MEDIAKIT 2011 - AvaniMedia

MEDIAKIT 2011 

PUBLISHER OF THE DIGITAL AGE 

Mediakit 2011 

MAGAZINES MAGAZINES MAGAZINES 

1

Minoc Business Press Publisher of the digital age 

2 

Minoc Business Press 

Over the last decade, Minoc Business Press has been 

the strongest grower within the ICT editors segment. 

We are the publisher of the digital age for a reason! 

From Clickx Magazine over PC Magazine and Smart 

Business Strategies to ZDNet and ICTProfessional.be: 

our publications are one by one thé reference 

in their segment of the ICT market. By adding FWD 

magazine and with the launch of Shoot in 2009, the 

magazine for the active photographer, we now also 

cover the market of home entertainment enthusiasts 

and passionate photographers. 

Minoc Business Press is proud of its dynamic approach, 

enabling the company to swiftly anticipate 

the fast-evolving technology market. But also in 

other sectors, Minoc is successful in taking up new 

positions within other fast-growing market segments. 

Shoot has become the reference for the active 

photographer in Belgium and the Netherlands 

and this in just a couple of editions. FWD is the 

first, and still only Belgian magazine, playing along 

with the quest for information with regard to Home 

Cinema solutions, the digital living room and the 

convergence between consumer electronics and 

the world of the PC. FWD Magazine has developed 

into the purchase guide for the digital living 

room. The editors of our magazines also take care 

of multiple inserts of De Standaard and Het Nieuwsblad, 

which brings our multimedia-expertise to 

more than 1.300.000 readers. 

In the year 2011, this dynamic attitude translates 

into a strong cross-medial focus, in which Minoc 

puts all Its means at the disposal of reader and 

advertiser. Today, our partners are at the correct 

address at Minoc Business Press for umbrella 

campaigns in which our magazines in cooperation 

with the web sites focus on newsletters, custom 

media or content marketing as such. Together 

with our advertisers we work on customer-tailored 

proposals that perfectly emanate the brand or the 

message. 

MINOC’S CROSSMEDIAL APPROACH 

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1997 

ALL THESE TITLES OWE THEIR 

SUCCESS TO THE MOTTO OF MINOC 

BUSINESS PRESS: 

‘Readership comes first’. We are firmly convinced 

that the reader has to be put central in everything 

that Minoc Business Press undertakes. This creed 

has a triple effect: it provides better magazines, the 

reader is served hand and food and the advertiser 

receives a maximum surplus 

value because the readers 

attach great importance to 

our titles. 

Before any publication whatsoever 

of Minoc Business 

Press is sent out, it has to fulfill 

two criteria: it has to relieve the specific needs 

of the readership and it has to meet the absolute 

top quality standards with regard to objectiveness, 

informative surplus value and accessibility. That is 

exactly why the editorial staffs are carefully composed 

of the most experienced and talented technology 

journalists of Belgium and the Netherlands. 

october 1997: 

establishment of Minoc Business Press 

1998 

1999 

january 1998: 

launch of PC Magazine Belgium 

january 1999: 

launch of PC Magazine Nederland 

2000 

2001 

2000: 

launch of site ZDNet 

Belgium and Netherlands 

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january 2001: 

launch of Smart Business Strategies 

2003 

Readership 

comes first 

2004 

summer 2003: 

Acquisition of Clickx 

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april 2004: 

launch of Smart Business Strategies digitaal 

2005 

TEST FACILITIES 

The constant investments in our own test lab 

constitute a second guarantee for the quality and 

objectiveness of our publications. Minoc Business 

Press is the only publishing company in the 

Benelux that has its own independent test lab. 

The supervised surroundings of a test lab and 

the assessment of experienced test editors are 

indispensable to the obtaining 

of a reliable test result. 

Over the past couple of 

years our testing environment 

has evolved to a complete 

multimedia test lab 

which, besides pc’s, digital 

cameras and printers, also covers LED-tv’s, 

Blu-ray devices and 5.1-sound-speaker systems. 

Topics which, due to the strong emergence of the 

consumer electronics market, are covered not 

only in FWD but also in PC Magazine and Clickx. 

This comprehensive testing facility is unique in 

the Benelux and a real trump for Minoc Business 

Press. 

2006 

may 2005: 

launch of FWD Magazine 

may 2006: 

launch of ITProfessional.be 

2007 

2008 

october 2007: 

launch of Target Media 

TARGET 

MEDIA 

april 2008: 

launch of ITReseller.be 

and Business Meets IT 

2009 

march 2009: 

launch of Shoot 

2010 

�� 

ICT Directory 

november 2010: 

launch of fwdmagazine.be 

and ICTdirectory.be 


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Met Corelio Printing 

zijn uw rozen roder! 

Keerstraat 10 B-9420 Erpe-Mere 

Researchdreef 30 B-1070 Brussel 

com@corelioprinting.be 

www.corelioprinting.be 

inspired by

Target Audiences 

Minoc Business Press: 

one stop shop 

TARGET AUDIENCE 

As an advertiser you do not only want to reach 

those in charge of the ICT purchases but also 

those directly influencing the purchases of other 

people. For this, you are at the right address with 

the different Minoc Business Press titles. 

Minoc Business Press has a very strong portfolio. 

The Minoc brands each represent the market 

leader position in their segment. With their 

magazines Minoc covers the complete market 

of multimedia and technology users : starting 

from consumers (Clickx), to passionate photographers 

(Shoot), to home entertainment enthusiasts 

(FWD), to power users (PC Magazine) and 

decision-makers (Smart Business Strategies). 

Minoc Business Press is also forcefully present 

online, with specialized IT sites such as Clickx. 

be, ZDNet.be, ZDNet.nl, ITProfessional.be and 

ITReseller.be. 

With these magazines and sites, one-stop shopping 

for the Belgian ICT-advertiser has at last 

become reality. Whoever you wish to reach – the 

CIOs, the managers of the different departments, 

the IT Managers, the ‘tech savvy’ PC professional 

at the SMEs, photo enthusiasts, the home entertainment 

or home user –, Minoc Business Press 

offers you direct access to your particular target 

audience via one or more of her publications. 

Moreover, most readers of our magazines and 

web sites do not only have decision-making authority; 

they are also ‘influencers’: people exercising 

the most important influence when it 

comes to the ICT purchases in their direct environment, 

at home or at the office. 

Because of the balanced composition of its portfolio, 

Minoc Business Press enables you more 

than any other partner to approach your target 

audience in an efficient way. The great number 

of possible combinations among our different 

titles, online as well as offline, make your campaign 

so much more effective and visible. Allow 

us the time to briefly present our different titles 

to you. 

For an overview of our online possibilities, we refer 

you to the online chapter of this media kit. 


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Afgiftekantoor: Antwerpen X - P 309979 

26 OKTOBER - NR. 226 VOOR EN 

GEHEUGENSTICK ALS 

DRAAGBARE PC 

P94 9 EXTRA USB-TIPS 

P16 MINIMUZIEK 

VINGERVLUGGE 

IPOD NANO 

P24 GETEST 

HIGH SPEED 

CAMERA’S 

BEVRIES DE 

FLITSENDE 

ACTIE 

SCHEVE SCHAATSERS 

OVER HUN MAC SWITCH P30 

SKIBRIL. CHECK. GPS. CHECK. WALKIE-TALKIE. CHECK. 

14 COOLE GADGETS 

P18 

P36 WEBDIENSTEN 

VOORSPEL 

DE SNEEUW 

I.S.M. 

WIN 

EEN ZWEEDS 

WINTER 

P89 AVONTUUR 

VOOR IN JE SNEEUWKIT 

10 WORKSHOPS MET O.A. 

P40 DVD BACK-UP: RIP EENS EEN FILM 

P44 BOXEE: OPEN JE EIGEN TV-KANAAL 

P52 NIEUWE PC? MAAK HEM HELEMAAL GEBRUIKSKLAAR 

P56 PHOTOSYNTH: STAP IN EEN 3D-WERELD VAN FOTO’S 

P62 MAC OS X MAIL: EEN FRISSE E-MAILSTART 

Clickx verschijnt 18 keer per jaar - € 4,99 

01026 

P90 REISSPEAKERS 

POCKETGELUID 

OP DE PISTE � �� 

CLICKX 

Its practical content and clear language make Clickx Magazine the absolute 

favorite among Belgian consumer computer magazines. Every 

month, Clickx Magazine comes with a well-balanced mix of computer 

news. It also pays attention to multimedia and telecom. Clickx Magazine’s 

target audience mainly consists of people who want to make the 

most of their computer and Internet connection. What makes Clickx 

Magazine so special are the numerous workshops and courses, the 

handy tips and the high readability. 

PRACTICAL - CONSUMERS 

Clickx Magazine reaches, with a total edition of 31,000 copies, a 

broad consumer audience of active home users of computers and 

the Internet. See page 10 

FWD HOME & MOBILE ENTERTAINMENT 

FWD (pronounce: forward) is a no-nonsense magazine for product 

comparison that guides the reader in purchasing and using all digital 

sound and vision equipment and services for use at home or on the 

road.. 

