Selina Juul Stop Wasting Food Movement - The Water, Energy and ...

FOOD WASTE: 

a 

global 

tragedy 

www.stopspildafmad.dk

Stop Wasting Food movement 

- Denmark's largest consumer 

movement against food waste 


Danish top politicians and Chefs who support our work:

Our Leftovers 

Cookbook 

We have published a cookbook 

'Stop spild af mad - en kogebog 

med mere' with Danish top Chefs 

Francis Cardenau, 

Katrine Klinken, 

Camilla Plum, 

Thomas Rode Andersen 

and Suhrs Food Academy 

With advices on less food waste 

by 22 Danish top Politicians 



is mentioned in FAO's report on 

food waste 

Stop Wasting Food movement is mentioned in Food and Agriculture 

Organization of the United Nations (FAO)'s report on food waste, 

was one of the guset speakers at FAO's SAVE FOOD congress and is a 

signatory to FAO's Declaration against food waste.

Part 1: 

The Problem 


We are all guilty of 

food waste.. 

The total annual food waste in 

Denmark is estimated at 540.000 tonnes. 

Danish households produce 237.000 tonnes 

of food waste each year. 

Danish food industry produces 303.000 tonnes 

of food waste each year. 

sources: Danish Agriculture & Food Council, Aarhus University, CONCITO, The Institute of 

Food and Resource Economics - 2011 


...but only few will admit it 

Which of the following three statements describes your 

attitude towards food waste 

There must be taken action (61%) 

It's a personal choice (23%) 

Haven't thought about it (16%) 

What would make you to waste less food 

Nothing - I almost never waste food (48%) 

Smaller portion packages in stores (19%) 

Other (19%) 

Raising awareness of the problem (8%) 

Rising food prices (6%) 

Fewer quantity discounts in stores (5%) 

I don't know (2%) 

Who in your opinion is the most responsible for food 

waste in Denmark 

Consumers (59%) 

Retailers/supermarkets (8%) 

Food manufacturers (8%) 

Politicians(1%) 

Others (14%) 

I don't know (20%) 

source: Danish Agriculture & Food Council - 2009

What is food waste 

»Food losses« measures the decrease 

in edible food mass (excluding 

inedible parts and seed) throughout 

the part of the supply chain 

that leads to edible food for human 

consumption - loss at the production, 

postharvest and processing stages. 

»Food waste« are food losses occurring during the retail and 

consumption stages due to the behavior of retailers and 

consumers. 

source: Food and Agriculture Organization of the United Nations (FAO) - 2011 


Food waste in 

Denmark 

Danish consumers' yearly food 

waste is equivalent to 2,93 billion 

US Dollars (2,15 billion Euro). 

Mostly vegetables, bread and 

dairy products. 

source: Danish Agriculture & Food Council - 2010 


Food waste in 

Denmark 

Every Danish citizen in average 

throws 63 kilos (139 lbs) of 

good edible food away every year. 

sources: Danish Agriculture & Food Council and, 

Danish Environmental Protection Agency - 2006, 2008 


Christmas food waste 

in Denmark 

Each December, Danish households 

waste food for 1,53 billion DKK 

(0,21 billion Euro). An average Danish 

household buys food for 4.664 DKK 

(625 Euro) - after that 933 DKK 

(125 Euro) end in the trash. 

sources: Politiken and Danish Agriculture & 

Food Council - 2010 


Food waste worldwide 

There are almost 7 billion people on 

the planet and 925 million are starving, 

yet we produce enough food waste 

to feed 3 billion people. 

The global food waste is measured to 1,3 

billion tons annually - or enough to feed 

3 billion people. 

