Creating Indian Automotive Eco-system From Cradle to Grave ...
Creating Indian Automotive Eco-system From Cradle to Grave ...
Creating Indian Automotive Eco-system From Cradle to Grave ...
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<strong>Creating</strong> <strong>Indian</strong> <strong>Au<strong>to</strong>motive</strong> <strong>Eco</strong>-<strong>system</strong><br />
<strong>From</strong> <strong>Cradle</strong> <strong>to</strong> <strong>Grave</strong> during a Product Life-Cycle<br />
AN INDIAN AUTOMOTIVE OEM’S PERSPECTIVE<br />
ISA interactive, Pune 16 th June, 2010<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
1
STORYLINE<br />
‣ Fac<strong>to</strong>rs Shaping OEM vision and strategy<br />
‣ World of <strong>Au<strong>to</strong>motive</strong> Electronics<br />
Partnership Models – Some propositions<br />
‣ Challenges, Future Trends and Wrap up<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
2
Global <strong>Au<strong>to</strong>motive</strong> Scenes shaping our Strategies<br />
‣ Complete & sustainable transportation solutions – both personal and mass<br />
‣ Holistic “WELL TO WHEELS” approach <strong>to</strong> sustainable environment<br />
‣ Reduced Product Life Cycle and Time <strong>to</strong> Market<br />
‣ Technology Explosion<br />
‣ Growing Cus<strong>to</strong>mer Expectations - Catering <strong>to</strong> the entire spectrum of user<br />
segments: (e.g. Gen X desire for gadgets and gizmos, safety and reliability<br />
for elderly drivers etc.)<br />
‣ Globalization of au<strong>to</strong>motive Industry with Regional differentiation<br />
‣ Theatre of Fierce Competition :<br />
Innovate or Perish<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
3
• MARKET POSITIONING - ADDRESS BOTTOM OF THE PYRAMID<br />
Hi END<br />
AVERAGE<br />
CUSTOMER<br />
UNDER<br />
SCOPE<br />
URBAN / SEMI<br />
URBAN<br />
SEMI URBAN/<br />
RURAL<br />
LOWER LEVELS OF THE PYRAMID<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
4
• VALUE PROPOSITION : COST = PRICE - PROFIT<br />
• COMPLETE PLATFORM STRATEGY : MULTIPLE VARIANTS - DEFINING NEW<br />
VEHICLES<br />
• DESIGN : START WITH A CLEAN SLATE<br />
QUESTION EVERY TRADITIONAL DESIGN CONCEPT<br />
RESULT – REAR 2 CYL ENGINE, SUPERB VOLUME TO DIMENSION RATIO,<br />
CRASH SAFETY STANDARDS,<br />
MADE IN INDIA GLOBAL VENDOR PARTNERSHIPS, ETC.<br />
ELECTRONICS DOMAIN: MADE FOR INDIA - VALUE LOADED LOW COST EMS<br />
INNOVATIVE INSTRUMENT CLUSTER DESIGN<br />
EXCELLENT DIAGNOSTIC CAPABILITIES<br />
MORE TO FOLLOW …………..<br />
SAFETY FEATURES – ABS / ESP<br />
ANTI THEFT SECURITY<br />
INFOTAINMENT SYSTEMS<br />
HYBRIDISATION<br />
ETC.<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
5
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
6
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
7
COMPLEX WORLD OF ELECTRONICS - PASSENGER CAR<br />
DIS<br />
IP<br />
GPS<br />
PAS<br />
Infotainment<br />
<strong>system</strong><br />
ESP<br />
EMS<br />
Air Bag<br />
ECU<br />
Seat control<br />
TPMS<br />
EPB<br />
EPS<br />
BCM<br />
BMS<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
8
COMPLEX WORLD OF ELECTRONICS - COMMERCIAL VEHICLE<br />
Driver Alert<br />
<strong>system</strong><br />
GPS<br />
Trailer Control<br />
<strong>system</strong><br />
Intelligent load<br />
management <strong>system</strong><br />
DIS<br />
Retarder<br />
Control<br />
ESP<br />
Data<br />
Logger<br />
EMS<br />
TPMS<br />
Air Bag<br />
ECU<br />
Digital Taco<br />
graph<br />
BCM<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
9
Development Partnership Models<br />
- Systems approach<br />
- White Box concept<br />
- Partnership in Development<br />
& Validation<br />
Tier1<br />
ECUs, Sensors,<br />
etc.<br />
OEM<br />
Engineering<br />
Service<br />
Providers<br />
What <strong>to</strong> expect here<br />
Tier2<br />
ICs, Processors,<br />
Components, etc.<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
10
How do we partner with TIER 2 suppliers<br />
- Sharing Mutual Technology Road-maps<br />
- Workshops and Technology Days<br />
- Proof of concept / Demonstra<strong>to</strong>r Programs<br />
