COA Branding Guidelines - College of the Atlantic

COA Branding Guidelines
COLLEGE OF THE ATLANTIC
This manual has been prepared to assist staff and faculty in creating a professional, cohesive visual identity in all
collateral the College produces. This publication includes a description of the logo/branding guidelines, including
official colors and typefaces. Your cooperation is crucial to the successful implementation of this branding program.
Please review these guidelines carefully before creating any materials using the COA identity.
A consistent use of the College of the Atlantic logo and branding elements is critical to establishing and maintaining
a unified identity. The COA logo/branding should be on all materials produced at the College (posters, flyers,
invitations, etc).
The Development Office’s role in the institutional identity program is to provide support for all areas that use the
COA logo. We oversee implementation of the graphic identity campus-wide and are available to help individual
areas develop print materials in a professional and consistent manner.
The goal of these guidelines is to foster development of a strong, cohesive, visual identity that supports the mission
of College of the Atlantic through consistent presentation of the campus in its communications and branding.
Branding is an important component of any institution’s positioning strategy. Branding helps COA “stand out”
from the crowd, communicate our unique educational mission, and is a foundational piece in our communications
efforts.

COA Logo
Use
All College of the Atlantic printed and digital materials intended for external use, or that may be passed
externally from the college, must use the COA logo.
• The logo should be displayed in a prominent location, but can be a secondary element.
• Use high-resolution, legible digital artwork of the logo.
• When a logo is reduced or enlarged, the proportion of all the elements in the logo must remain the same.
Elements
The term logo refers to the graphic elements and logotype (wordmark, and tagline) shown below. COA’s logo is
composed of three elements combined in specific alignment and proportions to form the logo:
1. Wordmark: College of the Atlantic
2. Graphic elements: the circular runic symbol and stylized wave
3. Tagline: “life changing. world changing.”
GRAPHIC ELEMENTS
WORDMARK
TAGLINE
Colors
The COA colors — blue and green — are meant to suggest the natural world. COA’s official publication ink colors
are blue (Pantone 661) and green (Pantone 624).
When the logo is printed in two colors, green is used for the graphic elements and blue for the wordmark. The
tagline “life changing.” is printed in green and “world changing.” in blue.
The logo should be used in a size and resolution large enough to ensure clear reproduction and legibility. It is
preferable to use the complete logotype, but there may be occasions when the logo may not fit compositionally.
and so there are several different logo options for both print and web publications.
2 COA BRANDING GUIDELINES

COA’s Official Color Palette
The following colors are central components of the College’s overall identity. A palette of primary and secondary
colors has been developed for use in a range of printed and online communications. Consistent use of these
colors contributes to the cohesive and integrated appearance of COA’s identity branding, but designers should
not feel limited to this palette specifically.
Primary Colors
Pantone 661
CMYK 100/69/0/9
Hexadecimal 003399
Pantone 624
CMYK 44/0/35/20
Hexadecimal 669999
Secondary Colors
Pantone 659
CMYK 55/30/0/0
Hexadecimal 6699cc
Pantone 341
CMYK 100/0/67/29
Hexadecimal 006666
Pantone 362
CMYK 70/0/100/9
Hexadecimal 339933
Pantone 669
CMYK 76/78/0/47
Hexadecimal 333366
Pantone 259
CMYK 55/100/0/15
Hexadecimal 663366
Pantone 143
CMYK 0/35/85/0
Hexadecimal ff9933
Pantone 1385
CMYK 0/44/100/7
Hexadecimal cc6600
Pantone 5625
CMYK 28/0/29/48
Hexadecimal 669966
Pantone 872
CMYK 49/54/76/18
Hexadecimal 996633
What do those color ID terms mean
Pantone Matching System (PMS)
The Pantone Matching System
(PMS) has either a “c” or a “u”
after its numbers. A “c” indicates a
color used for coated stock, a “u”
indicates a color used for uncoated
stock.
CMYK Codes
CMYK color coding is used for color
separation in print publications.
The codes stand for the following:
C = Cyan
M = Magenta
Y = Yellow
K = Black
Hexadecimal Codes
COA print publication colors have
been translated into equivalent
web-safe (hexadecimal) colors that
correspond closely to the palette.
COA BRANDING GUIDELINES 3

Online Resources
For quick and easy online resources, please feel free to bookmark www.coa.edu/coa-logo.
On this page you will find:
• High-resolution COA logo
• Web-optimized COA logo
• COA Fax Cover Sheet Template
• COA Letterhead Template
• COA Power Point Template
Further Assistance
These guidelines have been developed to assist all members of the College community in presenting a unified,
professional image to our many constituencies. They are an important part of our overall effort to improve the
visibility and image of the College and are to be implemented in developing all printed or electronic materials.
If you have further questions about logos and/or branding, please contact Rebecca Woods, director of creative
services, at ext. 5626 or email rwoods@coa.edu.
COLLEGE OF THE ATLANTIC 105 EDEN STREET BAR HARBOR, ME 04609 WWW.COA.EDU