prodajna brosura DESIGN ENG - Belgrade Design Week

06 / 07 / 08
JUNE 2013
BDW
2013
CONFE
RENCE
CREATE NEW
VALUE!
“BDW is one of the most important factors
in our professional education.
We don't miss a chance for listening
and learning from the
world’s greatest creatives.”
ANTIPOD STUDIO

Three days of the most exciting global creative, business and
educational BDW conference “INNOVATION 2 ”, for the eight time in
row in Belgrade, from June 6th until June 8th 2013.
The world’s best from the full specter of creative industries - branding,
design, architecture, publishing, advertising, fashion, new media, film,
entrepreneurship and culture - will explain HOW TO CREATE NEW
VALUE in a fast changing world driven by INNOVATION!
A must for every progressive person and company planning the future
of their business, institution, community, region, and especially for
creatives planning their own future and the future of their clients:
AS YOU READ THIS, IDEAS AND CONNECTIONS FORGED AT BDW
ARE BLOSSOMING AROUND THE WORLD.
THIS YEAR ITS YOUR TURN!

INDUSTRIAL DESIGN • GRAPHIC DESIGN • PACKAGING DESIGN
INNOVATION IN CUTTING EDGE DESIGN
SAT 08 JUNE
Meet the leading authors of hot awarded designs for brands like Moroso,
MUUTO, Audi, Foscarini, Lapalma, Established&Sons, Asplund,
Nespresso, Energias de Portugal, Nymphenburg, Prada, Classicon,
Droog, DIM, Campeggi, Hermes, Kreo, Arflex, Driade, Edra, Emeco,
Ecart, Cappellini, Fontana Arte, Dornbracht, also featuring the iconic
Serbian-made 500L, the new design superstar from Kragujevac!

CENTRO STILE FIAT / VIRGILIO FERNANDEZ ITALY
Virgilio Fernandez, one of FIAT CENTRO STILE’s chief
designers will speak at the BDW conference!
The brand new FIAT 500L is rendering Serbia as its
production country known around the world, with
keywords such as innovation, design and high production
standards coming from Kragujevac, pushing the whole
national economy forward. Everybody speaks about the
FIAT 500L, but nobody presented the people behind its
design.
Find out how the CENTRO STILE in Torino created
FIAT’s arguably most progressive and fashionable car in
history, but certainly the Serbian most important industrial
product of the 21st century.
http://www.fiat.com/com/fiatpedia/design

CLEMENS WEISSHAAR / KRAMWEISSHAAR GERMANY
Find out from the first row how to become a rock-star in
today’s design world!
Innovating design since day one, Clemens Weisshaar and
Reed Kram have developed a chair using methods
borrowed from the future of automotive manufacturing in
collaboration with Audi's Lightweight Design Center. The
chair's multi-material space frame is made from carbon
composites, carbon micro-sandwich and high strength
aluminum and weighs only 2.2 kg or 77 ounces.
Get an intimate insight of Audi's ultra lightweight design
credo by following strict guidelines to shave off every
ounce of excess weight, at the BDW 2013 conference!
http://www.kramweisshaar.com/

OSKAR ZIETA SWITZERLAND
How to make a worldwide successful business from
innovation
Oskar Zieta has lead companies in Poland and
Switzerland into a veritable industrial revolution in the
usage of metal. He employs cutting edge interdisciplinary
teams of experts who together with him developed the
brand new FiDU technology - deforming steel sheets
using internal pressure and turning it to ultra-light
construction. These special constructions are remodeled
and re-shaped into bridges, furniture, architecture...
Watch live at the BDW conference how to become a
world leader in innovation, and crate a paradigm shift in
your market.
http://www.zieta.pl/

TORBJORN ANDERSSEN / ANDERSSEN & VOLL NORWAY
Meet the most hottest new design stars on the arctic sky
above Norway, Torbjorn Anderssen and Espen Voll are
two thirds of the former Norway Says.
Experience first hand what it needs to be named both
Norwegian and Scandinavian designers of the year, take
the legendary Nordic design scene by strom and receive
numerous international awards and recognition for work
with furniture, lighting and home accessories.
http://www.anderssen-voll.com/

