Hepatitis: Blah Blah Blah - CDC Viral Hepatitis Action Coalition

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Potential Campaign Messages • Millions of Americans are living with hepatitis – many don’t know it • Hepatitis is a leading cause of liver cancer • Early intervention can save lives • 1 in 12 Asian Americans has hepatitis B • Protect your loved ones • New treatments are helping people live longer, healthier lives Phase I Provider Education and Capacity Building Phase II Educate about Viral Hepatitis & Existing & Upcoming Recommendations Phase III •1 in 30 Baby Boomers has hepatitis C • 3 of every 4 people with this disease may not know they are infected • If you are at risk, get tested •Treatment can eliminate the virus
Campaign Planning Process • News media outreach - ongoing • Formative or Market Research – Providers – Public • Strategies and Material Development – Developed and vetted – Tested in controlled settings – Implemented in pilot cities • Roll out of National Campaign
Page 1 and 2: Workforce Development for Viral Hep
Page 3 and 4: IOM Recommendation • Recommendati
Page 5 and 6: How can CDC implement this recommen
Page 7 and 8: CDC Examples
Page 9 and 10: Clinician Outreach and Communicatio
Page 11 and 12: NCHHSTP Training Overview • Divis
Page 13 and 14: Division of Viral Hepatitis Example
Page 15 and 16: KnowHepatitis.org • University of
Page 17 and 18: CDC - Web Based Resources • Viral
Page 19 and 20: Medscape • CDC Expert Commentary
Page 21 and 22: Our Vision for a National Campaign
Page 23 and 24: Campaign Phases Phase I Opinion Lea
Page 25: Proposed Communication Channels Opi
Page 29 and 30: Findings - con’t Clinical Feature
Page 31 and 32: CDC’s Response • Issuance of gu
Page 33: Thank you For more information, ple

Hepatitis: Blah Blah Blah - CDC Viral Hepatitis Action Coalition

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