Customer service is a priority at Shutes Alignment & Frey Tire in ...
Customer service is a priority at Shutes Alignment & Frey Tire in ...
Customer service is a priority at Shutes Alignment & Frey Tire in ...
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<strong>Customer</strong> <strong>service</strong> <strong>is</strong> a <strong>priority</strong> <strong>at</strong> <strong>Shutes</strong> <strong>Alignment</strong> & <strong>Frey</strong> <strong>Tire</strong><br />
Cont<strong>in</strong>ued from page 1<br />
supplier of tires. We want to<br />
determ<strong>in</strong>e wh<strong>at</strong> <strong>is</strong> best for<br />
customers’ driv<strong>in</strong>g habits with<br />
their particular vehicles. Much of<br />
our clientele <strong>is</strong> not pric<strong>in</strong>g the<br />
cheapest tires. They want wh<strong>at</strong> <strong>is</strong><br />
best suited for their vehicle.”<br />
As for parts, about 15 to 18<br />
percent are OE, Reynolds said.<br />
Otherw<strong>is</strong>e, the shop deals with<br />
the local NAPA Auto Parts and<br />
Bumper to Bumper stores.<br />
“They have a good grasp on<br />
our market, the top movers,” he<br />
said. “Both have gre<strong>at</strong> quality<br />
parts and their <strong>service</strong> <strong>is</strong> fantastic. And<br />
they’re just right around the corner. If I can<br />
keep my <strong>in</strong>ventory down, I can keep my<br />
overall expense and bottom l<strong>in</strong>e for the<br />
customer low and give them the pros and<br />
cons; you educ<strong>at</strong>e the customer. If there’s an<br />
option, they should have some say <strong>in</strong> wh<strong>at</strong><br />
they are spend<strong>in</strong>g. You’re there to fix their<br />
car. Give them the same respect they are<br />
giv<strong>in</strong>g you.”<br />
Reynolds said he <strong>is</strong> a “die-hard Monroe<br />
and Moog fan. Their quality <strong>is</strong> above and<br />
beyond everybody. They’re the <strong>in</strong>dustry<br />
S<strong>in</strong>ce<br />
Everyone<br />
Is Rid<strong>in</strong>g<br />
On Used<br />
Parts....<br />
#1 <strong>in</strong><br />
<strong>Customer</strong><br />
Service<br />
AUTO & TRUCK, INC.<br />
P.O. P.O. Box Box 565 565 Eff<strong>in</strong>gham, IL IL 62401-0565 email: ��email: autoparts@y-yard.com<br />
Local: 217 217-536-6116 Fax: 217-536-5551 www.y-yard.com<br />
. 536 . 6116 Fax: 217 . 536 . 5551 www.y-yard.com<br />
leaders for a reason.”<br />
Whenever Reynolds talks about h<strong>is</strong><br />
bus<strong>in</strong>ess, it <strong>is</strong> not long before the<br />
convers<strong>at</strong>ion turns to one subject:<br />
personalized customer <strong>service</strong>.<br />
“When you walk <strong>in</strong> th<strong>at</strong> door as a firsttime<br />
customer, if you don’t leave here<br />
feel<strong>in</strong>g like you made a friend, then I did<br />
someth<strong>in</strong>g wrong. We consider a customer’s<br />
needs, budget, wants, but keep safety and<br />
function <strong>in</strong> m<strong>in</strong>d,” he said.<br />
When customers come <strong>in</strong> for an oil<br />
change, they are given an Identifix pr<strong>in</strong>tout<br />
800-252-4040<br />
800-2552-4040<br />
www.y-yard.com<br />
ww www ww.y-yyard.com<br />
Hours:<br />
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Y Not<br />
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VIN T V W X Y 1 2 3 4 5 6 7 8 9 A B C D E F<br />
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and Import Cars, Trucks, Vans and SUV’s.<br />
