pdf (506 KB) - METRO Group

8. INFORMATION ABOUT METRO GROUP 

PAGE 480 METRO GROUP AT A GLANCE 

PAGE 493 CONTACT DATA 

PAGE 495 IMPRINT 

1. Data, Figures 

and Facts 

2. Glossary 

3. Trading and 

Retailing Companies 

as Employers 

4. Special Topic 

5. Addresses 

6. Calendar of Events 

7. Media and 

Literature 

8. Information about 

METRO GROUP

480 

METRO GROUP AT A GLANCE 

A. METRO GROUP at a glance 

1. Who we are 

METRO GROUP is the most international retail and wholesale 

company. The Group’s sustainable, profitable growth is based on 

its sharp customer focus, consistent internationalisation and efficient 

processes and structures. Besides the development of new 

technologies and concepts this includes acting responsibly towards 

society and the environment. The Group’s tagline “Made to trade.” 

neatly sums up this ethos. In 2010, METRO GROUP generated sales 

of approximately €67.3 billion. The Company is represented in 

33 countries and employs some 283,000 people at more than 2,100 

locations around the world. 

METRO GROUP’s sales divisions – Metro Cash & Carry, Real, Media 

Markt and Saturn as well as Galeria Kaufhof – are all among the 

leading players in their respective segments. They constantly adjust 

their concepts to the lifestyles and shopping habits of local con- 

sumers and businesses in order to offer an optimum range of goods 

and services at all times. METRO GROUP’s organisational structure 

promotes a high level of flexibility. The sales divisions have complete 

responsibility for the operating business and their entire supply 

chain – from purchasing and logistics to sales. The management 

holding company METRO AG in Düsseldorf is responsible for overall 

strategy. It also oversees divisions such as Finance, Controlling and 

Compliance for the entire Group. 

METRO RETAIL COMPENDIUM 2011/2012

2. Group structure 

Metro Cash & Carry 

–– 

Makro Cash & Carry 

Real 

METRO GROUP 

METRO AG 

Media Markt 

–– 

Saturn 

INFORMATION ABOUT METRO GROUP 


Galeria Kaufhof 

METRO 

PROPERTIES 

→ The Group is headed by METRO AG. As the strategic holding 

company, it is responsible for the steering of the Group. It also 

fulfils an executive function and an administrative role for Metro 

Cash & Carry, the Group’s largest sales division. 

→ The four sales divisions act independently on the market with 

their concepts and brands. 

→ METRO PROPERTIES is the real estate company of the Group and 

responsible for the optimisation of the entire real estate assets. 

© METRO AG 2011 

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3. METRO GROUP’s sales divisions and segments 

→ Metro Cash & Carry is the international leader in the cash & carry 

segment. It is present in 30 countries with its Metro and Makro 

brands. The range of goods and services is tailored specifically 

to the needs of business customers, such as hotel operators, 

restaurateurs and caterers. 

→ Real is one of the leading hypermarket operators in Germany. 

The sales division also has locations in Poland, Romania, Russia, 

Ukraine and Turkey. All of its stores boast an extensive 

range of products with a high percentage of fresh produce. 

→ One sales division, two strong brands: Media Markt and Saturn 

are Europe’s No. 1 consumer electronics retailers. A decentralised 

organisational structure, attractive ranges and innovative marketing 

all help to make the sales division so successful. It is already 

present in 16 countries; Media Markt’s entry into China was 

a milestone in the division’s international expansion. 

→ Galeria Kaufhof is the concept and system leader in the German 

department store sector and the market leader in Belgium, 

where the sales division goes by the name of Galeria Inno. Its 

high-quality, international range, pleasant atmosphere and comprehensive 

set of services are inspiring and make shopping a real 

experience for customers. 

→ METRO PROPERTIES is responsible for the Group’s real estate 

assets in 30 countries. Its tasks include proactive real estate 

portfolio management in Europe and Asia as well as the development 

and construction of retail properties. Outside of Germany, 

especially in Eastern Europe, it also offers facility manage- 

ment solutions for external commercial, warehousing and 

administrative locations. 


4. Strategy for sustainable, profitable growth 



The Company’s strategy aims to boost the value of METRO GROUP 

in the long term by means of profitable, sustainable growth. This 

strategy focuses on five value drivers: customer orientation, internationalisation, 

efficiency, innovation and sustainability. The Company’s 

management culture encourages each individual employee 

to act autonomously. “As decentralised as possible, as centralised 

as necessary” is the guiding principle. 

In 2009, METRO GROUP launched the efficiency and value-enhancing 

programme Shape 2012 to tap existing potential for further 

growth within the Group. With this scheme, the Group hopes to improve 

earnings by €1.5 billion per annum from 2012 onwards. Cost 

cutting will account for some €800 million of this. METRO GROUP 

aims to generate the remainder by taking steps to increase productivity 

and improve customer relations, for example. Shape 2012 

contributed €527 million to profits in 2010. 


