Alumni Relations Agenda PDF - Member Profile - AAMC

2012 Group on Institutional Advancement National Professional Development Conference
March 21 - 24, 2012
Alumni Relations
discussion on how the advancement industry can better
develop talent and prepare current and future generations
of leaders for the demands of this important position.
9:00 am - 10:30 am Master Class: Mapping the Internet: Locating
Communities of Influence Online
Moderator:
El Dorado II
Deborah Loeb Bohren
Vice President, Communications and Public Affairs
NYU Langone Medical Center
Speaker(s):
John Stafford, MA, BA
Associate Director of Digital Media Strategy
Stanford University School of Medicine
Bryan Vartabedian, MD, FAAP
Pediatric Gastroenterologist
Texas Children's Hospital
As the size and reach of traditional news outlets shrink,
many communicators are wondering how we will "get the
word out." Meanwhile, millions of people are bypassing
those gatekeepers, finding the information they want
online, and looking to others for guidance about medical
questions, including where to go for their care. This
session will explore the burgeoning communities of
bloggers, curators, and patients online, and ways we might
identify and participant in these important conversations.
2012 Group on Institutional Advancement National March 21 24 2012
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