VIN YEAR IDENTIFIER (10 th<br />
VIN YEAR IDEN NTIFIER<br />
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DELIVERING<br />
WHAT WHHAT<br />
TWE WE PROMISE<br />
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Technician Ty Perez prepares an automobile for rout<strong>in</strong>e<br />
ma<strong>in</strong>tenance <strong>at</strong> <strong>Shutes</strong> <strong>Alignment</strong> & <strong>Frey</strong> <strong>Tire</strong>. General<br />
Manager Brian Reynolds says he recently <strong>in</strong>vested <strong>in</strong> a<br />
Hunter Eng<strong>in</strong>eer<strong>in</strong>g Hawkeye Elite alignment system.<br />
We<br />
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to review scheduled ma<strong>in</strong>tenance<br />
periods. “Th<strong>at</strong> way, the customer can<br />
see wh<strong>at</strong> the manufacturer<br />
recommends, and maybe break it up<br />
over two or three v<strong>is</strong>its, budget it <strong>in</strong>,”<br />
he said.<br />
Reynolds said he recently purchased<br />
a Hunter Eng<strong>in</strong>eer<strong>in</strong>g<br />
Hawkeye Elite<br />
alignment system.<br />
“We’re tak<strong>in</strong>g<br />
alignment times out<br />
from 35 m<strong>in</strong>utes per car<br />
to 15 to 16 m<strong>in</strong>utes per<br />
car, <strong>in</strong>clud<strong>in</strong>g<br />
adjustments. We’re<br />
go<strong>in</strong>g to quarter reduced tolerance over<br />
manufacturer’s specs,” he said. “It’s a large<br />
<strong>in</strong>vestment but worth the expense.”<br />
Other equipment <strong>in</strong> the <strong>Shutes</strong> shop<br />
<strong>in</strong>cludes some Snap-on scan tools, though<br />
he said he primarily uses OTC Gen<strong>is</strong>ys and<br />
Peg<strong>is</strong>ys, Road Force tire balancers, and<br />
Rob<strong>in</strong>air A/C equipment.<br />
Reynolds said th<strong>at</strong> eventually he will have<br />
Ow<strong>at</strong>onna, M<strong>in</strong>n.—F<strong>in</strong>d the leak. Clear<br />
the code. Smoke the test. At least 80<br />
percent of the top em<strong>is</strong>sion codes on<br />
vehicles today orig<strong>in</strong><strong>at</strong>e from the EVAP<br />
system and can be diagnosed faster and<br />
more accur<strong>at</strong>ely with smoke technology.<br />
“Technicians proficient with eng<strong>in</strong>e<br />
ma<strong>in</strong>tenance, vacuum, gaskets, and seals,<br />
<strong>in</strong>clud<strong>in</strong>g EVAP systems, have a multitude<br />
of problem-f<strong>in</strong>d<strong>in</strong>g opportunities us<strong>in</strong>g the<br />
smoke-based leak detection offered by<br />
OTC’s LeakTamer,” said Andy Forsberg,<br />
product manager of Electronics <strong>at</strong> OTC.<br />
“And when work<strong>in</strong>g on EVAP systems,<br />
you need more than just a scan tool. The<br />
LeakTamer <strong>is</strong> less than half the size of its<br />
predecessor model, offer<strong>in</strong>g improved<br />
portability <strong>in</strong> your shop and more<br />
powerful diagnostics <strong>in</strong> a smaller<br />
package.”<br />
General repair and body shop<br />
technicians can use th<strong>is</strong> tool to solve<br />
problems <strong>in</strong>clud<strong>in</strong>g w<strong>in</strong>d no<strong>is</strong>e and<br />
he<strong>at</strong><strong>in</strong>g, ventil<strong>at</strong>ion and A/C (HVAC)<br />
performance, or to loc<strong>at</strong>e and repair w<strong>at</strong>er<br />
