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TTW<br />

18<br />

Armenia, Georgia, Greenland, New Zealand,<br />

Colombia and Jordan.For example, Serconatural<br />

from Colombia will be presenting sustainable<br />

tourism projects which aim to provide support and<br />

protection for this country's natural environment<br />

and culture. Detours from Jordan will be offering the<br />

experience of living in tents like Bedouins as well as<br />

ecologically responsible desert tours.This year the<br />

Indian luxury hotel chain CGH Earth has made a<br />

conscious decision to exhibit in Hall 4.1 in order to<br />

emphasise the importance of socially responsible<br />

tourism.<br />

From 5 to 7 March, on the days reserved for trade<br />

visitors, the large stage in the hall will again be<br />

hosting outstanding events on sustainable<br />

tourism.Topics will include human rights in tourism,<br />

sustainable tourism initiatives following the Arab<br />

Spring in Tunisia, and wildlife poaching.The<br />

International Institute for Peace through Tourism<br />

(ICTP) will be celebrating its 25th<br />

anniversary, and ITB's partner atmosfair,<br />

which handles all business travel<br />

compensation for the team of the ITB,<br />

will be inviting visitors to a debate on<br />

the future of tourism and climate<br />

change.The To DO! Awards for socially<br />

responsible tourism, organised by<br />

Studienkreis für Tourismus und<br />

Entwicklung e.V. and supported by ITB,<br />

will be presented on the Wednesday at<br />

2.30 p.m.<br />

On the days reserved for trade visitors<br />

the small stage in the centre of Hall 4.1<br />

will be hosting the 9th Pow-wow for<br />

tourism professionals, who can find out all the<br />

latest about new projects and examples of best<br />

practices concerning sustainable tourism and<br />

adventure travel.<br />

Well-known TV host Mary Amiri will moderate the<br />

three-day event,whose slogan is “Exploring<br />

Mountains, Canyons and Caves.“ Speakers will<br />

include Gera Voskanyan, Partnerships &<br />

Communications manager and Ecotourism expert<br />

of the World Wide Fund for Nature (WWF), who<br />

will be talking about Armenia's nature reserves<br />

and cultural heritage, as well as Rati Japaridze,<br />

chairman of the Agency of Protected Areas in<br />

Georgia, who will be talking about his country's<br />

unrivalled bio-diversity. At the Master Class on<br />

Sustainable Mountain Tourism, Dr. Auliana Poon,<br />

managing director of Tourism Intelligence<br />

International, will be talking about how<br />

destinations can develop tourism in sustainable

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