Clarion® - Choice Hotels Franchise

Clarion ®
Get Together
Clarion® is well positioned to help owners of existing full-service
properties with Food & Beverage (F&B) operations. Today’s Clarion
operates using a model that features full-service amenities with
focused-service F&B offerings to help drive revenues and reduce
costs. With Clarion, we’re meeting guests’ expectations and providing
owners with an F&B program that is simpler, more efficient,
and easier to delivery successfully. With the brand’s efficient
“food and beverage-light” operational model, you have the flexibility
to get the most out of your existing property configuration.
Our focused-service program is designed to increase the potential
for guest return and demand by catering to a wide range of business
and leisure group occasions – from business meetings to weddings,
reunions and weekend getaways. This “gatherings” segment
represents millions of potential annual room nights often
overlooked by other hotel brands, driving an opportunity of
returns with a reasonable conversion investment for Clarion.
With over 70 years’ experience, and over 6,700 properties
open or under development worldwide, Choice Hotels® is one
of the largest hospitality organizations in the world. We provide
services, resources, field support, a property management
system and ongoing training, all designed to optimize hotel
performance. In 2012, the total system-wide revenue generated
from Choice Hotels marketing and reservations channels was
over $2.8 billion, and over $208 million was spent system-wide
on programs and promotions designed to increase brand
awareness and drive hotel reservations.*

ChoiceHotelsFranchise.com/clarion
Brand Highlights
Clarion Delivers Support
The Clarion brand provides a “focused service” operational model
targeting the business and leisure gatherings market. The strategy
is designed for conversion, and is a great fit for owners with
midscale, full-service assets. Our franchisees are supported by
localized marketing tools, such as in-hotel promotional materials
and local sales tools.
Key Brand Standards/Identifiers
· Onsite business center offering 24-hour service
· Meeting and banquet facilities
· Catering service
· Casual restaurant
· Social bar and lounge
· Free high-speed Internet
· Pool and/or fitness center
• 347 Clarion properties open or under
development worldwide currently.
• In 2012, Clarion brand properties received
47.9% of all reservations through
Choice Hotels central reservations and
marketing channels.**
• Participation in the Choice Privileges® guest
loyalty program, one of the fastest-growing
rewards programs in the hotel industry, with
over 16.5 million members.
• With over 1,800 corporate accounts, the
Choice Hotels Global Sales team delivers
business travelers for our hotels.
• Choice Hotels has joined forces with the
HelmsBriscoe Company, one of the world’s
largest group business organizers with 1,200
agents in 49 countries. This agreement
provides the opportunity for our hotels to
tap additional group business leads
(both corporate and leisure) to drive
incremental business.
• Access to the Choice Hotels proprietary
web-based property management system,
choiceADVANTAGE®, that provides effective
rate and inventory management designed to
drive higher yield.
ChoiceHotelsFranchise.com | Open for Opportunity
*Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2012. The spend figure is based on accounting records of the System Fee in 2012 and has been compiled in a
manner consistent with generally accepted accounting principles. See Clarion Franchise Disclosure Document dated April 1, 2013.
**Source: See Clarion Franchise Disclosure Document dated April 1, 2013, Item 19. For the 42 hotels that were included in the sample, 22 hotels or 52.4% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY.
Unless otherwise noted, all figures and statistic in this document are from the Clarion Franchise Disclosure Document, dated April 1, 2013, or from internal data of Choice Hotels International, Inc.
This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Clarion #F-1673.
A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.
© 2013 Choice Hotels International, Inc. All rights reserved. 13-246/05/13