AROUND THE REGION/AROUND THE NATION September <strong>23</strong>, 20<strong>05</strong> AAF ANNOUNCES MOSAIC & DISTRICT TWO DIVERSITY ACHIEVEMENT AWARDS HONOREES <strong>The</strong> American Advertising Federation (AAF) recently announced the winners of the prestigious Mosaic Awards honoring companies that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies. AAF District Two also announced the honorees for their coveted Diversity Achievement Awards, which recognize those individuals and companies that have made significant strides towards a diverse advertising industry. Together, these awards comprise the premier advertising industry honors for multicultural marketing initiatives. 20<strong>05</strong> AAF MOSAIC AWARDS HONOREES Multicultural Ad Campaign Client/Agency: InBev/Lápiz, Integrated Hispanic Marketing Client/Agency: Johnson & Johnson/Lowe Worldwide Multicultural Media Usage Client/Agency: Tyson Foods/ Lopez Negrete Communications Multicultural Supplier Partners Client/Agency: Staples/El Diario La Prensa & La Opinion AFREE easy-to-understand seminar for anyone who wants more information about Medicare Part D, the government’s new prescription drug coverage plan, and what this new plan means for them. Special guests will include: • Willard Scott. Television personality, advocate for seniors and centenarian on NBC-TV’s TODAY Show since 1980; author of five books. • Jim Miller (a.k.a. “<strong>The</strong> Savvy Senior”). Author of “<strong>The</strong> Savvy Senior: <strong>The</strong> Ultimate Guide to Health, Family, and Finances for Senior Citizens;” Syndicated senior citizen columnist appearing in more than 400 papers nationwide, and frequent guest on NBC-TV’s TODAY Show. Seminar takes place on Friday, September 30th, 1:30p.m. to 3:30p.m. (On October 1, private companies will begin releasing details about their own Part D plans; it is critical that anyone eligible for Medicare Student Diversity Programs BrownPartners Multicultural Marketing Workforce Diversity DaimlerChrysler Corporation 20<strong>05</strong> AAF DISTRICT TWO DIVERSITY ACHIEVEMENT AWARDS Corporate Leader FedEx Educator Doug Alligood, senior VP, special markets, BBDO Industry Career Achiever Dr. Henry McKinnell, chairman, Pfizer Industry Influential Daryl Hazel, president, Ford Motor Company Role Model Jerri DeVard, SVP brand management and marketing, Verizon Trendsetter Esther Lee, SVP, chief creative officer, <strong>The</strong> Coca-Cola Company UNDERSTANDING MEDICARE PART D coverage understand the basics before they are bombarded with each company’s own information.) <strong>The</strong> Seminar will be broadcast in your area at the locations below: • Ballston Commons Stadium, 671 N. Glebe Road, Arlington, VA • Fairfax Towne Center <strong>The</strong>atre, 4110 West Ox Road, Fairfax, VA • Martinsburg <strong>The</strong>atre, 950 Foxcroft Ave., Martinsburg, WV This Seminar will provide critical information about the new Medicare Part D plan, including: • Who Qualifies and how to decide which plan will be of benefit. • Key Dates when the details of each company’s plans will be released, when enrollment in Medicare Part D begins, when prescription drug coverage starts, and the last day for enrollment without an added fee. • Explanations of Costs Involved Premiums, deductibles, coinsurance, etc. DUNCAN LIBRARY IS NOW OPEN “Eleven years ago, District Two pioneered in recognizing individuals and corporations who were championing the cause of multiculturalism in our industry. I salute the 20<strong>05</strong> Diversity and Mosaic honorees who carry on this great tradition,” said Leslie Winthrop, founding partner, AAR and awards event co-chair. “<strong>The</strong> Mosaic and Diversity Achievement Awards recognize companies and individuals that revel in the opportunities of the multicultural marketplace,” added Wally Snyder, AAF president & CEO. “This year’s honorees are prime examples of those that utilize revolutionary creativity to successfully advertise to unique and powerful ethnic markets.” <strong>The</strong> awards will be presented during Diversity/Mosaic Day on Wednesday, September 28 at the New York Athletic Club during Advertising Week New York. For more information on the Mosaic Awards, contact Connie Cannon Frazier at (202) 898-0089 or cfrazier@aaf.org. For sponsorship opportunities, please call 1-800-835- 9946 or visit www.aaf.org/multi/ mosaic.html. For information on the Diversity Achievement Awards, contact Pat Martin at (212) 644-0790, ext. 24 or patjmartin@aol.com. • Key Facts about Formularies (Preferred Drug Lists) how to determine which plan has the best formulary, depending on individual needs. • Easy-to-Understand Examples—a person who has a chronic illness and spends a lot on prescription drugs every month; a person who unexpectedly develops a catastrophic illness, a person in good health who does not incur a lot of prescription drug costs, etc. Everyone eligible for Medicare, or those who help care for anyone eligible for Medicare, should attend this important and highly informative event. Information provided will help them to be in the best position possible to make crucial decisions about which company offers the plan best for their individual circumstances. Because seating capacity it limited, please call 1-800-856-4394 to make a reservation. <strong>The</strong> home site of Alexandria Library’s Duncan Branch opened, Thursday, September 22, at 9 am. Located one mile south of its temporary site, Duncan’s permanent home (2501 Commonwealth Avenue) has been expanded by 5,000 square feet. <strong>The</strong> Duncan Branch now includes a naturally lit adult reading area, one of Alexandria City’s first green roofs, an enlarged children’s area, and an additional entrance from Commonwealth Avenue. <strong>The</strong> renovation and extension were designed by Del Ray architect firm Larson/Koenig. “We’re excited to welcome the neighborhood back to the new light, bright, Duncan Library, the first City of Alexandria building with an ecologically friendly green roof,” states Patrick O’Brien, Director of Libraries. “Our