Between 30% and 50% of the world's 

food ends up as waste. 

sources: Chairman of Slow Fish Advisory Committee Silvio Greco, Food and Agriculture 

Organization of the United Nations (FAO), Aarhus University, Danish Ministry of Food, 

Agriculture and Fisheries - 2010, 2011 


Food waste worldwide 

USA: 

Approximately 40% of all food produced 

in the United States gets wasted. 

sources: PLoS ONE and Jonathan Bloom - 2010 

United Kingdom: 

8,3 million tonnes of food is thrown 

away by households in the UK every year. 

sources: WRAP and LoveFoodHateWaste.com - 2008

Future hunger 

challenges must 

solved by reducing 

food waste 

By 2050 the world population will be 9 

billion people. By that time, the food 

production must increase by 70% to meet 

the demand. Reducing of food waste and 

using the produced foods should be 

among the main focus areas 

source: Food and Agriculture 

Organization of the United Nations (FAO) - 2011 

»There is enough food in 

the world and yet millions are 

starving. Unless we take action, 

it can become a disaster for the 

planet« 

- United Nations Secretary- 

General Ban Ki-Moon, 2011

Food waste causes rise in 

CO2 emissions 

Around 14% of world's CO2 carbon footprint is caused 

by food waste. 

20% to 30% of climate pollution 

in Europe comes from food 

production. Food causes one 

third of total CO2 emissions 

per Dane. 

sources: CONCITO, The Danish Council 

of Ethics, European Commission 

Technical Report, Lise Faurschou Hastrup 

- 2009, 2010 


Food waste and CO2 

If we all stop wasting food that 

could have been eaten, the CO2 

impact would be equivalent to 

taking every 4th car off the road. 

The Danes' consumption of food 

creates yearly greenhouse gas 

emissions equivalent to 2,8 tonnes. 

Yearly wasted food in Norway 

pollutes as much as 160.000 cars. 

sources: LoveFoodHateWaste.com, The Danish Society of Engineers IDA, 

report 'IDA's Climate Plan 2050', Politiken, Aftenposten, Svenska Dagbladet - 

2008, 2010 


Retailers contribute 

to food waste 

60% of Danish singles demand food 

in smaller packages in the supermarkets. 

Particularly meat, vegetables and 

sandwich foods, where packages are 

too large. sources: Samvirke, FDB Analyse - 2010 


»Best before« date 

Danish Veterinary and Food Administration plans to allow 

stores to sell food, which has exceeded »Best before« date. 


High quality 

demands 

contribute to 

food waste 

Very high quality demands in 

supermarkets. For example, 

the cucumbers: a small scratch 

on a cucumber or the wrong 

size will not allow the cucumber 

to be sold in the stores. 

source: Danmarks Radio Horisont P1 - 2011 


Food packaging 

contributes to food 

waste 

Up to 25% is wasted due to the 

packaging. 

sources: 24timer, Politiken - 2009, 2010 


Research in improvement 

of food packaging 

A research team from Scotland is now 

working to make 

intelligent food 

packaging - with 

changing colors 

that tell consumers 

whether the product 

is decayed. 

source: Politiken - 

2011 


Restaurants, canteens and 

kitchens contribute 

to food waste 

Food waste from Danish canteens is 

estimated at 15.750 tonnes a year. 

95% of canteen managers indicate that 

food waste happens when food is 

prepared - the waste occurs 

outside the kitchen door. 

sources: Danish Environmental Protection Agency, 

Danish Diet & Nutrition Association - 2010, 2011 


Why do people waste food 

• Lack of knowledge about the leftovers and portion sizes 

• Use-and-throw-away culture 

• Lack of planning 

• Lack of respect for food 

• Lack of responsibility 


Part 2: 

The Solution 


Consumers deny their food waste 

It is essential to educate consumers on what food waste is. 

Many consumers do not perceive themselves as “food wasters”. 

Danish Agriculture & Food Council: 

“48% of Danish consumers say that they do not 

waste food.” 

Not my 

fault! 


Our 3 advices on less food waste 

1. In the supermarket: Purchase only the amount of food that 

you need. 

2. In the kitchen: Prepare only the amount of food that you can 

eat. 

3. After a meal: If you have leftovers, put them quickly in the 

freezer for another day or in the refrigerator and eat them 

the next day.

Consumers: say NO to food waste! 

Shop with your head and not with your stomach. Eat leftovers. 

Buy what you need and use what you have bought. 


