTNER ORGANISATIONS
VERDERERS 50
CONSULTATIVE PANEL 84
ACCESS FORUM 20
SDF PANEL 10
MARQUE
FORESTRY COMMISSION 50
AUTHORITY MEMBERS 22
NPA RECEPTION 50
NFDC RECEPTION LYNDHURST (VIA NFDC COURIER) 50
NFDC INFO OFFICES (VIA NFDC COURIER) The Information Store, 200
OTHER PLACES
East Boldre 400
Members 100
Totton Catch Extended Services Next to Rumbridge Street Post Office 20
Liquid Logistics Beaulieu High Street 50
Brockenhurst village hall Highwood Road, Brockenhurst 20
Milford Parish Council office The Old Clock House, High Street. 30
Aivly Country Store Crow, Ringwood 20
The Newsagent Runnymeade, Ringwood Road, Christchuch 60
Total 5,001

Readership Analysis
Readership by demographic group
Adults Men Women Age 15‐24 Age 25‐34 Age 35‐44 Age 45‐54 Age 55‐64 Age 65+ ABC1 C2DE
51,658 23,558 28,100 4,358 4,476476 6,797 8,348 9,295 18,384 34,495495 17,163163
46% 54% 8% 9% 13% 16% 18% 36% 67% 33%
Readerships by location & demographics
Location Adult AIR AIR % Men Women age 15‐24 age 25‐34 age 35‐44 age 45‐54 age 55‐64 age 65‐74 age 75+ ABC1 C2DE Circulation
Brockenhurst 1231 29.38 562 670 96 90 142 216 255 222 210 895 336 870
Christchurch 17423 24.45 7746 9677 1217 1214 1875 2375 2979 3488 4274 11459 5965 1269
Fawley 5138 43.42 2438 2700 610 566 833 973 963 712 490 3168 1970 3436
Hythe (Hants) 9398 53.07 4380 5018 940 951 1420 1700 1707 1479 1202 6208 3190 6333
Lymington 12907 45.04 5791 7116 907 990 1577 1995 2430 2358 2650 8768 4139 9101
Lyndhurst 1621 38.81 738 883 111 104 214 310 334 264 285 1214 407 1022
Totton 3939 11.7 1904 2036 477 570 735 779 628 411 340 2783 1157 2551
Source: JICREG April 2012

Area Demographics
NFP
UK
Count % Count % Index
AGE RANGE
15‐24 12,496 10.53 8,003,379 15.56 68
25‐34 9,883 8.33 7,745,379 15.06 55
35‐44 15,245 12.86 8,486,628 16.50 78
45‐54 17,855 15.06 8,474,871 16.48 91
55‐64 19,325 16.30 7,524,299 14.63 111
65+ 43,775 36.92 11,187,499 21.76 170
SOCIAL GRADE
ABC1 80,547 67.92 17,886,328 34.78 195
C2DE 38,030 32.07 23,537,727 727 45.77 70
GENDER
Male 55,870 47.11 25,092,802 48.79 97
Female 62,707 52.88 26,331,253 51.20 103
MARITAL STATUS
Single 16,949 14.29 12,781,982 24.86 58
Married 80,402 67.81 31,402,056 61.06 111
Wid/div/sep 21,226 17.90 7,240,017 14.08 127
CHILDREN IN HOUSEHOLD
No children 90,666 76.46 34,495,904 67.08 114
1 child 14,040 11.84 8,345,393 16.23 73
2 children 11,396 9.61 6,398,320 12.44 77
3+ children 2,476 2.09 21,848,438 4.25 49
HOUSEHOLD SIZE (Base: households)
1 person 19,167 30.98 7,971,083 29.68 104
2 people 24,782 40.06 9,037,231 33.65 119
3 people 8,245 13.33 4,307,367 16.04 83
4 people 7,214 11.66 3,866,858 14.40 81
5+ people 2,431 3.93 1,674,731 6.24 63
COMBINED HOUSEHOLD INCOME (Base: households)
Up To £9,999 9,968 16.11 5,616,973 20.91 77
£10,000 ‐ £16,999 12,756 20.62 5,479,391 20.40 101
£17,000 ‐ £22,999 9,655 15.61 3,688,591 13.47 114
£23,000 ‐ £29,999 8,087 13.07 3,188,992 11.87 110
£30,000 ‐ £39,999 7,490 12.11 3,584,075 13.34 91
£40,000+ 13,883 22.44 5,299,248 19.73 114
PERSONAL INCOME
£6,999 or less 21,898 18.47 11,042,296 21.47 86
£7,000 to £12,999 24,799 20.91 10,297,746 20.03 104
£13,000 to £19,999 21,729 18.32 9,087,399 17.67 104
£20,000 to £26,999 17,819 15.03 6,225,551 12.11 124
£27,000 to £36,999 9,962 8.40 4,778,531 9.29 90
£37,000 to £49,999 6,708 5.66 2,828,729 5.50 103
£50,000 or over 5,682 4.79 1,795,417 3.49 137
None 9,980 8.42 5,368,386 10.44 81
Source: Experian Ltd/TGI 2010
Base: Adults 15+, unless otherwise stated

