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modeFRONTIER orchestrates system modeling at Whirlpool

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case study<br />

<strong>modeFRONTIER</strong> helps<br />

<strong>Whirlpool</strong> cre<strong>at</strong>e more consistent<br />

models by increasing fidelity<br />

and performance.<br />

<strong>modeFRONTIER</strong> <strong>orchestr<strong>at</strong>es</strong><br />

<strong>system</strong> <strong>modeling</strong> <strong>at</strong> <strong>Whirlpool</strong><br />

<strong>Whirlpool</strong> is the world leader in the appliances<br />

industry, with 67 manufacturing and<br />

technology centers oper<strong>at</strong>ing globally and<br />

strongly committed to maintaining its innov<strong>at</strong>ion-oriented<br />

str<strong>at</strong>egy. <strong>Whirlpool</strong> has successfully<br />

devised a <strong>system</strong> of tools th<strong>at</strong> enables<br />

the ongoing connection and engagement<br />

throughout the network of design teams<br />

worldwide. <strong>modeFRONTIER</strong> plays a key role<br />

in streamlining <strong>system</strong> <strong>modeling</strong> tasks and<br />

helps <strong>Whirlpool</strong> r<strong>at</strong>ionalize the whole process<br />

and adapt it efficiently to regional peculiarities,<br />

providing diversified product lines.<br />

CHALLENGE<br />

Sophistic<strong>at</strong>ed appliance design is underpinned<br />

by complex mechanical and electrical requirements<br />

and demands advanced engineering<br />

knowledge in<br />

“<strong>modeFRONTIER</strong> dynamics, structures,<br />

is like a symphony fluids, thermodynamics<br />

conductor,<br />

and controls. This calls for<br />

pulling together an in-depth understanding<br />

of both market expec-<br />

the individual<br />

sub<strong>system</strong> outputs.” t<strong>at</strong>ions and engineering<br />

dynamics <strong>at</strong> <strong>system</strong> level.<br />

Most of all, the ability to evalu<strong>at</strong>e product performance<br />

before identifying specific requirements<br />

acceler<strong>at</strong>es the subsequent adapt<strong>at</strong>ion<br />

to regional peculiarities. Connecting all players<br />

doing similar tasks is crucial for identifying<br />

not just a single solution, but a set of solutions<br />

courtesy of<br />

so as to map out the relevant space before<br />

laying down the requirements. Balancing individual<br />

and team workloads based on such<br />

flexible approach is challenging task which can<br />

be tackled only with appropri<strong>at</strong>e mindset<br />

and tools.<br />

SOLUTION<br />

System <strong>modeling</strong> as concieved by engineers<br />

<strong>at</strong> <strong>Whirlpool</strong> combines “Attribute” and “Architecture”<br />

performance together and relies<br />

upon <strong>modeFRONTIER</strong> as the multidisciplinary<br />

project dashboard: it “provides us<br />

with an easy way to combine <strong>at</strong>tribute models<br />

– defining sub<strong>system</strong>s configur<strong>at</strong>ions - and<br />

evalu<strong>at</strong>e product performance without specific<br />

requirements”, says Greg Garstecki (Principal<br />

Figure 1 - Fabric Care System Model – High level view


Figure 2. Optimiz<strong>at</strong>ion of product performance with<br />

clear requirements<br />

Engineer, Fabric Care Advanced Development<br />

<strong>at</strong> <strong>Whirlpool</strong>). This results in a “correl<strong>at</strong>ion and<br />

calibr<strong>at</strong>ion document” described by John<br />

Mannisto (Engineering Director, Simul<strong>at</strong>ion<br />

Based Design <strong>at</strong> <strong>Whirlpool</strong>) as “a tool for measuring<br />

our confidence in a particular simul<strong>at</strong>ion,<br />

and for understanding the vari<strong>at</strong>ions in<br />

our processes.” While the interrel<strong>at</strong>ed effects<br />

of the involved electro-mechanical simul<strong>at</strong>ion<br />

variables are identified <strong>at</strong> an early stage,<br />

“<strong>modeFRONTIER</strong> multi-objective optimiz<strong>at</strong>ion<br />

capabilities allows us to reach a high level<br />

of performance once the product requirements<br />

are then set”, points out Garstecki.<br />

<strong>modeFRONTIER</strong> ADVANTAGES<br />

Modeling product performance <strong>at</strong> <strong>system</strong> level<br />

is an evolutionary process, from the mere<br />

description of specific performance metrics<br />

by means of empirical test d<strong>at</strong>a to the physics-based<br />

predictive model. <strong>modeFRONTIER</strong><br />

helps <strong>Whirlpool</strong> cre<strong>at</strong>e more consistent models<br />

by increasing fidelity and performance:<br />

this in turn allows for a larger inference space<br />

for design and continuous connection <strong>at</strong> a <strong>system</strong><br />

level to lay down the basis for knowledge<br />

capture. “System modelling is where mode-<br />

FRONTIER really shines,” Mannisto added.<br />

“It’s like a symphony conductor, pulling together<br />

the individual sub<strong>system</strong> outputs to<br />

understand the interplay between them. This<br />

lets us explore and discover possibilities<br />

we’ve never even considered.”<br />

About ESTECO<br />

ESTECO is a pioneer in numerical optimiz<strong>at</strong>ion<br />

solutions, specialized in research and development<br />

of engineering software for all stages of<br />

the simul<strong>at</strong>ion-driven design process. Over 250<br />

intern<strong>at</strong>ional organiz<strong>at</strong>ions have entrusted the<br />

<strong>modeFRONTIER</strong> multidisciplinary and multiobjective<br />

optimiz<strong>at</strong>ion pl<strong>at</strong>form to acceler<strong>at</strong>e<br />

product innov<strong>at</strong>ion across a wide spectrum of<br />

industrial sectors. The company headquarters is<br />

loc<strong>at</strong>ed in AREA Science Park in Trieste, Italy.<br />

About WHIRLPOOL<br />

<strong>Whirlpool</strong> Corpor<strong>at</strong>ion is a leader of the $120<br />

billion global home appliance industry serving<br />

nearly every country around the world. <strong>Whirlpool</strong><br />

manufactures appliances across all major c<strong>at</strong>egories,<br />

including fabric care, cooking, refriger<strong>at</strong>ion,<br />

dishwashers, countertop appliances, garage organiz<strong>at</strong>ion<br />

and w<strong>at</strong>er filtr<strong>at</strong>ion. Focused on embedding<br />

innov<strong>at</strong>ion as a core competency, <strong>Whirlpool</strong><br />

Corpor<strong>at</strong>ion has made a long-standing investment<br />

to build this competency. www.whirlpool.com<br />

www.esteco.com | info@esteco.com<br />

<strong>modeFRONTIER</strong> is a registered product of ESTECO SpA<br />

<strong>modeFRONTIER</strong><br />

Distribution<br />

Network<br />

AMERICA<br />

ESTECO North America Inc.<br />

na.sales@esteco.com<br />

EUROPE<br />

EnginSoft SpA<br />

eu.sales@esteco.com<br />

ASIA<br />

IDAJ Co., LTD<br />

ap.sales@esteco.com

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