International Business - Prentice Hall
International Business - Prentice Hall
International Business - Prentice Hall
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CAVUMFM_i-1v2 10/12/07 4:42 PM Page x<br />
x Contents<br />
Dimensions of Market Globalization 35<br />
Drivers of Market Globalization 37<br />
MAP 2.4 Gross National Income in U.S. Dollars 38<br />
Technological Advances as a Driver of Market Globalization 40<br />
Information Technology 42<br />
Communications 42<br />
■ Global Trend: Globalization and E-<strong>Business</strong> in the Online World 43<br />
Manufacturing 44<br />
Transportation 44<br />
Societal Consequences of Market Globalization 44<br />
Loss of National Sovereignty 44<br />
Offshoring and the Flight of Jobs 45<br />
Effect on the Poor 46<br />
Effect on the Natural Environment 47<br />
Effect on National Culture 47<br />
MAP 2.6 The Growth of World GDP, Average Annual Percent Change,<br />
1998–2007 48<br />
Firm-Level Consequences of Market Globalization: <strong>International</strong>ization<br />
of the Firm’s Value Chain 51<br />
■ Closing Case: Diverse Perspectives on Globalization of Markets 53<br />
■ Chapter Essentials: Key Terms 55 Summary 55<br />
Test Your Comprehension 56 Apply Your Understanding 56<br />
globalEDGETM Internet Exercises 57<br />
■ MSB What is a C/K/R Management Skill<br />
Builder©? 58<br />
■ MSB Corporate Social Responsibility: Coffee,<br />
Ethiopia, and Starbucks 59<br />
3 Organizational Participants that Make <strong>International</strong> <strong>Business</strong><br />
Happen 60<br />
> Born Global Firms 60<br />
Three Types of Participants in <strong>International</strong> <strong>Business</strong> 62<br />
Participants Organized by Value-Chain Activity 63<br />
An Illustration of an <strong>International</strong> Value Chain: Dell Inc. 64<br />
Focal Firms in <strong>International</strong> <strong>Business</strong> 66<br />
The Multinational Enterprise 66<br />
Small and Medium-Sized Enterprises 68<br />
Born Global Firms 68<br />
Foreign Market Entry Strategies of Focal Firms 69<br />
A Framework for Classifying Market Entry Strategies 69<br />
Focal Firms other Than the MNE and SME 71<br />
Distribution Channel Intermediaries in <strong>International</strong> <strong>Business</strong> 75<br />
Intermediaries Based in the Foreign Market 75<br />
Intermediaries Based in the Home Country 76