Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
EXPERIENCE THE HOTTEST COCKTAIL OF THE DECADE<br />
Originally invented in the sultry heat of windswept Cuba, the<br />
Mojito cocktail is an aromatic and chillingly refreshing mixture of<br />
cool mint and fresh lime. In the United States, the Mojito cocktail<br />
is quickly becoming one of the nation’s hottest drinks. BACARDI<br />
SILVER ® is leading the way, bringing consumers the first-ever<br />
pre-mixed Mojito cocktail with a great taste.<br />
Who better than BACARDI SILVER ® to present the authentic flavor<br />
of the Mojito cocktail?<br />
The new BACARDI SILVER ® Mojito offers consumers the freedom<br />
to enjoy the latest drink trend in a convenient, portable package<br />
that’s ready-to-enjoy anytime, anywhere. No mess. No muddling.<br />
It’s perfect for any occasion—while enjoying outdoor activities,<br />
indulging with spicy foods, socializing with friends or just<br />
relaxing as the sun goes down. BACARDI SILVER ® Mojitos will<br />
delight the senses.<br />
BACARDI SILVER Mojito ® is the first spirit-branded FAB Mojito<br />
cocktail in the country! This innovative product benefits from the<br />
authenticity provided by the popular BACARDI SILVER ® name<br />
and will help evolve the FAB category, delivering results for the<br />
BACARDI SILVER ® brand. Take advantage of the trend today!<br />
®<br />
BACARDI SILVER Mojito<br />
Cool Mint. Fresh Lime. Party Ready.<br />
“THE HOTTEST COCKTAIL OF THE CENTURY.”<br />
– 2004, the Adams <strong>Beverage</strong> Group<br />
“THE MOJITO HAS BECOME ONE OF<br />
AMERICA’S TRENDIEST COCKTAILS.”<br />
– May/June 2006, Market Watch<br />
Anheuser-Busch, Inc., Bacardi Silver Mojito Flavored Malt <strong>Beverage</strong> (Flavored Beer in TX), St. Louis, MO<br />
BACARDI, BAT DEVICE AND BACARDI SILVER LOGO ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.<br />
Note: The alcohol beverage laws of the various states vary with regard to the merchandising and promotion of beer.<br />
Please be guided accordingly.<br />
PRODUCT<br />
BACARDI SILVER ® Mojito is the first spirit<br />
flavored malt beverage with the perfect<br />
combination of cool mint and fresh lime<br />
together in one convenient package.<br />
<strong>PACKAGING</strong><br />
Contemporary label design highlighting<br />
the Mojito name will allow this product<br />
to stand-out at retail. The unique slim<br />
can is great for non-glass accounts,<br />
especially near beaches, pools, marinas<br />
and golf courses.<br />
» 6-pack 12 oz. longneck bottles<br />
(available in 5% and 4% alcohol/volume)<br />
» 12-pack 12 oz. slim cans<br />
» 24 oz. single serve bottles<br />
TARGET AUDIENCE<br />
BACARDI SILVER ® Mojito offers an excellent<br />
opportunity to reach a wide base of<br />
consumers, attracting more males and<br />
cocktail drinkers.<br />
» 21–34 year old males/females<br />
» Contemporary adults seeking the<br />
Mojito cocktail experience
MARKETING SUPPORT<br />
From c-store to grocery, and restaurant to bar, BACARDI SILVER ®<br />
Mojito is supported by a full line of attention grabbing POS.<br />
As always, accounts can depend on BACARDI SILVER ® to deliver<br />
the impact at retail that converts placements into sales.<br />
2x3 Signmaking Banner<br />
(featuring 12 oz., 24 oz. or slim can)<br />
Table Tent<br />
Shelf Wobbler<br />
Neck Rider<br />
Dangler<br />
3x2 Signmaking Banner<br />
(featuring 12 oz., 24 oz. or slim can)<br />
Wire Rack<br />
Anheuser-Busch, Inc., Bacardi Silver Mojito Flavored Malt <strong>Beverage</strong> (Flavored Beer in TX), St. Louis, MO<br />
BACARDI, BAT DEVICE AND BACARDI SILVER LOGO ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.<br />
Note: The alcohol beverage laws of the various states vary with regard to the merchandising and promotion of beer.<br />
Please be guided accordingly.<br />
CAPS Rack<br />
ADDITIONAL PROGRAM ELEMENTS:<br />
» Cooler Sticker (laser imprintable)<br />
» Case Card (featuring 12 oz. or<br />
slim can)<br />
SELLING STRATEGY<br />
BACARDI SILVER ® Mojito is the first-to-market<br />
pre-mixed Mojito cocktail.<br />
» Utilize high-impact POS to call out<br />
“NEW to market”<br />
» Use informational neck riders to hang<br />
on bottles and/or hand out at retail<br />
» Identify unique opportunities to reach<br />
target consumers/cocktail drinkers<br />
OFF-PREMISE<br />
» Gain incremental shelf placements<br />
near existing BACARDI SILVER ® family<br />
and/or on FAB shelf near other<br />
leading FAB brands<br />
• Secondary placement with 24 oz.<br />
single serve in urban accounts<br />
• Focus slim can placement in accounts<br />
near beaches, pools and parks<br />
» Secure additional space in the<br />
pre-mixed cocktail area<br />
» Build stand alone BACARDI SILVER ®<br />
Mojito displays in high traffic areas<br />
» Secure feature ads during peak<br />
summer months<br />
» Execute sampling events at off-premise<br />
accounts, where legal<br />
ON-PREMISE<br />
» Gain distribution in current BACARDI<br />
SILVER ® on-premise accounts<br />
» Secure placement in accounts where<br />
BACARDI SILVER ® is currently<br />
unavailable—especially patio/deck<br />
bars, sports bars and other accounts<br />
that may not be equipped to make<br />
the Mojito cocktail<br />
» Target outdoor accounts and festivals—<br />
BACARDI SILVER ® Mojito is a perfect<br />
warm weather beverage<br />
» Sell-in slim can into non-glass accounts<br />
» Sample, sample, sample
PACKAGE CASE CODE CARRIER CODE UNIT CODE<br />
24/12 BLNNR<br />
4/6 ET<br />
BSKT<br />
UPC<br />
GTIN<br />
24/12 AL<br />
SLEEK CAN<br />
2/12<br />
UPC<br />
GTIN<br />
15/24 NR BTL<br />
TE APL<br />
UPC<br />
GTIN<br />
0 18200 96400 8<br />
018200964008<br />
00018200964008<br />
0 18200 96389 6 0 18200 13984 0 0 188282 3<br />
018200963896<br />
00018200963896<br />
0 18200 96395 7 0 188202 7<br />
018200963957<br />
00018200963957<br />
6-pack 12 oz. longneck bottles 12-pack 12 oz. slim cans<br />
Anheuser-Busch, Inc., Bacardi Silver Mojito Flavored Malt <strong>Beverage</strong> (Flavored Beer in TX), St. Louis, MO<br />
BACARDI, BAT DEVICE AND BACARDI SILVER LOGO ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.<br />
Note: The alcohol beverage laws of the various states vary with regard to the merchandising and promotion of beer.<br />
Please be guided accordingly.<br />
0 18200 07995 5 0 180872 4<br />
018200079955<br />
00018200079955<br />
018200139840<br />
00018200139840<br />
018200000874<br />
00018200000874<br />
018200008283<br />
00018200008283<br />
018200008207<br />
00018200008207
Change language