CHRISTOPHE PILLET FRANCE
Learn more about design from Christophe Pillet, the French
superstar who has won international acclaim for the
spectrum and quality of his creations. Architecture, objects,
furniture, art direction: his signature is invariably
associated with the finest brands and projects of ever -
increasing weight and prestige.
From transforming the Lancel boutiques across France and
the rest of the worldwide, designing the new Hotel Sezz in
St Tropez and the restaurant Maison Blanche in Fes and
Casablanca, to creating stands for Renault at international
automobile shows: the scope and the variety of his projects
share a common attitude, independent of scale.
If a Pillet style exists, it is that of efficiency and service, in
the sense of sexual functionality: the ability to crystallize,
in the project, the excitement of the proposition.
http://www.christophepillet.com/fr

TONY CHAMBERS, WALLPAPER:
BDW is fantastic! It is a conference with a great
international reputation.
FATEMA AHMED, ICON MAGAZINE:
BDW is a thoughtful and idealistic design event,
with a strong interdisciplinary focus. It feels much
more necessary than many of the current design
festivals.
ROBERT KLANTEN, GESTALTEN:
BDW is a class of its own. The program, curation
and quality of speakers is outstanding.
JUERGEN MAYER H:
BDW is a rich surprise that is beyond boundaries of
disciplines and limitations of media.
BJARKE INGELS:
BDW is a masterpiece in the art and science of
conference design - and a hell of a good way to
spend 4 days in Serbia!
KONSTANTIN GRCIC:
The participant’s list is impressive! BDW is the best
professional event I ever participated in.
HERBERT WRIGHT, BLUEPRINT:
The BDW conference attracts top-flight speakers
from around the world.
MILES NEWLYN:
BDW changed me, I encountered new ideas that I
will live for the rest of my life.
PETTER NEBY, PUNKT:
You simply cannot miss out on this opportunity!
MATTI KLENELL:
BDW gave me a lot of new knowledge, input, contacts
and most of all great new friends! It makes a
difference.
EDWIN HEATHCOTE, FINANCIAL TIMES:
I was hugely impressed by the ambition, internationalism
and joie de vivre of BDW. The concept of
a non-profit festival which puts ideas before commerce.
BDW CONTACT
E-MAIL:OFFICE@BELGRADEDESIGNWEEK.COM
ADDRESS:BELGRADE DESIGN WEEK
RIGE OD FERE 22
11000 BELGRADE, SERBIA
TEL: 00381 (0)11 3283 235
00381 (0)11 3283 180
WEB: WWW.BELGRADEDESIGNWEEK.COM
BDW IS
MEMBER OF:
BDW IS PART OF THE FIRST
WORLD DESIGN FESTIVAL