HOME & MOBILE ENTERTAINMENT- TRENDSETTERS 

FWD reaches, with a total edition of 25,000 copies, a wide audience 

of home and mobile entertainment users with an above average 

income and a strong interest in the digital living room. See page 16

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CADEAU: ONLINE BACK-UPSOFTWARE T.W.V. € 140 

Afgiftekantoor: Antwerpen X - P408466 

01040 

Afgiftekantoor 2099 Antwerpen X - Erkenningsnummer P908037 

COMPUTERS & TECHNOLOGIE 

NOVEMBER 2010 - 6,49 EURO 

�FIREFOX 4 

VERSUS IE9 

Sneller surfen via 

de grafische kaart 

�TEST: LUXE 

KLEUREN- 

PRINTERS 

Voor thuis 

en op kantoor 

� �� 

WORKSHOP 

BLU-RAY 

OMZETTEN IN 7 STAPPEN 

HAAL DE MAX UIT 

WINDOWS 7 

�KINGSTON 

USB 3.0-STICK 

De snelste 

ter wereld 

�ENTOURAGE 

EDGE 

Dubbele 

e-book/tablet 

Portfolio 

Filip Santens 

“Fotograaf is het mooiste 

beroep ter wereld” 

Portfolio 

Jimmy Kets 

“Het leven van een 

persfotograaf lijkt op dat 

van een straatkind” 

Refl ectieschermen 

Zet de zon naar je hand 

Portretten 

Fotograferen met natuurlijk licht 

Getest 

• Sony NEX-5 

• Fotoprints 

WIN 

Adobe Photoshop CS5 

Adobe Photoshop Lightroom 3 

BP � �� 

50 

TIPS 

01008 

TM 

REVIEWS ORACLE VM VIRTUALBOX ��DELL LATITUDE E6510 ��TABBLES ��APPLE IPOD NANO 

SANDBERG HARD DISK CLONER ��PLEXTOR BLU-RAY DRIVE ��INFOCUS IN3914 

ZIFF DAVIS MEDIA 

AUTHORISED PUBLISHER 

MURO ��ASUS EEE PC 1018P ��MEDION ERAZER GAME-PC 

PC Magazine België verschijnt maandelijks, 

behalve in juli - jaargang 13 nr. 140 - 6,49 EURO 

jaargang 2 I nummer 8 

verschijnt tweemaandelijks 

augustus - september 2010 

4,99 euro 

SHOOT 

Shoot aims to flourish the passion for photography. Portfolios of 

well-know photographers and selected images of readers. Interesting 

reports explain photo possibilities on different locations and during 

important events. The user receives practical tips with which they 

immediately can put into practice. 

PASSIONATE PHOTOGRAPHERS 

Shoot is, with 33.000 copies per edition, the perfect way to reach the 

Dutch-speaking photo enthusiast. See page 22 

PC MAGAZINE 

PC Magazine is the only Belgian-Dutch lab-based publication to 

base over three quarters of its monthly reviews on extensive tests 

by PC labs. Like the other international PC magazines, our editions 

are the most important objective purchase and technology guides, 

thanks to the factual purchasing advice, the clear test reports and 

the enlightening special dossiers. 

TECHNOLOGIE - POWER USERS 

PC Magazine reaches, with a total edition of 50,000 copies (Belgian 

edition 25,000, Dutch edition 25,000), a wide audience of early adopters, 

purchase decision-makers within the SME and active, technically 

grounded home and SOHO users. (SOHO stands for small 

offices and home offices). See page 28 


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Afgiftekantoor: Antwerpen X - P 2A9067 

Mobiel 

Mobiel Surfen is een bijlage bij De Standaard en Het Nieuwsblad van 28 september 2010. 

Deze bijlage valt niet onder de verantwoordelijkheid van de redactie. 

surfen 

Altijd online, waar je ook bent 

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TECHNOLOGIE AAN HET WERK 

Kmo en IT: 

tijd om te 

investeren? 

Maandelijks, niet in juli�� Tiende jaargang��Nummer 108��september 2010��4 EUR 

23 september 2010 

GRATIS SEMINARIE 

HET NIEUWE WERKEN 

Slimmer samenwerken in de nieuwe organisatie 

Meer info op: www.businessmeetsit.be 

Altijd en overal verbonden! 2 

Sneller surfen met 4G 5 

Kies het juiste toestel 6 

De beste smartphone-apps 9 

Wat betaal je voor mobiel internet? 10 

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NEWSPAPER INSERTS 

Newspapers De Standaard and Het Nieuwsblad will release a series 

of inserts about multimedia and ICT in 2011 and this in cooperation 

with Minoc Business Press. The editors of PC Magazine, Clickx, FWD, 

Shoot and Smart Business Strategies will use these inserts to answer 

the multimedia needs and questions of the Flemish citizen. 

MULTIMEDIA AND IT TO MORE THAN 1.3 MILLION READERS. 

The multimedia and ICT inserts will be published 6 times in 2011 and 

are composed completely by the Minoc editors. 

See page 34 

SMART BUSINESS STRATEGIES 

‘Offering the right strategic insights for a smart technology investment 

policy’ – this is the best definition of Smart Business Strategies’ 

objective. It is the only Belgian magazine to successfully bridge 

the gap between technology and management. It is not so much 

an IT magazine but a management magazine with a technological 

backbone, which shows in a practical and highly readable way how 

the correct implementation of technology can contribute to greater 

efficiency and impact. 

E-BUSINESS - DECISION MAKERS 

Smart Business Strategies reaches, with a total edition of 21,000 

copies, a wide audience of managers impacting upon the strategic, 

technological decisions in their companies. See page 38

TARGET 

MEDIA 

BUSINESS MEETS IT 

Business Meets IT is a seminar concept in which both strategic 

decision-makers and IT managers are brought together on one and 

the same day to be briefed on one and the same topic. An Interactive 

lunch with lunch causerie will bring both groups of decisionmakers 

closer together. Sponsors can use these seminars to generate 

leads and Increase their brand recognition. 

See page 54 

TARGET MEDIA 

Target Media focuses on producing custom-made publications, 

in print or online. All companies strive to communicate with their 

customers and prospects as efficiently as possible. Minoc Target 

Media has a number of unique assets to turn custom publishing 

into a success for its customers. See page 58 


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Clickx 

The most widely read computer 

magazine in Belgium 

Clickx, Belgium’s most widely read computer 

magazine! Discover the Clickx view upon digital 

life and the digital world time and again. Our 

motto, “Clickx makes computers great fun”, per- 

vades every issue of Clickx Magazine. 

The team behind Clickx supplies a wellbalanced 

mix of computer and Internet news 

and focuses on multimedia and telecom as 

well. The magazine contains news and tests 

concerning hardware, software and services 

and turns the reader into an active computer 

expert thanks to its numerous workshops, 

hints and tips. 

Clickx has a large following among home users 

due to the high practical value of the magazine, 

its accessibility and the explanation of specific 

technical language. The tests are executed by 

our own renowned, independent test lab. 

Each editor is an expert and provides, besides 

the test results, his or her personal opinion, 

some combined with a bit of humor. 

Clickx Magazine is strongly present on the Internet 

as well with www.clickx.be and the weekly 

newsletter eClickx (81.044 subscribers) and is 

available crossmedial to its readers and advertisers.

Afgiftekantoor: Antwerpen X P 309979 

23 NOVEMBER - NR. 228 VOOR EN 

TOP COMPACT 

CAMERA’S 

WINDOWS 

KEER P40 

SNELLER 

10 

P19 PARROT AR DRONE 

LUCHTACROBAAT 

P34 FEESTFOTOGRAFIE 

SCHIETEN BIJ 

WEINIG LICHT 

ULTIEME 

KERST 

P6 

KOOPGIDS 

TIP 1: EEN IPAD IS ALTIJD GOED 

PRACTICAL 

Clickx Magazine has different editions, good for 

18 titles per year and 3 books. Below we list them 

all. 

CLICKX 

Published each month. 

MET SLR 

STREKEN P90 

SECURITY SUITES 

WELK VEILIGHEIDSSCHILD 

HOUDT HET BEST STAND? P22 

10 WORKSHOPS MET O.A. 

P44 DIGITALISEER JE OUDE LP’S 

P48 SPEEL FEEST-DJ MET ITUNES 

P50 ONTWERP EEN KERSTMENUKAART IN WORD 

P53 FILMPJES MONTEREN MET ANIMOTO 

P62 VIND ONLINE DE BESTE PRIJS VOOR EEN CADEAU 

P58 PHOTOSHOP ELEMENTS 9 

BLITS BUITEN BEELD 

CLICKX XTRA 

Is published six times a year and devoted to one specific 

theme each time. Such an extra large issue receives 

the ‘Clickx Xtra’ label and comes with a DVD, 

and stays on offer in the shops for 2 months. 

