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CUSP Magazine : Fall Edition 2014

CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.

CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.

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FOOD//RAMEN CRAZE<br />

It’s reliable. It’s cheap. And it’s gaining<br />

popularity in Chicago. It may not be<br />

the most gourmet dish, but ramen<br />

noodles have satisfied college students<br />

everywhere for decades. Its simple<br />

cooking (literally heating up water,<br />

noodles and seasonings in a disposable<br />

cup) combined with inexpensive price<br />

(got a dollar lying around Dinner for<br />

the night!) have made ramen noodles<br />

a hit among college students as they<br />

act as a satisfying meal that provides<br />

the necessary sustenance for studying<br />

(and maybe drinking a few beers). The<br />

latest food craze, however, debunks this<br />

college staple stereotype as critically<br />

acclaimed (and self-proclaimed) foodies<br />

across America rave about ramen.<br />

Yes, ramen noodles are experiencing<br />

a surge in popularity, but not because<br />

of their typical cheap and simple<br />

characteristics for which they have<br />

become known and loved. Renowned<br />

chefs have refined ramen dishes with<br />

fresh in-house noodles, real Japanese<br />

spices, and flavorful, hot broths made<br />

from authentic family recipes.<br />

Even though ramen noodle<br />

consumers today associate the popular<br />

dish with Japanese culture, it actually<br />

began in China. Ramen noodles did<br />

not become popular in Japan until<br />

after World War II when the United<br />

States began sending its excess wheat<br />

to Japan in response to Japan’s food<br />

shortage. Even though ramen had been<br />

introduced by Chinese migrants years<br />

earlier, wheat still remained a very small<br />

part of the Japanese diet. With the<br />

copious numbers of American wheat<br />

noodles, however, Japan began eating<br />

ramen more and more until it became<br />

known as the “workingman’s comfort<br />

food.” Today, Japan is home to over 35,000 ramen<br />

noodle shops that offer every type of ramen dish<br />

from the very basic noodles, broth, and pork to the<br />

complex dishes featuring different broths, vegetables,<br />

and meats.<br />

While Japan has been enjoying ramen for<br />

decades, the United States only recently jumped on<br />

the ramen craze as New York City began opening<br />

ramen-centered restaurants just two years ago.<br />

With Chicago seeing the opening of more ramen<br />

restaurants and more ramen items being added to<br />

menus, Chicago has expanded on the popularity<br />

of the Japanese dish. Strings Ramen Noodles was<br />

the first restaurant in Chicago to take on the ramen<br />

craze completely. After witnessing ramen’s rise to<br />

popularity in New York, Kee Chan, owner and<br />

Photography by DLM Photography & Design<br />

executive chef of the noodle house,<br />

decided to open his own ramen<br />

restaurant that would focus only on<br />

noodles.<br />

“We want to focus on ramen; we want<br />

to make a good noodle for everybody,”<br />

Strings manager Katie Dong said. “In<br />

this house everything is about noodle.”<br />

Strings manager Katie Dong said.<br />

Strings Ramen became the first ramencentered<br />

restaurant in Chicago after<br />

opening up in February <strong>2014</strong>.<br />

Since then, the noodle house has<br />

served over 50,000 bowls of ramen to<br />

Chicagoans.<br />

For Chan, Strings’ first location in<br />

Chicago was ideal as the Chicago’s<br />

weather complements the hearty<br />

ramen soup. “For our [Chicago’s]<br />

weather, eighty percent of the year we<br />

are covered with snow,” Dong said. “A<br />

bowl of hot ramen [fits] perfectly with<br />

Chicago weather.”<br />

Even though Strings provides a warm<br />

meal during winter months, Strings also<br />

opened up its own patio recently. As the<br />

only patio in Chinatown, patrons can<br />

enjoy their authentic ramen noodles<br />

while enjoying what little summer<br />

Chicago has.<br />

While Chan and his team hope to feed<br />

and satisfy customers, they also hope to<br />

educate customers about the noodle<br />

itself. Many people, Dong says, know<br />

that ramen is an instant noodle but<br />

they do not actually know the history,<br />

culture, or even the ingredients of the<br />

ramen noodle. With its own in-house<br />

noodle machine, the only Japaneseimported<br />

noodle machine in Chicago,<br />

Strings hopes to teach a little bit about<br />

the history of the popular noodle.<br />

“In this<br />

house,<br />

everything<br />

is about<br />

noodle.”<br />

Photography by DLM Photography & Design<br />

18<br />

<strong>CUSP</strong> MAGAZINE FALL ’14 ISSUE<br />

<strong>CUSP</strong> MAGAZINE FALL ’14 ISSUE<br />

19

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