Product Safety - Craft & Hobby Association
Product Safety - Craft & Hobby Association
Product Safety - Craft & Hobby Association
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CHA<br />
member profile<br />
Volume Vendors<br />
Canada’s Multi<strong>Craft</strong> Imports provides<br />
discount arts and crafts supplies in bulk<br />
BY NICK FORTUNA<br />
If you’re among the retail<br />
businesses looking for ways to<br />
maximize their open-to-buy<br />
budgets, then you will surely<br />
appreciate the business model of<br />
Multi<strong>Craft</strong> Imports. The Canadian<br />
company, which opened its doors<br />
in November 2005 with two<br />
warehouses in Ottawa, specializes<br />
in providing budget-conscious<br />
customers with discount arts and<br />
crafts supplies and is able to make<br />
a profit by selling its goods in large<br />
quantities to distributors.<br />
Multi<strong>Craft</strong>’s products, most<br />
of which are made in China, are<br />
featured at discount stores across<br />
Canada such as Giant Tiger and Wal-<br />
Mart, in addition to dollar stores,<br />
making it Canada’s largest supplier of<br />
mass market arts and crafts goods.<br />
Director of Sales Chris Blake<br />
is quick to attribute much of his<br />
company’s success to the <strong>Craft</strong> &<br />
<strong>Hobby</strong> <strong>Association</strong>’s annual Winter<br />
Convention & Trade Show, where<br />
Multi<strong>Craft</strong> has displayed its products<br />
for three years running. The event’s<br />
ability to draw arts and crafts<br />
enthusiasts from many countries has<br />
enabled the company within the past<br />
year to expand its sales territory<br />
across the globe. Multi<strong>Craft</strong> currently<br />
sells products in Australia, Italy,<br />
Germany, France and all across North<br />
America and Latin America.<br />
“As a small Canadian company<br />
with about 75 employees, we consider<br />
CHA to be a great asset for us and<br />
a mechanism to open a lot of doors,<br />
especially with the Winter Show,<br />
which is very international,” Blake said.<br />
“Without CHA, we would not have<br />
“Without CHA, we would not have had the same level of growth<br />
in the international markets. At the last show, I was amazed at<br />
how many Australians were in our booth. How else would we ever<br />
get those customers”<br />
–Chris Blake, director of sales, Multi<strong>Craft</strong><br />
had the same level of growth in the<br />
international markets. At the last show,<br />
I was amazed at how many Australians<br />
were in our booth. How else would we<br />
ever get those customers”<br />
Blake said trade shows have<br />
proven invaluable to the company,<br />
largely because Multi<strong>Craft</strong>’s<br />
focus on selling large volumes<br />
of inexpensive goods gives it an<br />
advantage over its higher-priced<br />
competitors. “The industry has<br />
made its money on people with lots<br />
of disposable income, but look at<br />
Portfolio FALL 2008 13