PDF download - ZTE

VIP Voice
Ucell: The Way to Success
Reporter: Liu Yang
Oguz Memiguven, CEO of Ucell
Ucell is part of the Swedish- Memiguven, CEO of Ucell, on
Finnish operator, TeliaSonera. September 4th, 2011. He shared with us
In 2008, Ucell was rebranded the secrets of Ucell’s rapid growth. He
and adopted a new slogan: “closer to also shared his thoughts on what makes
the people.” Since then, it has rapidly for successful cooperation.
increased its market share to become
the second largest mobile operator Journalist: First, could you introduce
in Uzbekistan. We interviewed Oguz your company, including its business
and main focus area
Oguz Memiguven: Ucell is part of
TeliaSonera Eurasia. TeliaSonera is one
of the biggest operators in Europe. It
has operations in 7 countries in Eurasia
and also has operations in Russia
and Turkey. In Azerbaijan, we have
Azercell, in Kazakhstan, we have Kcell,
in Tajikistan, we have Tcell, in Georgia,
we have Geocell, in Moldova, we have
Moldcell, in Nepal, we have Ncell,
and in Uzbekistan, we have Ucell. So
these are the Eurasian operations of
TeliaSonera. Ucell was established
in 2007 and was rebranded with its
current name in June, 2008. In June
of this year, we refreshed the brand so
that all TeliaSonera Eurasia companies
now have the same visual identity. We
also finished our new headquarters in
the city center of Tashkent, the capital
of Uzbekistan. At the opening of this
prestigious and modern building, we
introduced our new brand identity.
Ucell started operations in 2008.
When we took over the company, it had
just over half a million subscribers and
a 9 percent market share. Now it has
8.5 million subscribers and a 34 percent
market share. We are far ahead in data
and 3G in the country and are perceived
as a technology leader. In Uzbekistan,
we are the second largest operator in
terms of revenue and market share. But
we are the first operator in the hearts and
minds of the people.
October 2011
ZTE TECHNOLOGIES
3