Stop Wasting Food - Denmark's largest 

consumer movement against food waste 

• www.stopspildafmad.dk - over 1.421.137 hits and 305.000 search 

hits on Google 

• 426+ articles in the press, 35 radio features, 18 TV news features 

• Support by 78 top Politicians, Opinionmakers and top Chefs 

• published a Leftovers Cookbook 'Stop spild af mad - en kogebog 

med mere' with Danish top chefs 

• is mentioned in FAO's report on food waste 

• signatory to the Danish Minister for the Environment's 

Charter on Less Food Waste 

• one of the developers of Joint Declaration Against Food Waste 

to EU and UN

Victory against quantity discounts 

From 2008, the retailer chain Rema 1000 dropped quantity 

discounts on all products in the chain's 200+ Danish stores - 

due to direct inspiration from the Stop Wasting Food movment. 


Charter on Less Food Waste 

Stop Wasting Food is signatory to the Danish Minister 

for the Environment's Charter on Less Food Waste 

along with 19 large Danish 

enterprises and organizations. 


Joint Declaration Against Food 

Waste to EU and UN 

Stop Wasting Food movement is one of the developers of 

Joint Declaration Against Food Waste. The document contains 

proposals for commitment to the global reduction of food waste 

by at least 50% by 2025 and also suggests that 

r eduction of food waste should be a new 

UN Millennium Development Goal. 


Massive focus on food waste in 

the Danish press 


received a major and positive 

press coverage in 60+ Danish 

newspapers, magazines, 

radio, television and blogs. 





started a consumer 

chain reaction 

More and more Danes are starting to 

become aware of their food waste... 



Danes are starting to 

waste less food 

Danes have become better 

at eating and using leftovers. 

sources: 24timer, Ritzau and 

Jyllands-Posten - 2010 og 2011

Many people donate leftover 

recipes to Stopspildafmad.dk 


Members of Stop Wasting Food 

movement in the press 


Many students are doing school 

assignments on food waste and 

Stop Wasting Food movement

Members of Stop Wasting Food 

movement donate surplus food 

to shelters for homless 

people 


Go-Card campaigns 

3 national Stop Wasting Food Go-Card campaigns 

with advices on less food waste. 


Stop Wasting Food gives 

talks on food waste 

• The Danish Parliament 

• The European Parliament 

• COP15 Copenhagen Climate Summit 

• Copenhagen Climate Exchange 

• Klimaforum09 

• FAO congress SAVE FOOD in Düsseldorf 

• schools, conferences, workshops, etc.

Cooperation with 

the Danish Ministry of 

the Environment 

Stop Wasting Food is in the Advisory Board of Danish EPA's 

waste prevention campaign »Use More - Waste Less« and 

advises the Ministry of Environment on less food waste. Stop 

Wasting Food is included in the Ministry's Waste Strategy 2010 

and participates in the Danish Minister for the Environment's 

Initiative Group Against Food Waste. 


Danish Ministry of Environment's 

waste prevention campaign 

»Use More - Waste Less« 


Leftovers event at the Danish Ministry of the 

Environment with Minister for the Environment

Leftovers recipes competition at the 

Danish EPA with Danish Minister for 

the Environment 


Feature article with the Danish 

Minister for the Environment 

Karen Ellemann 

Feature article on food waste in Danish national newspaper 

Politiken written by Karen Ellemann and Selina Juul.

Food waste prevention sat 

on the Finansial Law 

The Danish government put in the budget for 2011 19 million 

DKK (2.547.942 Euro) to strengthen citizens' environmental 

right choice - including prevention of food waste. 


Campaign: Madspild.net 

Stop Wasting Food makes an extra effort to 

provide information about what is food waste. 


Campaign: Stop Wasting Food - 

Empty your fridge in week 38 


Press Campaign: Pick your apples! 

Stop Wasting Food movement urges Danish gardeners to 

pick and use their fruit, so they will not be wasted.


contrubutes to donations of 

surplus food to charity 

Case: 14 tonnes of surplus canned vegetables donated to 3 

large Danish Red Cross detention centres.

