Semiconductor Technology and Trend that Changes Our World ...
Semiconductor Technology and Trend that Changes Our World ...
Semiconductor Technology and Trend that Changes Our World ...
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<strong>Semiconductor</strong> <strong>Technology</strong> <strong>and</strong> <strong>Trend</strong><br />
<strong>that</strong> <strong>Changes</strong> <strong>Our</strong> <strong>World</strong><br />
Digital Home Evolution<br />
Stewart Wu<br />
Cortina System<br />
July 15, 2012
Big Picture: 3 Screens & the Cloud<br />
Content (Storage) Networking Media<br />
- Mobile Visual Experience: Tablet/NB/Mobile Phone<br />
- Carrier Service Platform: Gateway/Media Center<br />
- Connected Living Room: Thin STB/Smart TV<br />
2
Carrier Router Market <strong>Trend</strong><br />
3
Digital Home Market <strong>Trend</strong><br />
• Home Appliance<br />
• Nothing is better than Free<br />
• Provisioned & Amortized Home appliance<br />
• All IP-based – Connected home<br />
• Connectivity's<br />
• No String Attached – Wireless<br />
• No New Wire – Powerline, MoCA, HPNA -> g.hn<br />
• Enough is enough<br />
• Pay for the cool factor<br />
• Low cost & Intelligent – Continuous silicon innovation<br />
4
Consumer dem<strong>and</strong>s<br />
Ubiquitous Content Delivery<br />
• Any service<br />
• Any content<br />
• Any device<br />
• Any time<br />
• Any place<br />
NAS<br />
Home Network<br />
5
RG/AP<br />
Wireless Router<br />
VoIP<br />
Home of Clutters<br />
Media Server Media Player User End-Device<br />
NAS<br />
Desktop PC<br />
BD Player<br />
DVR-STB<br />
Media Player<br />
Stereo Receiver<br />
HD TV Stereo<br />
Speakers<br />
Laptop<br />
XBox<br />
Tablet<br />
Smart Phone<br />
Video Camcorder<br />
PS3<br />
Camera<br />
6
Edge of the house:<br />
Service Platform/Control center<br />
• One-Box ControlCenter<br />
o VoIP<br />
o Router Gateway<br />
o Concurrent DB WiFi<br />
o PVR/DMS (Storage)<br />
o Print server<br />
o Home Automation, etc.<br />
• Enterprise performance: NAT, QoS,<br />
security, WiFi throughput<br />
• LCD display<br />
o Video phone, picture apps<br />
o Over-the-top applications<br />
o Ease installation, remote diagnostic, reduce<br />
service call <strong>and</strong> RMA<br />
• Future proofed platform & seamless<br />
working with all Mobile client devices<br />
o iOS/Android<br />
Wireless Router<br />
Golden Gate<br />
Embedded<br />
VoIP<br />
WiFi<br />
NAS<br />
7
Home Center:<br />
NAS/BD/Media Player Evolution<br />
SOHO Gateway<br />
Router<br />
AP<br />
NAS<br />
Network ODD<br />
SMART Hub<br />
BD Player<br />
Game Console<br />
Media Player<br />
SMART Device<br />
SMART TV<br />
HD TV<br />
HD TV<br />
HD TV<br />
Smart Phone<br />
Laptop<br />
Tablet<br />
•Network ODD will converge<br />
NB ODD & BD Player<br />
•Casual Game Console will<br />
accelerating due to Android<br />
•Media players continue to<br />
serve Pre-SMART-TV<br />
8
Infotainment Media Center Features<br />
• Media storage<br />
• DMA: Streamer, Video/Picture Player<br />
• Game Console<br />
• Networked ODD/BD<br />
─ Watch movies on different devices<br />
─ Copy/backup DVD/BD to HDD<br />
• Wireless access point<br />
• Gateway to mobile devices<br />
• IP- STB: IP ↔ HDMI<br />
• Router gateway, VoIP<br />
9
All-in-One Info-tainment Hub – Smart Hub<br />
• Thin STB: IP �> HDMI<br />
• DMA: Streamer, Video/Picture Player<br />
• Game Console:<br />
• BD Player : Play Video on TV<br />
• Networked R/W ODD: Connected to Ultra-NB/Mobile<br />
• Wifi RG/AP/Storage<br />
• TelePresence<br />
• Connectivity + Performance + Cost/Portability<br />
10
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