STUDENTS
AND 100%
FUTURE SERBIA 99
EXHIBITORS
REGULARNA**
CENA 229
BOX OFFICE
VAT NOT INCLUDED
**INCLUDE ENTRANCE TO THE MOST
IMPORTANT EUROPEAN AWARDS -
THE EUROPEAN DESIGN AWARDS
CEREMONY ON SATURDAY AT 9 P.M. AT
YUGOSLAV DRAMA THEATRE FOR
THE FIRST TIME IN BELGRADE
Entrance to the EDA
ceremony on Saturday
at 21h and daily lunch
box are included
in the regular
ticket price.
INTERNATIONAL BDW CONFERENCE INNOVATION²
PAUL BELFORD / TBWA • AKQA • VIRGILIO FERNANDEZ / FIAT CENTRO STILE • OSKAR ZIETA • CLEMENS WEISSHAAR /
KRAMWEISSHAAR • WOLFF OLINS • DEKLEVA GREGORIČ ARHITEKTI • CHRISTOPHE PILLET • GIGODESIGN •
DAAN ROOSEGAARDE • ANDERSSEN & VOLL • ADRIEN ROVERO • BLEED • SEBASTIEN NOEL / TROIKA • LAURA LEE •
STUDIO FM • NORDEUS / BRANKO MILUTINOVIĆ • HANS ROBERTUS • SABINE LENK / MCBW •
DEMETRIOS FAKINOS / EDA • OKOLO • DANTE • VLADIMIR MACURA • GIANLUIGI RICUPERATI •
JÄGER & JÄGER • JOHANESS NORLANDER • DESIGNERS UNITED • YURKO GUTSULYAK • STUDIO DUMBAR
WWW.BELGRADEDESIGNWEEK.COM/TICKETS
BOOK NOW!
BDW’S UNIQUE OFFER - ALL FOR ONE ENTRY TICKET PRICE:
5 AMAZING DAYS & NIGHTS IN BELGRADE, JUNE 5TH - 9TH
DAY:
Our nonpareil international
3-days design conference
with 50 plus global
superstar lecturers,
workshops, exhibitions...
PLUS
NIGHT:
Our contemporary music
festival with 4 global lead
acts, dinners, gala openings,
parties and vernissages all
over Belgrade...
PLUS
EUROPEAN DESIGN AWARDS:
The most important European
Design Award for the first time ever
coming to South East Europe, as
the GRAND FINALE of BDW
2013, with the legendary afterparty!

BUT WAIT, THERE’S MORE: ALL CONFERENCE DAYS ARE INCLUDED IN THE TICKET PRICE:
ARCHITECTURE • DEVELOPEMENT • URBAN PLANNING
THU 06 JUNE
ENTREPRENEURSHIP IN ARCHITECTURE
Yet again the most INNOVATIVE architects, interior designers, developers and urban planners descend on Belgrade! Join global superstars like
industrial innovator Daan Roosegaarde, the Alpine masters of concrete and wood Dekleva Gregorič, the new Scandinavian superstar Johannes Norlander,
plus the eagerly awaited panel about Belgrade’s future development!
ADVERTISING • BRANDING • COMMUNICATION • DESIGN MANAGEMENT
FRI 07 JUNE
FUTURE TRENDS IN COMMUNICATION
The Cannes Lions are roaring in Belgrade on June 7th!
Watch and learn from the makers of the globally most INNOVATIVE campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian,
Snickers, Guiness, Nike, Adidas, RED, The Economist, Benetton, Discovery Channel, Bugaboo, Heineken, Pirelli, Xbox, etc, brought to you by TBWA,
Wolff Olins, and AKQA, as well as avantgarde digital artists Troika.
Interim Program for May 2013 - 90% confirmed: The organizer reserves the right to change terms, speakers, locations.

AND THAT’S NOT ALL: THE EUROPEAN DESIGN AWARDS CEREMONY IS ALSO INCLUDED IN THE PRICE:
SATURDAY 08. JUNE 2013. AT 21 h - JUGOSLOVENSKO DRAMSKO POZORIŠTE
EUROPEAN DESIGN AWARDS FIRST TIME IN BELGRADE
GRAND FINALE OF BELGRADE DESIGN WEEK FOLOWED BY THE MEMORABLE AFTERPARTY!
Athens, Stockholm, Zurich, Rotterdam, Vilnjus, Helsinki. The next stop of the European Design Awards is Belgrade, as the grand finale of BDW on
Saturday at 21h in the Yugoslav Drama Theater! The ceremony of the European Design Awards is one of the most important events of the year in which
the best experts in design and communication of the European continent gather in order to achieve credits for their work, measure their strength with
their counterparts and, above all, have a good time! Visitors of the EDA ceremony will have the opportunity to get to know the most accomplished
creators in the field of graphic design, animation, web design, branding and typography. Tickets for the EDA ceremony are included in the ticket price of
the BDW conference and additionally include entrance to the legendary EDA winners after-party in the Brankow club !
300 tickets have already been reserved for EDA finalists from over 20 countries in Europe, so hurry up with your bookings!