Doggybag campaigns 

Stop Wasting Food assists Danish 'Ask a doggybag' campaigns 

by Agenda Center Albertslund and Environment Center 

Vanløse.

Collaboration with the 

Minister for Food, Agriculture 

and Fisheries Henrik Høegh 

Conference »The Hidden Food Waste« and feature article on 

food waste in Danish national newspaper Jyllands-Posten 

written by Henrik Høegh and Selina Juul. 


Support from the top of EU 

EU’s former Danish Food Commissioner Mariann 

Fischer Boel supports Stop Wasting Food movement. 

Vi bør græde over spildt mælk 

Af Mariann Fischer Boel EU-kommissær (Jyllands-Posten, 16. februar 2009) 

Hele den vestlige verden er ramt af et alvorligt livsstilsfænomen: Madspild 

»... På tværs af Europa er der mange gode tiltag i støbeskeen, der kan 

bremse overforbruget. I Danmark foregår der en del på græsrodsniveau, 

f.eks. “Stop Spild Af Mad“-kampagnen. I Storbritannien har madspild fået 

langt mere opmærksomhed fra politisk side, og her har de britiske myndigheders 

“Love Food Hate Waste”-kampagne været en enorm succes...« 


Victory against the organic fruit 

in large packages 

Stop Wasting Food has affected the retailers to re-pack the 

organic fruit in large packages - so there will be greater 

options for packages which are targeting singles. 


Stop Wasting Food assists with 

help for various events 

focusing on food waste

Stop Wasting Food and Rice 

tupperware joint campaign 

Stop Wasting Food puts focus on food waste with a series of 

nationwide campaign exhibitions in collaboration with Rice 

tupperware.

iPhone App against food waste 

Stop Wasting Food movement and Green Egg Shopper have 

launched a Danish iPhone App to help reduce food waste.

We help other NGOs to start up 

Many new NGOs with focus on food waste are starting up in 

Denmark. 4 new organizations are starting up and 

Stop Wasting Food assisting with dialogue, contacts, coaching 

and advices. 


Fighting food waste worldwide 

Stop Wasting Food movement networks with many 

international organizations, NGOs, writers and activists 

who focus on minimizing food waste.

Stop Wasting Food movement is 

mentioned in following books: 

• »Leftovers Safari - Towards Less Food Waste« by Maria Gill 

• »Organic Footprints on the Kitchen Table« by Lise Faurschou 

Hastrup 

• »Enter the Climate Battle« by Thomas Vinge 

• »Green Hope - Climate Politics 2.0« by MEP Dan Jørgensen 

• »Transforming Food Waste into a Resource« by Andrea Segre and 

Silvia Gaiani

Awards and nominations 


All these achievements in 

Stop Wasting Food movement are 

obtained by 100% voluntary and 

unpaid work 

(Imagine what we could 

achieve if we had a larger 

financial sponsorship!) 


Climate is getting worse, while the 

world's nations cannot agree... 

Inconvenient 

Truth 

...but preventing food waste is something that everyone 

can agree on. So let's act! 


Be the change 

you want 

to see in the 

world. 

Thank you. 


Food Waste Prevention Awareness Hieachy: 

an NGO Perspective (Stop Wasting Food movement Denmark) 

easiest preferable actions 

1. Spreading 

the word. 

Through 

social media, 

Facebook, 

Twitter, etc. 

2. Giving consumers free 

tools to reduce food waste. 

Informing consumers about 

what food waste really is. 

3. Spreading the word in the 

press, newspapers, radio, TV. 

more difficult preferable actions 

4. Influencing the retailers to take 

actions to reduce food waste. 

5. Setting up donations of good surplus food 

to homeless people. 

6. Involving celebrity chefs in the campaign. 

7. Involving the politicians in the campaign, writing 

feature articles with politicians, lobbying, influencing 

the legislations. 

8. Publishing books and leftover cookbooks. 

9. Participating in national and international conferences, 

workshops, congresses, networks, etc. 

10. Collaborating with other NGOs FAO, EU, national and international 

governments on campaigns and educational campaigns against food waste.

Selina Juul Stop Wasting Food Movement - The Water, Energy and ...

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