Our philosophy is - SAUSALITOS Holding

SAUSALITOS patrons are people between ages 18 and 39 who are
keen to consume and to go out at night, with a core target group of
20-29-year-olds.
The patrons have an above-average education level and a net
household income between 1,500 und 3,000 euros. They are trend-
and lifestyle-conscious people.
They pay SAUSALITOS more than one visit per month on average.
The percentage of women is slightly higher than that of men.
Aided awareness is at 55%.
Employment status 1
Students 31,2 %
Employees 37,2 %
Pupils 14,4 %
Leisure activities of the patrons 1
frequency of visits 1
Once or twice per month 40,0 %
Once or twice per quarter 36,1 %
Once or twice per year 13,8 %
Reasons for the visit 1
Surfing on the Internet 71,7 % Tasty food 55,4 %
Eating out with friends 61,3 % Delicious beverages 85,4 %
Partying with friends 78,0 % Meeting friends 61,5 %
Education 2
College/university degree 43,2 %
Abitur (German university entrance qualification) 21,9 %
Realschule (type of secondary school) 22,1 %
Elementary/ 12,8 %
Hauptschule (lowest tier of secondary schools)
Brand association 1 Sex ratio 2
Fun
Drinking
47,5 %
Eating 39,0 %
net household income 2
Over €3000 8,5 %
€1500-€3000 42,3 %
Up to €1500 15,4 %
Not specified 33,8 %
S. 10 Contents. Company. Restaurants. Brand. Target group. Prospects Contents. Company. Restaurants. Brand. Target group. Prospects S. 11
78,9 %
Men 46,2 %
Women 53,8 %
1 Online Panel 2011
2 market research, awareness Sausalitos (n=600,
people between 14-39 years who go out at least
once a month)