THE MERCK WAY - Merck KGaA

LIQUID CRYSTALS ARE CHANGING THE WORLD.
AND HOW WE SPEND WEEKENDS WITH FRIENDS.
Our Chemicals business sector: First come... As a specialty chemicals
pioneer in Germany, Merck ranks among the most research-intensive
and global companies in this sector today. We are focusing on
profi table segments within regulated and high entry barrier markets
where government regulations or strict quality requirements make
it very diffi cult for companies to succeed quickly, if at all. Here we
are dedicating our expertise and experience to serve customers.
Together with them, we develop innovative products and solutions
that prove their value in the market. These partnerships, which in
most cases are long-term and based on high levels of trust, give our
customers crucial market advantages and us good business.
Our cooperation with the world’s leading fl at panel manufacturers
in Asia is a perfect example of this. Liquid crystals from Merck are
a key component of fl at panel televisions, notebooks and mobile
telephones. We were a pioneer in making communication visible
and are the uncontested innovation and market leader today. Our
products are likely to be inside the attractive screens supplied by
the makers of the leading brand name consumer electronics around
the world – a fact we’re proud of.
Effect pigments from Merck satisfy a desire for beauty, attractiveness
and distinctiveness. They are used in cosmetics, imparting
a high-end fi nish to product packaging and making special effect
automotive coatings possible. Their special color effects can also
be deployed for anti-counterfeiting protection.
We are also very successful with laboratory and production
chemicals, reagents and analytical products. We have a long history
in this fi eld. We stand for absolute quality and customer focus.
The applications for our products range from research laboratories
to production, from quality control tests to pharmaceutical active
ingredients, and from the pharmaceutical to the food industries.
With the acquisition of Millipore, our new global life science division
Merck Millipore offers a broad range of more than 40,000 products
and services covering the entire value chain in biopharmaceutical
research, development and production. Merck Millipore combines
our long experience in chemicals with Millipore’s leading market
position in membrane separations technology.
Consumers encounter our chemical products nearly every day.
And even if Merck isn’t on the label, we enable you to buy safe
food, admire high-sheen cars, and enjoy high-quality television
images of your favorite sports teams.
19