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5. Company figures (as of 31 December 2010) 

SALES BY REGION 

IN PERCENT 

Germany 38.9 

Western Europe 32.0 

Eastern Europe 25.1 

Asia/Africa 4.0 

SALES BY SALES DIVISON 

IN PERCENT 

Metro/Makro C&C 46.2 

Media-Saturn 30.9 

Real 17.1 

Galeria Kaufhof 5.3 

Others 0.4 

BREAKDOWN OF METRO GROUP WORKFORCE BY REGION 

IN PERCENT 

Germany 37.3 

Eastern Europe 35.4 

Western Europe 20.9 

Asia/Africa 6.4 

METRO RETAIL COMPENDIUM 2011/2012 

2010 

2010 

2010

6. METRO GROUP in figures 



2010 Key financial figures 

Sales €67,258 million 

Share of international sales 61.1% 

EBITDA €3,726 million 1 

EBIT €2,415 million 1 

Countries in which METRO GROUP is represented 33 

Employees (annual average by headcount) 283,280 

Employees (annual average, full-time basis) 252,258 

JUNE 2011 Locations Selling space in 

1,000 sqm 

METRO GROUP 2,123 12,716 

Germany 939 5,809 

Western Europe excl. Germany 598 2,947 

Eastern Europe 499 3,371 

Asia/Africa 87 562 

1 Before special items 


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7. Country overview 1 

Austria 

1 As of 30 June 2011 

METRO RETAIL COMPENDIUM 2011/2012 

Locations 

Metro Cash & Carry 12 

Media-Saturn 42 

Belgium 

Makro Cash & Carry 11 


Galeria Kaufhof 15 

Bulgaria 


China 



Croatia 


Czech Republic 


Denmark 


Egypt 


France 


Locations 

Germany 


Real 317 



Greece 



Hungary 



India 


Italy 

Metro Cash & Carrry 48 


Japan 


Kazakhstan 


Luxembourg 


Moldova 

Metro Cash & Carry 3

Netherlands 

Locations 



Pakistan 


Poland 


Real 54 


Portugal 



Romania 


Real 25 

Russia 


Real 16 


Serbia 


Slovakia 


Spain 





Locations 

Sweden 


Switzerland 


Turkey 


Real 12 


Ukraine 


Real 1 

United Kingdom 


Vietnam 




Real 425 



TOTAL in 33 countries 2,123 


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8. Sustainability 

Commitment to sustainability 

For growth to be profitable long term, companies have to behave 

responsibly as regards both society and the environment. This 

applies to all sorts of traders – from market stallholders to 

international companies like METRO GROUP. As a retailer, 

wholesaler, employer and partner to its suppliers as well as 

organisations, the Group features in the day-to-day lives of 

millions of people around the world. This gives METRO GROUP 

a special degree of responsibility, which it fulfils every day. The 

retail and wholesale company has firmly anchored the principle 

of sustainability within its core business. Ecological and social 

considerations play a role in all company decisions and processes 

at METRO GROUP. In 2009, it established a Sustainability Board 

to pool and manage all sustainability activities throughout the 

Group. The board is made up of representatives from the sales 

divisions and the heads of METRO AG’s corporate departments. 

This ensures that all decisions are practicable and geared towards 

day-to-day operations at the Company. 

As part of its strategy “Go sustainable 2012”, METRO GROUP 

is consistently stepping up sustainable business practices 

throughout the Group. It is focusing on four areas: “supply chain 

and products”, “energy and resource management”, “employees 

and social affairs”, as well as “company policy and stakeholder 

dialogue”. The retail and wholesale company has set itself 

ambitious targets and continuously realises measures in each 

of these fields. The following examples offer an insight into 

METRO GROUP’s commitment and activities. 




Self-imposed commitment at international level 

Sustainability is a dynamic process, which METRO GROUP is 

constantly working to develop further. The Company lends additional 

weight to its commitment to society and the environment by 

taking part in national and international initiatives. For instance, 

METRO GROUP is a member of the world’s largest corporate social 

responsibility network, the UN Global Compact. The retail and 

wholesale company has pledged to integrate the initiative’s ten 

principles into its day-to-day work, strategy and corporate culture. 

This means upholding fundamental values in the areas of 

human rights, labour, environmental protection and anti-corruption. 

METRO GROUP documents its progress in reports published 

on an annual basis. The Company’s involvement in the UN Global 

Compact provides hard proof that sustainability is an integral part 

of the Group’s strategy. In addition to this, membership of the initiative 

is an important criterion for many investors seeking sustainable 

investments. 


