COA Branding Guidelines - College of the Atlantic

COA Logo
Use
All College of the Atlantic printed and digital materials intended for external use, or that may be passed
externally from the college, must use the COA logo.
• The logo should be displayed in a prominent location, but can be a secondary element.
• Use high-resolution, legible digital artwork of the logo.
• When a logo is reduced or enlarged, the proportion of all the elements in the logo must remain the same.
Elements
The term logo refers to the graphic elements and logotype (wordmark, and tagline) shown below. COA’s logo is
composed of three elements combined in specific alignment and proportions to form the logo:
1. Wordmark: College of the Atlantic
2. Graphic elements: the circular runic symbol and stylized wave
3. Tagline: “life changing. world changing.”
GRAPHIC ELEMENTS
WORDMARK
TAGLINE
Colors
The COA colors — blue and green — are meant to suggest the natural world. COA’s official publication ink colors
are blue (Pantone 661) and green (Pantone 624).
When the logo is printed in two colors, green is used for the graphic elements and blue for the wordmark. The
tagline “life changing.” is printed in green and “world changing.” in blue.
The logo should be used in a size and resolution large enough to ensure clear reproduction and legibility. It is
preferable to use the complete logotype, but there may be occasions when the logo may not fit compositionally.
and so there are several different logo options for both print and web publications.
2 COA BRANDING GUIDELINES