Clickx verschijnt 18 keer per jaar - € 4,99 

01028 

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- 9 NOVEMBER 2010 - NR. 227 VANAF NU VOOR EN Clickx verschijnt 18 keer per jaar € 5,99 

01027 

100 

g p 

CADEAU TER WAARDE VAN € 29,99 

ASHAMPOO BURNING 

STUDIO 2010 ADVANCED 

AVAST FREE 

GRATIS P86 

VIRUSVECHTER 

POWERPOINT 

MAAK JE EIGEN 

TEMPLATE P30 

BP � �� 

WORKSHOPS 

WINDOWS MAC WORD OFFICE OUTLOOK 

VIDEO FACEBOOK SECURITY FOTOGRAFIE 

& INTERNET POWERPOINT SURFEN BACK-UP 

HINTS & TIPS 

20 VIDEO 

WORKSHOPS 

BEKIJK ZE METEEN OP JE PC OF MAC 

STARDOCK FENCES 

EINDELIJK ORDE 

OP JE DESKTOP P14 

12,99 euro 

Een 

PRAKTISCHE 

GIDS voor 

beginners 

Office 

2010 

Een nieuwsbrief maken voor je club � Je budget beheren 

Een ledenlijst opstellen � Een multimediaquiz in elkaar steken 

Een ideeënmap samenstellen � Je agenda beheren � en veel meer ... 

WORD - EXCEL - POWERPOINT - ONENOTE 

BOOK SERIES 

Our editorial team also publishes our renowned 

Clickx Magazine book series. A new book is published 

3 times a year. The books deal with various 

subjects and preserve the basic link with the 

magazine. Are already published: Windows 7 in 

practice, Office 2010,... The books are published 

in exceptionally large quantities. 


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PRACTICAL – CONSUMER 

The Clickx target audience? Highly educated, between 

18 and 54 years old, belonging to the higher 

social strata and professionally active. Clickx targets 

a wide consumer audience of active computer 

users. 

Who is the standard reader of Clickx? A higher educated 

person who is a loyal fan of his magazine. He 

is not a computer nerd but enjoys his pc and the 

Internet as his hobbies. He wants to go along with 

the technological evolutions and wants to put this 

knowledge into practice. He expects his magazine 

to give him the necessary inspiration and, at the 

same time give answers to the questions he struggles 

with. 

AGE 

22,7% 

14% 

7,3% 

• From 12 to 14 years 2,8% 

• From 15 to 24 years 13,7% 

• From 25 to 34 years 17,3% 

• From 35 to 44 years 22,1% 

2,8% 

22,1% 

13,7% 

17,3% 

• From 45 to 54 years 22,7% 

• From 55 to 64 years 14% 

• Over 65 years 7,3% 

READER SURVEY 

REACH: 94.000 READERS PER ISSUE! 

Each issue of Clickx is avidly read by 260.200 readers. 

The new CIM data (Total number readers, 

2009-2010) confirm this wide reading public and 

- with a strong presence in social groups 1 to 4 – de 

ambition to increase this reach. 

DIGITAL DISCOVERERS 

The readers of Clickx view their pc as the starting 

point of their interests and hobbies. They are 

always looking for information and inspiration. 

Clickx constitutes their partner in this quest. It 

clearly focuses on practical information and takes 

its readers a step further 18 times a year to extend 

their computer knowledge in a relaxed and 

informative way. 

PROFESSIONAL ACTIVITY 

17,8% 

14,2% 

7,4% 

12,9% 

• Executive 18% 

• Employee 29,5% 

• Retired 12,9% 

18% 

29,5% 

• Student 14,2% 

• Worker/Artisan 17,8% 

• Other 7,4%

FACTS & FIGURES 

• 29% have a notebook 

• 55% have a multimedia computer 

• 34% owns or plans to purchase a netbook 

INTENSIVE READERS 

The computer has become an important part of 

the family of these readers of Clickx. By reading 

Clickx, a person derives more pleasure from his 

investment. This pleasure also translates itself 

into the purchase of additional hard- and software, 

such as for instance a digital camera or a 

new photo printer. The Clickx reader wants these 

purchases to be well-founded by his favorite 

magazine’s viewpoints. He derives the necessary 

information from the comparative tests. 

LEVEL OF TRAINING 

47,6% 

• Primary 21,2% 

• Secondary 31,2% 

• Higher non-university and university 47,6% 

21,2% 

31,2% 


• 85% of Clickx readers keep articles or the 

full magazine 

• 62% of Clickx readers read the magazine to 

support a specific purchase 

Your advertisement may not be missing in Clickx 

as you can reach a reader with great purchasing 

power who avidly derives practical information 

from his loyal ICT magazine. A reader who 

keeps his magazine next to his pc. A reader who 

puts his faith in Clickx when making a purchase 

choice. 

SOCIAL GROUPS 

20,2% 

19,6% 

11,4% 

• Group 1-2 48,4% 

• Group 3-4 19,6% 

48,4% 

• Group 5-6 20,2% 

• Group 7-8 11,4% 


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RATES 2010-2011 

Full-colour print Euros 

1/1 3.800 

2/1 6.850 

1/2 2.350 

1/3 1.850 

1/4 1.400 

Cover 2 4.800 

Cover 3 4.300 

Cover 4 5.300 

ENCLOSURES (TWO-SIDED PAGES) 

1 page 4.800 

2 page s 7.600 

TECHNICAL COSTS 

Exclusive of postage and blister costs 

Stapled 12,5 euros (for 1.000 copies) 

Enclosed 25 euros (for 1.000 copies) 

Prices in Euros, excluding VAT. Valid until 1/11/2011 

ON DEMAND: 

� Enclosures larger than 2 pages, enclosures 

with different dimensions 

� Gatefolds,CDs, adhesive cards, reply cards 

� Applicable discounts: frequency, 

quantity,combination 

� Preferential placement: + 15% 

� Prices on the basis of material supplied by 

the advertiser. 

� Adaptations, duplications and drafts will be 

invoiced. 

In 2011, 6 special editions [Clickx Xtra’s] are published. 

Their tariff amounts to + 20%.Those extra 

editions are published in larger quantities and 

remain for 2 months in the shop shelves. 

Info 

TERMS 

RESERVATION 

4 weeks before publication 

MATERIAL 


CANCELLATION 

see general conditions 

PUBLICATION 

Clickx: monthly (12x a year) 

Clickx Xtra: bi-monthly (6x a year) 

Total: 18 x a year 

EDITION 

31.000 copies 

CONTACT 


Parklaan 22 bus 10 

2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 

E-mail: sales@minoc.com 

http://sales.minoc.com

DATES OF PUBLICATION 2011 

CLICKX MAGAZINE 

Issue Deadline Deadline Date of 

Reservation Material publication 

230 = Xtra 8-Dec 15-Dec 11-Jan 

231 27-Dec 3-Jan 25-Jan 

232 + CD 24-Jan 31-Jan 22-Feb 

233 = Xtra 14-Feb 21-Feb 15-Mar 

234 28-Feb 7-Mar 29-Mar 

235 + CD 28-Mar 4-Apr 26-Apr 

236 = Xtra 18-Apr 26-Apr 17-May 

237 2-May 9-May 31-May 

238 + CD 27-May 3-Jun 28-Jun 

239 = Xtra 14-Jun 20-Jun 12-Jul 

240 27-Jun 4-Jul 26-Jul 

241 + CD 29-Jul 5-Aug 30-Aug 

242 = Xtra 16-Aug 22-Aug 13-Sep 

243 29-Aug 5-Sep 27-Sep 

244 + CD 26-Sep 3-Oct 25-Oct 

245 = Xtra 14-Oct 21-Oct 15-Nov 

246 + CD 31-Oct 7-Nov 29-Nov 

247 21-Nov 28-Nov 20-Dec 


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FWD Home & Mobile Entertainment Magazine 

The new edition of our buyers guide for 

digital entertainment at home and on the road 

2010 will go into history as the year the first 3D images 

were sent into the living room. In the coming 

months and years movie and television makers 

will provide more and more 3D content. Consumer 

attention for 3D will grow in the same numbers. 

The consumer also has interest in that other revolution 

in the living room: internet-tv. Whether it 

be video-on-demand or the use of handy applications, 

the viewer will, more than ever, have full 

control. This is also the least one can say about 

tablet computers. iPads and co will continue to 

prove their role as an entertainment product. On 

the road, but also on your couch. And then there 

is also the wave of streaming audio equipment 

which provides the musical world with new impulse. 

It has never been easier to discover new 

music then now. 

Allthese new technologies and possibilities create 

a need for a good guide. This is what FWD (pronounce: 

forward) wants to be for its readers. A 

guide during usage and also during the purchase 

of the equipment necessary to fully enjoy home & 

mobile entertainment. 

Minoc Business Press launched FWD as a quar- 

terly magazine in the spring of 2005. In five years 

time the magazine grew to become to leading 

print publication about home entertainment in 

the Benelux. A full digital channel was created 

with www.fwdmagazine.be / www. fwdmagazine. 

nl Here editors and advertisers can quickly respond 

to the needs of readers. The former will 

find on this digital platform a source of daily information, 

but also a meeting place where they can 

discuss with like-minded souls. 

FWD is and will remain the only magazine for 

product comparison, offering its readers true 

guidance while making purchases and using 

Home & Mobile Entertainment equipment. In 

doing so, the best price/quality relationship and 

user-friendliness are valued over the gadget aspect. 

FWD will continue to respond to the growing 

need for reliable information on Home & Mobile 

Entertainment, digital television and consumer 

electronics, in a market characterized by an exponentially 

rapid development. 

In the first place, the bimonthly serves as a guideline 

for the purchase and use of audio and video

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equipment by subjecting these appliances to 

strict comparative tests as far as performances 

and user convenience are concerned. Besides, 

FWD can be used as a guide for the installation 

and use of the Home Entertainment equipment by 

familiarizing the reader with all possible applications 

by means of practical ‘how to’s’. 

