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Pilots demonstrate<br />
Building Opportunities su<br />
Following the release <strong>of</strong> a Building Opportunities Report and <strong>To</strong>olkit, the findings and<br />
recommendations from two subsequent employability pilots were unveiled in April at an<br />
event at the CIH <strong>of</strong>fices in London.<br />
Building Opportunities – a research project,<br />
chaired by <strong>Wates</strong> Living Space and managed by<br />
Business in the Community with the support <strong>of</strong><br />
a range <strong>of</strong> companies and housing associations<br />
– was initiated to explore the impact that<br />
businesses and housing associations could<br />
make to local communities by working more<br />
closely together. It found that although many<br />
successful one-to-one relationships between<br />
businesses and social landlords existed, t<strong>here</strong><br />
were few examples <strong>of</strong> multiple businesses working<br />
with social landlords.<br />
Business Action<br />
on Economic Renewal<br />
BUILDING OPPORTUNITIES<br />
Business and housing associations<br />
working together to help residents<br />
into employment: Lessons from<br />
Birmingham and Bristol<br />
COMMUNITY<br />
ENVIRONMENT<br />
MARKETPLACE<br />
WORKPLACE<br />
Funding for the two<br />
pilot projects was<br />
secured from the<br />
TSA and <strong>Wates</strong> Living<br />
Space. Working with<br />
BiTC, Midlands Heart<br />
and Places for People,<br />
the aim was to create<br />
multi-sector business<br />
partnerships to help<br />
social housing tenants<br />
to build their skills<br />
and find routes into<br />
employment. CV and<br />
interview workshops,<br />
Business in the Community – mobilises behind-the-scenes<br />
business for good. Business Community<br />
Business Our Action members commit to take action on the key issues 137 Shepherdess Walk<br />
<strong>of</strong> today, be that people or planet, and create a unique London N1 7RQ, UK<br />
on Economic platform Renewal<br />
for collaborative action. visits to workplaces<br />
T +44 (0) 20 7566 8650<br />
F +44 (0) 20 7253 1877<br />
E socialhousing@bitc.org.uk<br />
and work experience<br />
March 2010<br />
www.bitc.org.uk placements were just<br />
Registered Details 137 Shepherdess Walk, London N1 7RQ. Telephone: 020 7566 8650 Registered Charity No: 297716.<br />
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Company<br />
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Limited<br />
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produced by Alan Bates Design.<br />
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Printed<br />
opportunities<br />
by CPG, an FSC and<br />
made<br />
PEFC accredited printer. Printed on Revive 50:50 White Silk, a material containing 50% post-consumer waste, which is<br />
both FSC certified and Carbon Neutral<br />
available to participants, who were referred<br />
® . Product code 01COM000490.<br />
by their landlords via agencies. <strong>Wates</strong> also<br />
ran a Building Futures scheme in Bristol that<br />
gave delegates an insight into careers in the<br />
construction industry.<br />
In all, 19 businesses provided support to 111<br />
residents between September 2008 to March<br />
2010. The pilots found that working with<br />
Housing Associations gives businesses the most<br />
direct route in to some <strong>of</strong> the most deprived<br />
neighb<strong>our</strong>hoods in the UK, and resulted in<br />
recommendations including:<br />
• Housing associations committing res<strong>our</strong>ce<br />
to employability as a corporate priority, to<br />
explore how working with businesses can<br />
complement existing activities<br />
• Building housing associations’ understanding<br />
<strong>of</strong> opportunities to engage with businesses,<br />
and their confidence that the private sector<br />
will be receptive to approaches<br />
• Making the most effective investments by<br />
creating activities that best reflect the local<br />
economy<br />
• Partnering smaller housing associations,<br />
w<strong>here</strong> res<strong>our</strong>ces are an issue, with other local<br />
housing associations<br />
• Tackling financial barriers that currently<br />
disc<strong>our</strong>age residents from returning to work<br />
and losing the stable income that housing<br />
benefit provides<br />
Business in the Community Business Action on Economic Renewal<br />
A toolkit for SoCiAl lANDlorDS<br />
Business Action<br />
on Economic Renewal<br />
A toolkit for<br />
SoCiAl lANDlorDS<br />
Building opportunities for business<br />
and social landlords to work together<br />
COMMUNITY<br />
ENVIRONMENT<br />
MARKETPLACE<br />
WORKPLACE<br />
• Enc<strong>our</strong>aging funding bodies to recognise the<br />
growing expectations for housing associations<br />
to provide greater support for their residents’<br />
employability.<br />
Both pilots developed strong and sustainable<br />
relationships between housing associations<br />
and businesses and succeeded in increasing<br />
residents’ employability, and we are delighted<br />
that the partners involved are continuing to<br />
support the work, creating opportunity for more<br />
residents into the future.<br />
<strong>Wates</strong> is passionate about making<br />
a lasting difference to not only the<br />
people’s homes w<strong>here</strong> we work but to<br />
the wider community. Across the UK,<br />
<strong>our</strong> teams work closely with local<br />
communities on projects ranging from<br />
the refurbishment <strong>of</strong> kitchens at a local<br />
community college, through to funding<br />
a full-time youth worker to engage with<br />
local people and develop the services<br />
they need. In 2009, <strong>our</strong> community<br />
work delivered more than £875,000 <strong>of</strong><br />
value in kind to communities in need.<br />
Steve Trusler, Strategy Director, <strong>Wates</strong> Living Space<br />
4 NewSpace ISSUE 3, 2010