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Environmentally friendly cultivation 

In order to anchor the principle of sustainability throughout the 

supply chain from cultivation to the finished product, METRO GROUP 

is involved in different panels and programmes that are engaged 

in developing standards in this field. Hence METRO GROUP became 

a member of the Roundtable on Sustainable Palm Oil (RSPO) 

in mid-May 2011, among other things. The organisation was 

established in 2004 as an initiative of the World Wide Fund for 

Nature (WWF) to promote sustainable palm oil cultivation and 

present alternatives to the use of unsustainable palm oil. This 

vegetable oil is used in many detergents, soaps, cosmetics and 

confectionery. Tens of thousands of hectares of rainforest have been 

cleared in recent years to make way for large-scale plantations. 

METRO GROUP has pledged to integrate the RSPO’s principles 

into its internal management system and to inform customers, 

suppliers and their contractual partners of them. 




Responsible fish farming 

METRO GROUP has been committed to environmentally friendly 

fishing methods that conserve stocks for many years now. The 

Company’s long-term goal is to offer sustainable products in 

its entire range of fish and thereby make an active contribution 

towards protecting fish stocks and the seas. More than 

100 products made from wild-caught fish that are sold at 

METRO GROUP's stores and outlets are already certified by the 

Marine Stewardship Council (MSC). But METRO GROUP is not 

stopping there: as an ambassador for responsible fish farming, 

the Company is also involved in developing the new Aquaculture 

Stewardship Council (ASC) standard for responsibly farmed fish 

products. The first products with ASC labels for farmed fish such 

as tilapia and striped catfish are due to be found in the shelves 

at the end of 2011. 


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CORPORATE BOARDS 

9. Corporate Boards of METRO AG 

SUPERVISORY BOARD: 

Prof. Dr Jürgen Kluge 

Chairman (until 17 November 2011) 

MANAGEMENT BOARD: 

Dr Eckhard Cordes 

Chairman, CEO 

Heiko Hutmacher 

Human Resources 

Olaf Koch 

CFO 

Frans W. H. Muller 

CEO Metro Cash & Carry Asia/ 

CIS (Commonwealth of Independent States)/New Markets 

Joël Saveuse 

CEO Metro Cash & Carry Europe/ 

MENA (Middle East/North Africa), CEO Real Group 


B. METRO GROUP contact data 


Schlüterstraße 1 

40235 Düsseldorf · Germany 

Phone: +49-211-6886-0 

www.metrogroup.de 

www.metro-cc.com 

Real SB-Warenhaus GmbH 

Administrative headquarters: 

Reyerhütte 51 

41065 Mönchengladbach · Germany 

Phone: +49-2161-403-0 

www.real.de 

Media-Saturn-Holding GmbH 

Wankelstraße 5 

85046 Ingolstadt · Germany 

Phone: +49-841-634-0 

www.mediamarkt.de 

www.saturn.de 

www.media-saturn.com 

Galeria Kaufhof GmbH 

Leonhard-Tietz-Straße 1 

50676 Cologne · Germany 

Phone: +49-221-223-0 

www.galeria-kaufhof.de 


CONTACT DATA 


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CONTACT DATA 

ANY FURTHER QUESTIONS? 

We will be happy to answer any queries or respond to any 

criticism or suggestions regarding the Metro Retail Compendium. 

Katharina Meisel 


Corporate Communications 

Phone: +49-211-6886-2548 

Fax: +49-211-6886-2056 

E-mail: katharina.meisel@metro.de 

ORDER 

Please send your orders by e-mail to: 

handelslexikon@metro.de 

You can also place your order online at: 

www.metrogroup.de/handelslexikon 


Published by: 


Schlüterstraße 1 

40235 Düsseldorf 

PO Box 23 03 61 

40089 Düsseldorf 

www.metrogroup.de 

Corporate Communications, Public Affairs & CSR 

Dr Michael J. Inacker 

Phone: +49-211-6886-4252 

Fax: +49-211-6886-2001 

E-mail: presse@metro.de 

Concept, editing and project supervision: 

Katharina Meisel 

Project management: 

Claudia Martin 

Melanie Speichinger 

Editing of ”Data, figures and facts“: 

Group Market Intelligence 

Editing of ”Special topic“: 

Ketchum Pleon GmbH, Düsseldorf, Germany 

Production, research/service section and artwork: 

grintsch communications, Cologne, Germany 


IMPRINT 

Images/Photos: 

METRO AG (pages 238, 239, 242, 243, 244, 248, 257, 259, 263, 264, 277, 

294, 296, 297, 300), Veer (pages 237, 240, 269, 274, 275, 278, 279, 282, 

283, 284, 289, 290, 292), Corbis (pages 246, 272), Shutterstock (page 299), 

Gettyimages (page 270), iStockphoto (pages 255, 280, 281) 

ISBN 978-3-9814786-0-0 

Printed: 

Kunst- und Werbedruck, 

Bad Oeynhausen, Germany 

Printed on Hello Matt 

Editorial deadline: September 2011 

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