FWD distinguishes itself by reviewing the products 

on the basis of objective test procedures in 

the field of performances and user convenience. 

Furthermore, FWD considers the mapping of 

complex matters such as the current digital television 

offer or the arrival of high definition bearers 

like Blu-Ray and HD-DVD in extensive files as 

nothing less than its duty. 

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In its selection of products, FWD aims at providing 

a faithful representation of the current offer 

of equipment on the Belgian and Dutch market. 

FWD is the only magazine with expertise in dealing 

with the complete range of audio and video 

equipment, going from home theatre systems 

over plasma televisions to high end HiFi components. 

Each of the editors are authorities in his or 

her specialty and boasts an experience of many 

years in testing A/V-appliances. FWD moreover 

has its own testing infrastructure to expertly assess 

audiovisual devices. 


17


18

EDITORIAL SCOPE: 

FWD is the buyers guide for all digital sound and 

vision equipment and services at home or underway. 

� Home cinema equipment, such as LCD and 

plasma television sets, multimedia projectors, 

DVD and hard-disk recorders, AV receivers, 

speakers, surround sound systems, SACD 

players and high-end sound equipment 

� Digital services, such as digital and interactive 

television, pay television, DVD rental services 

and paid musical services 

� Mobile and convergence products such as portable 

media players, MP3 mobile phones, digital 

video cameras, connected media servers, living 

room PCs, home automation applications and 

car electronics 

FWD is a buyers guide. 

The tone of FWD is no-nonsense. The devices 

are compared on the basis of their performance 

and user-friendliness. They moreover have to be 

(readily) available on the local market. 

FWD is the only magazine that offers comparative 

tests covering the market. 

Each test in the FWD magazine provides a faithful 

representation of the current offer in the shop 

shelves. There is little point in reviewing appliances 

available in the US or Japan only, which will 

reach our regions but in a couple of years. 

FWD is a guide offering practical solutions. 

FWD makes sure that readers learn to make optimal 

use of their equipment by means of the practical 

surveys and courses. After all, a satisfied 

user stands for a loyal consumer. And this holds 

for you as well as for FWD. 


As an advertiser, your priority is to address buyers 

with the aim of selling your products. FWD offers 

you more than any other magazine a platform 

through which you can directly address interested 

buyers in their purchasing process. Every conscious 

buyer is looking for objective and comparative 

information about the product range that is at 

that moment available among Belgian retailers. 

FWD is the only magazine able to satisfy that hunger 

for information. 

The standard reader of FWD is a man between 25 

and 54 years old, professionally active with an average 

to high income and a wide interest in film, 

television, music, culture, Internet and possibly 

computers. He spends increasingly more of his 

free time at home and is therefore looking for a 

richer multi media experience. 

He does not necessarily have a technical education, 

but is willing to substantially invest in his digital 

living room and lifestyle and is thus looking for 

a clear and reliable guideline. 


19


20 


Full-colour print Euros 

1/1 3.800 

2/1 6.850 

1/2 2.350 

1/3 1.850 

1/4 1.400 

Cover 2 4.800 

Cover 3 4.300 

Cover 4 5.300 


1 page 4.800 

2 pages 7.600 






ON DEMAND: 




� Applicable discounts: frequency, quantity, 

combination 





invoiced. 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 

Bi-monthly, 6 times a year 

EDITION 

25.000 copies 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 


http://www.minoc.com

DATES OF PUBLICATION 2011 

FWD 



34 4-Jan 11-Jan 1-Feb 

35 15-Feb 22-Feb 15-Mar 

36 12-Apr 19-Apr 10-May 

37 24-May 31-May 21-Jun 

38 30-Aug 6-Sep 27-Sep 

39 25-Oct 31-Oct 22-Nov 


21


22 

Shoot 

The magazine for photographers 

Photography is hot. A new generation has turned 

to the creative possibilities of photography thanks 

to the digital reflex camera. Shoot assists the active 

photographer and aims to stimulate him and 

her in taking more and better pictures. 

�� 

Shoot distinguishes itself by offering a practical 

approach. The mission of the magazine is to turn 

each reader into a better photographer. For this 

we do not go for a theoretical approach but for realistic 

subjects. Experienced photographers know 

as the cream of the top share their knowledge in 

Shoot. A comprehensible explanation and practical 

tips help readers take better pictures. From 

glamour portraits to culinary photos, from travel 

reports to concert shots. 

Shoot uses a local approach. The magazine points 

its readers to de most beautiful locations in Belgium 

and its neighbouring countries. Our photographers 

know there area as no other, and aim to 

teach the readers that the best pictures are usually 

taken close nearby. Of course we also take the 

reader to far exotic locations. 

Shoot understands the love for the image. Portfolios 

and interviews explore the work of top photographer. 

One controversial picture is discussed 

in each edition.

9 

Culinaire fotografie • Portfolio Karel Tomeï • Sony Alpha A55 

Adobe Lightroom 3 

Ontwikkel zelf je foto’s 

Luchtfotograaf 

Karel Tomeï 

“Zelfs België is mooi 

vanuit de lucht” 

Betaalbare 

studiofl itsers 

Professioneel licht 

bij je thuis 


Fotografeer 

je feestmenu 

Met de camera de keuken in 

Getest Olympus E-PL1 

• Samsung NX100 Compacte 

• Sony Alpha A55 WIN systeemcamera 2x 

BP � �� 



oktober-november 2010 

4,99 euro 

Shoot distinguishes itself through the contact 

with the active community. Shoot works together 

with belgiumdigital.com, with 37.000 members 

the largest Belgium community of digital photography. 

On “shooting days” readers take the road 

to put their knowledge into practice. They find all 

the answers to their questions about photography 

on the online forum of belgiumdigital.com. Shoot 

01009 

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shoot 

Inspiratie voor betere beelden 


Filmen als een pro 

Video met je refl excamera 

Welke lens kopen? 

Kies het juiste objectief 

Portfolio Bjorn 

Tagemose 

Hoe laat je Juliette Lewis 

met een geraamte dansen? 

REIS 

FOTOGRAFIE 

Op zoek naar originele beelden 

Getest 

• Photoshop CS5 

• Draagbare statieven WIN 

Sony NEX-5 

nieuwe camera 

met dubbele lenskit 

BP 5 414206 310316 

01007 



juni - juli 2010 

4,99 euro 

is all about practical tests. Camera’s, lenses, and 

accessories are tested on location, providing the 

reader a trustworthy and, most importantly, a 

useful impression of new products. Clear buying 

guides show readers around new product groups. 


23


24 


• 15% uses a full frame reflex camera 

• 73% uses an APS format reflex camera 


PASSIONATE PHOTOGRAPHER 

The Shoot standard reader is between 25 and 55 

years old, is professionally active with a median to 

high income and a wide interest in photography, 

tourism, music, culture, internet and computers. 

He or she is an amateur photographer with the 

ambition to make quality, high standard pictures, 

or is a professional photographer. His or her camera, 

or planned purchase, is a digital reflex camera 

or system camera, for which he or she will buy 

multiple extensions or accessories. The Shoot 

reader is not necessarily a technical person, but 


• 75% reads the magazine completely 

• 65% gives the magazine a score of 8/10 

or better 

wants to invest in his or her hobby and is therefore 

looking for a clear and trustworthy source of 

information. 

PRACTICAL 

Shoot appears six times a year. The Shoot reader 

can go online to www.shoot.be and www.belgiumdigital.com, 

the largest Flemish community 

for amateur photography.


25


26 


Full color print Euros 

1/1 3.800 

2/1 6.850 

1/2 2.350 

1/3 1.850 

1/4 1.400 

Cover 2 4.800 

Cover 3 4.300 

Cover 4 5.300 


1 page 4.800 

2 pages 7.600 






ON DEMAND: 





combination 





invoiced. 

�� 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 

Bi-monthly, 6 times a year 

EDITION 

18.000 copies (BE) 

25.000 copies (NL) 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 



DATE OF PUBLICATION 2011 

SHOOT 

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11 18-Jan 25-Jan 15-Feb 

12 15-Mar 22-Mar 12-Apr 

13 10-May 17-May 7-Jun 

14 9-Aug 16-Aug 6-Sep 

15 27-Sep 4-Oct 25-Oct 

16 15-Nov 22-Nov 13-Dec 


27


28 

PC Magazine 

The right information 

for the right reader 

For quite a number of professional and enthusiastic 

users technology Is a delicate balance of 

components, software and settings. These readers 

are in need of a reliable as well as objective 

source of Information. Whether this is about 

super notebooks, safety bundles or super swift 

data backup, our test files will give the reader 

all information necessary to make his purchasing 

decision. 

PC Magazine is the only lab-based publication. 

This is not a hollow phrase. More than three 

quarters of all reviews published in PC Magazine 

are based on thorough tests from the labs. 

The editorial staff of PC Magazine is composed 

of the best IT journalists assisted by the technical 

experts of PC Labs. Our test methods and 

collaboration with international labs such as PC 

Labs, AV-test, DCTau and Wilhelm, too, ensure 

that our tests are correct, complete and relevant. 

That is the only way to fulfil our mission to be the 

principal and objective purchase and technology 

guide.