- Pursuing <strong>system</strong> level approach<br />
- <strong>From</strong> “ <strong>Cradle</strong> <strong>to</strong> <strong>Grave</strong>” <strong>to</strong> “Forward Engineering till end<br />
of Life”<br />
- Build your own field data bank and electrical signatures<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
11
Technical Challenges For <strong>Au<strong>to</strong>motive</strong> Electronics<br />
Energy Management:<br />
Low power consumption<br />
Low standby current<br />
Smaller foot-print with<br />
increased computational power<br />
To keep-up with<br />
up-coming<br />
networking<br />
standards<br />
E Smog<br />
EMI/EMC<br />
Safety and Security<br />
(ASIL)<br />
Embedded Smart Diagnostics<br />
Reliability<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
12
Where can the Tier 1 & Tier 2 Suppliers Help the OEM<br />
Short-Term Mid-Term Long-Term<br />
‣Co2 & Fuel<br />
<strong>Eco</strong>nomy<br />
‣Cost<br />
Optimization<br />
‣Safety<br />
‣Performance<br />
Enhancement<br />
‣Comfort &<br />
Convenience<br />
‣Reliability<br />
‣Alternate Fuel<br />
‣Integrated &<br />
Electronics<br />
Architecture<br />
‣NVH Refinements<br />
‣Hybrids<br />
‣Electric Vehicles<br />
‣Advanced ICE &<br />
Combustion<br />
‣Advanced Material<br />
‣EBS/ESP<br />
‣Hydrogen<br />
ICE<br />
‣Fuel Cells<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
13
Future Trends: Tier-2 and Service Providers<br />
Multi-core CPUs<br />
Intelligent sensors<br />
And Power-switches<br />
Flip-chip Technolgy<br />
(For on-engine controller)<br />
Dedicated chips for<br />
EV/HEV (like BMS)<br />
Metal substrate PCBs and<br />
compatible smart switches<br />
More Efficient <strong>system</strong><br />
Architectures than au<strong>to</strong>-sar<br />
Real time-engine/vehicle<br />
model<br />
resident in embedded target<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
14
THANK YOU FOR YOUR ATTENTION<br />
V.M.Vaidya, Electrical & Electronics Department, ERC, Tata Mo<strong>to</strong>rs Ltd.,<br />
Pimpri, Pune – 411018.<br />
Phone no: 91 20 66133496 / (0) 9225650829 ; Email – vmv74342@tatamo<strong>to</strong>rs.com<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
15
INCREASING SYSTEM COMPLEXITY<br />
THE AUTOMOBILE ELECTRONICS RELIABILITY PYRAMID<br />
Reliable Vehicle Happy Cus<strong>to</strong>mer<br />
CUSTOMER<br />
VEHICLE<br />
Car, Truck<br />
(SUB) SYSTEMS<br />
Starting, ABS, DIS, Security,…<br />
NETWORK & WIRING<br />
Power & Communication Nets, connec<strong>to</strong>rs,.<br />
COMPONENTS<br />
Sensors ,ECUs, Mo<strong>to</strong>rs, Displays, Lamps, Relays.<br />
ELECTRONICS - HW & SW<br />
Microcontrollers, ASICs, Resis<strong>to</strong>rs, PCBs, SW Coding, …<br />
1<br />
10s<br />
Few kms<br />
100s<br />
Tens of<br />
1000s<br />
INCREASING LEVEL OF RELIABILITY<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
16
CHALLENGE: ECO SYSTEM - ELECTROMAGNETIC NOISE IN<br />
ENVIRONMENT<br />
TV Tower ,Mobile Towers, Electricity<br />
Distribution Lines<br />
Components affected :<br />
• Immobilizer & Transponder RF comm.<br />
• Door lock/ unlock RKE RF comm.<br />
• Audio/ Navigation Systems<br />
• Any ECU<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
17
Augmented Reality<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
18
Networked Car<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
19
Driver-less vehicles<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
20
EV/HEV Drive-train<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
21
Flip-Chip Technology<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
22
Multi-Core ECUs<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
23
Energy Management<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
24
Smart embedded diagnostics<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
25
Insulated Metal Substrate<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
26
Battery Management System Chip<br />
CSV/020210<br />
ERC E&E<br />
© TATA Mo<strong>to</strong>rs Ltd.<br />
27
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