THE MERCK WAY - Merck KGaA

14
MANY SUCCESSFUL COMPANIES ADAPT TO
CHANGES IN SOCIETY, RESEARCH AND TECHNOLOGY.
WE INITIATE AND SHAPE THOSE CHANGES.
Good business performance should also mean sustainable business
performance. Merck is a business enterprise. Naturally, we want to
achieve profi ts so that we can help shape our future and that of the
society we live in. We’re aiming for entrepreneurial success based
on lived values and economic value. That is precisely our company
purpose: doing business well by doing good business. It means we
aim to operate both profi tably and sustainably.
We are deliberately focusing on two business sectors, Pharmaceuticals
and Chemicals, because in both sectors, we have the pioneering
knowledge and experience needed to work with customers to
develop new products that sustainably improve the quality of life.
At the same time, operating in two business sectors enables us
to spread the entrepreneurial risk of our owners. Incidentally,
this also gives our customers and employees a sense of security.
Not least, it’s also what makes Merck reliable.
Merck’s market presence is characterized by cutting-edge innovations
in research and development, expertise in manufacturing, and
customer proximity in marketing. Most important, however, are the
ability and willingness of our employees to constantly inquire into,
identify and meet the needs of consumers and patients for even
better quality of life.