Our philosophy is - SAUSALITOS Holding

Our philosophy is
fun
www.sausalitos.de

Contents.
Company ............................................ 4 – 5
Restaurants ......................................... 6 – 7
Brand .................................................. 8 – 9
Target group ................................... 10 – 11
Prospects ........................................ 12 – 13
S. 2 Contents. Company. Restaurants. Brand. Target group. Prospects Contents. Company. Restaurants. Brand. Target group. Prospects S. 3

SAuSALITOS is fun –
whether you‘re partying, flirting, eating, or drinking.
SAuSALITOS patrons everywhere can expect
the same thing: fun, fun, and more fun.
It is the place to be for wild partying, flirting,
eating, and drinking. Without bouncers,
without wry looks - just never-ending fun.
As a successful company in the field of
„fun gastronomy“, SAUSALITOS is on a
course of expansion. Its previous
growth is based on a successful and
believable concept that goes right to the
target group‘s fun centre.
The middle-term goal is to become
number One of the German leisure
gastronomy scene.
The concept was developed in 1994.
The restaurant chain has been successful
in the German market ever since.
Inhalt . Unternehmen . Restaurants . Marke . Zielgruppe . Ausblick S. 2
S. 4 Contents. Company. Restaurants. Brand. Target group. Prospects Contents. Company. Restaurants. Brand. Target group. Prospects S. 5

Every SAUSALITOS has four separate areas:
bar, bistro, restaurant and terrace or beer garden,
cleverly distinguished by walls painted in
different colours.
The patrons are spoiled for choice by the consistently
high-class californian-mexican cuisine and the wide
range of international beverages and cocktails.
Two of the absolute highlights on the menu are the
Tequila Beer brewed exclusively for SAuSALITOS
and the Beer & fresh Lemon, which both add
an original flair and a holiday feeling.
S. 6 Contents. Company. Restaurants. Brand. Target group. Prospects
Contents. Company. Restaurants. Brand. Target group. Prospects S. 7

Brand.
From the very beginning, SAUSALITOS placed great
value in an emotional brand with a clear motto. It
all revolves around the fun that can be had at every
SAUSALITOS.
The brand is cheeky, sexy, and honest.
The success of the SAUSALITOS brand is generated
by consistently networked marketing. SAUSALITOS is
the leading innovator among gastronomes in all kinds
of online and offline media and is constantly reaping the
rewards of its marketing decisions.
S. 8 Contents. Company. Restaurants. Brand. Target group. Prospects
Social Media
SAUSALITOS patrons become friends,
and the company strives to reflect this in
its marketing choices, too: the brand‘s
image is successfully boosted by effective
coverage of all social media platforms.
With its Facebook profile, SAUSALITOS
wins customer loyalty the laid-back way,
constantly maintaining real-time contact
with its friends via promotions and
customer feedback.
Internet
On www.sausalitos.de, fans and interested parties can find
useful information and emotional insights into the world
of the SAUSALITOS experience. Numerous promotions,
raffles, videos, party pictures, and other innovative features
bring the fun to German households.
Always up to date, entertaining, and
extremely close to the target group.
events
The wild parties are the highlight of every
SAUSALITOS. A never-ending stream of new ideas
brings out the party animal in patrons and raises the
roof. The heat gets turned up in summer, when the
SAuSALITOS Beach Clubs pen in selected cities.
Authentic sandy beaches and cool drinks spread that
holiday feeling - in the middle of Germany.
Contents. Company. Restaurants. Brand. Target group. Prospects S. 9

SAUSALITOS patrons are people between ages 18 and 39 who are
keen to consume and to go out at night, with a core target group of
20-29-year-olds.
The patrons have an above-average education level and a net
household income between 1,500 und 3,000 euros. They are trend-
and lifestyle-conscious people.
They pay SAUSALITOS more than one visit per month on average.
The percentage of women is slightly higher than that of men.
Aided awareness is at 55%.
Employment status 1
Students 31,2 %
Employees 37,2 %
Pupils 14,4 %
Leisure activities of the patrons 1
frequency of visits 1
Once or twice per month 40,0 %
Once or twice per quarter 36,1 %
Once or twice per year 13,8 %
Reasons for the visit 1
Surfing on the Internet 71,7 % Tasty food 55,4 %
Eating out with friends 61,3 % Delicious beverages 85,4 %
Partying with friends 78,0 % Meeting friends 61,5 %
Education 2
College/university degree 43,2 %
Abitur (German university entrance qualification) 21,9 %
Realschule (type of secondary school) 22,1 %
Elementary/ 12,8 %
Hauptschule (lowest tier of secondary schools)
Brand association 1 Sex ratio 2
Fun
Drinking
47,5 %
Eating 39,0 %
net household income 2
Over €3000 8,5 %
€1500-€3000 42,3 %
Up to €1500 15,4 %
Not specified 33,8 %
S. 10 Contents. Company. Restaurants. Brand. Target group. Prospects Contents. Company. Restaurants. Brand. Target group. Prospects S. 11
78,9 %
Men 46,2 %
Women 53,8 %
1 Online Panel 2011
2 market research, awareness Sausalitos (n=600,
people between 14-39 years who go out at least
once a month)

SAUSALITOS conquers Germany - and Europe
The realistic goal is to open 50 branches in Germany in the medium term and to expand to
neighbouring European countries.
This makes SAUSALITOS the market leader in the field of leisure gastronomy.
Cities with a population of at least 80,000 are target locations.
Belgium
Netherlands
Switzerland
Denmark
Czech Republic
Austria
CuRREnT BRAnChES:
Aachen // Augsburg // Berlin // Bochum // Brunswick // Darmstadt //
Dortmund // Düsseldorf // Essen // Frankfurt // Garmisch // Göttingen // Hamburg // Hanover //
Ingolstadt // Cologne // Krefeld // Landshut // Mainz // Munich Schwabing // Munich im Tal //
Munich Sommerbar // Nuremberg // Osnabrück // Stuttgart // Wolfsburg // Wuppertal
S. 12 Contents. Company. Restaurants. Brand. Target group. Prospects Contents. Company. Restaurants. Brand. Target group. Prospects S. 13
Poland

Sausalitos holding Gmbh
Tassiloplatz 7
81541 Munich
Tel: 49(0)89.660 78 660
Fax: 49(0)89.660 78 689
www.sausalitos.de
E-mail: info@sausalitos-holding.de
Web: www.sausalitos-holding.de