Style Guide - Florida Recreation and Park Association

BRAND STYLE GUIDE
Final version June 15, 2012

NOTE FROM THE FLORIDA RECREATION
AND PARK ASSOCIATION
The following style guide for the It Starts In Parks campaign
highlights all written, visual, and graphic elements that
encompass our brand. These standards are intended to be
tools and guidelines that enable us to maintain a consistent
voice to the public and provide you with the most effective
campaign. Please refer to this when developing any internal
or external communications using the It Starts In Parks campaign.
- The Florida Recreation and Park Association Board of Directors

ISIP logo (brand)
• Logo colors should be PMS 368C
(green) and PMS 411C (brown)
logo with tagline
• For screen display (web, email,
ppt), use a .JPG or .PNG file.
• For print, use an .EPS file.
logo
p. 3

ISIP logo (colors)
• The ISIP logo should be
used in color whenever possible.
• Logo color should be PMS 368C
and 411C. CMYK and RGB breakdown
below
primary logo color composition
PMS 368C
• Please refer to usage on page 5.
C:52 M:2 Y:100 K:0
R:136 G:192 B:61
C:54 M:60 Y:65 K:40
R:90 G:74 B:66
PMS 368C
PMS 411C
logo black
logo reversed out
on dark background
box does not print
p. 4

ISIPlogo (clearspace)
• Minimum clearspace is the smallest
distance allowed between the logo
and the edge of a page, the edge of
an image, or body copy; maintaining
it at all times ensures prominence
and legibility
• Minimum logo size should be
w .75” x h .27” or h .35” with the tag.
Anything smaller will be illegible.
w .75”
h 0.27”
w .75”
h .35”
p. 5

ISIP logo (misuse)
In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the ISIP logo.
Below are some examples of logo misuse.
Do not scale individual parts of the logo.
Do not skew or distort the logo
Do not outline the logo
Do not rotate the logo.
Do not rearrange the order of the art
Do not lighten the logo
Do not switch colors within the logo.
Do not change colors of the logo.
Do not reproduce the logo in low resolution
p. 6

ISIP typography
GOTHAM is a typeface that is familiar and friendly, but refined and sophisticated when used well. The light weight of GOTHAM should
be used primarily for headlines, and the book weight for body copy. The bold weight is used in the logo tagline and when contrast of
type weight is desirable.
GOTHAM LIGHT
Abcdefghijklmnopqrstuvwxyz
0123456789 | !&%()
GOTHAM BOOK
Abcdefghijklmnopqrstuvwxyz
0123456789 | !&%()
GOTHAM BOLD
Abcdefghijklmnopqrstuvwxyz
0123456789 | !&%()
p. 7

ISIP messaging
THE THREE C’S OF IT STARTS IN PARKS
COACHING
Florida’s parks encourage healthy, active lifestyles as well as social development. Sound bodies and sound
minds require physical activity and the chance to experience personal growth. Parks offer a wide range of
activities suitable for all ages to get outside and get active - teaching positive lifestyle habits in all areas
from nutrition to physical activities to sports and life skills.
CONNECTING
Florida’s parks are key to connecting with our natural and historic treasures in order to preserve them.
Connecting to everything around us and to each other we learn to value our environment, our heritage,
and our place in the world. We grow in awareness of our responsibility to protect and cherish these things
through green practices and gentle use, increasing our desire to conserve what we enjoy today for future
generations.
COMMUNITY
Florida’s parks have become an integral component to economic development as well as an investment
in the arts and cultural growth within our communities. Parks provide the setting for social events large
and small where people can connect with each other, and participate in classes and group activities for
personal enrichment. Parks also provide an investment in infrastructure needed to accommodate revenue
generating sporting events and tourism, benefiting the local economy and community as a whole.
p. 8