dra<strong>in</strong>age <strong>is</strong>sues. The OTC LeakTamer<br />
<strong>in</strong>corpor<strong>at</strong>es p<strong>at</strong>ented technology by<br />
<strong>in</strong>troduc<strong>in</strong>g an OEM-approved smoke<br />
compound with UltraTraceUV dye to<br />
loc<strong>at</strong>e nearly any k<strong>in</strong>d of leak quickly and<br />
easily. The tool also helps technicians and<br />
shop owners save money by elim<strong>in</strong><strong>at</strong><strong>in</strong>g<br />
wasted time.<br />
A leak as small as 0.020 <strong>in</strong>ch <strong>in</strong> diameter<br />
can allow more than 30 times the amount<br />
to purchase new A/C equipment and tra<strong>in</strong><br />
h<strong>is</strong> staff to make the switch from R-134a<br />
refrigerant to R-1234yf. But so far, h<strong>is</strong> shop<br />
has not seen vehicles with the new<br />
refrigerant.<br />
“We’ll take th<strong>at</strong> <strong>in</strong> stride, just like we did<br />
when we went to R-134a,” he said.<br />
Reynolds said he sees<br />
“We consider a<br />
customer’s needs,<br />
budget, wants, but<br />
keep safety and<br />
function <strong>in</strong> m<strong>in</strong>d.”<br />
similar changes tak<strong>in</strong>g<br />
place every day <strong>in</strong> the<br />
automotive <strong>in</strong>dustry.<br />
“We’re see<strong>in</strong>g more<br />
and more hybrids. We<br />
went to Schaumburg for a<br />
three-day tra<strong>in</strong><strong>in</strong>g sem<strong>in</strong>ar<br />
recently. I was awed by<br />
everyth<strong>in</strong>g, and I thought I was on top of the<br />
market,” he said.<br />
To keep up with those changes, Reynolds<br />
said, cont<strong>in</strong>u<strong>in</strong>g educ<strong>at</strong>ion for h<strong>is</strong><br />
technicians <strong>is</strong> imper<strong>at</strong>ive. “If you don’t<br />
allow your technicians to do th<strong>at</strong>, if you<br />
don’t reward them for do<strong>in</strong>g th<strong>at</strong>, you’re<br />
gonna be a mom-and-pop gas st<strong>at</strong>ion and<br />
out of bus<strong>in</strong>ess <strong>in</strong> five years.” n<br />
OTC’s LeakTamer with UltraTraceUV<br />
Technology smokes out microleaks<br />
The LeakTamer comes with the<br />
UltraTraceUV smoke solution and <strong>in</strong>cludes<br />
a standard accessory package with<br />
exhaust cone, <strong>service</strong> port adapter,<br />
Schrader removal tool, assorted cap plugs<br />
kit, and three-<strong>in</strong>-one flashlight with<br />
ultraviolet (UV) light to highlight the<br />
fluorescent dye deposited <strong>at</strong> the exact<br />
loc<strong>at</strong>ion of a leak.<br />
of hydrocarbons <strong>in</strong>to the <strong>at</strong>mosphere than<br />
<strong>is</strong> currently acceptable through the exhaust.<br />
The LeakTamer can detect microleaks<br />
down to and below 0.010 <strong>in</strong>ch with its<br />
large, easy-to-read flow meter. The unit<br />
also <strong>in</strong>cludes prec<strong>is</strong>e flow control, which <strong>is</strong><br />
a powerful new fe<strong>at</strong>ure th<strong>at</strong> allows the<br />
oper<strong>at</strong>or to adjust the amount of smoke the<br />
LeakTamer puts out. Th<strong>is</strong> helps p<strong>in</strong>po<strong>in</strong>t<br />
leaks faster and more efficiently,<br />
m<strong>in</strong>imiz<strong>in</strong>g customer comebacks and<br />
improv<strong>in</strong>g <strong>service</strong> bay productivity. n<br />
Page 20 May 2012 Parts & People www.partsandpeople.com