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meet the editors on www.pcmagazine.be and 

www.pcmag.nl. 

PC MAGAZINE 

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JULI - AUGUSTUS 2010 - 8,99 EURO 

�TWITTER-NERD OF 

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�ONLINE BACK-UP 


01037 

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11 DIENSTEN GETEST 

�GIDS: DE BESTE MUIZEN 

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PC Magazine is published eleven times a year 

with a minimum edition of 25.000 copies (Belgian 

WORKSHOP: WIS JE SOCIALE ACCOUNTS 

MAAK WINDOWS 

WEER STABIEL 

➔ ZO DOE JE DAT! 

Niets is sneller dan deze 

DROOM-PC 

6 CPU’s 2 GPU’s 

4 SSD’s 2 HD’s 

� � REVIEWS INBOX2 ASUS RAMPAGE III EXTREME LOOQS MEEFRAME EN MEEBOX 

� � � POGOPLUG GLASSCUBES VISIO 2010 AVID PRO TOOLS KEYSTUDIO 

� � REBIT SAVEME CASHFLOW ZONEALARM FREE FIREWALL 9.2 

Intel 

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CADEAU: ONLINE BACK-UPSOFTWARE T.W.V. € 140 


01040 


NOVEMBER 2010 - 6,49 EURO 

�FIREFOX 4 

VERSUS IE9 

Sneller surfen via 

de grafische kaart 

�TEST: LUXE 

KLEUREN- 

PRINTERS 

Voor thuis 

en op kantoor 

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WORKSHOP 

BLU-RAY 

OMZETTEN IN 7 STAPPEN 

HAAL DE MAX UIT 

WINDOWS 7 

�KINGSTON 

USB 3.0-STICK 

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EDGE 

Dubbele 

e-book/tablet 

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MURO ��ASUS EEE PC 1018P ��MEDION ERAZER GAME-PC 



edition) and 25.000 copies (The Netherlands edition) 

and an extra large issue during the holiday 

seasons (summer months and in December). 

Each number contains at least one free CD-ROM 

and a free valuable software gift. Three times a 

year, the PC magazine readers receive a special 

free gift in the form of a DVD. 


29


30 

PC Magazine helps you sell 

your product! 


TECHNOLOGY - POWER USER 

What is the target audience of PC Magazine? Higher 

educated people aged between 25 and 44 who 

belong to the upper social classes, are professionally 

active and have power of decision in the professional 

sphere. PC Magazine aims at a large public 

of early adopters, purchasing managers within the 

SME and active, technically educated home users 

and SOHO users. 

Who is the standard reader of PC Magazine? He 

is an intense pc user with a considerable technical 

baggage. He uses PC Magazine to support both 

his private and professional purchases and utilizes 

AGE 

23,4% 

29% 

4,3% 2,7% 0,7% 

• Under 17 years 2,7% 

• From 18 to 24 years 12,6% 

• From 25 to 34 years 27,3% 


12,6% 

27,3% 

• From 45 to 54 years 23,4% 

• From 55 to 64 years 4,3% 

• Over 65 years 0,7% 

his thorough ITC knowledge to inform his immediate 

environment as well. He is always looking for 

information and finds solutions to his interests in 

PC Magazine. 

READERSHIP RESEARCH 

A WELL-CONSIDERED PURCHASE 

A well-considered purchase is based on an objective 

comparison. Every purchaser, ICT professional 

or decision maker aims at obtaining an optimal 

price-quality ratio. That is why they look for an information 

source providing them with correct and 

objective information to support and justify their 

purchases. 

PROFESSIONAL ACTIVITY 

7,5% 

2,3% 

7,6% 

10,6% 

• Executive 27,6% 

• Employee 44,4% 

• Worker/Artisan 7,6% 

44,4% 

27,6% 

• Retired 2,3% 

• Student 10,6% 

• Other 7,5%


• 62% wants to spend up to 1.000 Euros on a 

new computer 

• 38% wants to spend more than 1.000 Euros 

on a new computer 

A GUIDE THROUGH ACTIVITIES AND 

DECISIONS 

PC Magazine is more than merely a magazine to 

our readers. They use it as their familiar guide 

through their activities and decisions. PC Magazine 

publishes monthly hundreds of product 

tests and comparisons and is thus considered 

LEVEL OF TRAINING 

52,8% 

4,9% 

• Primary 4,9% 

• Secondary 42,3% 

• Higher non-university and university 52,8% 

42,3% 

to be the most reliable information source on 

the Belgian and Dutch market. Over 75% of the 

magazine is dedicated to product tests and new 

technologies. 

ADVERTISING IN PC MAGAZINE IS A MUST. 

Your advertisement is published next to the latest 

ICT trends, reviews and extensive files and is intensively 

read by a select target audience, from experienced 

users and early adopters to SME employees. 

Our studies show that your advertisements make 

a valuable contribution to the purchase decision of 

our readers, both in professional and private situations. 

Our research proves that 81% of our readers 

consider your advertisement as an information 

source contributing to the magazine’s contents. PC 

Magazine helps you to sell your product. 


• 63% of readers keep all issues of their favourite 

magazine 

• 56% of readers looks at the files or reviews 

again prior to and after a purchase 

• More than 80% of readers has an influence 

on the ICT purchases of persons in 

their private environment. 


31


32 



1/1 3.800 

2/1 6.850 

1/2 2.350 

1/3 1.850 

1/4 1.400 

Cover 2 4.800 

Cover 3 4.300 

Cover 4 5.300 


1 page 4.800 

2 pages 7.600 






ON DEMAND: 





combination 





invoiced. 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 

Monthly, 

11 times a year 

EDITION 

25.000 copies (BE) 

25.000 copies (NL) 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 




PC MAGAZINE 



143 21-Dec 4-Jan 25-Jan 

144 25-Jan 1-Feb 22-Feb 

145 + DVD 1-Mar 8-Mar 29-Mar 

146 29-Mar 5-Apr 26-Apr 

147 26-Apr 3-May 24-May 

148 + DVD 31-May 7-Jun 28-Jun 

149 26-Jul 2-Aug 23-Aug 

150 30-Aug 6-Sep 27-Sep 

151 27-Sep 4-Okt 25-Oct 

152 25-Oct 31-Oct 22-Nov 

153 + DVD 22-Nov 29-Nov 20-Dec 


33


34 

Newspaper inserts 

Multimedia and IT at more 

than 1,3 million readers 

In cooperation with Minoc Business Press, the 

newspapers De Standaard and Het Nieuwsblad 

will publish, in 2011, a series of inserts on multimedia 

and ICT. In these inserts the editors of PC 

Magazine, Clickx, FWS, Shoot and Smart Business 

Strategies will dig further into the multimedia 

needs and questions of the Flemish readers. 

These days everybody is confronted with the 

challenges and possibilities of the digital world. 

From the first digital camera to the a safe wireless 

network in the home office, multimedia and 

IT are at the core even for the largest newspaper 

SEX 

46,5% 

53,5% 

• Male 53,5% • Female 46,5% 

group in the country. It is therefore logical that 

the editors of the newspaper work in collaboration 

with the experts of Minoc Business Press, 

and plan a series of multimedia inserts in 2011, 

which will provide answers to a wide variety of 

questions. From digital photography to mobile 

surfing on the web to a ready-made guide for 

SME’s…. You will read all about it in De Standaard 

and Het Nieuwsblad. 

PRACTICAL 

De multimedia and IT inserts will appear six 

times in 2011 and are completely put together by 

the Minoc Business Press editors. 


1.308.000 READERS! 

Do not miss this opportunity put your product in 

the picture with 1.3 million readers of the best 

and most broad newspapers in the country. 

(source: CIM Bereiksstudie 2009-2010) With an 

advertisement in these inserts you can rest assured: 

guaranteed results!

AGE 

EDUCATION 

36% 

16% 

24% 




19% 

34% 

15% 

• Primary 30% 

• Secondary 34% 

• Higher non-university and university 36% 

30% 

14% 

13% 



• Over 65 years 24% 

PROFESSIONAL ACTIVITIES 

15% 

12% 

• Executive 11% 

• Employee 24% 

• Retired 27% 

SOCIAL GROUPS 

23% 

19% 

• Group 1-2 35% 

• Group 3-4 23% 

11% 11% 

27% 

24% 

• Student 12% 

• Worker/Artisan 15% 

• Other 11% 

35% 

• Group 5-6 23% 

• Group 7-8 19% 

Source: CIM Bereiksstudie 2009-2010 (Corelio Dagbladen Noord) 

23% 


35

Van de nodige vaccinaties 

tot de perfecte 

vakantiebestemming 

op reis 

Gezond 

Gezond op reis is een bijlage bij De Standaard en Het Nieuwsblad van 24 juni 2010. 


Kerngezond de wereld rond 2 

Rust, groen, actie of ontspanning? 4 

De ultieme reisapotheek 6 

Gebeten door insecten 7 

Gezond zonnen 8 

Veilig met de auto op reis 10 

Hoe zeeziekte voorkomen 11 

Gedaan met vliegkwaaltjes 11 

Papieren in orde? 12 


36 


FULL COLOR DS+HNB DS(*) 

PRINT EUROS EUROS 

1/1 31.000 15.000 

2/1 55.000 27.000 

1/2 17.000 8.500 

1/4 12.000 5.700 

1/8 6.000 2.900 


(*) Van toepassing op bijlagen toegevoegd bij enkel De Standaard. 