Average Distribution: Publisher’s Statement Feb ‘12; 10,000
The New Forest Society is an aspirational lifestyle
magazine for men and women, usually aged 35
and upwards, with a higher disposable income,
living and working in the New Forest.
New Forest Society is part of our existing
successful Society brand throughout Dorset and
Hampshire.
This publication is widely available from specially
selected outlets throughout the New Forest area,
hotels, restaurants, salons, shop, agents and
businesses with a potential audience of 35,000
readers bi‐monthly.

Distribution
Postcode Sector Area Distribution
BH23 4 Christchurch (inc Highcliffe) 392
BH25 6 Old Milton, New Milton 206
BH25 7 Barton on Sea 334
SO40 2 Calmore, Totton, Cadnam 92
SO40 7 Ashurst, Totton, Woodlands 490
SO41 0 Milford on Sea, Hordle 804
SO41 3 Belmore Lane, Lymington 171
SO41 6 Sway, Tiptoe 315
SO41 8 Pennington, Boldre 276
SO41 9 High Street, Lymington 198
SO42 7 Brockenhurst (inc Beaulieu, East Boldre) 315
SO43 7 Lyndhurst (inc Minstead, Bramshaw, Emery Down) 314
SO45 4 Dibden Purlieu, Hythe 546
SO45 5 Hythe, Dibden, Dibden Purlieu 169
Total: 4622

Area Demographics
NFS
UK
Count % Count % Index
AGE RANGE
15‐24 14,017 11.52 8,003,379 15.56 74
25‐34 11,066 9.10 7,745,379 15.06 60
35‐44 16,391 13.48 8,486,628 16.50 82
45‐54 19,222 15.80 8,476,871 16.48 96
55‐64 20,525 16.87 7,524,299 14.63 115
65+ 40,414 33.23 11,187,499 21.76 153
SOCIAL GRADE
ABC1 78,812 64.79 27,886,328 , 54.22 119
C2DE 42,824 35.20 23,537,727 45.77 77
GENDER
Male 57,776 47.49 25,092,802 48.79 97
Female 63,860 52.50 26,331,253 51.20 103
MARITAL STATUS
Single 18,971 15.60 12,781,982 24.86 63
Married 81,518 67.02 31,402,056 61.06 110
Wid/div/sep 21,147 17.39 7,240,017 14.08 123
CHILDREN IN HOUSEHOLD
No Children 15,445 12.70 8,345,393 16.23 78
1 child 12,463 10.25 6,398,320 12.44 82
2 children 2,703 2.22 2,184,438 4.25 52
3+ children 91,025 74.83 34,495,904 67.08 112
HOUSEHOLD SIZE (Base: households)
1 person 19,280 30.37 7,971,083 29.68 102
2 people 24,624 38.79 9,037,231 33.65 115
3 people 9,081 14.31 4,307,367 16.04 89
4 people 7,826 12.33 3,866,858 14.40 86
5+ people 2,640 4.16 1,674,731 6.24 67
COMBINED HOUSEHOLD INCOME (Base: households)
Up To £9,999 11,132 17.54 5,616,973 20.91 84
£10,000 ‐ £16,999 13,090 20.62 5,479,391 20.40 101
£17,000 ‐ £22,999 9,722 15.31 3,688,591 13.73 112
£23,000 ‐ £29,999 8,120 12.79 3,188,992 11.87 108
£30,000 ‐ £39,999 7,694 12.12 3,584,075 13.34 91
£40,000+ 13,694 21.57 5,299,248 19.73 109
PERSONAL INCOME
£6,999 or less 23,755 19.53 11,042,296 21.47 91
£7,000 ‐ £12,999 25,162 20.69 10,297,746 20.03 103
£13,000 ‐ £19,999 22,103 18.17 9,087,399 17.67 103
£20,000 ‐ £26,999 17,691 14.54 6,225,551 12.11 120
£27,000 ‐ £36,999 10,005 8.23 4,778,531 9.29 89
£37,000 ‐ £49,999 6,606 5.43 2,828,729 5.50 99
£50,000 or over 5,390 4.43 1,795,417 3.49 127
None 10,925 8.98 5,368,386 10.44 86
Source: Experian Ltd/TGI 2010
Base: Adults 15+, unless otherwise stated