major goal in expanding the facility has been accomplished: namely, to regain the people space that was lost over the years as collections grew to more than twice the size the original building was designed to hold. And children are going to be thrilled with a spacious new area all their own.” Wi-Fi (wireless Internet) is also available at Duncan. Alexandria Library and the Friends of the Duncan Branch Library invite all to attend Duncan’s Opening and Ribbon Cutting on Saturday, October 22, beginning at 11 am, right after the Walk to Fight Breast Cancer. Events have been planned to take place both inside and outside the expanded Duncan Branch, including children’s storytimes and author readings. WARD FIVE ISSUES FORUM ON PROPOSED NEW D.C. HOSPITAL Ward 5 Democrats and the D.C. Federation of Civic Associations Host a Forum on Proposed New D.C. Hospital on Monday, September 26, 20<strong>05</strong>, 7:00p.m.–9:30p.m. at the Michigan Park Christian Church located on Taylor Street at South Dakota Avenue, NE, Washington, DC. Immediately following the brief business session from 7:00p.m.– 7:30p.m., the Ward 5 Democrats in partnership with the DC Federation of Civic Associations, will present an Issues Forum on the city government’s proposed new DC hospital from 7:45p.m.–9:30p.m. Representatives from the five hospitals located in Ward 5 have been invited—Children National Medical Center, Providence Hospital, Veteran’s Hospital, Washington Hospital Center and Washington Rehabilitation Hospital. Mr. Robert Malson, President of the DC Hospital Association is a confirmed guest speaker along with representatives from the Office of the City Administrator, DC Primary Care Association, and the Federation of Civic Associations. Ward 7 Councilmember Vincent Gray is also a guest speaker, and Ward 5 Councilmember Vincent Orange will make the welcoming statement. <strong>The</strong> forum will be moderated by Dorinda White, former Communications Director of the DC Democratic State Committee and media consultant with Rindi Media Int’l. During the forum information will be presented explaining the size, scope and services of the new hospital. How many ambulances have passed you in traffic coming from neighborhoods located “East of the River” headed to a hospital located in Northwest Did you know that all but one of DC hospitals is located in Northwest Did you know that some leaders on the hospital issue feel a new hospital will take resources from existing hospitals and affect the quality of health services city-wide Did you know that a ceiling on the number of hospital beds determines how many and the location of hospitals in DC <strong>The</strong>se and many other health care questions of public concern will be addressed during the forum. Come out, join us; express your opinions. <strong>The</strong> forum is one of the methods Ward 5 Democrats will use to raise public consciousness, generate solutions and challenge public leaders to implement change for improving the quality of the communities of our city. Next year, 2006, is a major election year for our city and Ward 5 residents in particular. Vote, you must, but be informed, and let your opinions be known on the issues. Improved health care for all DC residents is critical to the success of our communities. <strong>The</strong> meeting is open to the public and free of charge. Reservations are not required. Light refreshments will be served at 7:30p.m. For more information please contact Grace Lewis on 202-526-7696. HOUSING SYMPOSIUM You are invited to attend a one-day symposium titled “Universal Design Hits Home: New Directions in Single Family Housing.” This exciting event will be especially valuable to design professionals, developers, builders, planning, zoning and building officials, bankers, loan officers, engineers, rehab specialists, homeowners and others involved in the building development process. Universal Design relates to easy living and appeals to everyone! A universally designed home is a key to personal independence and engagement in the community. It is a setting for socializing with family, friends and neighbors. <strong>The</strong> home that is universally designed is a home with easy living features that increase its usability by people of all ages, sizes and abilities. It is a concept that incorporates upscale design and functional ease. <strong>The</strong> symposium keynote speaker is Richard Duncan, MRP, Director of Training, Center for Universal Design at North Carolina State University. Mr. Duncan will define and discuss universal design and provide us with the latest innovations in universal design and the building environment. He will emphasize how universal design benefits entire families and share information on livable communities. <strong>The</strong> Prince William Aging in Place Committee under the leadership of the Prince William Area Agency on Aging, along with the Prince William Office of Housing and Community Development, the Virginia Housing Development Authority, the Northern Virginia Builders Industry Association, the American Institute of Architects Northern Virginia Chapter and Centex Homes, are sponsoring this symposium to highlight state of the art designs and products and explore what home buyers are looking for today. It will be held Wednesday, September 28, 20<strong>05</strong> from 8:00a.m. to 4:00p.m. at the A.J. Ferlazzo Building located at 15941 Donald Curtis Drive, in Woodbridge, Virginia 22191. Exhibitors specializing in home modification products and improvements for universal design will showcase their products and services. Registration is $75. <strong>The</strong> conference fee includes admission to the symposium, continental breakfast, lunch and snacks. Should you have questions, please contact Gail Braham at the Virginia Housing Development Authority at 804-343- 5512 or gail.braham@vhda.com, or Toni Clemons-Porter, Chair, Aging in Place Committee, Prince William Area Agency on Aging at 703-792-6403 or tclemonsporter @pwcgov.org. 6 THE METRO HERALD
September <strong>23</strong>, 20<strong>05</strong> THE METRO HERALD 7