Bijlagen die bij De Standaard en Het Nieuwsblad gevoegd worden 

kunnen niet apart gereserveerd worden. 

Mobiel 

Mobiel Surfen is een bijlage bij De Standaard en Het Nieuwsblad van 28 september 2010. 


surfen 

Altijd online, waar je ook bent 

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Sneller surfen met 4G 5 

Kies het juiste toestel 6 

De beste smartphone-apps 9 

Wat betaal je voor mobiel internet? 10 

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Het Nieuwe Werken is een bijlage bij De Standaard van 14 september 2010. 


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Werken 

Vaarwel files 

en vast kantoor 

Mijn werk is waar mijn laptop staat 2 

Het onbeschermde werken? 4 

Vijf stappen naar anders werken 5 

Wat is de cloud? 6 

Gastheren voor uw mobiel kantoor 7 

Hardware voor Het Nieuwe Werken 8 

Software en diensten voor Het Nieuwe Werken 10 

Presenteren nieuwe stijl 11 

NEWSPAPER 

INSERTS 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 


EDITION 

De Standaard 108.901 copies 

Het Nieuwsblad 295.880 copies 

(Bron: CIM Echtverklaring kwartaal 1 2010) 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 




NEWSPAPER INSERTS 



18 29-Mar 19-Apr 28-Apr 

19 24-May 7-Jun 16-Jun 

20 16-Aug 2-Sep 13-Sep 

21 30-Aug 16-Sep 27-Sep 

22 29-Sep 3-Nov 15-Nov 

23 21-Oct 25-Nov 6-Dec 


37


38 

Smart Business Strategies 

Technology at work 

Technological choices are no longer the IT manager’s 

exclusive domain. Just think of the use 

of Internet technology for sales or marketing of 

products. Or security or new telecom infrastructure. 

Or perhaps an ERP project, somewhat the 

most far-reaching project that a company can do. 

These are all strategic 

choices with a direct impact 

on the business processes, 

the efficiency and 

even the functioning of a 

company, and consequently 

also on the financial results 

of a company. When 

making such important choices, the complete 

management is often involved. With its clear 

formulations, Smart Business Strategies offers 

these managers the opportunity to better 

understand this technology and thus make the 

right decisions. Our title speaks for itself: “Doing 

smart business”. 

Smart Business 

Strategies brings 

managers together 

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The target audience of Smart Business Strategies 

consists of general, financial, HR and IT 

managers as well as those in charge of communication. 

Indeed, they are all responsible for 

the functioning and profitability of their company 

by applying technology and strategic planning. 

Smart Business brings them together, so that 

they all use the same language 

and will be able to 

make the right decisions. 

Nevertheless, it is the user 

that Smart Business brings 

into the spotlights. How? 

By presenting innumerable 

studies and research that tell us what the 

situation really looks like in practice, clear case 

studies from Belgian companies, the latest news 

about new technologies, stories that inspire but 

at the same time also warn against possible dangers 

or pitfalls. All this information is provided 

in a clear, professional language, often inter-

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spersed with the comments of experts. It can, 

moreover, immediately be put into practice. 

Loyal to its objectives, Smart Business Strategies 

has also come in digital format, since a 

number of years now: qualifying managers can 

freely subscribe to an electronic version. Articles, 

interesting and useful to the strategic man- 

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52% werkt af en toe thuis 

Gebruik hotspots stijgt met 42% 

37% gebruikt flex desk 

Maandelijks, niet in juli�� Tiende jaargang��Nummer 106��juni 2010��4 EUR 

ager, are also found on our general business-tobusiness 

website ZDNet.be and ItProfessional. 

be. For these decision-makers especially, a 

‘Business’ section has been developed and set 

up, with tips for bridging the gap between IT and 

business. 


39


40 


E-BUSINESS – DECISION MAKERS 

The target audience of Smart Business Strategies? 

Higher educated people, mostly university graduates, 

between 30 and 50 years old and belonging 

to the upper social classes. Smart Business 

reaches a large group of managers who influence 

their company’s strategic decisions. The reader of 

Smart Business is professionally active and was 

selected on the basis of his job. 

Who is the standard reader of Smart Business 

Strategies? 

He is a dynamic manager or decision maker who 

is constantly working the policy and organization 

of his company. He does not necessarily have a 

technical education, but finds in Smart Business 

SMART BUSINESS STRATEGIES REACHES 

DECISION MAKERS IN COMPANIES WITH 

24% 

13% 

• 500 employees 14% 

Strategies the practical answers to his ICT-related 

technological questions. 

Smart Business Strategies is distributed in a controlled 

circulation of more than 21,000 managers 

out of every sector of Belgian business life. This 

controlled circulation was developed by Computer 

Profile, a specialist in the field of database management. 

The database is updated and improved 

on a monthly basis so that Smart Business Strategies 

always reaches the top layer of the decision 

management. 


DECISION MAKERS IN 

13% 

1% 

12% 

15% 

6% 

• Banking & Finance 2% 

• Chemical & Pharmaceutical industry 6% 

• Construction & Contractors 7% 

• Education 3% 

• Food & Beverage Industry 5% 

• Government 17% 

• Healthcare, Hospital, ... 4% 

• Insurance 1% 

2% 

6% 

4% 

4% 

1% 

3% 1% 

7% 

3% 

5% 

17% 

• IT industry 4% 

• Miscellaneous Industry 1% 

• Retail 3% 

• Road, Air, Sea transportation 6% 

• Services 12% 

• Telecommunication 1% 

• Wholesale Durables and Non-Durables13% 

• Others 15%

READERSHIP RESEARCH 

A CLEAR VIEW ON A COMPLEX SUBJECT 

Smart Business Strategies is a monthly magazine 

made to measure the Belgian manager. 

More than ever, these managers are aware of how 

important the implementation of new technologies 

and company models is within the existing company 

structure. The role of the Internet as a large carrying 

platform of these implementations is indispensable 

in modern management. Technological 

choices like these have a direct impact on the business 

activity and thus on the company’s success. In 

these strategic long-term decisions, the complete 

management (general, financial, commercial and 

technical) of a company is involved. 


DECISION MAKERS IN 

15% 

34% 

8% 

• CFO, Financial Manager 12% 

• Human Resource Manager 15% 

• CIO, IT Manager, Web Manager 16% 

12% 

16% 

15% 

• CEO, COO, Managing Director 34% 

• Marketing Manager, Sales Manager 15% 

• Purchasing Manager 8% 


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• 64% pass the magazine on after perusal to 

involved people within the company 

• 56% consult dossiers again before deciding 

about a purchase 

• 84% find the given information relevant for 

their business 

• 95% are really enthusiastic about the nontechnical 

language usage 

Smart Business Strategies considers it a key 

challenge to give Belgian managers and decision 

makers a clear view on these complex ICT-related 

company technologies in clear management 

terms. The magazine stimulates the communication 

between the management and the head of 

ICT/EDP. Moreover, Smart Business Strategies 

treats management-related matters, next to the 

purely technological subjects in order to enable 

managers to make the 

right choices in other management disciplines as 

well. 

As an advertiser, it is really beneficial to publish 

an advertisement or publicity report in this magazine. 

You reach an interested target audience of 

managers with great purchasing power, who 

consider Smart Business Strategies as a useful 

source of information to remain updated with the 

current trends and technologies and to put them 

into practice in their business environment. 


41


42

Closer to the reader, new formulas 

As an advertiser you are always looking for the 

most efficient way to reach your target audience 

in an optimal way. Smart Business Strategies is 

on the same line as you and proposes the concept 

of ‘content integration’. With this concept 

you bring your message closer to the reader. 

With content integration ‘Case’ (*) you give the 

reader the possibility to meet the purpose and 

method of implementations and products. Practical 

examples address the readers because 

they can be related to their own companies and 

give a clear insight on the applicability within the 

own structure. A content integration ‘Case’ fully 

closes in on the file to inform the reader about a 

specific subject. 

In order to announce fusions, joint-ventures, 

projects or product-launches, or just to introduce 

your company and its activities, we propose 

the content integration ‘In the spotlight’. De 

content of these pages is completely determined 

by the advertiser and is accommodated with 

standardized, extensive company data. 

In order to assure good integration, the content 

integration will be edited by us in the look & feel 

of the magazine. We provide our expertise to optimize 

your case or in de kijker story. 

A file will attract the interested reader’s attention. 

Below each file we foresee a framework 

with ‘Spots’ in which we can place your logo, slogan 

and company data. This way, your company 

or product will be put under extra attention in the 

right context. Even with a limited budget, you 

can still be present in a file which corresponds to 

your activities. Even on the cover of the magazine 

you can place a prominent ad. 

(*) CONTENT INTEGRATION NEEDS TO ADHERE TO THE CONDITIONS. 

PRICES AND COMPLETE INFORMATION AVAILABLE ON REQUEST. 


43


44 



1/1 5.300 

2/1 9.450 

1/2 3.650 

1/3 2.950 

1/4 1.900 

Dossierspot 350 

Coverspot 2.000 

Coverbanner 3.000 

Cover 2 6.500 

Cover 3 5.900 

Cover 4 7.300 


1 page 6.500 

2 pages 11.000 






ON DEMAND: 





combination 





invoiced. 