Mosaic Groups (2009) Summary
Mosaic classification paints a rich picture of UK consumers in terms of their sociodemographics,
lifestyles, culture and behaviour, providing you with the most accurate and
comprehensive view of UK consumers.
A. Alpha Territory B. Professional Rewards C. Rural Solitude D. Small Town Diversity
People with substantial wealth
who live in the most sought
after neighbourhoods
Experienced professionals in
successful careers enjoying
financial comfort in suburban or
semi‐rural homes
Residents of small villages and
isolated homes where farming
and tourism are economic
mainstays
Residents of small and mediumsized
towns who have strong roots
in their local community
E. Active Retirement F. Suburban Mindsets G. Careers and Kids H. New Homemakers
Elders who have sufficient
pensions and savings to choose
pleasant locations in which to
enjoy their retirement
Maturing families on mid‐range
incomes living a moderate
lifestyle in suburban semis
Families with young children
where both parents are likely to
earn solid incomes providing for a
comfortable modern home
Young singles and couples in
small modern starter homes
I. Ex‐Council Community J. Claimant Cultures K. Upper Floor Living L. Elderly Needs
Residents with low levels of
education but sufficient
incomes who live in the better
right‐to‐buy council houses
Families reliant on benefits
living in low‐rise council
housing where there is
widespread disadvantage
Young, mostly single people on
limited incomes renting small
flats from local councils
Elderly people who are reliant on
support either through
specialised accommodation or the
basic state pension
M. Industrial Heritage N. Terraced Melting Pot O. Liberal Opinions
Families and couples owning
affordable older style housing in
communities historically
dependent on manufacturing
Lower income workers, mostly
young, living in tightly packed
inner urban terraces, including
some areas of high diversity
Young, well‐educated city
dwellers enjoying the vibrancy
and diversity of urban life

