Certificate course in Sports Management from ... - IIM Shillong

Certificate course in Sports Management from Accelerated Learning Centre, RGIIM Shillong
Introduction
With the launch of the Indian Institute of Management Shillong (RGIIMS), the Govt. of India has provided fresh impetus
to the quality of management education in the North East. In line with its commitment and mission to create an
institution of excellence having a national character while also considering the needs and aspirations of the people of
the region, RGIIM has setup the Accelerated Learning Centre (ALC). By leveraging its strong network of academicians,
intellectuals and industry professionals drawn from across the country, the ALC is envisaged to train the talented
educated youth of North East and other parts of the country for imparting them with live skills and also to motivate
them to participate in the globalised economy.
The Sports Management course
Sport today has become a multi-billion dollar industry worldwide. The course will focus on providing and equipping the
students with detailed information on the areas of sport event management, sports marketing and sponsorship sales.
The sports market in India has recently been witness to a slew of sporting events most notably the T20 Indian Premier
League. The 2010 Commonwealth Games in Delhi is expected to further boost the market for sport and sport
management professionals in the country. Sport has a global appeal and India does not lag behind with events being
organized in golf, tennis, soccer, and others like the Marathon.
In Asia Pacific, the sports marketing business ($250 BN globally) touched 15% growth this year and would touch 22%
next year. The high visibility and entertainment value of sport provides a plethora of opportunities in the organization
and marketing of sport events, sports-related advertising and venue signage, athlete endorsements, facility
construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and
ticket sales, media broadcast rights and multimedia. Therefore, the certification from a globally renowned IIM brand
provides the ideal launch pad for a career in Sports Management.
Benefits of the course
The course is designed to equip students with the basic concepts and practices to enable them to gain a foothold in the
emerging Indian sports market. The course aims at providing detailed information in the areas of sport event
management, sports marketing and sponsorship sales. From a practical standpoint, the students will also be exposed to
case studies of celebrity management, sport event organization, and learning’s from international sport properties in
India. The course will provide employment opportunities in sports organizations like golf management companies, sport
marketing companies and sport associations in the country.
Qualification
Candidates desiring to apply for the 6 month certificate program in Sports Management should be graduates. The
course fee is Rs. 10,000/-. The program is non-residential, part time and 3 days in a week from 6 pm to 8 pm at the IIM
Shillong campus. The course will commence in end October 2009. The maximum intake for the program is 30 seats.
Interested candidates may download the application form from www.iimshillong.in, and submit the same with a
demand draft of Rs. 200/- payable in Shillong and drawn in favor of “Rajiv Gandhi Indian Institute of Management”. The
last date for receiving the filled up applications is 1 st October 2009. Shortlisted candidates will be called for a group
discussion for the final selection.
Contact person: In case of any queries, kindly write to Anoop Abraham – aa@iimshillong.in or call over 0364-230-8000
Syllabus coverage
Business communication – Computer applications – Sport structure worldwide – Administration of specific games –
Marketing & sales – Brand management – Sport industry overview – Sport economics – Basic financial management –
understanding sponsorship – Basic statistics – Research methods – legal aspects of sport in India
1 month internship – Project and exposure with a sports organization

RAJIV GANDHI INDIAN INSTITUTE OF MANAGEMENT
MAYURBHANJ COMPLEX, NONGTHYMMAI, SHILLONG – 793 014
Sports Management Application Form
1. Name :MR./MISS/MRS. _________________ _________________ _________________
(IN CAPITAL LETTERS) FIRST NAME MIDDLE NAME SURNAME
2. Father’s Name : _________________________________________________________
3. Date of Birth:
(dd/mm/yy)
4. Sex: Male Female
Affix a recent
Passport size
coloured
Photograph
5. Address:_______________________________________________________________
__________________________________________________________________________________
6. Telephone No:____________________________Email:____________________________
7. Academic Qualifications
Exam
Board/
University
Year
Main Subjects Specify
Specialization
% of
Marks
Class /
Div.

8. Any other Qualification/Extra-Curricular Activities: _______________________________________
____________________________________________________________________________________
9. Work Experience : Yes No
10. Work Experience Details (if any):
11. Signature of the Applicant: ___________________________________________
12. Date of Application: ________________________________
13. Demand Draft No.___________ Amount___________ Bank___________
(No form will be entertained if not accompanied with a demand draft. Kindly draw draft for Rs. 200/- in favor of “Rajiv
Gandhi Indian Institute of Management” payable at Shillong).