�� 

�� 

�� 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 

Monthly, 


EDITION 

21.000 copies (14.300 NL + 6.700 FR) 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 





�� 

�� 

�� 



112 9-Dec 16-Dec 20-Jan 

113 13-Jan 20-Jan 10-Feb 

114 10-Feb 17-Feb 10-Mar 

115 17-Mar 24-Mar 14-Apr 

116 14-Apr 21-Apr 12-May 

117 12-May 19-May 9-Jun 

118 Yearbook 16-Jun 23-Jun 25-Aug 

119 18-Aug 25-Aug 15-Sep 

120 15-Sep 22-Sep 13-Oct 

121 13-Oct 20-Oct 10-Nov 

122 10-Nov 17-Nov 8-Dec 


45


46 

Smart Guides 

The editors of Smart Business Strategies write, 

in cooperation with specific specialists, the Smart 

Guides. These are separate inserts, next to the 

regular Smart Business Strategies editions. In a 

Smart Guide we dig further into a specific business 

theme (finance, human resources, ..). 

The Smart Guides are very practical. Custom 

made to your own organisation, with concrete 

tips, “best practices” and concrete numbers. It 

fully complements the clear view in doing business 

which Smart Business Strategies provides 

as a magazine. 

The Smart Guides are an opportunity for the editors 

to go beyond their standard paths and dig 

further into specific business themes. At the 

same time we do what we are expected to do and 

treat technology in function of business needs. 

Smart Business creates the bridge between 

business and IT and this philosophy we stick to 

in this Smart Guide. 

SMART GUIDE 

In order to guarantee abroad reach, these Smart 

Guides are sent to a complimentary database of 

sector specific decision makers (financial managers, 

HR managers, ...)

Afgiftekantoor: Antwerpen X - P 2A9067 SMART 

GUIDE 

BIJLAGE BIJ SMART BUSINESS STRATEGIES 

SMART 

BUSINESS 

STRATEGIES 

HR, 

de crisis 

voorbij 

Exclusief 

onderzoek: 

lonen anno 

2010 

Afgiftekantoor: Antwerpen X - P 2A9067 SMART 

GUIDE 

BIJLAGE BIJ SMART BUSINESS STRATEGIES 

Wie beheert uw 

bedrijfs financiën? 

SMART 

BUSINESS 

STRATEGIES 

Inclusief 

Grootste 

marktoverzicht 

in boekhoudsoftware 

FINANCIERING 

VERZEKERINGEN 

DEBITEURENBEHEER 

For 2011 Smart Business Strategies plans the following subjects for its Smart Guides: 

Appears with number 113: Smart Guide Fleet 

Appears with number 115: Smart Guide HR 

Appears with number 117: Smart Guide Events & Business Travel 

Appears with number 119: Smart Guide SupplyChain 

Appears with number 120: Smart Guide Milieu 

Appears with number 121: Smart Guide Finance 


47


48 


FULL COLOR PRINT EUROS 

1/1 5.000 

2/1 9.000 

1/2 3.500 

1/3 2.800 

Coverspot 2.000 

Coverbanner 3.000 

Cover 2 6.200 

Cover 3 5.600 

Cover 4 7.000 

Prijzen in euro, exclusief BTW. Geldig tot 1/11/2011 

SMART GUIDE 

Info 

TERMS 

RESERVATION 


MATERIAL 


CANCELLATION 


PUBLICATION 

Bi-Monthly, 


EDITION 

23.000 copies (14.300 NL + 6.700 FR) 

+ 2.000 extra 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 




SMART GUIDES 

SMART GUIDE 



113 10-Jan 17-Jan 10-Feb 

115 14-Mar 21-Mar 14-Apr 

117 9-May 16-May 9-Jun 

119 15-Aug 22-Aug 15-Sep 

120 12-Sep 19-Sep 13-Oct 

121 10-Oct 17-Oct 10-Nov 


49


50 

ICT-Yearbook 

The reference for all those who 

are professionally involved in ICT 

Each year, Minoc Business Press publishes its 

ICT Yearbook. This almost 250 pages counting 

yearbook is the ultimate reference work for the 

real decision-makers and all those who – at various 

levels within their organizations – are professionally 

involved in ICT. 

The ICT Yearbook is, without 

any doubt, the showpiece 

of our publishing company 

and, by extension, of the 

Belgian IT press in general. 

The Yearbook offers you hot 

and detailed information on 

the ICT market, such as investment plans, satisfaction, 

market shares and other interesting 

studies. These data are assembled by means of 

an exclusive market survey, in which over 600 IT 

companies take part. 

Furthermore, the Yearbook contains a very extensive 

directory of ICT companies in Belgium. 

Divided into the segments of Software, Hard- 

A must-have for 

each devision-maker 

in IT 

�� 

�� 

�� 

ware, Services, Security, Network & Telecom 

and Training, the hundreds of companies active 

in the Belgian IT market are listed here. This 

exceptionally user-friendly reference work is 

therefore an absolute must-have. 

On top of that, the editors 

address what can be 

achieved with technology 

these days, and this by 

means of case studies, interviews, 

Q&A’s and summarized 

stories. And above 

all, the ICT-Yearbook is 

teamwork. Because, also in 2011, this reference 

is created in cooperation with the other editors 

of Minoc Business Press, such as PC Magazine, 

ZDNet, ITProfessional.be and ITReseller.be and 

is distributed to 45.000 copies. 

The complete database of the ICT-Yearbook is 

put online. Easily consulted and under continuous 

attention of the almost 519.156 unique visi-

tors (Metriweb August 2010) which visit the website 

monthly. 

YOUR COMPANY IN THE ICT-YEARBOOK 2011 

Your company cannot be missing in this important 

work of reference. Smart Business Strategies 

offers you multiple ways to promote your 

company and to increase its notoriety in the market. 

We give you an overview of the possibilities. 

If your company is active in ICT or services, your 

company can be added for free in this reference 

manual with basic company data and will show 

in the overview lists. You can choose the section 

in which your company will show: Software, 

Hardware, Security, Service, Network & Telecom 

and Training. 

Put your company in the spotlight with an extensive 

company profile in combination with an 

extra advertisement. We offer you a panoramic 

double page: Your ad will show on the left page, 

your complete company profile on the right page, 



�� 

�� 

ICT 

Jaarboek 

�� 


2010-2011 

Maandelijks, niet in juli��Tiende jaargang��Nummer 107��Augustus 2010��4 EUR 

�� 

�� 

�� 

�� 

�� 

MET EXCLUSIEF 

MARKTONDERZOEK 

in samenwerking met IT PROFESSIONAL.BE, IT RESELLER.BE en PC MAGAZINE 

including your logo, company details and contact 

information. This gives your company a striking 

presence, which will make the difference. You 

can also opt for the company profile without the 

accompanying advertisement. 

You have the possibility to place extra attention 

on the activities of your company in the section: 

Views on IT. In this section, your company head 

will answer three questions, which put together 

by the editors, and which will give your company 

a stronger positioning. We offer in this formula 

a 1/3 page with a picture, short company details, 

plus the three questions and answers. 


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52 

In order to make this exceptional edition 

accessible to large and small companies, we 

offer different advantageous formulas. 

DOUBLE IMPACT € 5.000 

∙ 2/1 page: consists of 1/1 quadri 

advertisement on left page and 1/1 quadri 

company profile (2.500 characters) on right 

page 

∙ Highlight in the overview lists: your logo 

with text gives you an advantage on your 

competitors in the overview lists 

∙ Your logo on the website (homepage and 

search page) 

Normal value double-impact package: 

€ 9.450 

IMPACT € 3.500 

∙ 1/1 page: consist of a 1/1 quadri company 

profile (2.500 characters) 

∙ Highlight in the overview lists: your logo 

with text gives you an advantage on your 

competitors in the overview lists 

∙ Your logo on the website (homepage and 

search page) 

Normal value double-impact package: 

€ 5.300 

EXTRA 1/3 PAGINA VIEWS ON IT € 1.000 

If you have chosen for the double-impact 

formula or the impact formula, we offer you 

the possibility of a 1/3 page in the section 

Views on IT 

Prices in Euro, excluding VAT. Valid until 1/11/2011 

�� 

�� 

�� 

Info 

TERMS 

RESERVATION 


MATERIAL 

Technical specification on request 

Company profile: 


Advertisement: 


CANCELLATION 


PUBLICATION 

Once a year 

EDITION 

45.000 copies 

CONTACT 



2300 Turnhout 

Tel: +32 (0)14 46 23 00 

Fax: +32 (0)14 46 23 66 




53


54 

BusinessMeetsIT 

Unique seminar format 

Companies are eager to establish closer ties 

with their customers and prospects. Marketing 

departments are increasingly valued for the activities 

they undertake in the field of Lead Gen- 

eration. For a publisher such as Minoc Business 

Press, the organizing of seminars is a logical 

step following on from the efforts we already 

make to bring suppliers in touch with decisionmakers 

looking for solutions for the challenges 

within their companies and the markets in which 

they are active. 

STRATEGIC DECISION-MAKERS MEET IT 

PROFESSIONALS 

Business meets IT is a unique concept, in which 

both strategic decision-makers (CEO, CFO, 

CMO,...) and ICT decision-makers (CIO, CTO,...) 

meet. In the morning, strategic decision-makers 

are invited for a seminar on a current ICT topic. 