MOSAIC Analysis
NFS
UK
Count % Count % Index
MOSAIC GROUPS BY POPULATION
Alpha Territory 1,312 0.91 2,129,836 , 3.42 27
Professional Rewards 22,191 15.47 5,366,051 8.62 180
Rural Solitude 10,321 7.19 2,735,664 4.39 164
Small Town Diversity 30,093 20.97 5,329,894 8.56 245
Active Retirement 21,973 15.31 2,176,058 3.49 438
Suburban Mindsetst 11,521 8.03 7,634,096 12.26 66
Careers and Kids 4,117 2.87 3,637,875 5.84 49
New Homemakers 4,984 3.47 2,738,474 4.40 79
Ex‐Council Community 13,524 9.43 6,143,863 9.86 96
Claimant Cultures 3,409 2.38 3,709,318 5.96 40
Upper Floor Living 2,705 1.89 3,078,919 4.94 38
Elderly Needs 5,327 3.71 2,576,313 4.14 90
Industrial Heritage 1,028 7.17 4,895,205 7.86 91
Terraced Melting Pot 1,022 0.71 4,585,873 7.36 10
Liberal Opinions 343 0.24 5,139,638 8.25 3
Unclassified 350 0.24 402,641 0.65 38
MOSAIC GROUPS BY HOUSEHOLD
Alpha Territory 559 0.88 818,637 3.05 29
Professional Rewards 9,195 14.49 2,190,325 8.16 178
Rural Solitude 4,642 7.32 1,199,956 4.47 164
Small Town Diversity 13,010 20.50 2,330,227 8.68 236
Active Retirement 11,754 18.52 1,161,679 4.33 428
Suburban Mindsetst 4,544 7.16 2,914,667 10.85 66
Careers and Kids 1,712 2.70 1,510,963 5.63 48
New Homemakers 2,419 3.81 1,336,527 4.98 77
Ex‐Council Community 4,960 7.82 2,456,828 9.15 85
Claimant Cultures 1,238 1.95 1,483,770 5.52 35
Upper Floor Living 1,389 2.19 1,475,391 5.49 40
Elderly Needs 3,114 4.91 1,469,416 5.47 90
Industrial Heritage 4,210 6.64 2,106,720 7.84 85
Terraced Melting Pot 467 0.74 1,947,374 7.25 10
Liberal Opinions 238 0.37 2,454,790 9.14 4
Unclassified 0 0.00 0 0.00 0
MOSAIC GROUPS BY ADULTS 15+
Alpha Territory 1,136 0.93 1,765,963 3.43 27
Professional Rewards 19,331 15.89 4,543,483 8.84 180
Rural Solitude 9,007 7.40 2,303,706 4.48 165
Small Town Diversity 25,867 21.27 4,584,428 8.91 239
Active Retirement 20,510 16.86 1,973,878 3.84 439
Suburban Mindsetst 9,365 7.70 6,199,825 12.06 647
Careers and Kids 3,174 2.61 2,855,114 5.55 47
New Homemakers 4,005 3.29 2,247,385 4.37 75
Ex‐Council Community 10,278 8.45 4,881,164 9.48 89
Claimant Cultures 2,328 1.91 2,736,511 5.32 36
Upper Floor Living 2,074 1.71 2,420,321 4.71 36
Elderly Needs 4,743 3.90 2,270,502 4.42 88
Industrial Heritage 8,342 6.86 4,093,588 7.96 86
Terraced Melting Pot 840 0.69 3,614,813 7.03 10
Liberal Opinions 287 0.24 4,551,311 8.85 3
Unclassified 350 0.29 382,063 0.74 39
MOSAIC GROUPS BY ADULTS 18+
Alpha Territory 1,073 0.92 1,690,319 3.44 27
Professional Rewards 18,584 15.92 4,350,049 8.85 180
Rural Solitude 8,646 7.41 2,214,965 4.51 164
Small Town Diversity 24,830 21.27 4,384,970 8.92 238
Active Retirement 19,932 17.07 1,904,922 3.88 441
Suburban Mindsetst 8,905 7.63 5,887,654 11.98 64
Careers and Kids 3,027 2.59 2,727,367 5.55 47
New Homemakers 3,835 3.28 2,152,531 4.38 75
Ex‐Council Community 9,795 8.39 4,641,459 9.44 89
Claimant Cultures 221 1.90 2,595,841 5.28 36
Upper Floor Living 1,987 1.70 2,322,794 4.73 36
Elderly Needs 4,554 3.90 2,178,761 4.43 88
Industrial Heritage 7,917 6.78 3,898,016 7.93 86
Terraced Melting Pot 812 0.70 3,442,374 7.00 10
Liberal Opinions 282 0.24 4,413,871 8.98 3
Unclassified 346 0.30 352,142 0.72 41
Source: Experian Ltd/Mosaic 2010

Distribution
Outlet Area Supply Outlet Area Supply
Solent Distribution Southampton 2,150 Pilley Stores Pilley 30
New Forest Post ‐ Office Lymington 500 Fells Gulliver Sway 5
Mitchells Estate Agents Highcliffe 5 Murray & Hayward Sway 5
Pettengells Property Services Highcliffe 5 Sway News Sway 50
Austin & Wyatt Highcliffe 5 Stanwell House Hotel Lymington 5
Walkford Stores Walkford 20 Calwells Estate Agent Lymington 5
Stanford News Bransgore 20 Bishop Pyke Estate Agent Lymington 5
Burley Post Office Burley 100 Fells Gulliver Lymington 5
Spencers of Burley Burley 5 The Independent d Mortgage Co Lymington 5
Ferndale News New Milton 20 Tourist Information Centre Lymington 20
Ashley Stores New Milton 20 Lymington Post Office Lymington 20
Bashley Post Office Bashley 20 New Park Manor Hotel Brockenhurst 20
Austin & Wyatt New Milton 5 Murray & Hayward Brockenhurst 5
Pettengells Property Services New Milton 5 Spencers Brockenhurst 5
Hodgkinsons Stationers New Milton 20 East Boldre Post Office East Boldre 20
Sea Road Post Office Barton‐on‐Sea 20 Fairweather Garden Centre Beaulieu 20
Bartley Post Office Bartley 20 Beaulieu Newsagents Beaulieu 50
BP Garage Cadnam 25 Balmer Lawn Hotel Brockenhurst 5
The Whitehart Restaurant Cadnam 20 Penyards Lyndhurst 5
Asda Stores Totton 5 Austin & Wyatt Lyndhurst 5
Pococks Marchwood 5 Fells Gulliver Lyndhurst 5
Marchwood News Marchwood 20 The Village Shop Minstead 20
Ashurst Post Office Ashurst 20 Lyndhurst Museum Lyndhurst 20
Forest News Ashurst 20 Fawley Newsagents Fawley 20
Alldays Ashurst 20 Easton Residential Holbury 5
Goldsmiths Newsagents Totton 5 First Class Convenience Stores Hythe 5
Hordle Garage Hordle, Lymington 20 Dibden Purlieu News Dibden Purlieu 5
Everton Post Office Everton 50 Morris Dibben Hythe 5
Shorefields Spar Milford‐on‐Sea 20 Pearsons Estate Agents Hythe 5
Milford News Newsagent Milford‐on‐Sea 20 Enfields Estate Agents Hythe 5
Milford News Milford‐on‐Sea 50 Waterside Properties Hythe 5
Murray & Hayward Milford‐on‐Sea 5 Southern Daily Echo Redbridge 50
W H Smith Lymington 5 Total 3,690
Outlets t and supplies are correct at the time of creation

