Publications Ragnar Lund PhD dissertation Lund (2011 ...
Publications Ragnar Lund PhD dissertation Lund (2011 ...
Publications Ragnar Lund PhD dissertation Lund (2011 ...
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<strong>Publications</strong> <strong>Ragnar</strong> <strong>Lund</strong><br />
<strong>PhD</strong> <strong>dissertation</strong><br />
<strong>Lund</strong> (<strong>2011</strong>), “Leveraging Cooperative Strategy: Cases of Sports and Arts Sponsorship”,<br />
Stockholm University, School of Business.<br />
Articles in peer-reviewed journals<br />
<strong>Lund</strong>, R. (2010) Co-creating value in sponsorship relations: the case of the Royal Swedish<br />
Opera. International Journal of Quality and Service Sciences, April 2010, vol. 2, no. 1.<br />
(Emerald)<br />
<strong>Lund</strong>, R. (2006) Assessing Sponsorship through the Intellectual Capital Framework<br />
Marketing Management Journal, Vol. 16, Issue 1, pp. 181 - 187.<br />
Book Chapters<br />
<strong>Lund</strong>, R. (2007) Värdet av kultursponsring. Kulturekonomi : Konsten att fånga osynliga<br />
värden, Ayata, Binnaz (ed.). s. 29-44., Studentlitteratur<br />
Conference Papers<br />
<strong>Lund</strong>, R. (<strong>2011</strong>) “Leveraging Cooperative Strategy: Cases of Sports and Arts Sponsorship”.<br />
The <strong>2011</strong> Naples Forum on Service: Service-Dominant Logic, Service Science, and Network<br />
Theory, EIASM, Capri, June.<br />
<strong>Lund</strong>, R. (<strong>2011</strong>) Integrating sponsorship in large scale sports events – the case of UEFA.<br />
EURAM <strong>2011</strong>, Tallin.<br />
<strong>Lund</strong>, R. (2010) Creating value in sponsorship relations. EURAM 2010, Rome.<br />
<strong>Lund</strong>, R. (2009) Inter-organizational dynamics in sponsorship alliances: the case of the Royal<br />
Swedish Opera. The 2009 Naples Forum on Service: Service-Dominant Logic, Service<br />
Science, and Network Theory, EIASM, Capri, June.<br />
<strong>Lund</strong>, R. (2009) Intellectual Capital in Sport Organizations - a Sponsorship Perspective.<br />
Workshop on visualizing, measuring and managing intangibles and intellectual capital,<br />
EIASM, Dresden, October.<br />
<strong>Lund</strong>, R. (2005) Spin-off effects from integrating sponsorship in the management control<br />
system. A balanced view on sponsorship metrics. Peer-reviewed proceedings of Marketing<br />
Management Association Spring Conference 2005, Chicago, March, 2005. (Best paper award)<br />
<strong>Lund</strong>, R. (2003) Developments in the Swedish Sports Sponsorship Arena . Proceedings from<br />
the European Association of Sport Management Conference, Stockholm, September 2003.<br />
Articles in business magazines<br />
<strong>Lund</strong>, R. (2004), Framtiden inom svensk Sports Management, Eventertain
<strong>Lund</strong>, R. (2004) Framtiden inom svensk Sports Management, Eventertain<br />
<strong>Lund</strong>, R. (2004) Från slum till trendkvarter genom Camilla Goddards<br />
Arts Consulting, Eventertain<br />
<strong>Lund</strong>, R. (2003), Välgörenhet inte nog - Ärligt engagemang krävs för<br />
att skapa trovärdighet, Resumé<br />
<strong>Lund</strong>, R. (2003), Vad säger forskarna Rami Olkkonen och Tony<br />
Meenaghan om sponsringens utveckling SponsorWorld<br />
<strong>Lund</strong>, R. (2003), Framtidens köpare vägrar matas med reklam, Resumé,<br />
nr 20 (maj)<br />
<strong>Lund</strong>, R. (2003) 8 av 10 företag vågar inte mäta sponsoreffekten,<br />
Resumé, nr 20 (maj)<br />
<strong>Lund</strong>, R. (2003), Sponsorerna kräver klirr i kassan Eventertain, nr 1<br />
<strong>Lund</strong>, R., Tartu, T. & Thorén, J. (2003), Sponsring borde få en ärlig<br />
chans i Guldäggssammanhang, Dagens Media, nr 7<br />
<strong>Lund</strong>, R. (2003), Har vi kommit ett steg längre i förståelsen av<br />
sponsringens effekter SponsorWorld<br />
<strong>Lund</strong>, R. (2003), Kortsiktig sponsring ofta klubbarnas fel - rapport från<br />
ESMA kongressen SponsorWorld.<br />
<strong>Lund</strong>, R. (2003), Global sponsring kräver lokal förankring,<br />
Eventertain.<br />
<strong>Lund</strong>, R. (2003), V Festival ett nytt perspektiv på sponsring,<br />
Eventerain.<br />
<strong>Lund</strong>, R. (2003), Sponsring av flygplatser och järnvägsstationer -<br />
HSBC, Eventertain.<br />
<strong>Lund</strong>, R. (2003), Framtidens sponsring- rapport från SponsorWorld<br />
konferensen i London, Eventertain<br />
<strong>Lund</strong>, R. (2003) Guerilla Marketing, Eventertain<br />
<strong>Lund</strong>, R. (2002), Låt varumärket engagera istället för att avbryta,<br />
Eventertain, nr 5<br />
<strong>Lund</strong>, R. (2002), Arsenals fans får unik VIP service via mobilen,<br />
Eventertain, nr 5..
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