This is followed by a lunch during which both 

groups of decision-makers can exchange information 

and experiences. 


The different approaches in the business and the 

technical sessions ensure that they will appeal to 

the full spectrum of decision-makers. Our Business 

IT seminars welcome both the strategic and 

the ICT decision-maker.

VISTOR MARKETING 

Each ‘Business meets IT’ seminar comes with an 

extensive marketing campaign, which is carried 

by both the publications and newsletters within 

Corelio and supported by the media sponsors associated 

with these seminars. As a result, a particularly 

extensive target audience will be invited 

to visit the seminars. 


In 2009 and 2010, Minoc Business Press organized 

following ‘Business meets IT‘ sessions: 

The New Workplace, Retention Management, 

Datacenters, Business Continuity and Business 

Intelligence. 

A FEW FIGURES REGARDING THESE 

SEMINARS: 

• Average number of participants: 85 

• Average appreciation of the speakers: 8/10 

• Seminar objectives reached: 7.8/10 

• Average number of concrete action points 

noted: 4.1 

SPONSORING 

Business meets IT offers your company too the 

opportunity to communicate face-to-face with 

an important group of decision-makers. 

• During Business meets IT, sponsors meet both 

strategic decision-makers and IT professionals 

• Sponsors can approach both interesting target 

groups during just one single event 

• By taking part in Business meets IT, sponsors 

associate themselves with a unique concept 

• Sponsors benefit from the perceived quality of 

these seminars 

• Sponsors are given the opportunity to distribute 

their documentation to seminar participants 

• By taking part in Business meets IT, sponsors 

establish a link between their own company and 

the leading IT publications in Belgium 

• Sponsors are given the opportunity to interact 

with colleagues and with the teams of IT Professional 

and Smart Business Strategies 

• Sponsors are given the opportunity to promote 

their companies and products to a select target 

audience of decision-makers. 

• After the seminar, sponsors will be given a list 

with the participants’ addresses. 


55


56 

SPONSOR PACKAGES 

Business meets IT uses simple sponsor packages: 

There is one sponsor package which can 

be expanded with advertorial inserts in IT Professional 

en Smart Business Strategies. 

BASIC SPONSOR PACKAGE: 5.000 EUROS 

• A table in the lunch room where strategic decision-makers 

and IT professionals meet 

• Distribution of promotional material in the conference 

bag 

• Free entrance for 5 company staff members 

• Free invitations for 5 customers/prospects of 

the company 

• The list of participants, including their addresses 

• Company logo in the ads published in Smart 

Business Strategies (21,000 copies), PC Magazine 

(50.000 copies). 

• Company logo (with possibility to click through 

to the company site) on the website of Business 

meets IT. 

• Inclusion of the company name in the inserts of 

the electronic newsletters promoting the seminar 

• The sponsors can suggest customer testimonies. 

Business meets IT withholds the right 

whether or not to use them. 

2011 PROGRAMME 

In 2011, Minoc Business Press will organize following 

‘Business meets IT‘ sessions: 

• Cloudcomputing (April) 

• Disaster Recovery (June) 

• IT Talent Management (September) 

• New Works and Mobility (November) 

The agenda of these sessions will be established 

at least two months prior to 

the seminar and can be consulted at: 

www.businessmeetsit.be


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58 

Target Media 

Custom Publications 

raise client loyalty 

All companies strive to communicate with their 

customers and prospects as efficiently as possible. 

Custom publishing plays an important part 

in transmitting a message to a specific target audience, 

making your brand stronger or building 

on to your client perception and loyalty. 

Minoc Target Media has a number of unique assets 

at Its disposal for making custom publishing 

a success for Its clients: 

• Target Media can cross-medially support print 

publications by bringing them to the attention 

In electronic newsletters and by putting advertisements 

on web sites; 

• Target Media can rely on a wide range of freelance 

journalists working for Minoc Business 

Press. Their expertise in translating complex 

messages toward specific target audiences Is 

put at our clients’ disposal; 

• Minoc can boast an experience in making 

magazines that goes back several years; 

• Target Media can distribute Its productions 

along with Minoc Business Press’s own magazines. 

Within the Corelio group, Target Media Is used 

as a centre of knowledge on custom publishing 

because of Its great expertise. 


TARGET 

MEDIA 

• 94% of the readers are looking forward to the 

next edition of a customer magazine 

• 47% of the readers buy or try out products or 

services promoted In a customer magazine 

• 92% of the readers devote at least half an 

hour to the perusal of a customer magazine 

• 48% of the readers closely work out the content 

of each of the articles 

• 73% of the readers read all articles on products 

and services 

Source: Millward Brown


59


60 

Technical specifications 

Dimensions of the material 

CLICKX 

Format Bleed size H x W in mm* Type area H x W in mm 

1/1 297 x 230 252 x 200 

2/1 297 x 460 252 x 400 

1/2 H 297 x 115 252 x 98 

1/2 W 148 x 230 132 x 200 

1/3 H 297 x 77 252 x 56 

1/3 W 99 x 230 81 x 200 

1/4 blok 148 x 115 132 x 98 

1/4 W 74 x 230 60 x 200 

* + 5 mm trim allowance on all sides 

PC MAGAZINE 


1/1 297 x 210 243 x 170 

2/1 297 x 420 243 x 380 

1/2 H 297 x 104 243 x 82 

1/2 W 148 x 210 122 x 170 

1/3 H 297 x 72 243 x 53 

1/3 W 99 x 210 81 x 170 

1/4 blok 148 x 104 122 x 82 

1/4 W 74 x 210 59 x 170 


CLICKX XTRA 


1/1 270 x 205 225 x 175 

2/1 270 x 410 225 x 380 

1/2 H 270 x 102,5 225 x 87 

1/2 W 135 x 205 120 x 175 

1/3 H 270 x 69 225 x 51 

1/3 W 90x 205 75 x 175 

1/4 blok 135 x 102,5 120 x 87 

1/4 W 68 x 205 53 x 175 


FWD 


1/1 297 x 230 270 x 204 

2/1 297 x 460 270 x 433 

1/2 H 297 x 115 270 x 96 

1/2 W 148 x 230 138 x 204 

1/3 H 297 x 77 270 x 68 

1/3 W 99 x 230 90 x 204 

1/4 blok 148 x 115 138 x 95 

1/4 W 74 x 230 67 x 204 

* + 5 mm trim allowance on all sides

�� 


�� 

�� 


1/1 297 x 210 258 x 186 

2/1 297 x 420 258 x 396 

1/2 H 297 x 104 258 x 90 

1/2 W 148 x 210 129 x 186 

1/3 H 297 x 72 258 x 61 

1/3 W 99 x 210 86 x 186 

1/4 blok 148 x 104 132 x 90 

1/4 W 74 x 210 61 x 186 


SHOOT 

�� 


1/1 297 x 230 243 x 195 

2/1 297 x 460 243 x 390 

1/2 H 297 x 115 243 x 97 

1/2 W 148 x 230 129 x 195 

1/3 H 297 x 76 243 x 65 

1/3 W 99 x 230 81 x 195 

1/4 blok 148 x 115 121 x 97 

1/4 W 74 x 230 60 x 195 


2/1 

1/1 

1/2 H 1/2 W 

1/3 H 1/3 W 

1/4 

blok 1/4 W 


61


62 

Delivery of digital material 

SOFTWARE 

• Pc & Mac: Certified PDF 

• Creation via Acrobat Distiller 4.05 

• High-resolution images (300 dpi) TIFF or EPS 

CMYK embedded in the PDF. (Colour spaces 

such as Lab,RGB,…are not supported.) 

• Fonts:True Type,embedded in the PDF. (Multiple 

master fonts are not supported) 

• When using spot colours, they should be converted 

into CMYK colours before creating the 

PDF. 

• The PDF format should be the document format 

+ 20 mm. This implies a trim allowance of 

5 mm + 5 mm length of the trimmarks of the 

document. 

• Supply a colour proof for control: IrisProofer, 

Digitale Cromalin or Kodak Approval. Minoc 

Business Press cannot be held responsible 

for incorrect colour use. This colour proof is 

not supplied. 

• Extensive information, guidelines, settings 

and Job option are available on demand. 

ONLINE DELIVERIES 

Contact Minoc Business Press N.V. 

Advertising department 

+32 (0)14/46 23 00 

ym@minoc.com 

OFF-LINE DELIVERIES 

• Cd-rom 

The material must be sent with a despatch note, 

including the following data: details of the headquarters 

or office, advertiser and product name, 

title of the magazine and date of publication. The 

name of the office/advertiser, the product name, 

the title and the 

date of publication should be mentioned on the 

label on the CDROM and the proof. One CD-ROM 

should be delivered together with a proof for 

each title and each insertion. 

TERMS 

RESERVATION PRINT PUBLICATIONS 


MATERIAL PRINT PUBLICATIONS 


RESERVATION NEWSPAPER INSERTS 


MATERIAL NEWSPAPER INSERTS 


PUBLICATION 

Clickx: 

Monthly on Tuesday, 12 times a year 

Clickx Xtra: 

Bi-monthly on Tuesday, 6 times a year


63

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