UK Media Advertising Expenditure 2010
Regional Press advertising
expenditure stood at £1,599m in 2010
accounting for 10.2% of total UK
advertising spend.
UK Media Advertising Expenditure Share 2010*
Expenditure in regional newspapers
declined by 6.4% in 2010 over 2009.
Regional newspaper online
recruitment advertising expenditure in
2010 was £61.8m, an increase of 10.6%
on 2009.
*Production and postage costs excluded
Total press fell by 0.5% 05%year on year
with display increasing by 5.4% and
classified declining by 9.7%.
Advertising expenditure in the
regional press is greater than radio,
outdoor and cinema combined
(£1,599m vs £1,483.1m).
Total regional press revenue in 2010
was £2.1bn, with £1,599m from
advertising revenue and £486m from
newspaper pp sales.
Source: Advertising Association/WARC
Expenditure Report 2010
Prepared by The Newspaper Society
Intelligence Unit May 2010

Why Should Advertisers Use Regional Press
High coverage 71% of all British adults ( 32.9million people) read a regional newspaper, making
it the most widely read medium in the country (GB TGI 2011). The regional press has a high
solus readership: More than 14 million adults read a regional newspaper but do not read a
national newspaper (BMRB/TGI 2011). In the last decade d readership of regional mornings has
increased by 60.9%.
In Demand –More than 6,100 local newspapers are distributed in the UK every minute
(Advertising Association Yearbook 2009). £651 million is spent each year buying local
newspapers (Advertising Statistics Yearbook 2008).
Adapting to the changing gneeds of consumers ‐ There are almost as many regional newspaper pp
websites as regional newspapers ‐ 1,200 regional newspapers and 1,600 associated websites in
the UK. Local Media websites attract 42m unique users each month (Newspaper Society)
Low wastage ‐ Advertisers using the regional press can ensure they reach a high audience in
their target areas, without wasting money on non‐target areas. Precise targeting can be
achieved within tightly‐defined geographical areas.
The Buying Medium ‐ Local newspapers are recognised to be a key part of the purchasing
process. Buyers use them to make final decisions and direct them to a point of of purchase.
Over 60% of people act on the ads in local newspapers (CrownDNA/Loving Local)
Local, immediate, detailed –As a source of information about the local area in which people
live, local newspapers are 3 times more popular than the BBC TV news (Press Gazette/YouGov
2007). Local press is the most effective media channel for generating word of mouth
conversations (IPA Touchpoints 3 2010)
Trustworthy & responsible –Local newspapers and their associated websites are 49% more
trusted and relied‐upon than the nearest medium, commercial TV (the wanted ads III 2007).
Advertising on local newspaper websites is 77% more likely to be believed and relied‐upon
than advertising on other websites (the wanted ads III 2007).
Colour & innovation ‐ Regional papers were first to introduce direct input and to experiment
with multimedia and electronic publishing. They were the first newspapers to run colour and
are still recognised today for their excellent colour facilities.
Easy to buy ‐ Advertising space in the vast majority of regional press titles can be bought via
central sales houses or representation agencies so that national campaigns can be bought in
the regional press with just a few phone calls.
It works.
Source: Advertising Association, ABC, TGI, NRS, JICREG, Newspaper
Society, Advertising Statistics Yearbook