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Pilots demonstrate<br />

Building Opportunities su<br />

Following the release <strong>of</strong> a Building Opportunities Report and <strong>To</strong>olkit, the findings and<br />

recommendations from two subsequent employability pilots were unveiled in April at an<br />

event at the CIH <strong>of</strong>fices in London.<br />

Building Opportunities – a research project,<br />

chaired by <strong>Wates</strong> Living Space and managed by<br />

Business in the Community with the support <strong>of</strong><br />

a range <strong>of</strong> companies and housing associations<br />

– was initiated to explore the impact that<br />

businesses and housing associations could<br />

make to local communities by working more<br />

closely together. It found that although many<br />

successful one-to-one relationships between<br />

businesses and social landlords existed, t<strong>here</strong><br />

were few examples <strong>of</strong> multiple businesses working<br />

with social landlords.<br />

Business Action<br />

on Economic Renewal<br />

BUILDING OPPORTUNITIES<br />

Business and housing associations<br />

working together to help residents<br />

into employment: Lessons from<br />

Birmingham and Bristol<br />

COMMUNITY<br />

ENVIRONMENT<br />

MARKETPLACE<br />

WORKPLACE<br />

Funding for the two<br />

pilot projects was<br />

secured from the<br />

TSA and <strong>Wates</strong> Living<br />

Space. Working with<br />

BiTC, Midlands Heart<br />

and Places for People,<br />

the aim was to create<br />

multi-sector business<br />

partnerships to help<br />

social housing tenants<br />

to build their skills<br />

and find routes into<br />

employment. CV and<br />

interview workshops,<br />

Business in the Community – mobilises behind-the-scenes<br />

business for good. Business Community<br />

Business Our Action members commit to take action on the key issues 137 Shepherdess Walk<br />

<strong>of</strong> today, be that people or planet, and create a unique London N1 7RQ, UK<br />

on Economic platform Renewal<br />

for collaborative action. visits to workplaces<br />

T +44 (0) 20 7566 8650<br />

F +44 (0) 20 7253 1877<br />

E socialhousing@bitc.org.uk<br />

and work experience<br />

March 2010<br />

www.bitc.org.uk placements were just<br />

Registered Details 137 Shepherdess Walk, London N1 7RQ. Telephone: 020 7566 8650 Registered Charity No: 297716.<br />

some<br />

Company<br />

<strong>of</strong><br />

Limited<br />

the<br />

by Guarantee No:<br />

wide<br />

1619253. Designed and<br />

range<br />

produced by Alan Bates Design.<br />

<strong>of</strong><br />

Printed<br />

opportunities<br />

by CPG, an FSC and<br />

made<br />

PEFC accredited printer. Printed on Revive 50:50 White Silk, a material containing 50% post-consumer waste, which is<br />

both FSC certified and Carbon Neutral<br />

available to participants, who were referred<br />

® . Product code 01COM000490.<br />

by their landlords via agencies. <strong>Wates</strong> also<br />

ran a Building Futures scheme in Bristol that<br />

gave delegates an insight into careers in the<br />

construction industry.<br />

In all, 19 businesses provided support to 111<br />

residents between September 2008 to March<br />

2010. The pilots found that working with<br />

Housing Associations gives businesses the most<br />

direct route in to some <strong>of</strong> the most deprived<br />

neighb<strong>our</strong>hoods in the UK, and resulted in<br />

recommendations including:<br />

• Housing associations committing res<strong>our</strong>ce<br />

to employability as a corporate priority, to<br />

explore how working with businesses can<br />

complement existing activities<br />

• Building housing associations’ understanding<br />

<strong>of</strong> opportunities to engage with businesses,<br />

and their confidence that the private sector<br />

will be receptive to approaches<br />

• Making the most effective investments by<br />

creating activities that best reflect the local<br />

economy<br />

• Partnering smaller housing associations,<br />

w<strong>here</strong> res<strong>our</strong>ces are an issue, with other local<br />

housing associations<br />

• Tackling financial barriers that currently<br />

disc<strong>our</strong>age residents from returning to work<br />

and losing the stable income that housing<br />

benefit provides<br />

Business in the Community Business Action on Economic Renewal<br />

A toolkit for SoCiAl lANDlorDS<br />

Business Action<br />

on Economic Renewal<br />

A toolkit for<br />

SoCiAl lANDlorDS<br />

Building opportunities for business<br />

and social landlords to work together<br />

COMMUNITY<br />

ENVIRONMENT<br />

MARKETPLACE<br />

WORKPLACE<br />

• Enc<strong>our</strong>aging funding bodies to recognise the<br />

growing expectations for housing associations<br />

to provide greater support for their residents’<br />

employability.<br />

Both pilots developed strong and sustainable<br />

relationships between housing associations<br />

and businesses and succeeded in increasing<br />

residents’ employability, and we are delighted<br />

that the partners involved are continuing to<br />

support the work, creating opportunity for more<br />

residents into the future.<br />

<strong>Wates</strong> is passionate about making<br />

a lasting difference to not only the<br />

people’s homes w<strong>here</strong> we work but to<br />

the wider community. Across the UK,<br />

<strong>our</strong> teams work closely with local<br />

communities on projects ranging from<br />

the refurbishment <strong>of</strong> kitchens at a local<br />

community college, through to funding<br />

a full-time youth worker to engage with<br />

local people and develop the services<br />

they need. In 2009, <strong>our</strong> community<br />

work delivered more than £875,000 <strong>of</strong><br />

value in kind to communities in need.<br />

Steve Trusler, Strategy Director, <strong>Wates</strong> Living Space<br />

4 NewSpace ISSUE 3, 2010

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