CUSP Magazine : Fall Edition 2014
CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.
CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.
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FOOD//RAMEN CRAZE<br />
It’s reliable. It’s cheap. And it’s gaining<br />
popularity in Chicago. It may not be<br />
the most gourmet dish, but ramen<br />
noodles have satisfied college students<br />
everywhere for decades. Its simple<br />
cooking (literally heating up water,<br />
noodles and seasonings in a disposable<br />
cup) combined with inexpensive price<br />
(got a dollar lying around Dinner for<br />
the night!) have made ramen noodles<br />
a hit among college students as they<br />
act as a satisfying meal that provides<br />
the necessary sustenance for studying<br />
(and maybe drinking a few beers). The<br />
latest food craze, however, debunks this<br />
college staple stereotype as critically<br />
acclaimed (and self-proclaimed) foodies<br />
across America rave about ramen.<br />
Yes, ramen noodles are experiencing<br />
a surge in popularity, but not because<br />
of their typical cheap and simple<br />
characteristics for which they have<br />
become known and loved. Renowned<br />
chefs have refined ramen dishes with<br />
fresh in-house noodles, real Japanese<br />
spices, and flavorful, hot broths made<br />
from authentic family recipes.<br />
Even though ramen noodle<br />
consumers today associate the popular<br />
dish with Japanese culture, it actually<br />
began in China. Ramen noodles did<br />
not become popular in Japan until<br />
after World War II when the United<br />
States began sending its excess wheat<br />
to Japan in response to Japan’s food<br />
shortage. Even though ramen had been<br />
introduced by Chinese migrants years<br />
earlier, wheat still remained a very small<br />
part of the Japanese diet. With the<br />
copious numbers of American wheat<br />
noodles, however, Japan began eating<br />
ramen more and more until it became<br />
known as the “workingman’s comfort<br />
food.” Today, Japan is home to over 35,000 ramen<br />
noodle shops that offer every type of ramen dish<br />
from the very basic noodles, broth, and pork to the<br />
complex dishes featuring different broths, vegetables,<br />
and meats.<br />
While Japan has been enjoying ramen for<br />
decades, the United States only recently jumped on<br />
the ramen craze as New York City began opening<br />
ramen-centered restaurants just two years ago.<br />
With Chicago seeing the opening of more ramen<br />
restaurants and more ramen items being added to<br />
menus, Chicago has expanded on the popularity<br />
of the Japanese dish. Strings Ramen Noodles was<br />
the first restaurant in Chicago to take on the ramen<br />
craze completely. After witnessing ramen’s rise to<br />
popularity in New York, Kee Chan, owner and<br />
Photography by DLM Photography & Design<br />
executive chef of the noodle house,<br />
decided to open his own ramen<br />
restaurant that would focus only on<br />
noodles.<br />
“We want to focus on ramen; we want<br />
to make a good noodle for everybody,”<br />
Strings manager Katie Dong said. “In<br />
this house everything is about noodle.”<br />
Strings manager Katie Dong said.<br />
Strings Ramen became the first ramencentered<br />
restaurant in Chicago after<br />
opening up in February <strong>2014</strong>.<br />
Since then, the noodle house has<br />
served over 50,000 bowls of ramen to<br />
Chicagoans.<br />
For Chan, Strings’ first location in<br />
Chicago was ideal as the Chicago’s<br />
weather complements the hearty<br />
ramen soup. “For our [Chicago’s]<br />
weather, eighty percent of the year we<br />
are covered with snow,” Dong said. “A<br />
bowl of hot ramen [fits] perfectly with<br />
Chicago weather.”<br />
Even though Strings provides a warm<br />
meal during winter months, Strings also<br />
opened up its own patio recently. As the<br />
only patio in Chinatown, patrons can<br />
enjoy their authentic ramen noodles<br />
while enjoying what little summer<br />
Chicago has.<br />
While Chan and his team hope to feed<br />
and satisfy customers, they also hope to<br />
educate customers about the noodle<br />
itself. Many people, Dong says, know<br />
that ramen is an instant noodle but<br />
they do not actually know the history,<br />
culture, or even the ingredients of the<br />
ramen noodle. With its own in-house<br />
noodle machine, the only Japaneseimported<br />
noodle machine in Chicago,<br />
Strings hopes to teach a little bit about<br />
the history of the popular noodle.<br />
“In this<br />
house,<br />
everything<br />
is about<br />
noodle.”<br />
Photography by DLM Photography & Design<br />
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<strong>CUSP</strong> MAGAZINE FALL ’14 ISSUE<br />
<strong>CUSP</strong> MAGAZINE FALL ’14 ISSUE<br />
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